M8_Planul_de_afaceri_RO_euphemia
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TURISM CULTURAL<br />
MODUL 8 – DEZVOLTAREA UNUI PLAN DE AFACERI<br />
Content<br />
1. Introducere ...................................................................................................................................... 5<br />
2. Acordul <strong>de</strong> confi<strong>de</strong>nțialitate ................................................................................................................ 7<br />
3. Rezumat introductiv ............................................................................................................................ 8<br />
4. Descrierea proiectului dvs. <strong>de</strong> turism cultural .................................................................................... 9<br />
Descrierea persoanelor implicate în <strong>de</strong>mararea <strong>afaceri</strong>i ................................................................ 9<br />
Consilieri .......................................................................................................................................... 9<br />
Produse și servicii ............................................................................................................................ 9<br />
Obiectivul pe termen lung al <strong>afaceri</strong>i ............................................................................................ 10<br />
Obiective ....................................................................................................................................... 10<br />
5. Analiza pieței ..................................................................................................................................... 10<br />
Piața țintă ...................................................................................................................................... 10<br />
Evaluarea pieței totale .................................................................................................................. 10<br />
Veniturile țintă .............................................................................................................................. 10<br />
Tendințele pieței ........................................................................................................................... 11<br />
Profilul concurenței ....................................................................................................................... 11<br />
Avantajul competitiv ..................................................................................................................... 11<br />
Beneficiul clienților ........................................................................................................................ 11<br />
6. Marketing/Strategii <strong>de</strong> vânzare ......................................................................................................... 13<br />
Strategii <strong>de</strong> marketing ................................................................................................................... 13<br />
Surse <strong>de</strong> venit ................................................................................................................................ 13<br />
Strategii <strong>de</strong> vânzare ....................................................................................................................... 13<br />
Preț ................................................................................................................................................ 14<br />
Strategii <strong>de</strong> marketing și comunicare ............................................................................................ 14<br />
7. Resurse umane și logistică ................................................................................................................ 14<br />
Organigrama .................................................................................................................................. 14<br />
Personalul ...................................................................................................................................... 15<br />
Planurile <strong>de</strong> training ...................................................................................................................... 15<br />
Logistică ......................................................................................................................................... 15<br />
8. Analiza SWOT și analiza riscurilor ...................................................................................................... 15<br />
Analiza SWOT ................................................................................................................................ 15<br />
Analiza riscurilor ............................................................................................................................ 16<br />
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