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Maritime milestones<br />
SUCCESSFUL SUPPLY SHIPS. A well-timed transformation to offshore shipping has characterized the strategies of the most successful Norwegian shipping<br />
companies. A well-timed transformation to offshore shipping have characterized the strategies of the most successful Norwegian shipping companies.<br />
PHOTO: BJARNE SKOGVIK<br />
Nordic shipping after 1960<br />
Global challenges and<br />
opportunities<br />
Globalization has radically changed the scene of shipping over the last fifty<br />
years, and failure to adapt was a sure path to demise. However, the international<br />
dimension also presented new opportunities for those that were ready.<br />
Stig Tenold<br />
Professor<br />
NHH – The<br />
Norwegian School<br />
of Economics<br />
The Nordic countries have played a key role in shipping<br />
for over a century, but have seen declining employment<br />
and loss of markets over the last fifty years.<br />
Globalization led to a series of new challenges and<br />
opportunities in the maritime industries – both the<br />
rules of the game and the playing field have changed.<br />
How have shipping companies and authorities in<br />
Norway, Denmark, Sweden and Finland adapted to<br />
these changes? Important parts of Nordic shipping<br />
failed to respond effectively to the economic integration<br />
process, while other parts were able to exploit the<br />
global growth opportunities. By linking company<br />
strategies to changes in political and institutional frameworks,<br />
it is possible map out the transformation of<br />
the region’s shipping industry in the more than fifty<br />
years after 1960.<br />
AN IMPORTANT FLEET<br />
Although the Nordic countries are relatively small,<br />
they make up a considerable part of the fabric of<br />
32 | <strong>Navigare</strong> 1 - 2012
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