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M4_Marketing_Mix_final2_RO

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TURISM CULTURAL<br />

MODUL 4 – MIXUL DE MARKETING ÎN TURISMUL CULTURAL<br />

Exercițiul 17<br />

<strong>Mix</strong>ul de <strong>Marketing</strong> în organizația dvs.<br />

Utilizați lista de verificare de mai sus și descrieți pentru organizația dvs. ce activități de marketing au<br />

fost întreprinse (sau vor fi planificate). Sortați-le în cele patru elemente de decizie (cei 4 P ai mixului<br />

de marketing).<br />

1. Produs / serviciu<br />

________________________________________________________________________<br />

________________________________________________________________________<br />

2. Preț<br />

________________________________________________________________________<br />

________________________________________________________________________<br />

3. Promovare<br />

________________________________________________________________________<br />

________________________________________________________________________<br />

4 Plasare<br />

________________________________________________________________________<br />

________________________________________________________________________<br />

15

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