NastroRosa_2019_Teams_EN
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Nastro<br />
ROSA <strong>2019</strong><br />
the italian tour<br />
PROPOSAL FOR THE TEAMS<br />
Organisé par<br />
Organized by<br />
Media partner<br />
Media partner<br />
En collaboration avec<br />
In collaboration with<br />
sports & events<br />
BY BPSE
what is the NASTRO ROSA?<br />
The arrival in Italy of a famous format born in France with the name of Tour de<br />
France in Voile.<br />
Ideally in September, it will touch some of the most beautiful Italian coasts,<br />
offering great entertainment in sports sailing and social contents.<br />
F.A.Q.<br />
What is the format?<br />
Modern revisiting of past experience, developed by importing the French experience<br />
of the Tour in Voile.<br />
Designed to offer a very high level of media visibility and a high technical level with<br />
limited identifiable and “turn-key” investments.<br />
A tour consisting of:<br />
1 week in a clinic on Lake Garda (the same one for the whole team), supported by<br />
expert yachtsmen of Diam24 to offer everybody the same chance to win).<br />
1 brief prologue dedicated to the media and sponsors (TBD Idroscalo Milan)<br />
6 legs in 2 weeks with stadium races, coast regattas and batons.<br />
1 interactive village with the public and dedicated to sponsors (of the teams and of the<br />
circuit).<br />
With which vessel?<br />
Performing “one design” Diam24 trimarans in the “hire” or “property” formula.<br />
Fast in the sea and also in “rig up” and in “rig down”, easy and cheap to transport using<br />
“mini containers” (supplied by the organization” and with one’s own road trolley,<br />
offering unique practicality in terms of use.<br />
Must the crew always be the same during the Nastro Rosa?<br />
No, its members can change from one stop to the next, only the “main team” must<br />
always be the same for the entire Nastro Rosa.
What are the classifications and how do they work?<br />
The teams will be registered for all of the tour and should participate in all legs in<br />
order to receive final classification.<br />
The hands may change from one leg to another but one person in charge, even if he<br />
is not a regatta member must be identified and always present in all legs.<br />
The various classifications will be extracted from the general one.<br />
For example, the “xxx team” will take part in all legs (four with a ship owner at the<br />
wheel and two with other hands or helmsman) and reaches 3 rd position can win the<br />
special classification of “PRO AM” because in the four leg race with Corinthian ship<br />
owner at the wheel, he was the best.<br />
The following classifications exist at the moment in the project:<br />
- Classification of the Overall Team<br />
- Classification of the Pro AM team* (classification extracted from the general<br />
classification based on the 4 legs carried out at weekends and reserved to the<br />
Corinthian ship owners)<br />
- Classification of under-25 <strong>Teams</strong><br />
- Classification of the “Rosa” Team<br />
Are cash prizes planned?<br />
Yes, the amount is to be defined.<br />
What is the logic of costs for the teams?<br />
Containment counterbalanced with the media related values expressed by Nastro<br />
Rosa.<br />
Furthermore a centralized “turn-key” logistic service is included in the registration<br />
free/charter that will allow for maximum use of all transport synergies of the vessels<br />
in hotel management etc.<br />
The objective is to make sure that the teams only have to worry about the regatta!<br />
Which media related structure can the teams count on?<br />
Gazzetta dello Sport is the media partner of excellence that guarantees important<br />
basic coverage, to which each single team and sponsors can add personalized<br />
activities at special conditions.<br />
There will also be TV coverage and web streaming as well as professional<br />
photographic material available to the teams and free from rights.<br />
On the basis of proven previous experience, we expect a return of counter value in<br />
visibility (R.O.I.) of at least 1:4.<br />
What is the agonistic level? How many teams are expected to take part?<br />
There are more than 35 international teams in activities in the World Diam Tour, at<br />
least 6 of which have already confirmed their interest in participating in the Nastro<br />
Rosa “The Italian Tour”. In Italy there are at least 4 Diam 24. Starting from this positive<br />
figure, our objective is to start off on the first edition with a number of teams of no less<br />
than 10 (we are thinking of 12 vessels taking part).<br />
How are the teams formed abroad and who supports them?<br />
Yachtsmen with the most varied experience, supported by Yacht Clubs that promote<br />
their agonistic activities and the regions or cities that they belong to, commercial<br />
sponsors, single ship owners, consortiums consisting of the participants of the teams<br />
through the “pro quota” undersigning of the necessary budget.
How much does it cost to participate in Nastro Rosa <strong>2019</strong>?<br />
Entry Fee Nastro Rosa <strong>2019</strong>:<br />
10.000€+VAT<br />
including Vessel insurance for the entire period of the Nastro<br />
Rosa, Hotel booking service.<br />
Rent: a Diam 24 od of no more than one year old, the supply of new sails<br />
and complete equipment according to class rules. Price 13.500€+VAT<br />
Charter time: 30 days including “clinic” and regatta days.<br />
Transport for all legs of the Nastro Rosa <strong>2019</strong> + Assistance: during the<br />
installation and dismantling phases by dedicated staff in all legs (only one<br />
hands member is requested). Price: 11.000€+VAT<br />
Personalisation of artwork on the boats, sails and Dbox (transport<br />
container) according to team indications. Price: 7.500€+VAT<br />
Rent-to-Buy at the end of Nastro Rosa <strong>2019</strong><br />
At the end of the tour each team can purchase the vessel used by adding<br />
from €25.00,00+VAT to €37,000 + VAT depending of the age of the boat,<br />
not older than a year (Price for a new Diam 24: 49.000€ - 12.000€ discount based<br />
on the value of the rental already made. Formula based on the cost of a new boat.)<br />
What is not included in the package?<br />
At the moment, board and lodging and transfer of the hands (an estimated cost of<br />
12,000 € for 4 people).<br />
We are working on these elements in order to reach advantageous rates in the various<br />
locations.
Why should I buy the Diam24 after Nastro Rosa?<br />
In order to take part in the World Diam Tour (4 tour), with a personalized vessel,<br />
prepared for your team and to win the Nastro Rosa 2020.<br />
What can I do immediately after Nastro Rosa <strong>2019</strong>?<br />
Take part in the World Diam Tour, a range of 4 tours, of which Nastro Rosa is the<br />
Italian leg.<br />
- Grand Prix Pacifique des Jeux – French Polynesia – November <strong>2019</strong><br />
- EFG Sailing Arabia - Oman – February 2020<br />
- Tour Voile - France – July 2020<br />
- Nastro Rosa - Italy - September 2020<br />
- Grand Prix Pacifique des Jeux – French Polynesia - November 2020<br />
What can I do before the Nastro Rosa <strong>2019</strong>?<br />
Participate in:<br />
- EFG Sailing Arabia - Oman – February <strong>2019</strong><br />
- Tour Voile - France – July <strong>2019</strong><br />
* all teams interested will be provided with a quotation on participation costs with the same Rent-To-Buy<br />
formula.<br />
The Diam 24 od have the opportunity participate in an intense<br />
regatta calendar throughout the year. Season 2018:<br />
https://www.diam24onedesign.com/en/the-class/#programme
THE TOUR (TBC work draft )<br />
NASTRO ROSA RANKINGS:<br />
General Ranking<br />
Pro AM* Ranking<br />
Young Ranking<br />
Team “Rosa” Ranking<br />
1<br />
P<br />
T<br />
5 6<br />
2<br />
3<br />
GARDA TRAINING WEEK - Garda Lake<br />
2-8 September <strong>2019</strong><br />
OP<strong>EN</strong>ING EV<strong>EN</strong>T - Milano Idroscalo<br />
14 - 15 September <strong>2019</strong><br />
TAPPA 1 - Genoa @ International Boat Show<br />
22 - 24 September <strong>2019</strong><br />
4<br />
TAPPA 2 - Lazio<br />
25 - 26 September <strong>2019</strong><br />
TAPPA 3 - Campania<br />
28 - 29 September <strong>2019</strong><br />
TAPPA 4 - Puglia<br />
4 - 5 October <strong>2019</strong><br />
TAPPA 5 - Veneto<br />
7 - 8 October <strong>2019</strong><br />
TAPPA 6 - Trieste @ Barcolana<br />
10 - 12 October <strong>2019</strong><br />
Not mandatory.<br />
No point races<br />
What should I do during the rest of the sailing year?<br />
The Nastro Rosa is part of the World Diam Tour, now the third appointment of a<br />
whole series of 4 tours that guarantee the hands 50 days of regatta.<br />
#1 EFG Sailing Arabia – February - Oman<br />
#2 Tour Voile – July - France<br />
#3 Nastro Rosa – September - Italy<br />
#4 Grand Prix Pacifique - November - Polynesia<br />
WATCH THE VIDEO:<br />
https://www.youtube.com/watch?v=BvN-X0kDusw
THE BOAT<br />
DIAM 24 od - Multihull Sportboat<br />
One design<br />
Quick to arm, fitted with an electric engine, new sails, new equipment, it navigates in<br />
all conditions of the sea and wind and is suitable fore coastal regattas, trailerable and<br />
with a carbon shaft in two parts.
COMMUNICATION PLAN (work in progress)<br />
NATIONAL COMMUNICATION PLAN ON<br />
- more than 5 editorials on the newspaper and republished on gazzetta.it website.<br />
- more than 8 full pages on the newspaper during the event and republished on<br />
gazzetta.it website.<br />
- Daily videos and press releases released during the event and republished on<br />
gazzetta.it website.<br />
- Editorials on the annual sailing magazines from RCS.<br />
N.B. Oltre alla copertura di base sopracitata gli sponsor potranno aggiungere attività<br />
personalizzate a condizioni di favore.<br />
LOCAL COMMUNICATION PLAN<br />
The news will be republished on the most important local newspaper on the acts.<br />
TELEVISION BROADCAST<br />
- 6 Act videos <br />
- 1 TV special before Nastro Rosa<br />
- Daily highlitghts video during every day of regatta.<br />
- 1 TV special at the end of the event.<br />
The Boat Show is broadcasted on Sky Sport channels.<br />
RADIO BROADCAST<br />
Radio coverage of the event on one of the most important national radio (TBD) with<br />
two special every day.<br />
SOCIAL NETWORKS<br />
News, videos, photos, sponsor dedicated posts; all the contents will be shared on the<br />
main Sailing Series social networks.<br />
i.e. Facebook: Sailing Series
MEDIA RESULTS - TOUR DE FRANCE A VOILE<br />
Example of Media results of the Tour de France a Voile 2017<br />
source: NIELS<strong>EN</strong> SPORTS 2017 - KANTAR MEDIA<br />
TV COVERAGE<br />
81 Mln cumulated viewers<br />
42 days<br />
INTERRNATIONAL<br />
TV COVERAGE<br />
190 Countries<br />
38 Diffusors<br />
R.O.I.<br />
over<br />
SOCIAL MEDIA<br />
42.000 Facebook fans<br />
8.000 Twitter followers<br />
937.000 Vides views<br />
7.8 Mln €<br />
WEBSITE<br />
73.000 Unique visitors<br />
432.000 Pages views
TEAM SPONSORSHIP VALUE<br />
Media impact example of the sponsors of some team participants to the Tour<br />
the France a Voile 2017<br />
source: NIELS<strong>EN</strong> SPORTS 2017 - KANTAR MEDIA<br />
TEAM LORINA - <br />
GOLFE DU MORBIHAN<br />
TEAM TAHITI<br />
TEAM CHEMINEES POUJOULAT<br />
Sponsor LORINA TAHITI CHEMINEES POUJOULAT<br />
TFV 2017 General ranking<br />
(29 <strong>Teams</strong> in Total)<br />
Advertising equivalent<br />
France TV Media Impact (€)**<br />
Advertising equivalent<br />
France News Cover (€)**<br />
6th and 8th 2nd 9th<br />
504 k€ 236 k€ 114 k€<br />
2 540 k€ 2 550 k€ 802 k€<br />
Total advertising equivalent * 3 045 k€ 2 785 k€ 916 k€<br />
TEAM LORINA - <br />
GOLFE DU MORBIHAN<br />
TEAM TAHITI<br />
TEAM CHEMINEES POUJOULAT<br />
Sponsor LORINA TAHITI CHEMINEES POUJOULAT<br />
TFV 2017 General ranking<br />
(29 <strong>Teams</strong> in Total)<br />
Advertising equivalent<br />
Logo visibility Time on TV<br />
6th and 8th 2nd 9th<br />
486' 229' 94'<br />
Advertising Equivalent * 504 k€ 236 k€ 114 k€<br />
TEAM LORINA - <br />
GOLFE DU MORBIHAN<br />
TEAM TAHITI<br />
TEAM CHEMINEES POUJOULAT<br />
Sponsor LORINA TAHITI CHEMINEES POUJOULAT<br />
TFV 2017 General ranking<br />
(29 <strong>Teams</strong> in Total)<br />
Number of citations (press,<br />
radio, web, tv news)<br />
6th and 8th 2nd 9th<br />
700 874 218<br />
Number of citations 38 Millions 3,4 Millions 10,9 Millions<br />
Advertising Equivalent * 2 540 k€ 2 550 k€ 802 k€<br />
* Budget that should have invest the Sponsor in publicity<br />
to obtain an equivalent visibility in the Medias.
CONTACTS & INFORMATIONS<br />
RICCARDO SIMONESCHI<br />
r.simoneschi@sailingseries.eu<br />
STEFANO ROBOTTI<br />
s.robotti@sailingseries.eu<br />
Organized by<br />
Media partner<br />
In collaboration with<br />
sports & events<br />
BY BPSE
sports & events<br />
BY BPSE<br />
Via Giuseppe Ripamonti, 44<br />
20144 - Milano<br />
Tel:+39.02.63789401<br />
Fax:+39.02.63789499<br />
info@bpse.it<br />
www.bpse.it
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