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AHEC Continued • Trade
AHEC Continued • Trade Leads: AHEC distributes all trade leads received through AHEC overseas offices from potential buyers to all AHEC members. • AHEC Publications: AHEC publishes a wide variety of publications in multiple languages that are available free of charge to AHEC members and have proven invaluable to sales staff. These publications include U.S. Hardwood Species, Illustrated Guide to US Hardwood Lumber Grades, and US Hardwood Products, as well as a range of publications that target architects, designers and specifiers. • American Hardwood Photo Disks: AHEC maintains high-resolution photo libraries of U.S. Hardwoods applications from around the world. Members are free to use these photographs in their own press and promotional materials such as websites and sales brochures. • Trade Shows: Every year, AHEC exhibits at more than 20 regional and national trade shows around the world, from events in the Middle East, India, Brazil and Vietnam to more established shows throughout Europe, Korea, Japan, China, and Mexico. AHEC members are always welcome to use the AHEC stand as a base of operations for attending these shows, and AHEC overseas staff can assist members with registration information and accommodations. • Market Intelligence/Statistical Reports: Every month, AHEC members receive market reports from AHEC overseas directors. Reports are based on the directors' 100+ trade servicing visits with timber traders, manufacturers, architects and designers around the world, and provide cutting edge information on current market conditions and future opportunities, feedback from importers and end-users, and updates on the latest regional Hardwood events. AHEC also provides to U.S. Hardwood export statistics which are available by country and species, as well as access to import data from several of our major trading partners, which will allow your sales staffs to not only track U.S. exports, but also keep track on what our competitors are exporting to major markets and what the U.S. is importing. •U.S. Hardwood Public Relations Campaign: Reaching more than 28 million people in 24 countries, AHEC's worldwide public relations campaigns target overseas specifiers, consumers, and importers, promoting U.S. Hardwoods and Hardwood products. In a given year, more than 750 AHEC advertisements, press releases and feature articles highlighting the 56 CHRISTMAS 2014 ■ NATIONAL HARDWOOD MAGAZINE
quality, variety and sustainability of the U.S. Hardwood resource are published in newspapers, magazines and trade journals worldwide. Several times per year, AHEC publishes membership lists in major overseas publications that target buyers and endusers of Hardwood. AHEC maintains offices in Japan, Europe, Southeast Asia, China, and Mexico, in addition to our Reston, VA, headquarters. If you would like additional information on our overseas promotional programs for U.S. Hardwoods, please contact AHEC by phone at 703-435-2900 or visit our web site at www.americanhardwood.org. ■ STAY IN TOUCH AND INFORMED. nationalhardwoodmag.com. Merry Christmas CHRISTMAS 2014 ■ NATIONAL HARDWOOD MAGAZINE 57
