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ÛËÌ›Ԣ ‰È¿ıÂÛ˘ „ˆÌÈÔ‡, ›Ûˆ˜ ÁÈ·Ù›<br />

‰ÂÓ ıˆÚÔ‡ÓÙ·È ‰Â‰Ô̤ӷ Î·È ¯ˆÚ›˜<br />

ÛËÌ·ÓÙÈΤ˜ ‰È·ÊÔÚÔappleÔÈ‹ÛÂȘ ·Ó¿ ÛË-<br />

ÌÂ›Ô ·ÁÔÚ¿˜.<br />

ñ √È 9 ÛÙÔ˘˜ 10 ηٷӷψ٤˜ appleÈ-<br />

ÛÙÂ‡Ô˘Ó fiÙÈ ÔÈ ÊÔ‡ÚÓÔÈ Ù˘ ÁÂÈÙÔÓÈ¿˜<br />

appleÚÔÛʤÚÔ˘Ó Î·Ï‡ÙÂÚ˘ appleÔÈfiÙËÙ·˜<br />

„ˆÌ› Û ۯ¤ÛË Ì ·˘Ùfi appleÔ˘ ‰È·ı¤ÙÔ˘Ó<br />

Ù· super market To 7% ıˆÚ› fiÙÈ ‰ÂÓ<br />

‰È·Ê¤ÚÔ˘Ó È‰È·›ÙÂÚ· Û appleÔÈfiÙËÙ· Î·È ¤-<br />

Ó· 3% ıˆÚ› fiÙÈ ÛÙ· super market ‚Ú›-<br />

ÛÎÂȘ ηχÙÂÚÔ „ˆÌ›.<br />

ñ ø˜ ‚·ÛÈÎfi˜ ÏfiÁÔ˜ ·ÁÔÚ¿˜ „ˆÌÈ-<br />

Ô‡ ·applefi ÙÔ super market ·Ó·Ê¤ÚÂÙ·È Ë<br />

¢ÎÔÏ›·, ηıÒ˜ Û˘Ó‰˘¿˙ÂÙ·È Î·È Ì ¿Ï-<br />

Ï· „ÒÓÈ·.<br />

ñ ∞applefi ÙË Û˘Û¯¤ÙÈÛË ÙÔ˘ ÛËÌ›Ԣ ·-<br />

ÁÔÚ¿˜ Ì ÙË Û˘¯ÓfiÙËÙ· ηٷӿψ-<br />

Û˘ appleÚÔ·appleÙÂÈ fiÙÈ ÔÈ Î·Ù·Ó·ÏˆÙ¤˜<br />

appleÔ˘ ·ÁÔÚ¿˙Ô˘Ó „ˆÌ› ΢ڛˆ˜ ·applefi Ù·<br />

super market, ηٷӷÏÒÓÔ˘Ó ÏÈÁfiÙÂ-<br />

Ú˜ appleÔÛfiÙËÙ˜ Î·È ·ÁÔÚ¿˙Ô˘Ó „ˆÌ›<br />

appleÔχ appleÈÔ ·Ú·È¿ ·applefi ÙÔ Ì¤ÛÔ fiÚÔ. (OÈ<br />

appleÂÚÈÛÛfiÙÂÚÔÈ ‰‹ÏˆÛ·Ó fiÙÈ ·ÁÔÚ¿-<br />

˙Ô˘Ó „ˆÌ› 1-2 ÊÔÚ¤˜ ÙËÓ Â‚‰ÔÌ¿‰· ‹<br />

Ûapple·ÓÈfiÙÂÚ·).<br />

ñ ∏ appleÏÂÈÔ„ËÊ›· ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ<br />

‰ÂÓ ÁÓˆÚ›˙ÂÈ ·Ó ÙÔ „ˆÌ› appleÔ˘ „‹ÓÂÙ·È<br />

ÛÙ· super market Â›Ó·È ÊÚ¤ÛÎÔ ‹ ηÙÂ-<br />

„˘Á̤ÓÔ/appleÚÔ„Ë̤ÓÔ.<br />

ñ ‡Ìʈӷ Ì ٷ ÛÙÔȯ›· Ù˘ ¤Ú¢-<br />

Ó·˜, Ë ‰È¿ıÂÛË Î·Ù„˘Á̤ÓÔ˘ ‹ appleÚÔ-<br />

„Ë̤ÓÔ˘ „ˆÌÈÔ‡ Ê·›ÓÂÙ·È Ó· ·appleÔÙÂÏ›<br />

ÛÔ‚·Úfi ·ÓÙÈΛÓËÙÚÔ ·ÁÔÚ¿˜ ·applefi Ù·<br />

ÛËÌ›· appleÒÏËÛ˘ appleÔ˘ ÙÔ ‰È·ı¤ÙÔ˘Ó. ∏<br />

Û˘ÓÙÚÈappleÙÈ΋ appleÏÂÈÔ„ËÊ›· ÙÔ˘ ηٷӷ-<br />

ψÙÈÎÔ‡ ÎÔÈÓÔ‡ ‰‹ÏˆÛ appleˆ˜ ‰ÂÓ ı· ·-<br />

ÁfiÚ·˙ „ˆÌ› ·Ó ‹ÍÂÚ appleˆ˜ Â›Ó·È Î·ÙÂ-<br />

„˘Á̤ÓÔ/ appleÚÔ„Ë̤ÓÔ.<br />

ñ ∏ ÈηÓÔappleÔ›ËÛË ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ<br />

Î·È Ë ÂÌappleÈÛÙÔÛ‡ÓË ÙÔ˘˜ ÛÙÔ ÊÔ‡ÚÓÔ<br />

Ù˘ ÁÂÈÙÔÓÈ¿˜ ηٷÁÚ¿ÊÔÓÙ·È Û ȉȷ›-<br />

ÙÂÚ· ˘„ËÏfi ‚·ıÌfi.  appleÔÛÔÛÙ¿ Ù˘ Ù¿-<br />

͢ ÙÔ˘ 90 ¤ˆ˜ 100% ÔÈ Î·Ù·Ó·ÏˆÙ¤˜<br />

ÂÎÊÚ¿˙Ô˘Ó ÙËÓ ÈηÓÔappleÔ›ËÛ‹ ÙÔ˘˜ ÁÈ·<br />

ÙËÓ appleÔÈfiÙËÙ· ÙÔ˘ „ˆÌÈÔ‡, ÙËÓ appleÔÈÎÈÏ›·,<br />

ÙËÓ Â͢appleËÚ¤ÙËÛË/ÊÈÏÈÎfiÙËÙ· ÙˆÓ ˘-<br />

apple·ÏϋψÓ, ÙËÓ Î·ı·ÚÈfiÙËÙ· Î·È ÙËÓ Ù‹-<br />

ÚËÛË ÙˆÓ Î·ÓfiÓˆÓ ˘ÁÈÂÈÓ‹˜, Î·È ÙÔ ˆ-<br />

Ú¿ÚÈÔ ÏÂÈÙÔ˘ÚÁ›·˜ ÙˆÓ ·ÚÙÔappleÔÈ›ˆÓ.<br />

√ÛÔÓ ·ÊÔÚ¿ ÛÙËÓ ÙÈÌ‹ ÙÔ˘ „ˆÌÈÔ‡, ÙÔ<br />

76% ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ ‰‹ÏˆÛ·Ó appleÔχ<br />

‹ ·ÚÎÂÙ¿ ÈηÓÔappleÔÈË̤ÓÔÈ, ÙÔ 18,1% Ï›-<br />

ÁÔ ÈηÓÔappleÔÈË̤ÓÔÈ Î·È ¤Ó· 4% ηıfiÏÔ˘<br />

ÈηÓÔappleÔÈË̤ÓÔÈ.<br />

ñ ∞Í›˙ÂÈ Ó· ÛËÌÂȈı› fiÙÈ Ë ¤Ú¢ӷ<br />

ÛÙÔ˘˜ ηٷӷψ٤˜ ·Ó¤‰ÂÈÍ ‰‡Ô ÛË-<br />

Ì·ÓÙÈΤ˜ ÂÛÊ·Ï̤Ó˜ ÂÓÙ˘appleÒÛÂȘ Û¯Â-<br />

ÙÈο Ì ÙËÓ ÙÈÌ‹ ÙÔ˘ „ˆÌÈÔ‡:<br />

·) EÓ· ÛËÌ·ÓÙÈÎfi ÎÔÌÌ¿ÙÈ ÙˆÓ Î·Ù·-<br />

ӷψÙÒÓ appleÈÛÙ‡ÂÈ fiÙÈ Ë ÙÈÌ‹ ÙÔ˘ „ˆÌÈ-<br />

Ô‡ ÛÙËÓ ∂ÏÏ¿‰· Â›Ó·È ·ÎÚÈ‚fiÙÂÚË ÛÂ<br />

Û¯¤ÛË Ì ÙȘ ÙÈ̤˜ ÙÔ˘ „ˆÌÈÔ‡ ÛÙȘ ¿Ï-<br />

Ϙ Â˘Úˆapple·˚Τ˜ ¯ÒÚ˜.<br />

‚) §fiÁˆ ÙÔ˘ fiÙÈ ÔÈ Î·Ù·Ó·ÏˆÙ¤˜ ‰ÂÓ<br />

ÁÓˆÚ›˙Ô˘Ó ‹ ‰ÂÓ appleÚÔÛ¤¯Ô˘Ó ÙȘ ÙÈ̤˜<br />

ÙÔ˘ „ˆÌÈÔ‡ ÛÙ· super market, ·ÚÎÂÙÔ›<br />

¤¯Ô˘Ó ÙËÓ ÂÓÙ‡appleˆÛË appleˆ˜ ÙÔ „ˆÌ› ÙÔ˘˜<br />

Â›Ó·È ÊıËÓfiÙÂÚÔ ·applefi fi,ÙÈ ÛÙÔ ÊÔ‡ÚÓÔ.<br />

√È Âapple›ÛË̘ ÛÙ·ÙÈÛÙÈΤ˜ Û˘ÁÎÚ›ÛÂȘ<br />

Î·È Ù· ÛÙÔȯ›· Ù˘ √∞∂ ·appleÔ‰ÂÈÎÓ‡Ô˘Ó<br />

ÙÔ ·ÓÙ›ıÂÙÔ.<br />

μ) ˘ÌappleÂÚ¿ÛÌ·Ù· Ù˘ ¤Ú¢ӷ˜<br />

ÛÙÔ˘˜ ·ÚÙÔappleÔÈÔ‡˜<br />

ñ √È ÙÚÂȘ ÛÙÔ˘˜ Ù¤ÛÛÂÚȘ ·ÚÙÔappleÔÈ-<br />

Ô‡˜ ·Ó¤ÊÂÚ·Ó fiÙÈ Û ۯ¤ÛË Ì ¤Ó·Ó<br />

¯ÚfiÓÔ appleÚÈÓ, Ô Ù˙›ÚÔ˜ ÙÔ˘˜ ¤¯ÂÈ ÌÂȈı›<br />

(76,3%). ΔÔ 3,4% ÙˆÓ ·ÚÙÔappleÔÈÒÓ ‰‹Ïˆ-<br />

Û ·‡ÍËÛË Ù˙›ÚÔ˘, ÂÓÒ ÙÔ 20% ·Ó¤ÊÂÚÂ<br />

fiÙÈ Ô Ù˙›ÚÔ˜ ‰ÂÓ apple·ÚÔ˘Û›·Û οappleÔÈ· È-<br />

‰È·›ÙÂÚË ÌÂÙ·‚ÔÏ‹.<br />

ñ ∏ Û¯ÂÙÈο ÌÂÁ·Ï‡ÙÂÚË Ì›ˆÛË Ù˙›-<br />

ÚÔ˘ ηٷÁÚ¿ÊËΠÛÙ· appleÚÔ˚fiÓÙ· ˙·¯·-<br />

ÚÔappleÏ·ÛÙÈ΋˜ Î·È ÛÙ· ·ÚÙÔÛ΢¿ÛÌ·Ù·.<br />

ñ √È appleÚԂϤ„ÂȘ ÁÈ· ÙÔ ÂapplefiÌÂÓÔ ‰È¿-<br />

ÛÙËÌ· ‰ÂÓ Â›Ó·È ·ÈÛÈfi‰Ô͘ Î·È Û˘Ó¿-<br />

‰Ô˘Ó Ì ÙÔ ÁÂÓÈÎfiÙÂÚÔ Îϛ̷ appleÔ˘ ÂappleÈ-<br />

ÎÚ·Ù› Û fiÏË ·ÁÔÚ¿. ΔÔ 67% ·Ó·Ì¤ÓÂÈ<br />

̤۷ ÛÙÔ˘˜ ÂapplefiÌÂÓÔ˘˜ 12 Ì‹Ó˜ appleÂ-<br />

Ú·ÈÙ¤Úˆ Ì›ˆÛË Ù˙›ÚÔ˘, ÙÔ 20% ÛÙ·ıÂ-<br />

ÚÔappleÔ›ËÛË ÛÙ· ÛËÌÂÚÈÓ¿ Âapple›apple‰·, ÙÔ<br />

4% ÂÏapple›˙ÂÈ Û ·‡ÍËÛË Î·È ÙÔ 9% ·‰˘Ó·-<br />

Ù› Ó· appleÚԂϤ„ÂÈ.<br />

ñ ‡Ìʈӷ Ì ÙÔ˘˜ ·ÚÙÔappleÔÈÔ‡˜, Ë<br />

ÙÈÌ‹ ÙÔ˘ appleÂÙÚÂÏ·›Ô˘ Î·È Ë ÙÈÌ‹ ÙˆÓ ·-<br />

ÏÂ‡ÚˆÓ ‹Ù·Ó ÔÈ apple·Ú¿ÁÔÓÙ˜ appleÔ˘ ÂappleË-<br />

Ú¤·Û·Ó appleÂÚÈÛÛfiÙÂÚÔ ÙÔ ÎfiÛÙÔ˜ ÙÔ˘<br />

„ˆÌÈÔ‡. ø˜ apple·Ú¿ÁÔÓÙ·˜ apple›ÂÛ˘ ÙÔ˘<br />

ÎfiÛÙÔ˘˜ ÙÔ˘ „ˆÌÈÔ‡ ·Ó·Ê¤ÚÂÙ·È ÛÂ<br />

·ÍÈÔÛËÌ›ˆÙÔ appleÔÛÔÛÙfi, Î·È Ë ¢∂∏. ΔÔ<br />

ÂÚÁ·ÙÈÎfi ÎfiÛÙÔ˜ ‰ÂÓ Ê·›ÓÂÙ·È Ó· ·appleÔ-<br />

ÙÂÏ› ÛËÌ·ÓÙÈÎfi apple·Ú¿ÁÔÓÙ· apple›ÂÛ˘<br />

ÛÙË ‰È·ÌfiÚʈÛË ÙÔ˘ Û˘ÓÔÏÈÎÔ‡ Îfi-<br />

ÛÙÔ˘˜ ÙÔ˘ „ˆÌÈÔ‡, ηıÒ˜ Ù· ·ÚÙÔappleÔÈ-<br />

›· ÛÙË Û˘ÓÙÚÈappleÙÈ΋ ÙÔ˘˜ appleÏÂÈÔ„ËÊ›·<br />

Â›Ó·È ÔÈÎÔÁÂÓÂȷΤ˜ ÂappleȯÂÈÚ‹ÛÂȘ ¯ˆ-<br />

Ú›˜ ¿ÏÏÔ appleÚÔÛˆappleÈÎfi.<br />

ñ √È ·ÚÙÔappleÔÈÔ› ÂappleȂ‚·ÈÒÓÔ˘Ó -ÌÂ<br />

‚¿ÛË ÙËÓ ÂÌappleÂÈÚ›· ÙÔ˘˜ Î·È ÙË Û¯¤ÛË ÌÂ<br />

ÙÔ˘˜ appleÂÏ¿Ù˜ ÙÔ˘˜- fiÙÈ ÔÈ Î·Ù·Ó·ÏˆÙ¤˜<br />

‰ÂÓ ÁÓˆÚ›˙Ô˘Ó ÙȘ ‰È·ÊÔÚ¤˜ ÛÙÔÓ ÙÚfiappleÔ<br />

apple·Ú·Û΢‹˜ ÙÔ˘ „ˆÌÈÔ‡ appleÔ˘ ‰È·Ù›-<br />

ıÂÙ·È ÛÙ· super market Û ۯ¤ÛË Ì ÙÔ<br />

„ˆÌ› ÙÔ˘ ·ÚÙÔappleÔÈ›Ԣ.<br />

ñ √È 6 ÛÙÔ˘˜ 10 ‰‹ÏˆÛ·Ó fiÙÈ ‹‰Ë ¤-<br />

¯Ô˘Ó ÂÓËÌÂÚˆı› ÁÈ· ÙÔ Û‹Ì· ÙÔ˘ ÎÏ¿-<br />

‰Ô˘ appleÔ˘ appleÚÔÌËı‡ÂÈ Ë √ÌÔÛappleÔÓ‰›· ∞Ú-<br />

ÙÔappleÔÈÒÓ ∂ÏÏ¿‰Ô˜ Ù· ̤ÏË Ù˘ Ì ÙÔ Ì‹-<br />

Ó˘Ì· «∂‰Ò ˙˘ÌÒÓÂÙ·È, Â‰Ò „‹ÓÂÙ·È».<br />

ñ ΔÔ 23% ·Ó¤ÊÂÚ·Ó fiÙÈ ÙÔ ¤¯Ô˘Ó ‹-<br />

‰Ë appleÚÔÌËı¢Ù›.<br />

ñ ΔÔ 77,2% fiÛˆÓ ‰ÂÓ ÙÔ ¤¯Ô˘Ó ·Îfi-<br />

ÌË appleÚÔÌËı¢Ù›, ÂappleÈı˘ÌÔ‡Ó Ó· ÙÔ ·appleÔ-<br />

ÎÙ‹ÛÔ˘Ó.<br />

ñ ÂÚÈÛÛfiÙÂÚÔÈ ·applefi 9 ÛÙÔ˘˜ 10 ·Ú-<br />

ÙÔappleÔÈÔ‡˜ ÎÚ›ÓÔ˘Ó ıÂÙÈο ·˘Ù‹Ó ÙËÓ appleÚˆ-<br />

ÙÔ‚Ô˘Ï›· Ù˘ √ÌÔÛappleÔÓ‰›·˜ Î·È appleÈÛÙ‡-<br />

Ô˘Ó fiÙÈ ı· Û˘Ì‚¿ÏÂÈ ÛËÌ·ÓÙÈο ÛÙËÓ<br />

ÂÓË̤ڈÛË ÙÔ˘ ηٷӷψÙÈÎÔ‡ ÎÔÈÓÔ‡.<br />

ÙÒÛË ÛÙȘ ·ÁÔÚ·appleˆÏËۛ˜<br />

·ÎÈÓ‹ÙˆÓ<br />

<br />

 appleÙˆÙÈ΋ ÙÚԯȿ ÎÈÓ‹ıËÎ·Ó ÔÈ ·ÁÔÚ·appleˆÏËۛ˜ ·ÎÈÓ‹ÙˆÓ ÛÙÔ appleÚÒÙÔ ÙÚ›-<br />

ÌËÓÔ ÙÔ˘ 2011. ‡Ìʈӷ Ì ٷ ÛÙÔȯ›· appleÔ˘ ·Ó·ÎÔ›ÓˆÛÂ Ë ΔÚ¿appleÂ˙· Ù˘<br />

∂ÏÏ¿‰Ô˜ Ô ·ÚÈıÌfi˜ ÙˆÓ Û˘Ó·ÏÏ·ÁÒÓ ÂÎÙÈÌ‹ÛÂˆÓ Âapple› ÔÈÎÈÛÙÈÎÒÓ ·ÎÈÓ‹ÙˆÓ<br />

appleÔ˘ appleÚ·ÁÌ·ÙÔappleÔÈ‹ıËÎ·Ó Ì ‰È·ÌÂÛÔÏ¿‚ËÛË ÙÔ˘ ÙÚ·appleÂ˙ÈÎÔ‡ Û˘ÛÙ‹Ì·ÙÔ˜<br />

ÁÈ· ÔappleÔÈÔÓ‰‹appleÔÙ ÏfiÁÔ (¯ÚËÌ·ÙÔ‰fiÙËÛË ÁÈ· ·ÁÔÚ¿, ÂÁÁÚ·Ê‹ ÂÍ·ÛÊ¿ÏÈÛ˘<br />

ÁÈ· ÌË ÛÙÂÁ·ÛÙÈο ‰¿ÓÂÈ· ÎÏapple.) ÌÂÈÒıËÎ·Ó Î·Ù¿ 47,8% Û ۯ¤ÛË Ì ÙÔ ·ÓÙ›-<br />

ÛÙÔÈ¯Ô ‰È¿ÛÙËÌ· apple¤Ú˘ÛÈ.<br />

∂apple›Û˘, ÌÂȈ̤ÓÔ˜ ηٿ 44% Û ۯ¤ÛË Ì apple¤Ú˘ÛÈ ‹Ù·Ó Î·È Ô fiÁÎÔ˜ ÙˆÓ ÔÈÎÈ-<br />

ÛÙÈÎÒÓ ·ÎÈÓ‹ÙˆÓ appleÔ˘ ·ÊÔÚÔ‡Û·Ó ÔÈ Û˘Ó·ÏÏ·Á¤˜ ÂÎÙ›ÌËÛ˘, ÂÓÒ Ë ·Í›· ÙˆÓ ·-<br />

ÎÈÓ‹ÙˆÓ, Ù· ÔappleÔ›· ·ÊÔÚÔ‡Û·Ó ÔÈ Û˘Ó·ÏÏ·Á¤˜ ·˘Ù¤˜, ‹Ù·Ó ÌÂȈ̤ÓË Î·Ù¿ 44,2%<br />

Û ۯ¤ÛË Ì apple¤Ú˘ÛÈ.<br />

√ÛÔÓ ·ÊÔÚ¿ ÛÙȘ ÙÈ̤˜, ηٿ ̤ÛÔ fiÚÔ ÛÙÔ appleÚÒÙÔ ÙÚ›ÌËÓÔ ÙÔ˘ ¤ÙÔ˘˜ ˘appleÔ-<br />

¯ÒÚËÛ·Ó appleÂÚ·ÈÙ¤Úˆ ηٿ 5% Û ۇÁÎÚÈÛË Ì ÙÔ ·ÓÙ›ÛÙÔÈ¯Ô ‰È¿ÛÙËÌ· ÙÔ˘ 2010.<br />

ªÂÁ·Ï‡ÙÂÚË Ì›ˆÛË ÂÌÊ¿ÓÈÛ·Ó ÔÈ ÙÈ̤˜ ÙˆÓ apple·Ï·ÈÒÓ (¿Óˆ ÙˆÓ apple¤ÓÙ ÂÙÒÓ) ‰È·-<br />

ÌÂÚÈÛÌ¿ÙˆÓ Î·Ù¿ 5,6%, ÂÓÒ ÔÈ ÙÈ̤˜ ÙˆÓ Ó¤ˆÓ ÌÂÈÒıËÎ·Ó ÌfiÓÔ Î·Ù¿ 4,2%.<br />

MA´O - IOYNIO 2011 u BIOTEXNIKA £EMATA 25

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