MKT 421 Week 2 Individual Marketing Mix Presentation – NEW
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<strong>MKT</strong> <strong>421</strong> <strong>Week</strong> 2 <strong>Individual</strong><br />
<strong>Marketing</strong> <strong>Mix</strong> <strong>Presentation</strong> <strong>–</strong> <strong>NEW</strong><br />
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<strong>MKT</strong> <strong>421</strong> <strong>Week</strong> 2 <strong>Individual</strong> <strong>Marketing</strong> <strong>Mix</strong> <strong>Presentation</strong> <strong>–</strong> <strong>NEW</strong><br />
Select a company currently experiencing marketing changes.<br />
Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that<br />
analyzes that company’s marketing mix:<br />
• Each of the four P’s should be addressed on its own slide.<br />
• The final slide should analyze the changes this company is experiencing and the<br />
driving forces behind the changes.<br />
• Use the MarketLine database and Wall Street Journal in the University Library to<br />
facilitate your research of the company.
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