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IAB Forum 2011_I-fattori-emergenti-del-mondo-mobile - Nielsen

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… a maggior ragione tra chi ha cambiato il device di<br />

recente: 41% iOS e Android tra i “recent acquirer”<br />

Windows Mobile*<br />

5%<br />

Android OS<br />

23%<br />

Source: <strong>Nielsen</strong> Mobile Media Q3 <strong>2011</strong><br />

Recent acquirer: device acquistato negli ultimi 6 mesi<br />

Blackberry OS<br />

6%<br />

Other<br />

5%<br />

Apple iPhone OS<br />

18%<br />

Symbian<br />

43%<br />

5<br />

Copyright © <strong>2011</strong> The <strong>Nielsen</strong> Company. Confidential and proprietary.

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