final Marasi 23 yacht - LowRes
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
MARASI YACHTS | INFOCUS<br />
Alyousuf: we are not just about selling<br />
a product! we enable lifestyle and the UAE<br />
industrial capabilities<br />
by Abdelghany Abu Ghazaleh<br />
While the market is full of companies who represent famous trademarks, few<br />
of them go beyond submitting invoices and collecting cash to improve the<br />
local society and improve the lifestyle in addition to enabling the industrial<br />
capabilities and knowledge transfer to the local economy.<br />
As an example of the<br />
successful collaboration<br />
between the international<br />
manufacturer and local<br />
economy, we interviewed Mohamed<br />
Iqbal Alyousuf, Deputy President<br />
– Marketing at Al Yousuf Motors,<br />
the official representative of Yamaha<br />
Motor Company.<br />
What are the main products you<br />
introduce to the local market? And<br />
what does differentiate your products<br />
from other competitors?<br />
Actually, you can consider us as a<br />
“one-stop shop” for all the watersports<br />
Mohamed Iqbal Alyousuf<br />
Deputy President – Marketing, Al Yousuf Motors<br />
First of all, can you tell us about the<br />
story of Al Yousuf Motors and your<br />
main vision in the market?<br />
Since Al Yousuf Motors was<br />
established 64 years ago by my<br />
grandfather Habib Al Yousuf, our<br />
vision was to empower the legacy and<br />
the relation that our people has with<br />
the sea. “The Sea” has always been our<br />
main source of life and through it we<br />
sailed to communicate with the world.<br />
Accordingly, this objective was always<br />
reflected in our doing business methods.<br />
Al Yousuf Motors is sponsoring the UAE’s Champions, Ali Mohamed Al Lanjawi,<br />
Sultan Al Hammadi and Salman Younis Al-Awadi<br />
8 JUNE - JULY 2017
Change language