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AHEC REPORT HOW CAN YOUR
AHEC REPORT HOW CAN YOUR COMPANY BENEFIT FROM AHEC MEMBERSHIP? As with any trade association, the benefits you receive from AHEC membership tend to be directly proportional to your involvement with the organization. Those members who participate in events overseas and remain in contact with the AHEC overseas staff on a regular basis will certainly get more out of their investment than an inactive member. Nevertheless, the direct benefits even for less active members are substantial, and are outlined below: • AHEC U.S. Hardwood Exporter Brochure: This publication lists all AHEC members, including complete contact information as well as information on species and product lines. Approximately 20,000 brochures are distributed annually in response to inquiries received by the AHEC overseas offices, and at trade shows, seminars, and other AHEC activities abroad. • On-line AHEC membership database: Complete contact and product line information for all AHEC members are cataloged in an on-line database, through which potential buyers can search for suppliers by region, species or product. The database is accessible via AHEC overseas websites that target foreign buyers and specifers. • Participation in AHEC Trade Show Pavilions: AHEC offers several opportunities per year for members to exhibit in AHEC-funded trade show pavilions at a greatly reduced cost. AHEC takes charge of the stand build, space rental, signage and even the furniture and electrical service. For 2015 AHEC pavilions are planned for: Interzum Guangzhou; SylvaWood Shanghai; Dubai Wood Show; Intermob Istanbul; FIMMA Brazil; VIFA Furniture Show in Vietnam and the FMC Shanghai Wood Show. • U.S. Hardwood Environmental Messaging: The U.S. Hardwood industry has a very good story to tell about its sustainability, legality and low environmental impacts. AHEC has worked diligently over the years to provide the solid data and tools to help communicate these messages across the consumption chain from importer, to manufacturer, to architect and to the global consumer. AHEC-funded research on illegallogging risk assessment (the Seneca Creek Study) and American Hardwoods’ life cycle environmental impacts (LCA Study) have positioned our industry to be ahead of the curve when it comes to environmental marketing. Now, AHEC’s most recent–and arguably most important–proactive approach to providing data to back up and communicate the industry’s strong environmental record has resulted in the development of the American Hardwood Environmental Profile (AHEP), which we believe will yield significant benefits for our industry in both the short and long terms. • American Hardwood Environmental Profiles (AHEP): AHEC members will receive free access to the innovative new “American Hardwood Environmental Profiles.” Simply put, AHEPs are a consignment-specific shipping document which will provide access to information on the risk of illegality as well as sustainability of the U.S. Hardwood species contained in that consignment, together with quantitative data on the environmental impacts associated with delivering each specific consignment to an individual customer anywhere in the world. In the short term, this document is designed to satisfy “due diligence” require- BY MICHAEL S. SNOW, EXECUTIVE DIRECTOR, AMERICAN HARDWOOD EXPORT COUNCIL, RESTON, VA 703-435-2900 www.ahec.org Please turn to page 54 18 CHRISTMAS 2014 ■ NATIONAL HARDWOOD MAGAZINE
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