Plan razvoja ekološkog i ruralnog turizma: područje ... - UNDP Croatia

SWOT analysis and key strategic advantages and barriers to the tourismdevelopmentSWOT analysis (strengths, weaknesses, opportunities and threats) for the purpose of this Planwas done based on the evaluation of the following elements:KEY INTERNAL STRENGTHS AND WEAKNESSES FOR THE ISLAND OF VISSTRENGTHS AND WEAKNESSESNATURAL, SOCIAL AND ECONOMICAL PROFILE OF THE AREADESTINATION PERFORMANCEDESTINATION MARKETINGDESTINATION TOURISM SERVICESLOCAL COMMUNITY AND PUBLIC SERVICESSTAKEHOLDERS AND PARTNERSHIPSTOURISM DEVELOPMENTKEY EXTERNAL OPPORTUNITIES AND THREATS FOR THE ISLAND OF VISOPPORTUNITIES AND THREATSINDUSTRY TRENDSCOMPETITORSLEGAL / POLITICAL ENVIRONMENTSOCIO-CULTURAL ENVIRONMENTECONOMICAL ENVIRONMENTENVIRONMENTTECHNOLOGYThe conducted SWOT analysis indicates that the island of Vis is facing more than twice as largeintensity of weaknesses than the strengths, which is an expected result, considering thedestination is currently at the beginning of its professional and competitive tourism development.Furthermore, the island of Vis needs to use the larger number of opportunities in the externalenvironment to its advantage, because in this way it uses current external processes in order tocreate internal development advantages. However, regardless of the relatively favourableposition in relation to the current processes, tourism development od Vis must be based on theminimalisation of its own weaknesses, because an intelligent development of a tourismdestination cannot be based only on accentuating internal strengths and using the opportunitiesfrom the external environment.Based on all the previous analysis, the following key strategic advantages and barriers to atourism development of the island of Vis have been identified:9