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FALL <strong>2020</strong><br />

WATERWAYS EDITION<br />

Facing<br />

REALITY<br />

Blighted buildings,<br />

vandalism make<br />

downtown Augusta<br />

appear less safe<br />

than it is<br />

ISSUE 3 | SPRING 2019<br />

<strong>1736</strong><strong>Magazine</strong>.com •• $6.95 $5.95<br />

THE<br />

REVITALIZATI<br />

of DOWNTOWN AUGUSTA


ISSUE 4 | SUMMER 2019<br />

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ISSUE 4 | SUMMER 2019<br />

ISSUE 2 | WINTER 2019<br />

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PAGE 32-33<br />

PAGE 14<br />

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WINTER <strong>2020</strong><br />

PRESERVATION EDITION<br />

1/16/<strong>2020</strong> 11:16:26 AM<br />

WINTER <strong>2020</strong><br />

1/16/<strong>2020</strong> 11:16:26 AM<br />

FALL 2019<br />

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EDUCATION EDITION<br />

SPRING <strong>2020</strong><br />

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INFRASTRUCTURE EDITION<br />

10/16/2019 3:36:23 PM<br />

1/16/<strong>2020</strong> 11:16:26 AM<br />

10/16/2019 3:36:23 PM<br />

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A MAP OF<br />

DOWNTOWN<br />

24<br />

DOWNTOWN<br />

AUGUSTA CULTURAL<br />

ATTRACTIONS<br />

PAGE 32-33<br />

HEART OF<br />

THE CITY<br />

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FACES OF<br />

DOWNTOWN<br />

PAGE 14<br />

CULTURE EDITION<br />

ALIZATION<br />

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WNTOWN AUGUSTA<br />

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PAGE 14<br />

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REVITALIZATION<br />

challenges, of<br />

of<br />

DOWNTOWN growth growth an


A PRODUCT OF<br />

PRESIDENT<br />

TONY BERNADOS<br />

EDITOR<br />

DAMON CLINE<br />

DESIGNER<br />

GANNETT DESIGN CENTER, AUSTIN<br />

MAILING ADDRESS:<br />

725 BROAD STREET, AUGUSTA, GA 30901<br />

TELEPHONE:<br />

706.724.0851<br />

EDITORIAL:<br />

DAMON CLINE 706.823.3352<br />

DCLINE@AUGUSTACHRONICLE.COM<br />

ADVERTISING:<br />

706.821.6602<br />

CONTENTS<br />

4<br />

PICTURE THIS<br />

6<br />

OUR VIEW<br />

10<br />

CURB APPEAL<br />

12<br />

MEET JORDAN JOHNSON<br />

22<br />

FIRST BAPTIST RENOVATION<br />

30<br />

COVER STORY:<br />

PERCEPTION IS REALITY<br />

12<br />

60<br />

56<br />

JAMES BROWN ARENA<br />

60<br />

MUSEUM ROW<br />

67<br />

GRADING DOWNTOWN<br />

68<br />

BRIEFING<br />

70<br />

FINAL WORDS<br />

COVER IMAGE BY:<br />

MICHAEL HOLAHAN<br />

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this publication and/or website may be reproduced,<br />

stored in a retrieval system or transmitted in any form<br />

without prior written permission of the Publisher.<br />

Permission is only deemed valid if approval is in writing.<br />

<strong>1736</strong> <strong>Magazine</strong> and Gannett Co., Inc. buy all rights to<br />

contributions, text and images, unless previously agreed<br />

to in writing. While every effort has been made to ensure<br />

that information is correct at the time of going to print,<br />

Gannett cannot be held responsible for the outcome<br />

of any action or decision based on the information<br />

contained in this publication.<br />

[FILE/THE AUGUSTA CHRONICLE]<br />

IN THE NEXT ISSUE OF <strong>1736</strong><br />

Many downtown businesses left<br />

the central business district in the<br />

1970s, but a handful of proprietorships<br />

have stayed through the<br />

good times and the bad. Take a<br />

new look at some of downtown’s<br />

oldest companies.<br />

<strong>1736</strong>magazine.com | 3


PICTURE THIS<br />

4 | <strong>1736</strong>magazine.com


A temporary walkway for construction workers is<br />

set up at downtown Augusta’s Fifth Street Bridge,<br />

which is being renovated into a pedestrian-only<br />

bridge that will feature bike trails, benches and<br />

other amenities for visitors to Riverwalk Augusta.<br />

[MICHAEL HOLAHAN/THE AUGUSTA CHRONICLE]<br />

<strong>1736</strong>magazine.com | 5


OUR VIEW<br />

KEEPING UP<br />

APPEARANCES<br />

Those who can’t maintain downtown<br />

properties shouldn’t own them<br />

Story by DAMON CLINE<br />

Photos by MICHAEL HOLAHAN<br />

Time seems to be proving that the biggest<br />

barrier to downtown Augusta’s<br />

revitalization is the circular reasoning<br />

spinning in the minds of derelict<br />

property owners.<br />

Speak with the owner of a dilapidated, uninhabitable<br />

or perpetually vacant downtown building<br />

and you’ll often hear something that sounds like<br />

this: “I can’t afford to invest in this building until I<br />

have a tenant.”<br />

The flip-side to that logic, of course, is that<br />

prospective tenants almost never show interest<br />

in a run-down building whose owners won’t lift a<br />

finger to fix it or sell it for a reasonable price.<br />

Point out that paradox and you’re likely to hear<br />

a retort along the lines of: “Augusta’s rents just<br />

aren’t high enough yet to justify a renovation.”<br />

Although there is some truth to that reply –<br />

Augusta’s residential and commercial rents are<br />

low when compared to many Southeastern peers<br />

– it is somewhat disingenuous.<br />

The fact of the matter is Augusta rents will<br />

never be “high enough” to justify a capital investment<br />

as long as downtown property owners sit on<br />

the sidelines, waiting for someone or some thing<br />

to create an opportunity that magically adds value<br />

to their long-neglected land and buildings.<br />

This inaction – this prevalent pusillanimity<br />

ABOVE: Flowers in bloom on a bright fall day as the vacant and decaying Lamar and Marion buildings,<br />

right, loom in the distance. Both are among downtown Augusta’s most prominent blighted structures.<br />

6 | <strong>1736</strong>magazine.com


– may very well be the prime reason<br />

Augusta’s central business district is<br />

chock full of vacant spaces.<br />

With a handful of notable exceptions<br />

in recent years, this pervasive halfhearted<br />

attitude among private-sector<br />

stakeholders has defined Augusta’s<br />

central business district since it was<br />

hollowed out in the 1970s by the opening<br />

of suburban shopping malls.<br />

The wait-and-see phenomenon<br />

isn’t unique to downtown Augusta,<br />

according to Ed McMahon, the Urban<br />

Land Institute’s Charles E. Fraser<br />

Chair on Sustainable Development and<br />

Environmental Policy.<br />

“I’ve heard this in countless communities<br />

across the country,” said<br />

McMahon, a native of Birmingham,<br />

Ala. “Real estate investors and developers<br />

are definitely risk-averse. They<br />

always like to tell me the pioneer is the<br />

person with the arrows in their back.<br />

They’re always waiting for somebody<br />

else to prove that investing in a<br />

downtown building will actually make<br />

sense.”<br />

To illustrate his point, the<br />

Washington, D.C.-based scholar often<br />

recounts the story of Rick Hauser, a<br />

young architect who wanted to set<br />

up an office in his wife’s hometown<br />

of Perry, N.Y., a small hamlet nestled<br />

between Buffalo and Rochester.<br />

In 2001, Hauser approached numerous<br />

building owners about renting<br />

space to house his firm, but he was<br />

repeatedly turned down by disinterested<br />

property owners.<br />

“He told me he went to the owner of<br />

the nicest building in downtown and<br />

said, ‘I’d like to lease some space from<br />

you,’ and the guy said to him, ‘Well,<br />

no, I can’t lease you any space because<br />

I’d have to fix my roof,’ ” McMahon<br />

said, recalling a conversation he had<br />

with Hauser while speaking at Cornell<br />

University.<br />

“So he went to another guy and<br />

was told, ‘No, I’d have to rewire the<br />

building,’ ” McMahon said. “These<br />

were people who didn’t understand<br />

the difference between spending and<br />

investing.”<br />

McMahon, who is also chairman<br />

of the National Main Street Center<br />

board of directors, said Hauser then<br />

decided to buy a building and renovate<br />

The old Perry’s salon building, left, and the former WAGT building, right, on Broad Street in<br />

downtown Augusta are among several dilapidated structures in the central business district.<br />

it himself. So the architect visited the<br />

town’s bankers to get a loan.<br />

“And then the banks told him there<br />

was no market for downtown buildings,<br />

which, of course, they believed because<br />

nobody had bought a building there in<br />

the last 20 or so years,” McMahon said.<br />

Hauser eventually formed a corporate<br />

entity to self-finance a purchase.<br />

He raised money by selling shares in the<br />

company to friends, family members<br />

and local construction companies,<br />

which offered in-kind plumbing and<br />

electrical services in exchange for<br />

a stake in his fledgling real estate<br />

venture.<br />

Hauser eventually got his downtown<br />

building – a two-story storefront on<br />

main street. He opened his office on the<br />

ground floor and converted the second<br />

story into two loft apartments, both of<br />

which were leased almost immediately.<br />

<strong>1736</strong>magazine.com | 7


ABOVE: The James Brown statue on the median<br />

of the 800 block of Broad Street, a popular photo<br />

spot for tourists, is flanked by the gutted former<br />

Kress department store building, a structure that<br />

has been vacant for 30 years.<br />

RIGHT: The newly renovated 901 Broad St.<br />

building, right, sits next to the long-vacant<br />

and dilapidated former WAGT-TV office at 905<br />

Broad St. The renovated building will house the<br />

new Laziza Mediterranean Grill and nine loft<br />

apartments.<br />

Over the next years, his for-profit<br />

cooperative would go on to purchase<br />

and redevelop seven other vacant<br />

buildings in downtown Perry. Hauser<br />

was elected the town’s mayor in 2013.<br />

“There’s an expression that a picture<br />

is worth 1,000 words,” McMahon<br />

said. “But a project – a real project – is<br />

worth 1,000 pictures. Sometimes it<br />

takes somebody to do something different<br />

from the same-old same-old to<br />

wake people up.”<br />

Somebody to do something different.<br />

Perhaps that is what downtown<br />

Augusta needs most – different people<br />

and different ideas.<br />

It’s obvious from the more than halfa-million<br />

square feet of vacant space in<br />

Augusta’s central business district – a<br />

majority of which is in some form of<br />

decay – that many of the stakeholders<br />

are lacking something. Money. Time.<br />

Know-how. Vision.<br />

Or perhaps just the heart.<br />

Ramshackle and chronically vacant<br />

buildings in our central business<br />

district are merely manifestations<br />

of the larger problem – the owners<br />

themselves.<br />

8 | <strong>1736</strong>magazine.com


The vacant three-story building at 937<br />

Ellis St., which once housed the Southern<br />

Bell Telephone & Telegraph Exchange, sits<br />

between two buildings renovated into loft<br />

apartments and condominiums.<br />

If that statement comes across as<br />

bold, that is precisely the intent.<br />

The mission of <strong>1736</strong> magazine is<br />

to document downtown Augusta’s<br />

revitalization in the hope that casting a<br />

light on its progression – and, at times,<br />

regression – will improve the urban<br />

core’s quality of life. Which, in turn,<br />

will improve the entire city.<br />

The downtown that this otherwise<br />

thriving mid-sized metro area deserves<br />

will remain elusive so long as decrepit<br />

properties in the heart of the city stay<br />

in suspended animation.<br />

That is not to say that every vacant<br />

building is blemished. Quite a few<br />

empty buildings are well-maintained<br />

and “move-in ready.” But many others<br />

are on the verge of implosion.<br />

This publication would never deign to<br />

dictate to private property owners what<br />

they should or shouldn’t do with their<br />

land and buildings. That is not our place.<br />

Downtown property owners are free to<br />

do what they wish, so long as they abide<br />

by the codes, ordinances and regulations<br />

enacted by duly elected officials who can<br />

be petitioned for the redress of grievances<br />

under the rule of law.<br />

Community leaders and business<br />

advocacy groups often point the finger<br />

at city officials when lamenting downtown<br />

Augusta’s gritty appearance.<br />

While we believe downtown<br />

deserves more attention from the<br />

local government, we maintain the<br />

bulk of the burden falls on the private<br />

sector. We believe it is fair to ask<br />

downtown property owners holding on<br />

to non-performing assets – particularly<br />

historic buildings endangered by<br />

neglect – to do some soul searching.<br />

The question for the owners of eyesore<br />

properties is simple: What is the<br />

point of owning a commercial building<br />

in the central business district if you<br />

aren’t doing anything with it?<br />

Surely, the intent was not to<br />

contribute to the blight of Augusta’s<br />

historic downtown corridor. Or to<br />

create magnets for vandals. Or to<br />

provide illicit encampments for the<br />

homeless. Or to cast shadows over<br />

a budding area struggling to make it<br />

through an unprecedented pandemic.<br />

So what, then, is the purpose?<br />

What’s the point?<br />

Ruminate, but don’t procrastinate.<br />

Empty buildings quickly become<br />

blighted buildings. Blighted buildings<br />

taint neighboring properties, foment<br />

an atmosphere of disorder and repel<br />

residents, tourists and potential investors<br />

in a locale by which the entire city<br />

is gauged.<br />

“We take stock of a city like we take<br />

stock of a man,” Mark Twain once said.<br />

“The clothes or appearance are the<br />

externals by which we judge.”<br />

Indeed, downtown property is like<br />

no other. It is special. And its ownership<br />

carries an unspoken covenant of<br />

responsibility and stewardship.<br />

It is a social contract that many<br />

owners have forsaken.<br />

To those with blighting buildings<br />

in downtown, we say fix it. Renovate<br />

it. Lease it. Sell it. Donate it. Just do<br />

something.<br />

The entire community is watching.<br />

And waiting.<br />

<strong>1736</strong>magazine.com | 9


Curb appeal<br />

PARKING SPACES SET ASIDE FOR DOWNTOWN BUSINESS’ TAKEOUT ORDERS<br />

By DAMON CLINE<br />

A downtown parking-management plan<br />

has been put on the backburner because of<br />

the COVID-19 pandemic, but city officials<br />

recently enacted a stopgap measure to<br />

help accommodate the growing number<br />

of restaurant patrons opting for takeout<br />

orders amid coronavirus-related dining<br />

restrictions.<br />

In October the city converted 10 downtown<br />

parking spaces, primarily clustered<br />

in the Broad Street dining district between<br />

the 900 and 1200 blocks, to 30-minute<br />

zones so delivery drivers and takeout<br />

customers can more conveniently pick up<br />

food.<br />

A “windshield” survey of 22 downtown<br />

eateries conducted over the summer by the<br />

Augusta Downtown Development Authority<br />

revealed 71% of respondents said they<br />

intend to continue curbside pickup service<br />

for the next several months.<br />

“We asked if their (takeout) customers<br />

were having problems finding a place to<br />

park, and the overwhelming answer was<br />

‘yes,’” Woodard said. “We didn’t have<br />

anyone who said they didn’t want the<br />

signs.”<br />

As with restaurants nationwide, eateries<br />

in downtown Augusta have seen an<br />

increasing number of orders switch from<br />

dine-in to takeout.<br />

“I think it’s a good idea,” said Luanne<br />

Hildebrandt, owner of the Hildebrandt’s<br />

delicatessen at Sixth and Ellis streets.<br />

“Business is beginning to come back<br />

inside, but I still have a lot of people who<br />

definitely want to do curbside only.”<br />

The conversion of previously designated<br />

two-hour spaces was done strategically<br />

to enable multiple restaurants to use a<br />

single space. The 30-minute space in the<br />

500 block, for example, could be used<br />

by Hildebrant’s as well as Luigi’s and<br />

Sports Center nearby. The space in the<br />

1000 block could be used by Pineapple<br />

Ink Tavern, Southern Salad, Soy Noodle<br />

House and Whiskey Bar Kitchen.<br />

Havird Usry, co-owner of Broad Street’s<br />

Southern Salad restaurant and a board<br />

member of the Georgia Restaurant Association,<br />

said his eatery’s pick-up orders<br />

have “increased significantly” this year.<br />

“It’s up 50% as far as our sales go,” Usry<br />

said. “It’s probably 30 to 35% of our daily<br />

sales, so I think we’ll benefit from it.”<br />

Augusta Traffic Engineer John Ussery<br />

said city ordinances prohibit public spaces<br />

from being designated to a specific business,<br />

but the intent of the short-term parking<br />

spots is to encourage rapid turnover for<br />

customers and delivery drivers picking up<br />

orders made via telephone and internet.<br />

He said businesses will be able to place<br />

sandwich boards near the signs to direct<br />

customers to the spaces.<br />

“We just wanted to give them a way to<br />

indicate with something that is not permanent<br />

that this is the preferred spot to pick<br />

up food at various restaurants,” Ussery<br />

said. “We’re hoping for cooperation from<br />

the public, and I think once people get used<br />

to the idea of what (the spaces) are there<br />

for, they will be fine.”<br />

The Augusta Commission was briefed<br />

on the space-conversion plan before it was<br />

implemented, but a vote was not required<br />

because the city’s existing ordinances – as<br />

well as state and federal transportation<br />

manuals – already authorize cities to make<br />

such changes.<br />

Parking enforcement in the 30-minute<br />

zones, like other public spaces in downtown,<br />

falls under the purview of the<br />

Richmond County Sheriff’s Office. Ussery<br />

said the spaces can be used by anyone for<br />

any purpose so long as the 30-minute limit<br />

is observed.<br />

Figures from the DDA state that a<br />

downtown parking space generates anywhere<br />

from $150 to $300 in retail sales for<br />

downtown businesses daily. Woodard said<br />

the spaces are crucial to ensure downtown<br />

restaurants – most of which are operating<br />

at 50% capacity – can survive the COVID-<br />

19 pandemic.<br />

“We are still in uncertain times, and we<br />

want to do everything we can to keep our<br />

small businesses up and running to turn<br />

some sort of profit during this pandemic,”<br />

she said. “If people can’t find a spot to get<br />

curbside pickup, then they’re going to go<br />

someplace else.”<br />

New 30-minute parking signs installed near restaurants<br />

downtown, such as this one near Whiskey Bar Kitchen,<br />

are intended to help people pick up to-go orders quickly.<br />

[MICHAEL HOLAHAN/THE AUGUSTA CHRONICLE]<br />

10 | <strong>1736</strong>magazine.com


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District 1 Augusta<br />

Commissioner-elect Jordan<br />

Johnson, 27, seen here in<br />

Bicentennial Park on the 700<br />

block of Broad Street, is the<br />

youngest person to hold a<br />

commission seat since the citycounty<br />

consolidation in 1996.<br />

[DAMON CLINE/THE AUGUSTA<br />

CHRONICLE]<br />

READY to<br />

RUMBLE<br />

New District 1<br />

commissioner<br />

to fight for<br />

‘heartbeat of<br />

this city’<br />

By DAMON CLINE<br />

12 | <strong>1736</strong>magazine.com


Jordan Johnson’s<br />

journey to the Augusta<br />

Commission’s District 1 seat<br />

may have begun in high school.<br />

Although the teenager’s bedroom walls<br />

were plastered with pictures of his favorite professional<br />

wrestlers, his locker at south Augusta’s Cross Creek High<br />

School was decorated with a magazine cover featuring the<br />

famous 2009 photo of the five living presidents posing in the<br />

White House's Oval Office.<br />

But over the head of George W. Bush — Johnson's least<br />

favorite of the five — the boy pasted a picture of his own face.<br />

“I had such a wild imagination,” Johnson said. “Whenever<br />

my friends would come by my locker and see it, they thought<br />

I was weird. They said, ‘Why do you have your face on the<br />

body of a president?’ I said, ‘I’m going to be on the cover a<br />

magazine one day.’ ”<br />

<strong>1736</strong>magazine.com | 13


His dream of gracing the cover of WWE <strong>Magazine</strong><br />

ended his junior year, when his left leg hyper-extended<br />

while being slammed to the mat during an exhibition<br />

match. His kneecap was literally shattered.<br />

The wrestling team injury that left Johnson in a full<br />

leg cast for most of the school year wasn’t his first — he<br />

previously suffered a tendon-snapping hip dislocation<br />

— but it was his last.<br />

“I said I don't want to do any more surgeries or go<br />

through any more therapies,” he said. “The wresting<br />

pictures stayed up, but the desire to wrestle went<br />

away.”<br />

The 27-year-old bachelor will enter 2021 ready for<br />

a different sort of battle: earlier this year, Johnson<br />

emerged from a field of five to win the District 1 seat in a<br />

run-off against against Michael Thurman with 61.8% of<br />

the vote.<br />

The 25,000-person district he will represent includes<br />

the entire downtown corridor, as well as parts of the<br />

historic Summerville, Harrisburg, Olde Town and<br />

Laney-Walker/Bethlehem neighborhoods. The boundaries<br />

also cover a wide swath of east Augusta that<br />

extends southward along the Savannah River to Augusta<br />

Regional Airport.<br />

Johnson grew up in east Augusta’s East View neighborhood<br />

before his family moved to Hephzibah while<br />

he was in elementary school. He moved back to the<br />

primarily African-American neighborhood — which was<br />

developed in the 1950s and ’60s by the Pilgrim Life and<br />

Health Insurance Co., once the city’s largest blackowned<br />

enterprises — while working for the Boys & Girls<br />

Clubs of the CSRA, a nonprofit organization he credits<br />

with helping him mature as an adolescent and eventually<br />

enroll in Paine College.<br />

The man who has yet to have his 10-year high school<br />

reunion is the youngest elected official since consolidation<br />

of the city of Augusta and Richmond County in<br />

1996, and he is believed to be the youngest person to<br />

hold a pre-consolidation office since at least the early<br />

1980s.<br />

A FRESH PERSPECTIVE<br />

Johnson considers his youth an asset. He said his<br />

primary reason for seeking the seat was to be a voice for<br />

millennials such as himself.<br />

“Augusta is in a great position for growth, and if we’re<br />

ever going to see that growth happen at a rate where we<br />

could benefit from it sooner rather than later, we’ve got<br />

to have people at the table who think differently,” he<br />

said. “One of the key things I found about other cities<br />

was that their growth was centered around their millennial<br />

base. When you look at downtown Augusta, a large<br />

number of the taxpayers are millennials. The average<br />

folks living in apartments above these restaurants are<br />

District 1 Augusta Commissioner-elect<br />

Jordan Johnson campaigns during the<br />

Aug. 11 runoff election near the Kroc<br />

Center near downtown Augusta.<br />

[FILE/THE AUGUSTA CHRONICLE]<br />

millennials. The young families moving into Olde Town<br />

were born in the ’80s. Same thing for the folks moving<br />

into the Laney-Walker district.”<br />

District 1 — represented through the end of the year by<br />

term-limited Commissioner Bill Fennoy, a baby boomer<br />

— is one of the city's most geographically and socioeconomically<br />

diverse political subdivisions in Augusta,<br />

14 | <strong>1736</strong>magazine.com


with tracts occupied by everything from mansions and<br />

mobile homes to office towers and chemical plants.<br />

In Johnson’s viewpoint, the district also is the city’s<br />

most vital region.<br />

“It is the most important district in the city for<br />

the simple fact that downtown is here,” he said.<br />

“Downtown is the heartbeat of this city, and all of the<br />

other areas are, in my opinion, the veins. Whatever happens<br />

in downtown pumps the blood out to the rest of the<br />

city. And a great majority of the city’s economic drivers<br />

— the tax base — are in District 1.”<br />

Although the Augusta Commission is a non-partisan<br />

body, Johnson’s past and present political activities<br />

clearly align him with the Democratic Party, which<br />

<strong>1736</strong>magazine.com | 15


he currently represents at the county level as chairman.<br />

During his campaign he received donations and<br />

endorsements from traditionally left-of-center organizations,<br />

including labor unions and former Georgia<br />

gubernatorial candidate Stacey Abrams’ group, Fair<br />

Fight.<br />

The 10-member Augusta Commission’s voting patterns<br />

have historically reflected the city’s racial politics,<br />

with white commissioners usually taking conservative<br />

public-policy positions and black commissioners adopting<br />

a more liberal stance. The results often manifest in<br />

geopolitical schisms — a tug-of-war for city resources<br />

that largely pits majority-black and majority-white<br />

regions against each other.<br />

Johnson maintains much of the divide stems from<br />

Augusta commissioners too often eschewing their<br />

policy-making priorities to micromanage day-to-day<br />

government operations.<br />

“We've been focused so much on the hiring, firing and<br />

making sure the potholes are filled and the grass is cut.<br />

That’s government 101 — that's entry-level,” Johnson<br />

said. “We are the legislative branch of government, but<br />

we act as the legislative and executive branch. We hire<br />

department heads, so why not let them do their jobs?<br />

Otherwise, you’re going to spend four years worrying<br />

about cutting grass.”<br />

That’s not to say Johnson isn’t concerned by the<br />

city’s appearance, especially his urban-core district.<br />

He is particularly distressed by persistent flooding in<br />

east Augusta, the lackluster appearance of gateway<br />

entrances from the airport, long-vacant buildings in the<br />

central business district and dilapidated properties in<br />

residential areas bordering the city center.<br />

He believes the district’s disparate neighborhoods<br />

have more in common than most people think.<br />

“Harrisburg still has a lot of blight, but so does Sand<br />

Hills,” he said. “So, you know, it doesn't matter what<br />

part of the district you're talking about. A lot of the<br />

The Augusta Commission District 1 encompasses<br />

all of the central business district, seen here on<br />

the right side of the Savannah River, as well as<br />

its nearby historic residential neighborhoods<br />

and the east Augusta industrial zone.<br />

[FILE/THE AUGUSTA CHRONICLE]<br />

16 | <strong>1736</strong>magazine.com


issues are the same: You don't want to see trash on the<br />

street. You want to see your roads paved. You want to<br />

go to nice places to eat. You want to see your kids go to a<br />

good school, locally.”<br />

TOO MUCH OF A GOOD THING?<br />

Johnson is entering the leadership arena at a time<br />

of unprecedented growth in Augusta’s urban core.<br />

Demographic changes have made urban living more<br />

attractive to young professionals and empty-nesters.<br />

The central business district’s growing number of<br />

bars and restaurants have shifted the city’s dining and<br />

entertainment epicenter from Washington Road to<br />

downtown.<br />

And a spate of public-sector investment – such as<br />

the ongoing expansion of Augusta University’s Health<br />

Sciences Campus and the $100 million Georgia Cyber<br />

Center – has the potential to create a high-tech milieu in<br />

the city center.<br />

But forecasts for additional downtown prosperity<br />

— as evidenced by the urban core’s growing number of<br />

high-end apartment developments — fuels what may be<br />

the most controversial topic on Johnson’s list of concerns:<br />

gentrification.<br />

Johnson said he applauds new market-rate apartment<br />

projects – such as Beacon Station, Millhouse Station<br />

and The Atticus – and the ongoing city-backed redevelopment<br />

of the historic Laney-Walker neighborhood.<br />

But he fears rising property values will make oncedowntrodden<br />

neighborhoods unaffordable to longtime<br />

residents.<br />

His core belief is that “revitalization” improves an<br />

area for people of all income levels, and that “gentrification”<br />

primarily benefits only the upper-tier of the<br />

economic strata.<br />

“We have families from all over the world who are<br />

relocating (to urban core neighborhoods), and that's<br />

<strong>1736</strong>magazine.com | 17


wonderful. That’s revitalization,” Johnson said. “Gentrification<br />

happens when there's a lack of policy that protects people from<br />

rising tax increases and rising rent prices. So, for instance, if you<br />

bring a luxury development to a neighborhood that isn’t necessarily<br />

up to speed with that income, that development is going<br />

to raise taxes in that area tremendously. Well, what about Miss<br />

Barbara who lives a couple of roads down and is in her 80s? She's<br />

lived there all her life. She raised her children there. And now she<br />

can't afford living there anymore. So what typically happens is<br />

Miss Barbara has to move – she has to be bought out.”<br />

To minimize income-based displacement, Johnson supports<br />

the concept of “incusionary zoning,” a planning concept<br />

in which the government mandates that a specific share of<br />

new construction be affordable to low- to moderate-income<br />

households.<br />

Such a policy likely would be met with resistance from real<br />

estate developers, who contend downtown Augusta’s comparatively<br />

low rents already pose return-on-investment challenges<br />

to new residential construction.<br />

But Johnson, who spent part of his youth living in public housing,<br />

is adamant that the urban core — especially predominantly<br />

African-American neighborhoods — remain affordable to lower<br />

income families.<br />

“What (inclusionary zoning) does is it gives the people who are<br />

living in an area the same opportunity to enjoy the amenities that<br />

someone who is coming in town would be able to enjoy,” he said.<br />

“That doesn't change the fabric of someone’s neighborhood.<br />

That doesn't change the landscape of that neighborhood. That’s<br />

inclusionary. That’s diverse. That’s what we should want.”<br />

Johnson said he believes widespread gentrification has not yet<br />

occurred in Augusta’s urban core, so the time is right for policy<br />

discussions to occur.<br />

“I had a guy tell me, ‘When a Starbucks replaces the barber<br />

shop, you know you've got a problem,’ ” he said. “So we're not<br />

there yet.”<br />

EVERYBODY’S NEIGHBORHOOD<br />

The character of Johnson’s own East View neighborhood<br />

largely remains the same working-class neighborhood it was<br />

when he was a child. The majority of its elderly residents, he<br />

said, are original homeowners who retired from area manufacturing<br />

plants, service-sector jobs and the military.<br />

“It’s still that old, homey neighborhood that I grew up in,”<br />

Johnson said.<br />

He said he does not want inclusionary zoning to scare off<br />

new development in the urban core, which is home to the city’s<br />

vibrant medical district, its up-and-coming central business<br />

district and a host of resurgent residential neighborhoods. And<br />

Johnson acknowledges the district’s overall quality-of-life can’t<br />

improve without the influx of higher-income households.<br />

“We lack a grocery store in this district,” he said. “If you want<br />

a grocery store, you've got to get the income in the area up. We<br />

have got to have more money in our tax base to address some of<br />

the issues that urban core has.”<br />

Johnson said he admires the work of all District 1 predecessors,<br />

but that he considers the late Lee Beard — who represented the<br />

district in the late 1990s and early 2000s — his “political idol.”<br />

He said he has spent the past several months getting the lay of<br />

the political and economic landscape by reaching out to district<br />

residents, large property owners, and downtown agencies and<br />

organizations, such as the Augusta Downtown Development<br />

Authority and the Augusta Metro Chamber of Commerce.<br />

He believes one of his biggest challenges will be convincing<br />

city residents — and city leaders — that resources allocated to<br />

District 1 are “investments” that will benefit the entire region.<br />

“Is there a geopolitical battle? I would say so, and that's<br />

natural. I'm going to fight for District 1 as much as the other<br />

commissioners fight for their districts,” Johnson said. “There<br />

has been a push over the last eight years to really develop south<br />

Augusta — which is absolutely necessary, completely necessary.<br />

But I think we also have to focus on the heart of the city.”<br />

He said what makes District 1 unique, and ultimately an<br />

asset to the entire city, is that downtown is everybody’s<br />

neighborhood.<br />

“Building up your downtown, your heart muscle, is going to be<br />

very instrumental in pushing dollars elsewhere across this area,”<br />

Johnson said.<br />

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18 | <strong>1736</strong>magazine.com


The Augusta Commission District 1 encompasses all of the central business district and its nearby historic residential neighborhoods as well<br />

as all of east Augusta and Augusta Regional Airport. [SPECIAL/AUGUSTA-RICHMOND COUNTY]<br />

<strong>1736</strong>magazine.com | 19


JORDAN JOHNSON ON THE ISSUES >><br />

EAST AUGUSTA FLOODING: The issue<br />

we have with the old city is that the<br />

infrastructure is sort of crumbling.<br />

I mean, that’s why you have lot<br />

of flooding in east Augusta. The<br />

conversation is that it floods because<br />

of the way that it sits geographically<br />

– Augusta sits in a bowl. Well, there’s<br />

nothing that engineering can't solve<br />

where flooding is concerned. It all<br />

goes back down to allocation of<br />

resources. There’s no reason why<br />

that neighborhood has been flooded<br />

out since the ’50s. There has been<br />

progress made over the last eight to<br />

10 years, but we have to continue the<br />

progress.<br />

GATEWAYS FROM AUGUSTA<br />

REGIONAL AIRPORT: I don’t think<br />

we understand the jewel we have<br />

at the airport. I've heard a lot of<br />

talk over the years about land<br />

around the airport and its economic<br />

development potential, I just haven't<br />

seen anything actually come to<br />

fruition yet. We need it. What if we<br />

fed people into downtown from the<br />

airport with billboards advertising<br />

downtown businesses? Think about<br />

it. You want a nice hotel, you’re either<br />

going downtown or to Washington<br />

Road. But there’s nothing on the way.<br />

NUISANCE PROPERTIES IN<br />

DOWNTOWN: It frustrates me that<br />

we do a lot of code enforcement on<br />

homes, but not so much on business<br />

owners. I am not in favor of a tax for<br />

blight – not as of yet. What I am in<br />

favor of is making sure that we hold<br />

business owners and land owners<br />

accountable for their properties in<br />

this area. We’ve got to do something<br />

to make sure that owners of these<br />

buildings know the conditions that<br />

their properties are leaving the<br />

downtown area in. They need to<br />

know we’re not playing around.<br />

ON THE IDEA OF BUILDING A NEW<br />

JAMES BROWN ARENA: It’s time. Our<br />

arena needs a facelift. By adding a<br />

couple of thousand more seats, we<br />

can attract better shows. Having<br />

the James Brown Arena downtown –<br />

connected to the Bell (Auditorium)<br />

– we can have ourselves an<br />

entertainment district. I love the fact<br />

that we're getting ready to get a new<br />

arena. That is great, and I’m going to<br />

support it.<br />

DEMOLITION OF ABANDONED/<br />

DILAPIDATED HOMES: We have got to<br />

have more money in our tax base to<br />

address some of the issues the urban<br />

core has. You know, we have so many<br />

blighted homes – especially in the<br />

Bethlehem area, where the old brick<br />

yard was, the old mill – all those mill<br />

houses are run down now. We have<br />

so many of them because we just<br />

don't have the funding to put toward<br />

the demolition.<br />

GENTRIFICATION IN THE URBAN<br />

CORE: When I see developments<br />

come up, I get excited because<br />

we’re bringing in new people; the<br />

more tax base, the more opportunity<br />

we have to do better things. But<br />

I’m always concerned because if<br />

there’s no plan to take care of the<br />

people who have been living there<br />

for decades, then what message do<br />

we send to someone who bought<br />

a home (decades ago) and now is<br />

facing something that they don’t<br />

necessarily want. That’s the concern<br />

I have.<br />

DOWNTOWN PARKING<br />

MANAGEMENT: I know it’s not a hot<br />

issue anymore because (of COVID-<br />

19). I haven’t had that question asked<br />

in a long time. But yes, a parking<br />

management plan is necessary.<br />

I would hold off until after (the<br />

T-SPLOST) streetscape. We don’t<br />

want folks dodging construction<br />

and payment. We need a parking<br />

management plan that makes sense,<br />

that is in accordance with what<br />

downtown business owners and<br />

residents want. We also can look at<br />

our back streets – the Ellis Streets<br />

of downtown. There are so many<br />

different vacant properties that we<br />

can build parking decks and parking<br />

lots on.<br />

PERMITTING OPEN CONTAINER<br />

ALCOHOL IN DOWNTOWN: I<br />

definitely need to do some research<br />

on that, but just off the cuff, if you're<br />

going to have a downtown that<br />

attracts (young people), especially<br />

business folks and out-of-town<br />

professionals who just want to have<br />

a good time, we've got to loosen this<br />

idea that we’re just this retirement<br />

golf town. I don’t see the harm in<br />

open containers. If I want to go into<br />

a bar and order a mixed drink and<br />

walk to the Augusta Common and sit<br />

down and drink it, I should be able<br />

to.<br />

– The Augusta Chronicle<br />

20 | <strong>1736</strong>magazine.com


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Leap<br />

of faith<br />

Joe Edge, president of Sherman & Hemstreet Real Estate Co., stands in the sanctuary of the old First Baptist Church of Augusta building on Greene Street.<br />

His company is planning a full-scale renovation of the historic property.<br />

Local real estate investors aim to restore,<br />

re-purpose historic Baptist church<br />

Story by DAMON CLINE<br />

Photos by MICHAEL HOLAHAN<br />

The old First Baptist Church of Augusta building<br />

on Greene Street has had many owners since<br />

the congregation moved to west Augusta in<br />

1975.<br />

But the historic property’s newest owner plans to do<br />

something his predecessors never did – invest in the<br />

building.<br />

“We drive by it every day,” said Joe Edge, president<br />

of downtown Augusta-based Sherman & Hemstreet<br />

Real Estate. “We were tired of driving past it looking<br />

dilapidated.”<br />

Edge, who purchased the 118-year-old building over<br />

the summer with Connie Wilson, the firm’s senior vice<br />

president, is in the early stages of a two-year historic tax<br />

credit-assisted renovation project that aims to restore<br />

the Beaux Arts-style building to its previous grandeur.<br />

The nearly half-acre tract on which the building sits<br />

at 802 Greene St. is most famously known for being<br />

the birthplace of the Southern Baptist Convention, a<br />

Protestant denomination whose number of followers<br />

are eclipsed in the Christian world by only the Roman<br />

Catholic Church.<br />

Edge, 38, said the 16,200-square-foot building will<br />

undergo a two-phase renovation, starting with the<br />

church offices on the south side of the property. Edge<br />

envisions the two-dozen compact offices in the twostory<br />

addition being ideal for individual professionals or<br />

small firms.<br />

22 | <strong>1736</strong>magazine.com


The first phase of the renovation could<br />

take as little as nine months to complete,<br />

he said. The more complicated and timeconsuming<br />

second phase will be renovating<br />

the sanctuary, whose defining feature<br />

is the copper-clad dome rising 20 feet<br />

above the church’s 62-foot-high plaster<br />

ceiling.<br />

“The overall character of the building<br />

is one of massiveness, symmetry, and<br />

restrained Baroque monumentality,”<br />

according to a summary description by<br />

the National Park Service. “The imposing<br />

dome on top is a climax to the massiveness<br />

of the entire building.”<br />

Renovating the colossal space could<br />

take up to a year or more, Edge said.<br />

He is undecided about what to do<br />

with the sanctuary, but said he is leaning<br />

toward renovating into an upscale<br />

restaurant space, where the building’s<br />

neoclassical architecture would enhance<br />

the ambiance.<br />

An eatery would require the sanctuary’s<br />

sloped, amphitheater-style floor<br />

to be leveled, something Edge said could<br />

easily be done utilizing the church’s<br />

original hardwood flooring, which spent<br />

decades concealed by carpeting. The<br />

building has no dedicated parking spaces,<br />

but Edge said his firm owns a parking lot<br />

about a block away, which a restaurateur<br />

could use for valet service.<br />

The building also sits within walking<br />

distance of the Augusta Entertainment<br />

Complex’s Bell Auditorium and James<br />

Brown Arena.<br />

“I’m liking the idea of a restaurant<br />

more and more,” Edge said. “If anybody<br />

has a better idea, I’m all ears. We’ve got<br />

some time to figure it out. It’s a cool<br />

building.”<br />

Cool is an understatement. The building’s<br />

rotunda-esque interior – though<br />

decayed from years of neglect – is almost<br />

entirely historically intact. Most of its<br />

windows, doors, ornate moldings and<br />

stained glass – some of which are<br />

believed to have been designed by<br />

Tiffany & Co – are original, as are the<br />

Corinthian columns and decorative<br />

garlands that define the building’s stately<br />

exterior.<br />

The building was constructed in 1902<br />

to replace the smaller church that had<br />

been erected on the property in 1821. It<br />

was designed by William F. Denny, a<br />

well-known Southern architect who also<br />

designed Atlanta’s Rhodes Memorial<br />

Hall and the former Piedmont Hotel, a<br />

turn-of-the-century building considered<br />

Atlanta’s first “Northern”-style hotel.<br />

Edge and Wilson purchased the building<br />

from demolition contractor J.S. Rowe<br />

for $200,000 in late August.<br />

CHURCH continues on 26<br />

A worker walks past a boarded up section<br />

of the old First Baptist Church of Augusta<br />

building on Greene Street, which has<br />

deteriorated from years of neglect.<br />

A stairwell leading to<br />

the gallery of the old<br />

First Baptist Church<br />

of Augusta reveals<br />

peeling paint and<br />

cracked plaster.<br />

Despite years of neglect,<br />

the old First Baptist Church<br />

of Augusta building on<br />

Greene Street retains many<br />

of its original architectural<br />

flourishes, including its<br />

distinctive windows.<br />

<strong>1736</strong>magazine.com | 23


A southward view of the old<br />

First Baptist Church of Augusta<br />

reveals its rotunda-like interior<br />

and its central dome, the<br />

building’s defining feature.<br />

24 | <strong>1736</strong>magazine.com


<strong>1736</strong>magazine.com | 25


CHURCH continued from 23<br />

An intricately designed window is seen from inside<br />

the old First Baptist Church of Augusta building at<br />

the corner of Eighth and Greene streets.<br />

“I think that’s a great price,” Edge said. “It<br />

would cost you $15 million to replicate this.”<br />

Edge is unsure how much money will<br />

be tied up in the building’s renovation;<br />

architectural and structural engineering<br />

reports are still pending, as are applications<br />

for state and federal historic-preservation<br />

tax credits, which Edge’s firm had never<br />

used before.<br />

“This is our first go at it,” Edge said. “Go<br />

big or go home, right?”<br />

For now, Edge is working on a new roof to<br />

protect the building from further moisture<br />

damage and is cutting back the vines creeping<br />

up the exterior walls. He’s also removing<br />

the old pews and cleaning out an accumulation<br />

of trash brought in by transients, who<br />

had been cleverly accessing the building by<br />

tethering a pull-rope through a space in the<br />

front door to the inside doorknob.<br />

Edge said the property will be protected<br />

by a security system once power is restored<br />

to the building, which over the years has<br />

been a target of burglars searching for<br />

copper wiring. A utility room housing<br />

the church’s electrical switchgear has a<br />

wall marked by the outline of a man-sized<br />

indentation.<br />

“We were told by an electrician that the<br />

panel must have arced while the guy was<br />

stealing copper and it threw him into the<br />

wall,” Edge said, pointing out the cracked<br />

wall during a building tour. “That had to<br />

hurt.”<br />

Though Edge eventually expects to reap a<br />

return on his investment, he said his primary<br />

intent was to save the historic property from<br />

being razed or collapsing on itself – something<br />

historic preservationists refer to as<br />

“demolition-by-neglect.”<br />

Although the building is listed on the<br />

National Register of Historic Places, the<br />

designation does not prohibit the owners<br />

of listed properties from demolishing the<br />

structures.<br />

The historic church was facing demolition<br />

just five years ago when city officials condemned<br />

the building after inspectors found<br />

homeless people sleeping under the portico<br />

and plaster falling from the ceiling.<br />

Edge said he had been negotiating the<br />

purchase for the past year to get what he<br />

considered to be a fair price for the unique<br />

but dilapidated building. Edge said the seller<br />

purchased the building to keep it from being<br />

demolished, but had no near-term plans to<br />

renovate the property to stave off further<br />

deterioration.<br />

“It took a little pushing to get him to sell<br />

it. I think he was banking on getting a little<br />

more (money). That’s the problem with a lot<br />

of things down here – you’ve got to take the<br />

risk and spend the money,” he said.<br />

Edge said the property’s significant<br />

architecture and historic lineage makes it<br />

more than a typical commercial real estate<br />

investment.<br />

“Normally, if we came across something<br />

like this, we would fix it, sell it and make a<br />

buck,” Edge said. “But we’ll never sell this<br />

building. I fully expect my kids and grandkids<br />

to own this one day.”<br />

26 | <strong>1736</strong>magazine.com


Sunday, November 15, <strong>2020</strong> T27


FIRST BAPTIST CHURCH: HISTORY AND HERITAGE<br />

The roots of the Southern Baptist<br />

denomination go back much further than the<br />

1845 organization of the Southern Baptist<br />

Convention at the First Baptist Church of<br />

Augusta.<br />

First Baptist’s congregation grew out of<br />

Appling’s Kiokee Baptist Church – the oldest<br />

Baptist church in Georgia and one of the<br />

oldest churches in the South, having been<br />

established in 1772.<br />

The spin-off congregation, known during<br />

its early years as the Augusta Baptists and<br />

the Baptist Praying Society, worshiped in<br />

several places around Augusta, including<br />

members’ homes, the Richmond County<br />

Courthouse and the Academy of Richmond<br />

County’s chapel.<br />

In the early 1800s the congregation<br />

purchased a plot of land at 802 Greene St. to<br />

construct the building that would become<br />

known as First Baptist Church of Augusta.<br />

By the middle of the century, a schism in<br />

the national Baptist organization – founded<br />

in Philadelphia in 1708 – was forming over<br />

the issue of slavery. Churches in the agrarian<br />

South dissented against the Northern<br />

churches, which were advocating for<br />

abolition.<br />

The Southern churches also rebelled<br />

against the national organization’s centralized,<br />

“top-down” style of leadership – which<br />

drew comparisons to the Catholic church –<br />

and petitioned for a “bottom-up” approach<br />

in which its fellowship of congregations<br />

would provide direction.<br />

The South’s boycott of the national Baptist<br />

meetings in 1842 and 1843 set the stage<br />

for the establishment of the first Southern<br />

Baptist Convention at First Baptist Church<br />

in 1845, a meeting that was attended by 166<br />

delegates from more than 4,100 Southern<br />

churches representing 350,000 members.<br />

The slavery issue was eventually resolved<br />

by the South’s defeat in the Civil War,<br />

which prompted many African-Americans<br />

to form their own churches during the<br />

Reconstruction period. Today, Southern<br />

Baptist members are 85% white, but the<br />

denomination is more racially diverse than<br />

mainline Lutheran and Methodist churches,<br />

which are 90% white.<br />

As the First Baptist Church’s Augusta<br />

congregation grew, so did the need for a<br />

larger church. In 1899, members voted to<br />

build a larger building on the Greene Street<br />

property and employed noted Southern<br />

architect William F. Denny, whose design<br />

was reportedly inspired by the La Madeleine<br />

Catholic church in Paris, which is known for<br />

its extensive use of Corinthian columns.<br />

The new church was completed between<br />

1902 and 1903 and served the congregation<br />

until 1975, when its leaders made the<br />

somewhat controversial decision – it sparked<br />

a lawsuit – to relocate to its present site in<br />

west Augusta off Walton Way Extension.<br />

28 | <strong>1736</strong>magazine.com


The original First Baptist Church of Augusta,<br />

seen here, was replaced by the current<br />

building in 1902. [SPECIAL/HISTORIC AUGUSTA]<br />

A state historical marker<br />

celebrates the Greene Street<br />

location as the founding site of<br />

the Southern Baptist Convention<br />

on May 8-12, 1845. And the building<br />

was added to the National<br />

Register of Historic Places in 1972.<br />

A number of small congregations<br />

and a Bible seminary<br />

occupied the vacated Greene<br />

Street building from the 1970s to<br />

the early 2000s. The first occupant,<br />

Landmark Baptist Church,<br />

acquired the property for<br />

$750,000, with the late State Sen.<br />

Gene Holley offering $250,000 for<br />

a down payment.<br />

Holley’s subsequent bankruptcy<br />

left the church unable to<br />

service the debt, and it moved<br />

to a new location after the bank<br />

sold the property in 1984.<br />

The building changed hands<br />

several times during the next<br />

two decades as a number of<br />

small churches and educational<br />

institutions used the space,<br />

but all lacked the resources<br />

to properly maintain the<br />

16,200-square-foot space.<br />

The poor condition of the<br />

historically and architecturally<br />

significant structure earned<br />

a spot on Historic Augusta’s<br />

annual “Endangered Properties”<br />

list in 2013.<br />

The property lost its tax<br />

exempt status in 2017 when<br />

Southern Bible Church and<br />

School Inc. sold it to a limited<br />

liability company associated<br />

with Hephzibah-based J.C.<br />

Rowe, a demolition and grading<br />

contractor.<br />

SH Investment Group 1 LLC,<br />

an entity affiliated with Sherman<br />

& Hemstreet Real Estate<br />

executives Joe Edge and Connie<br />

Wilson, acquired the property in<br />

late August and have planned a<br />

full-scale renovation.<br />

Today, the Southern Baptist<br />

Convention that was birthed at<br />

the site remains an important<br />

denomination in religious life<br />

throughout the South, and it is<br />

the largest Protestant denomination<br />

in the United States.<br />

Sources: Augusta Chronicle<br />

archives, Historic Augusta,<br />

National Parks Service, Pew<br />

Research Center<br />

The morning sun shines through ornate<br />

stained-glass windows at the dilapidated<br />

First Baptist Church of Augusta building.<br />

<strong>1736</strong>magazine.com | 29


COVER STORY<br />

reality<br />

Blight, unchecked vandalism<br />

make downtown appear unsafe<br />

PERCEPTION IS<br />

Story by DAMON CLINE | Photos by MICHAEL HOLAHAN<br />

The view from Margaret Woodard’s Ellis Street office is uninspiring on<br />

any day – it faces the back alley trash bin of the JB White's condominium<br />

complex – but the scenery was made even less picturesque over<br />

the summer.<br />

That’s when graffiti began appearing on the complex’s trash container. The<br />

director of the Augusta Downtown Development Authority noticed fresh “tags”<br />

appear on the brown roll-off bin every few days.<br />

She placed a call to her friend and former authority board member Paul King,<br />

whose Rex Property & Land owns and manages the building’s ground floor.<br />

“I said, ‘Paul, you’ve got to do something because your bricks are going to get<br />

tagged next,’ ” Woodard said. “He took care of it immediately and it hasn’t been<br />

a problem since.”<br />

30 | <strong>1736</strong>magazine.com


Richmond County Sheriff’s<br />

Deputy Justin Lacroix patrols<br />

Broad Street in downtown<br />

Augusta by bicycle.<br />

<strong>1736</strong>magazine.com | 31


But not every property owner is so swift<br />

to combat vandalism downtown, where a<br />

substantial number of vacant and dilapidated<br />

buildings already creates a public<br />

perception of lawlessness and disorder.<br />

The term for the phenomenon – the<br />

“broken window theory” – was coined<br />

in the early 1980s by professors James<br />

Wilson and George Kelling, who held that<br />

visible signs of minor crime and neglect,<br />

such as un-repaired broken windows,<br />

embolden further criminal activity and<br />

frighten the law-abiding public.<br />

The theory has become canon for<br />

public- and private-sector community<br />

COMPARE...<br />

Building: Former Sky City store<br />

Address: 1140 Broad St.<br />

Owner: Naman Hotels, Florence, S.C.<br />

Size: 48,018<br />

Year built: 1969<br />

Tax-assessed value: $1,185,456<br />

Condition: Vacant, dilapidated<br />

History: Sky City was an Asheville, N.C.-based discount department store<br />

chain whose Augusta store closed in 1989. The building's last tenant, the<br />

Broad Street Bazaar, closed several years ago.<br />

The Florence, S.C.-based franchise hotel operator acquired the building<br />

and adjacent lots, roughly 1.6 acres in total, in 2016 to replace the structures<br />

with an Embassy Suites hotel. The hotel project was announced<br />

around the same time as the Hyatt House hotel on the 1200 block and<br />

the scuttled Marriott-branded hotel at the corner of 9th and Reynolds<br />

streets. The Embassy Suites project is still reportedly in the works, but<br />

company CEO Ashok Patel has not returned repeated phone messages<br />

seeking comment on the project's status.<br />

A rusted awning hangs over the entrance to the former Sky City<br />

department store on the 1100 block of Broad Street. [SPECIAL/<br />

AUGUSTA-RICHMOND COUNTY]<br />

32 | <strong>1736</strong>magazine.com


Margaret Woodard, executive director of the<br />

Augusta Downtown Development Authority,<br />

left, shows the binder, right, cataloging more<br />

than 150 graffiti-marked sites in the central<br />

business district.<br />

development officials, who contend an<br />

area’s appearance of criminality has as<br />

much impact on the public psyche as its<br />

actual incidence of crime.<br />

“In this case, perception is reality,” said<br />

Ed McMahon, the Urban Land Institute’s<br />

Charles E. Fraser Chair on Sustainable<br />

Development and Environmental Policy.<br />

“The image of a community is fundamentally<br />

important to its economic well-being.<br />

Every single day in America people make<br />

decisions about where to live, where to<br />

work, where to shop, where to vacation<br />

and even where to retire based on what a<br />

community looks like.”<br />

UNSAFE, OR JUST UNKEMPT?<br />

Downtown Augusta’s appearance<br />

problems are well-documented. The<br />

city’s central business district – once the<br />

region’s center of commerce – began to<br />

deteriorate in the late 1970s as traditional<br />

retail migrated to suburban malls and<br />

shopping centers. The dearth of consumer<br />

traffic put a virtual freeze on most publicand<br />

private-sector investment for nearly<br />

two decades.<br />

Cracked and uneven sidewalks were<br />

ignored. Vacated buildings, many of<br />

which date back to the 19th and early 20th<br />

centuries, were mothballed by owners and<br />

allowed to deteriorate. Homes in nearby<br />

historic neighborhoods were abandoned<br />

by their original owners and slowly<br />

morphed into low-income rental units.<br />

To a visitor or even a suburban resident,<br />

the city center looked unsafe.<br />

Downtown began turning a corner in<br />

the mid-1990s as a slew of artists and<br />

young entrepreneurs began moving into<br />

low-rent spaces along Broad Street. The<br />

emerging downtown “scene” attracted<br />

young, urban-minded professionals and<br />

couples to an increasing number of loft<br />

apartments. Construction of the city’s<br />

riverfront conference and convention<br />

center along the Savannah River in 1992<br />

gave visitors and residents alike a reason<br />

to come downtown again. The first-phase<br />

completion of a new “central park,” the<br />

Augusta Common in 2002, became the<br />

first major public-works endeavor since<br />

Riverwalk Augusta two decades earlier.<br />

By the 2010s, most of downtown’s<br />

smaller storefronts were occupied by bars,<br />

restaurants and boutique retailers, leaving<br />

a handful of former department stores and<br />

office buildings with vacancies. A string<br />

of new downtown investments in recent<br />

years – such as the Hyatt House hotel,<br />

the Georgia Cyber Center, the TaxSlayer<br />

AND CONTRAST...<br />

Building: Security Federal Bank-Broad Street<br />

Address: 1109 Broad St.<br />

Owner: Security Federal Bank, Aiken<br />

Size: 4,000 square feet<br />

Year built: 1924<br />

Tax-assessed value: $703,137<br />

Condition: Vacant, undergoing historic renovation<br />

History: Originally built by the Georgia Railroad Bank as its “uptown<br />

branch,” the building was used as a bank until the property was sold<br />

to the Augusta Genealogical Society in 1993. Security Federal Bank,<br />

searching for a downtown Augusta office, purchased the half-acre<br />

tract in 2019.<br />

The bank is in the midst of a historic preservation tax credit-funded<br />

renovation that is expected to reopen the building as a branch office<br />

in 2021.<br />

The former Georgia Railroad Bank uptown branch at 1109 Broad<br />

St., previously owned by the Augusta Genealogical Society, is being<br />

renovated by Security Federal Bank. [FILE/THE AUGUSTA CHRONICLE]<br />

<strong>1736</strong>magazine.com | 33


Richard Williams paints the<br />

front of Firehouse Bar on Broad<br />

Street in downtown Augusta on<br />

an October morning.<br />

34 | <strong>1736</strong>magazine.com


Graffiti and overgrown weeds mark the back of buildings on Broad Street<br />

(visible from Ellis Street) in Augusta.<br />

building and the renovated Miller Theater – diverted<br />

attention away from long-blighted properties.<br />

But then <strong>2020</strong> came. The COVID-19 pandemic emptied<br />

downtown restaurants almost overnight. Bars and restaurants<br />

closed. Downtown office employees began working<br />

from home. Meetings, conventions, sporting events and<br />

trade shows were canceled.<br />

With fewer pedestrians on sidewalks and fewer cars on<br />

the streets, the central business district's always-present<br />

vacancies – market reports say more than 20% of downtown’s<br />

vacant space is not “move-in ready” – brought<br />

blight back into sharp focus.<br />

With a lack of commerce and civic activity, officials<br />

once again find themselves having to convince the general<br />

public downtown is safe.<br />

“If storefront windows are broken out and there's garbage<br />

strewn about, you don't feel real comfortable walking<br />

through there,” said Richmond County Sheriff’s Office<br />

Captain Mike D’Amico. “If broken windows and graffiti<br />

are taken care of the next day and everybody picks up their<br />

trash, then you don't mind walking down that same street<br />

even if there is crime, because it feels more safe.”<br />

to those<br />

in our community<br />

doing the hard work<br />

of running local businesses, and who —<br />

in heroic measure—are navigating<br />

the challengesofthis pandemic:<br />

we seeyou.<br />

we supportyou.<br />

we thankyou.<br />

FACTS AND FIGURES<br />

Facts do not support the public perception of downtown<br />

Augusta as a high-crime neighborhood.<br />

In fact, according to Richmond County Sheriff’s Office<br />

crime statistics, Augusta’s urban core is among the city’s<br />

safest neighborhoods – particularly its central business<br />

district, where most downtown workers, visitors and<br />

tourists congregate.<br />

D’Amico said downtown crime, which primarily consists<br />

of property offenses such as car burglaries, has been<br />

on a steady decline for most of the past five years.<br />

“Its refreshing to see that our downtown area isn’t an<br />

area with our highest prevalence of crime,” D’Amico said.<br />

Using year-to-date figures through Aug. 31, with 2015<br />

as a baseline for comparison, total crime in 2019 had fallen<br />

<strong>1736</strong>magazine.com | 35<br />

AG-0003251289-01<br />

Member FDIC


Richmond County Sheriff’s Deputy Justin Lacroix, left, greets another cyclist as he patrols Broad Street in downtown Augusta.<br />

6.6% in the central business district. In<br />

the larger urban core area, which includes<br />

sections of the historic Olde Town,<br />

Laney-Walker/Bethlehem and Harrisburg<br />

residential neighborhoods, crime was<br />

down 6.1%.<br />

Crime is also down in <strong>2020</strong>, but those<br />

figures have been massively distorted<br />

by the COVID-19 pandemic, which has<br />

greatly reduced the overall number of<br />

people working and recreating in the<br />

central business district. Shelter-inplace<br />

and social distancing requirements<br />

have caused overall crime to fall 38.6%<br />

along the Broad Street corridor and 17.5%<br />

throughout the entire urban core.<br />

D’Amico, who is in charge of all uniformed<br />

deputies in patrolling the county's<br />

“Zone 1,” which encompasses the entire<br />

urban core, said the zone used to have<br />

some of the highest crime rates of any of<br />

the county’s eight zones just a decade ago.<br />

“Over the course of the last seven or<br />

eight years those numbers have gone<br />

Richmond County Sheriff’s Office Capt. Mike D’Amico supervises all uniformed deputies patrolling the<br />

urban core section of Augusta. [DAMON CLINE/THE AUGUSTA CHRONICLE]<br />

36 | <strong>1736</strong>magazine.com


Pedestrians make their<br />

way along Eighth Street<br />

in downtown Augusta<br />

toward the riverfront.<br />

COMPARE...<br />

Building: Former WAGT-TV office<br />

Address: 905 Broad St.<br />

Owner: Charles Allen, North Augusta<br />

Size: 18,890 square feet<br />

Year built: 1927<br />

Tax-assessed value: $465,343<br />

Condition: Vacant, dilapidated<br />

History: The NBC affiliate moved into the building in 1982<br />

and relocated from downtown to the WJBF-TV building<br />

on Augusta West Parkway in 2011 under a joint operating<br />

agreement between the two stations. The building had<br />

housed multiple businesses over the years, most notably the<br />

Bowen & Bros. department store.<br />

Allen applied for a Georgia Cities Foundation loan to renovate<br />

the property but did not complete the due diligence<br />

process. He said he has no near-term plans for the building<br />

but said he plans to put a roof on 913 Broad, the adjacent<br />

building gutted by fire in 2014.<br />

The former WAGT-TV building sits vacant and dilapidated on Broad Street to the<br />

right of the former Perry & Co. salon, which was gutted by a 2014 fire.<br />

38 | <strong>1736</strong>magazine.com


down, and I think that is due in large part<br />

to the method in which we police now,”<br />

D’Amico said.<br />

The sheriff's office previously followed<br />

a traditional “beat” structure, in which an<br />

individual deputy was assigned to patrol<br />

rigidly defined geographic areas. In the<br />

zone concept, deputies work in tandem to<br />

patrol much larger geographic areas.<br />

Zone policing not only increases the<br />

deputies’ visibility – as many as eight<br />

officers could be in a single neighborhood<br />

at any given time – it results in quicker<br />

response times.<br />

“It’s kind of an omnipresence, because<br />

when that officer is investigating a car<br />

break-in, there are still three, four or five<br />

officers who might be passing by doing<br />

their patrols in the exact same area,”<br />

D’Amico said. “If one officer is tied up on a<br />

call, it no longer means the place is free for<br />

the taking for the next 20 minutes or so.”<br />

D’Amico also attributes the downtown<br />

area’s falling crime rates to the influx of<br />

millennial professionals and older “empty<br />

nesters” seeking an urban lifestyle and<br />

proximity to the nearby medical district<br />

and other major employment centers.<br />

“If you have someone living downtown<br />

who works at the (Georgia) Cyber Center,<br />

that person isn’t typically going to break<br />

into cars for a living,” he said.<br />

Although the sheriff’s office has an<br />

undisclosed number surveillance cameras<br />

downtown, the bulk of the closed-circuit<br />

cameras positioned at intersections in the<br />

central business district belong to city<br />

traffic engineers. The sheriff’s office is<br />

requesting Augusta commissioners include<br />

its $1.6 million proposal for 63 downtown<br />

security cameras on the list of projects in<br />

the special purpose local option sales tax<br />

referendum in March.<br />

Violent crime in the downtown area,<br />

though relatively uncommon, tends to<br />

have a greater psychological impact on area<br />

residents who consider it to be the community’s<br />

cultural epicenter, D’Amico said.<br />

High-profile incidents, such as the<br />

2016 gunfight that occurred during the<br />

city's Independence Day fireworks show<br />

and the 2013 beating of a young couple<br />

along Riverwalk Augusta, tend to receive<br />

more media attention when they occur<br />

downtown.<br />

Like most high-density urban cores,<br />

downtown Augusta attracts criminals<br />

seeking to commit “crimes of opportunity,”<br />

such as burglaries and thefts. In the<br />

case of auto burglaries, one of the most<br />

common offenses in downtown Augusta,<br />

many victims left their doors unlocked or<br />

had valuables visible through their windows.<br />

Similarly, a significant number of<br />

bicycle thefts result from owners leaving<br />

them unlocked and unattended.<br />

D’Amico said a criminal can simply walk<br />

block-to-block tugging at car door handles<br />

until he or she gets lucky.<br />

“If my intention is to break into cars, I'm<br />

going where the cars are,” D’Amico said.<br />

“I could hit 100 cars a night in downtown,<br />

whereas that would take me days out in the<br />

country.”<br />

AND CONTRAST...<br />

Building: Loop Recruiting<br />

Address: 972 Broad St.<br />

Owner: Loop Recruiting/Milestone Construction, Augusta<br />

Size: 8,284 square feet<br />

Year built: 1916<br />

Tax-assessed value: $52,505<br />

Condition: Occupied, fully renovated<br />

History: The three-story building, once Broad Street's tallest<br />

storefront, was developed in the early 20th century by the E.M.<br />

Andrews Furniture Co. The property was later acquired by the<br />

Cohen family, which operated the popular Bee Hive children’s<br />

clothing store in the building until 1979.<br />

The vacant property was in decay until an investment group consisting<br />

of personnel firm Loop Recruiting and general contractor Milestone<br />

Construction bought the building in 2017 to house its offices.<br />

The staff of Loop Recruiting stand outside the company office at<br />

972 Broad St., a building that sat vacant for nearly four decades.<br />

<strong>1736</strong>magazine.com | 39


MYTHS HARD TO DISPEL<br />

Officials can't establish a direct correlation<br />

between downtown Augusta’s<br />

blighted buildings and its incidence of<br />

crime.<br />

While falling crime rates coincide with<br />

increased investment in the central business<br />

district during the past few years,<br />

the city's large number of vacant and/or<br />

dilapidated buildings do little to foster a<br />

sense of public safety in the urban core.<br />

Charles Scavullo, general manager of<br />

downtown’s Imperial Theatre, said he has<br />

not seen a criminal incident occur before,<br />

during or after a show during the 14 years<br />

he’s worked there.<br />

However, he hears anecdotes from<br />

friends and on social media that downtown<br />

is unsafe.<br />

“They perceive it to be dangerous,”<br />

Scavullo said. “There have been some<br />

well-publicized things that have happened<br />

over the years, but as far as the entertainment<br />

district, nothing has happened in our<br />

neck of the woods.”<br />

He said he believes some opinions<br />

would change if downtown Augusta had<br />

less blight. The Imperial, for example,<br />

is surrounded by downtown Augusta's<br />

largest vacant buildings: the Marion and<br />

Lamar buildings to the left and right, and<br />

the former J.C. Penney department store<br />

building diagonally across the 700 block.<br />

Scavullo said some opinions would<br />

never change, even if every downtown<br />

building was spruced up and occupied.<br />

The Imperial Workers Theatre tend during to raised the Poison flower Peach beds Film in the Festival Broad in Street Augusta median Friday parking evening bays January in downtown 4, 2019. August<br />

“There are some people who just don’t<br />

like urban landscapes, and then there are<br />

the people who say they ‘never go downtown’<br />

when that’s just not true,” Scavullo<br />

said. “I saw a guy I know on Facebook post<br />

once that he never goes anywhere downtown<br />

except Hildebrant’s. And that just<br />

wasn’t true, because I’ve seen him here at<br />

shows before. So if he’s coming to shows<br />

here, he’s probably also going to shows at<br />

the Miller and the Bell.”<br />

Aside from negative perceptions,<br />

persistently vacant or abandoned<br />

buildings can pose an actual public safety<br />

hazard. A report by the CCIM Institute, a<br />

Chicago-based organization representing<br />

commercial real estate agents, said crime<br />

rates “on blocks with open abandoned<br />

buildings are twice as high as rates on<br />

matched blocks without open buildings.”<br />

“Cities must address the issue of vacant<br />

buildings for a variety of reasons,” the<br />

report said. “Abandoned buildings depress<br />

property values, reduce tax revenues, and<br />

BLIGHT continues on 43<br />

COMPARE...<br />

Building: Old Woolworth dime store<br />

Address: 802-810 Broad St.<br />

Owner: Jay Klugo, Clemson, S.C.<br />

Size: 46,000 square feet<br />

Year built: 1939-1945<br />

Tax-assessed value: $316,653<br />

Condition: Vacant, severely dilapidated<br />

History: Three storefronts were combined over the<br />

years to create the Augusta Woolworth department<br />

store. The two-story building's lunch counter was<br />

the site of a famous sit-in protest by a group of Paine<br />

College students in 1960. The store closed in 1991 and<br />

has been vacant since.<br />

A plan to turn the building into a tech-focused business<br />

accelerator fizzled in 2017, Klugo, a multi-unit<br />

restaurateur who owns the popular Sole restaurant in<br />

Augusta, purchased the property in 2018 but has yet to<br />

renovate it.<br />

40 | <strong>1736</strong>magazine.com<br />

The old Woolworth department store at 802 Broad St. has been vacant since the<br />

early 1990s. The property is in need of extensive renovation. [FILE/THE AUGUSTA<br />

CHRONICLE]


Graffiti, weeds and trash mark the back of buildings on Broad Street (visible from Ellis Street) in Augusta.<br />

AND CONTRAST...<br />

Building: The Southern Salad<br />

Address: 1006-1008 Broad St.<br />

Owner: Brad and Havird Usry<br />

Size: 6,500 square feet<br />

Year built: 1906<br />

Tax-assessed value: $467,724<br />

Condition: Occupied, fully renovated<br />

History: The father-son restaurateur duo opened their farm-to-table<br />

concept in the turn-of-the-century two-story building, formerly occupied<br />

by the Zimmerman Gallery, in 2018. The building’s second story contains<br />

loft apartments.<br />

The narrow, 0.2-acre parcel is one of the few on Broad Street with its own<br />

dedicated parking spaces in the rear of the building. A hole is cut through<br />

the wall to the adjacent Augusta & Co. visitor experience center operated<br />

by the Augusta Convention & Visitors Bureau.<br />

Southern Salad (left) and the Augusta Convention & Visitors Bureau’s<br />

Augusta & Co. store are among the newest renovated buildings on the<br />

1000 block of Broad Street. [FILE/THE AUGUSTA CHRONICLE]<br />

<strong>1736</strong>magazine.com | 41


THE ALCOHOL EFFECT<br />

Patrons congregate<br />

outside Stillwater<br />

Taproom in<br />

downtown<br />

Augusta. [FILE/<br />

THE AUGUSTA<br />

CHRONICLE]<br />

The city’s center for nightlife shifted<br />

from the Washington Road corridor<br />

to downtown Augusta nearly two<br />

decades ago.<br />

Although the central business district<br />

spent most of the 20th century as a hub of<br />

traditional retail, bars and restaurants are<br />

now considered its primary “anchor tenants.”<br />

The concentration of bars and clubs<br />

creates increased opportunity for criminal<br />

activity.<br />

Though violent crime is relatively uncommon<br />

in downtown Augusta, national criminal<br />

justice statistics suggest that 40% of all violent<br />

crimes involved an intoxicated offender. Two<br />

high-profile downtown incidents in 2019 – a<br />

homicide and a brutal aggravated assault –<br />

promoted Richmond County Sheriff Richard<br />

Roundtree to send letters to more than 30 bars<br />

and clubs requesting they step up security and<br />

submit formal “public safety plans.”<br />

“Our overall objective is to ensure that you<br />

operate your establishments in a safe and<br />

responsible manner, ensuring the safety of<br />

patrons and the general public as an integral<br />

part of your overall business plan,” the letter<br />

said.<br />

The safety plans, among other things,<br />

request businesses “designate one or<br />

more persons as a point of contact” for the<br />

sheriff’s office and release patrons in small<br />

groups at closing time “to avoid possible<br />

violent incidents.”<br />

Richmond County Sheriff's Office Capt.<br />

Mike D’Amico said he believes violent incidents<br />

are caused by only a small percentage<br />

of downtown patrons. Cases of drunken driving<br />

have been reduced by the increased use<br />

of ride sharing services such as Uber and<br />

Lyft, particularly among millennials.<br />

“The vast, overwhelming majority of folks<br />

are responsible adults and they behave that<br />

way,” he said. “That’s not to say that everybody<br />

does. We have some incidents, but not<br />

a great deal.”<br />

D’Amico said downtown bars and clubs<br />

“do a really good job of self policing” using<br />

their own bouncers or by hiring off-duty<br />

deputies to work security in full uniform.<br />

“Presence is the first road to deterrence,”<br />

he said. “Just being there helps. It tends to<br />

tamp down things that would grow into a<br />

problem.”<br />

A movement is afoot to expand alcohol<br />

consumption beyond the sidewalk tables<br />

of bars and restaurants. The Augusta<br />

Commission in June approved an ordinance<br />

allowing downtown businesses with alcohol<br />

licenses to serve customers outside their<br />

sidewalk footprint, so long as they had<br />

permission from the neighboring property<br />

owner and completed a $25 permit.<br />

Another commission-approved measure<br />

would allow businesses to temporarily<br />

close Broad Street’s side streets for outdoor<br />

dining and drinking, a move that other cities<br />

have adopted to help businesses struggling<br />

through the COVID-19 pandemic.<br />

The ordinance was to be tested in June<br />

by a group of downtown bar and restaurant<br />

owners, who applied to close off a section<br />

of 10th Street for outdoor tables. However,<br />

Sheriff Roundtree denied the permit, citing<br />

public safety issues.<br />

Chief Deputy Patrick Clayton, speaking for<br />

the sheriff, said the agency is concerned the<br />

permit will lead to increased public consumption<br />

outside the permit zone.<br />

“One thing we are vehemently opposed to<br />

is creating a situation where you have more<br />

alcohol downtown on the streets,” he said.<br />

“... When you start getting young men with<br />

copious amounts of alcohol, that is normally<br />

a breeding ground for violence.”<br />

The Augusta Downtown Development<br />

Authority, which supports the outdoor<br />

permit ordinance, is working with the<br />

sheriff’s office to determine if a compromise<br />

can be reached for planned events in the<br />

future.<br />

42 | <strong>1736</strong>magazine.com


Workers tend to<br />

raised flower beds<br />

in the Broad Street<br />

median parking<br />

bays in downtown<br />

Augusta.<br />

BLIGHT continued from 40<br />

discourage development. They also act as<br />

fire hazards and magnets for crime. Each<br />

year, an average of 6,000 firefighters are<br />

injured in vacant or abandoned building<br />

fires. In some jurisdictions more than 70%<br />

of fires originate in abandoned buildings.”<br />

And according to the U.S. Department of<br />

Housing and Urban Development, “vacant<br />

and abandoned properties are among the<br />

most visible outward signs of a community's<br />

reversing fortunes.”<br />

D’Amico can’t quantify the economic<br />

impact of downtown Augusta’s undeserved<br />

image as a hotbed for crime. He knows only<br />

that reputational damage is easy to foment<br />

and is difficult to undo.<br />

“With good fortune and our officers doing<br />

what we ask, those numbers can continue<br />

to drop,” D’Amico said. “Certainly, you're<br />

never going to eradicate crime. If there’s<br />

only one crime in an area and you’re the<br />

victim, then it’s a 100% crime rate, right?”<br />

He recalled an incident when he was in<br />

charge of deputies assigned to James Brown<br />

Arena. A coliseum authority member made<br />

a public statement that people were not<br />

BLIGHT continues on 47<br />

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<strong>1736</strong>magazine.com | 43


Good first<br />

impressions are<br />

important, and bad<br />

first impressions<br />

are hard to change.<br />

Communities need<br />

to realize there is a<br />

return on perception<br />

that is over and<br />

above the return<br />

on investment. The<br />

perception of a place<br />

affects its whole<br />

well-being.<br />

ED MCMAHON<br />

A fellow with the Urban Land<br />

Institute<br />

Richmond County Sheriff’s Deputy<br />

Justin Lacroix patrols Broad Street in<br />

downtown Augusta by bicycle.<br />

COMPARE...<br />

Building: Old Southern Bell Telephone & Telegraph Exchange<br />

Address: 937 Ellis St.<br />

Owner: Michael Harrison, Augusta<br />

Size: 9,000 square feet<br />

Year built: 1906<br />

Tax-assessed value: $64,105<br />

Condition: Vacant, stabilized<br />

History: Augusta was the first city in Georgia with full telephone<br />

service. Southern Bell, an entity known today as AT&T,<br />

operated its telephone exchange in several downtown buildings<br />

before developing its own three-story facility at 937 Ellis St.<br />

It occupied the building until it moved into larger offices at<br />

nearby 937 Greene St. in 1940. The building had numerous<br />

tenants over the years, including a thrift store, but has been<br />

vacant for most of the past two decades. Harrison, a real estate<br />

broker, did not return messages seeking comment on the<br />

building.<br />

The three-story building at 937 Ellis St. once housed the Southern Bell Telephone &<br />

Telegraph Exchange. It has fallen into disrepair during two decades of vacancy.<br />

44 | <strong>1736</strong>magazine.com


AND CONTRAST...<br />

Building: TaxSlayer headquarters<br />

Address: 945 Broad St.<br />

Owner: TaxSlayer<br />

Size: 50,000 square feet<br />

Year built: 1923<br />

Tax-assessed value: $3,773,326<br />

Condition: Occupied, fully renovated<br />

History: Built as the YMCA, the five-story building in recent years had<br />

been used as a fitness center by University Hospital's Health Central<br />

and The Family Y. TaxSlayer purchased the property in 2017 and<br />

embarked on a $10 million renovation project to convert the building<br />

into its headquarters and an “Innovation & Technology Campus” for<br />

its software engineers and programmers.<br />

The property is the largest private owner-occupied building in<br />

Augusta's central business district.<br />

The nearly century-old YMCA building at 945 Broad St. reopened in 2019<br />

as the new corporate headquarters for software firm TaxSlayer.<br />

<strong>1736</strong>magazine.com | 45


Richmond County Community Safety<br />

Officers Cameron Carreras, left, and<br />

Mark Rettberg greet pedestrians as<br />

they cruise down Broad Street in<br />

their golf cart.<br />

COMPARE...<br />

Building: Former Kress department store<br />

Address: 834 Broad St.<br />

Owner: Bonnie Ruben, Augusta<br />

Size: 16,689 square feet<br />

Year built: 1927<br />

Tax-assessed value: $231,417<br />

Condition: Vacant, severely dilapidated<br />

History: The gutted building has been empty since the Kress dime<br />

store closed in 1980. Wood rot from a leaky roof caused the building's<br />

second floor to collapse in the early 2000s. Ruben, who purchased<br />

the building in 1988, has for years said she intends to redevelop the<br />

property as an open-air market. She has declined offers to purchase<br />

the building as recently as 2019.<br />

Revitalization organization Augusta Tomorrow's master plans over<br />

the years have depicted the Augusta Common extending southward<br />

through the building to Ellis Street. The property fronts the James<br />

Brown statue, a popular tourist attraction, in the median of the 800<br />

block.<br />

Augusta’s James Brown statue sits in front of the dilapidated former<br />

Kress department store at 834 Broad St. [<br />

46 | <strong>1736</strong>magazine.com


BLIGHT continued from 43<br />

attending downtown shows because of<br />

criminal activity.<br />

“We didn’t have crime,” D’Amico said.<br />

“We had problems with panhandlers, but<br />

as far as crime, there was no crime down<br />

there. Nobody was getting robbed when<br />

they left. When they would go out to the<br />

parking lots, their cars were still there.<br />

“So when he said that, especially being a<br />

public official, now everybody thinks there<br />

is a crime problem,” D’Amico said. “How<br />

do we get past that to convince folks that<br />

their perception is wrong when you’ve got<br />

a public official saying that?”<br />

The key is making people “feel” safe by<br />

making downtown appear less vacant and<br />

abandoned.<br />

PROPERTY POLICE<br />

Some cities enforce codes much more<br />

aggressively as a tactic to spur business<br />

owners into action, either to make their<br />

properties attractive to occupants or sell<br />

them to investors who will.<br />

Chicago, for example, requires vacant<br />

buildings be registered with the city every<br />

six months for a $250 fee. The registration<br />

requires the owner have $300,000<br />

in insurance liability coverage for vacant<br />

residential structures, and $1 million for<br />

commercial buildings.<br />

Plywood can be used only to cover<br />

broken windows and doors for a sixmonth<br />

period. All property vacant for six<br />

Ed McMahon, a fellow with the Urban Land<br />

Institute, has written more than 15 books<br />

about downtown revitalization and historic<br />

preservation. [SPECIAL/URBAN LAND INSTITUTE]<br />

months or longer must have lighting at<br />

entrances and exits from dusk until dawn.<br />

Woodard, whose organization has<br />

shifted its focus from business recruitment<br />

to retention because of the pandemic,<br />

sought to reassure residents already<br />

unnerved by COVID-19 that downtown is<br />

safe.<br />

Working with the city and private property<br />

owners, she created a binder of photos<br />

and descriptions of more than 150 graffiti<br />

marks on public and private property<br />

during August.<br />

The city removed graffiti from public<br />

AND CONTRAST...<br />

Building: Lowrey Wagon Works Apartments<br />

Address: 912 Ellis St.<br />

Owner: Mark Donahue, Augusta<br />

Size: 14,652 square feet<br />

Year built: 1860<br />

Tax-assessed value: $1,883,476<br />

Condition: Occupied, fully renovated<br />

History: The 160-year-old wagon works building, developed<br />

by J.H. Lowrey, was confiscated by the Confederacy during<br />

the Civil War and later served as a school for free black<br />

children. In 1925, J.B. White's purchased the building to<br />

serve as a warehouse for its former store at 936 Broad St.<br />

It entered a decades-long period of neglect after the store<br />

closed in the late 1970s and regularly appeared on Historic<br />

Augusta's annual "Endangered Properties" list.<br />

Donahue acquired the property from a local real estate<br />

partnership in 2015 and converted the historic property<br />

into 19 loft apartment units.<br />

The Lowrey building at 912 Ellis St., vacant for nearly 40 years, now houses 19 loft<br />

apartment units.<br />

<strong>1736</strong>magazine.com | 47


Richmond County Sheriff’s Office<br />

deputies drive along Broad Street<br />

in a golf cart. Deputies also patrol<br />

the central business district on foot,<br />

48 | <strong>1736</strong>magazine.com


property, such as traffic signal boxes and<br />

lightposts, while private property owners<br />

were reminded of a city ordinance requiring<br />

graffiti to be removed or painted in as little<br />

as 21 days. Woodard is advocating the city<br />

shorten the response time to 14 days.<br />

“The reason we jumped on the graffiti<br />

so quickly is that it screams of gangs,” said<br />

Woodard, who is trying to create a graffitiremoval<br />

task force that would rely on paint<br />

contractors to provide in-kind services to<br />

targeted businesses. “We’re just trying to<br />

make it a process so that the quicker they get<br />

it, the quicker they get it removed. Graffiti<br />

artists are like panhandlers – if you don't give<br />

them what they want, they'll go somewhere<br />

else.”<br />

McMahon said murals can go a long way<br />

toward thwarting graffiti and creating a sense<br />

of community cohesion.<br />

“Philadelphia used to have a really bad<br />

graffiti problem,” he said. “Now they have<br />

more murals than any other city in the world.<br />

They even have mural tours.”<br />

One of the biggest challenges authorities<br />

face in dealing with blighted buildings are<br />

out-of-town owners, who often are unaware<br />

their properties have been targeted for graffiti,<br />

vandalism and trespassing. The sheriff's<br />

office’s Lt. Robert Silas tries to work with<br />

absentee owners as best he can.<br />

“When he doesn’t get their cooperation, he<br />

involves code enforcement and they end up<br />

getting charged,” D’Amico said. “We don't<br />

want to have to do that – we would rather<br />

you take care of your own property, because<br />

what ends up happening is that you have the<br />

homeless move in there and when it gets cold<br />

they set fires there to stay warm. One problem<br />

begets another.”<br />

Most downtown property owners cooperate<br />

with code-enforcement officials, but<br />

some do not, requiring the city to enforce the<br />

public nuisance ordinance through municipal<br />

court.<br />

“Some responses from property owners are<br />

good, and some are not-so-good,” Augusta<br />

Code Enforcement Manager Terrence<br />

Wynder said.<br />

Two large, dilapidated downtown buildings<br />

– the former J.C. Penney store at 732<br />

Broad St. and the old Sky City department<br />

BLIGHT continues on 52<br />

AG-0003313536-01<br />

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<strong>1736</strong>magazine.com | 49


URBAN<br />

CORE<br />

CRIME<br />

Below is a year-to-date (Jan. 1 through Aug. 31) comparison for crime reported in the downtown area bordered<br />

from East Boundary west to Milledge Avenue, and the Riverfront south to Laney-Walker Boulevard.<br />

CRIME 2015 2016 2017 2018 2019 <strong>2020</strong> Total<br />

AGGRAVATED ASSAULT 3 5 8 9 5 35 65<br />

AGGRAVATED ASSAULT-GUN 5 7 7 7 13 17 56<br />

AUTO THEFT 44 41 38 49 44 36 252<br />

BURGLARY 1ST DEGREE 52 57 54 42 65 28 298<br />

BURGLARY 2ND DEGREE 23 41 23 35 41 34 197<br />

CRIMINAL TRESPASS 207 244 238 260 192 175 1,316<br />

DAMAGE TO PROPERTY 150 192 160 197 187 179 1,065<br />

DANGEROUS DRUGS 59 60 42 38 44 59 302<br />

FRAUD 103 97 89 83 81 80 533<br />

HOMICIDE 1 3 4 2 1 5 16<br />

LARCENY FROM AUTO 117 128 139 167 117 94 762<br />

LARCENY-OTHER 262 315 296 302 295 205 1,675<br />

OFFENSES AGAINST FAMILY AND CHILDREN 4 1 8 3 4 8 28<br />

RAPE 8 8 13 4 6 5 44<br />

RECKLESS CONDUCT 13 13 7 14 7 10 64<br />

ROBBERY-BUSINESS 4 1 1 1 2 9 18<br />

ROBBERY-OTHER 14 19 10 20 13 9 85<br />

ROBBERY-RESIDENCE 1 4 3 8 5 1 22<br />

ROBBERY-STREET 9 9 10 13 4 5 50<br />

SEX OFFENSE-OTHER 25 8 13 14 10 10 80<br />

SHOPLIFTING 59 64 64 71 76 54 388<br />

SIMPLE ASSAULT/BATTERY 389 415 416 352 383 277 2,232<br />

TERRORISTIC THREATS/ACTS 16 20 10 13 12 14 85<br />

WEAPONS OFFENSE-OTHER 24 23 13 26 13 29 128<br />

TOTAL CRIMINAL INCIDENTS 1,592 1,775 1,663 1,729 1,624 1,339 9,722<br />

% INCREASE/DECREASE FROM 2015 N/A 11.5% -6.3% 4.0% -6.1% -17.5% N/A<br />

SOURCE: RICHMOND COUNTY SHERIFF’S OFFICE<br />

COMPARE...<br />

Building: The Lamar Building<br />

Address: 753 Broad St.<br />

Owner: Bill Blalock, Aiken, S.C.<br />

Size: 102,000 square feet<br />

Year built: 1913<br />

Tax-assessed value: $1,115,000<br />

Condition: Vacant, poor<br />

History: Considered Augusta's first skyscraper, the 16-story structure was built<br />

in 1913 as the Empire Life Insurance Co. It was renamed the Lamar Building after<br />

it was gutted by the Great Fire of 1916 in honor of Supreme Court justice and<br />

Augusta native Joseph Rucker Lamar. The midrise became known as the Southern<br />

Finance Building in 1925 but is today more commonly referred to as the Lamar<br />

Building.<br />

Blalock, who purchased the building in 2016 out of foreclosure, has reportedly<br />

explored redeveloping the property as a boutique hotel. He did not return<br />

repeated phone messages seeking comment.<br />

The historic Lamar Building (right) is deteriorating after years<br />

of vacancy and neglect. The city’s first mid-rise building has<br />

reportedly been a candidate for a mixed-use development<br />

and a boutique hotel.<br />

50 | <strong>1736</strong>magazine.com


Below is a year-to-date (Jan. 1 through Aug. 31) comparison for crime reported in the area from<br />

13th Street east to Fifth Street and the riverfront south to Greene Street.<br />

CRIME 2015 2016 2017 2018 2019 <strong>2020</strong> Total<br />

AGGRAVATED ASSAULT 0 0 0 0 2 1 3<br />

AGGRAVATED ASSAULT-GUN 1 2 0 0 2 5 10<br />

AUTO THEFT 7 9 10 14 10 4 54<br />

BURGLARY 1ST DEGREE 1 2 0 0 1 4 8<br />

BURGLARY 2ND DEGREE 2 9 3 4 4 8 34<br />

CRIMINAL TRESPASS 29 22 28 29 18 22 148<br />

DAMAGE TO PROPERTY 43 32 43 50 48 22 238<br />

DANGEROUS DRUGS 7 14 4 3 5 3 36<br />

FRAUD 12 18 18 19 13 15 95<br />

HOMICIDE 0 0 0 0 0 2 2<br />

LARCENY FROM AUTO 28 22 40 51 36 9 186<br />

LARCENY-OTHER 56 57 47 56 51 27 294<br />

RAPE 1 1 2 0 1 1 6<br />

RECKLESS CONDUCT 4 4 1 1 2 1 13<br />

ROBBERY-OTHER 4 6 2 3 0 1 16<br />

ROBBERY-RESIDENCE 0 0 1 0 0 0 1<br />

ROBBERY-STREET 2 0 1 2 0 1 6<br />

SEX OFFENSE-OTHER 0 0 2 2 0 4 8<br />

SHOPLIFTING 5 7 7 6 2 1 28<br />

SIMPLE ASSAULT/BATTERY 38 44 67 43 65 37 294<br />

TERRORISTIC THREATS/ACTS 2 3 0 1 1 1 8<br />

WEAPONS OFFENSE-OTHER 3 1 1 2 2 4 13<br />

TOTAL CRIMINAL INCIDENTS 245 253 277 286 267 164 1,492<br />

% INCREASE/DECREASE FROM 2015 N/A 3.3% 9.5% 3.2% -6.6% -38.6% N/A<br />

CENTRAL<br />

BUSINESS<br />

DISTRICT<br />

CRIME<br />

SOURCE: RICHMOND COUNTY SHERIFF’S OFFICE<br />

AND CONTRAST...<br />

Building: Former Kahrs Grocery<br />

Address: 401 Greene St.<br />

Owner: Heard Robertson<br />

Size: 8,487 square feet<br />

Year built: 1850s<br />

Tax-assessed value: $59,941<br />

Condition: Vacant, mothballed<br />

History: Vacant since the 1980s and listed as a Historic Augusta<br />

"Endangered Property" in 2011, the former corner market on the edge<br />

of the Olde Town neighborhood was rezoned in 2019 for redevelopment<br />

as studio and one-bedroom apartments as early as next year.<br />

The three-story property was built by German immigrant-owned N.<br />

Kahrs & Co. before the Civil War. Robertson said he expects to finalize<br />

renovation plans later this year and begin work in 2021.<br />

The former N. Kahrs & Co. market at 401 Greene St. in downtown<br />

Augusta’s Olde Town neighborhood is slated for redevelopment<br />

next year into a multi-unit apartment building.<br />

<strong>1736</strong>magazine.com | 51


By the 2010s, most of downtown’s smaller storefront were occupied by bars, like Firehouse Bar, restaurants and boutique retailers.<br />

BLIGHT continued from 49<br />

store at 1140 Broad St. – are scheduled to have<br />

court hearings in December. The J.C. Penney<br />

building, vacant since 1987, is owned by Augusta<br />

businesswoman Bonnie Ruben; the Sky City<br />

property is owned by a Florence, S.C.-based<br />

hotelier who had plans to construct a hotel on<br />

the 1100 block.<br />

Augusta Planning Director Rob Sherman said<br />

there is a backlog of more than 340 homes and<br />

commercial properties on the city’s demolition<br />

list. The cost of tearing down blighted properties<br />

– as much as $10,000 for a single family home –<br />

results in a lien placed on the property, but the<br />

city still has to bear the “up front” demolition<br />

costs.<br />

Dealing with recalcitrant property owners<br />

will remain a problem without stricter nuisance<br />

laws.<br />

“We enforce the codes to the extent the law<br />

allows,” Sherman said. “In Georgia, private<br />

property owner rights are really strong.”<br />

McMahon said the most successful downtowns<br />

are the ones who recognize what he calls<br />

“placemaking dividends,” such as increased<br />

sidewalk dining, colorful landscaping and murals<br />

that create a sense of public connectedness.<br />

Economic development is simply creating<br />

places where people want to be, he said.<br />

“Good first impressions are important, and<br />

bad first impressions are hard to change,”<br />

McMahon said. “Communities need to realize<br />

there is a return on perception that is over and<br />

above the return on investment. The perception<br />

of a place affects its whole well-being.”<br />

52 | <strong>1736</strong>magazine.com


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COMPARE...<br />

Building: Former Cobern Furniture Co. store<br />

Address: 1051 Broad St.<br />

Owner: Rafik Bassali, North Augusta<br />

Size: 30,000 square feet<br />

Year built: 1957<br />

Tax-assessed value: $447,952<br />

Condition: Vacant, good condition<br />

History: Cobern Furniture, which had bought the<br />

building from Rhodes Furniture in 1979, closed the<br />

business in 2000. The property was later occupied by<br />

Appliance Land, Henry Brothers Estate Auctions and<br />

Tradewinds Antique Mall before Bassali acquired the<br />

building in 2018.<br />

He has previously announced plans to redevelop the<br />

space into a mixed-use commercial building, with<br />

meeting space on the third floor, office space on the<br />

second and a cafe and boutique store on the ground<br />

floor.<br />

The empty former Cobern Furniture store at 1051 Broad St. is one of several vacant properties<br />

in owner Rafik Bassali’s downtown portfolio. [SPECIAL/CREXI]<br />

54 | <strong>1736</strong>magazine.com


Richmond County Sheriff’s Office<br />

deputies Cameron Carreras,<br />

left, and Mark Rettenberg patrol<br />

Broad Street in a golf cart.<br />

AND CONTRAST...<br />

Building: Leonard Building<br />

Address: 702 Broad St.<br />

Owner: Allan Soto<br />

Size: 44,000 square feet<br />

Year built: 1880<br />

Tax-assessed value: $711,308<br />

Condition: Semi-occupied, good condition<br />

History: The five-story Leonard Building was purchased in the<br />

spring by Allan Soto's Vinea Capital, which operates care facilities<br />

for adults with disabilities and owns the Pineapple Ink Tavern at<br />

1002 Broad St.<br />

He plans to renovate the building, which already has several office<br />

tenants, into his corporate offices and redevelop the ground floor<br />

into a restaurant. The building is most commonly known as the<br />

former headquarters of Merry Land Properties.<br />

The five-story Leonard Building at 702 Broad St. is being renovated by owner<br />

Allan Soto, who also plans to develop a restaurant on the ground floor.<br />

[SPECIAL/LOOPNET]<br />

<strong>1736</strong>magazine.com | 55


Artist renderings depict the front entrance of Bell<br />

Auditorium (top), showing how it would be incorporated<br />

into the larger James Brown Arena complex to the south.<br />

[SPECIAL PHOTOS/PERKINS + WILL]<br />

Arena of the future<br />

Rebuilt James Brown Arena would be tied to Bell Auditorium<br />

By DAMON CLINE<br />

The public now has an image to go<br />

with the $228 million price tag.<br />

Architects earlier this fall revealed<br />

a new James Brown Arena that<br />

would be connected by a large wing to the adjacent<br />

Bell Auditorium.<br />

The project would occupy roughly the same<br />

footprint as the original arena on Seventh<br />

Street, but would extend northward to connect<br />

at the back of the 80-year-old auditorium.<br />

Operators of the separate facilities have for<br />

years marketed the two together as the Augusta<br />

Entertainment Complex, with the 8,000-seat<br />

area handling large shows and touring events<br />

and the 2,700-seat auditorium hosting plays<br />

and smaller performances.<br />

56 | <strong>1736</strong>magazine.com


RIGHT: The plaza in<br />

front of the new James<br />

Brown Arena would<br />

feature public art,<br />

including an off-center<br />

microphone stand.<br />

James Brown rarely<br />

performed without<br />

tilting the microphone.<br />

BELOW: A southwest<br />

view shows the historic<br />

Bell Auditorium<br />

connected to a rebuilt<br />

James Brown Arena.<br />

Together, the facilities<br />

are marketed as the<br />

Augusta Entertainment<br />

Complex.<br />

[SPECIAL PHOTOS/<br />

PERKINS + WILL]<br />

58 | <strong>1736</strong>magazine.com


The asymmetric roof lines of the<br />

proposed arena would contrast to<br />

the boxy appearance of the existing<br />

40-year-old structure designed by<br />

I.M. Pei. Architecture firm Perkins +<br />

Will, a leading designer of mid-sized<br />

market performing arts venues, said<br />

a pentagonal dome would top the<br />

100-foot-tall arena.<br />

The wing between the arena and<br />

auditorium would house offices,<br />

concessions space and wide-open<br />

spaces that make the existing arena’s<br />

concourses feel claustrophobic.<br />

The 10,000- to 12,000-seat arena is<br />

the result of a market analysis created<br />

by Atlanta-based Russell SPACE<br />

Venues and Hunden Strategic Partners,<br />

which found metro Augusta has quadrupled<br />

in size since construction of<br />

the existing arena in 1980. Its small size<br />

and outdated infrastructure cannot<br />

accommodate many modern touring<br />

acts.<br />

Designers are recommending more<br />

than 10,000 seats, with a lower-bowl<br />

capacity of at least 6,500. Higherpriced<br />

seats would include 1,050<br />

premium seats, 12 suites and several<br />

loge boxes, which are a hybrid<br />

between stadium and suite seats.<br />

Most of the existing arena’s 150,000<br />

annual users are attendees of high<br />

school graduations.<br />

Projected costs are $170.5 million<br />

for demolition and construction, $15.3<br />

million for site work and $30 million in<br />

soft costs. Adding an 18,500-squarefoot<br />

ballroom would add $16.7 million,<br />

a parking deck $18.5 million and an<br />

arena ice system $4 million.<br />

Augusta Commission members<br />

have been asked to put $25 million<br />

in the Special Purpose Local Option<br />

Sales Tax 8 package to help fund the<br />

construction.<br />

Augusta-Richmond County<br />

Coliseum Authority members began<br />

studying a larger arena project in 2014.<br />

The project was delayed between<br />

2017 and 2019 by a failed attempt to<br />

relocate the arena from downtown to<br />

the former Regency Mall property in<br />

south Augusta.<br />

<strong>1736</strong>magazine.com | 59


Museum<br />

ROW<br />

Lack of funding will delay two<br />

new museums, one expansion,<br />

in city’s cultural corridor<br />

By DAMON CLINE<br />

Plans to create two new museums in<br />

downtown Augusta and expand a third<br />

will have to remain on the drawing board<br />

a little while longer.<br />

None of the proposals will appear to make the<br />

special purpose local options sales tax project list<br />

that Richmond County voters will consider in<br />

March.<br />

Among the projects was a $2 million proposal to<br />

turn the old Academy of Richmond County building<br />

into a “Georgia Museum of Military History”;<br />

a $3.5 million plan to turn the old Congregation<br />

Children of Israel Synagogue and the adjacent<br />

Court of the Ordinary building into a Jewish history<br />

museum; and a $7 million project to construct<br />

a wing for the James Brown collection at the<br />

Augusta Museum of History.<br />

Backers of the projects, which tourism officials<br />

say would help create a walkable cultural<br />

attraction that would generate tourist revenue on<br />

lower Broad Street, say they are disappointed but<br />

undeterred.<br />

“We are pressing ahead with the museum<br />

regardless of SPLOST,” said Brendan Thompson,<br />

who leads the initiative to turn the 218-year-old<br />

Telfair Street building into center celebrating the<br />

city’s deep military heritage. “We will have to<br />

pursue alternate funding sources.”<br />

Thompson had planned to use SPLOST funds as<br />

seed funding before soliciting private companies<br />

and collectors of militaria.<br />

60 | <strong>1736</strong>magazine.com


Brendan Thompson,<br />

executive director of<br />

the Georgia Museum of<br />

Military History project,<br />

wants to turn the old<br />

Academy of Richmond<br />

County building into a<br />

military history museum.<br />

[MICHAEL HOLAHAN/THE<br />

AUGUSTA CHRONICLE]<br />

<strong>1736</strong>magazine.com | 61


A display seen at the James Brown mueseum.<br />

[FILE/THE AUGUSTA CHRONICLE]<br />

The original Congregation Children of Israel Synagogue building and<br />

the adjacent Court of the Ordinary building is part of a proposal to<br />

create an Augusta Jewish Museum. [FILE/THE AUGUSTA CHRONICLE]<br />

Augusta businessman Jack Weinstein, who is spearheading<br />

the Augusta Jewish Museum proposal, said the lack of<br />

funding puts the project in a “quagmire.”<br />

“The synagogue itself would cost a couple of million<br />

dollars just to do it right. Our fear is now that we will lose<br />

the building,” Weinstein said of the city-imposed July 2021<br />

deadline, which would cause the buildings to revert to city<br />

ownership if the museum was unfinished.<br />

Nancy Glaser, executive director of the Augusta Museum<br />

of History, said it will not move forward on the proposed<br />

addition without a funding committment.<br />

“It has to be first-class,” she said. “That’s the only way<br />

we’ll do it.”<br />

The museum holds the largest collection of James Brown<br />

memorabilia, more so than the Rock & Roll Hall of Fame<br />

and the GRAMMY Museum. Glaser said it’s a shame the<br />

museum doesn’t have the space to celebrate the singer’s<br />

colossal influence on popular music.<br />

62 | <strong>1736</strong>magazine.com


An artist rendering shows the front and side views of the James Brown wing that would be added on to the Augusta Museum of History.<br />

The project was the subject of a $7 million SPLOST request. [SPECIAL/KRUHU]<br />

“He was huge internationally. He was beloved,”<br />

Glaser said. “We are the town Mr. Brown loved, and<br />

we should have this. We should have had it a long<br />

time ago when he was alive, in my opinion.”<br />

The proposed wing would extend from the building’s<br />

southeast side toward Broad Street, incorporating<br />

the use of existing vacant storefronts as the<br />

front entrance. The addition also would house the<br />

permanent home of the James Brown Academy of<br />

Musik Pupils (or JAMP) organization.<br />

The proposed military and Jewish museums<br />

would sit across the street from each other in the<br />

500 block of Telfair Street, a block that also includes<br />

the old Medical College of Georgia building and the<br />

Gertrude Herbert Institute of Art.<br />

Augusta Commissioner John Clarke, an advocate<br />

for the museum projects, has said the cluster has the<br />

potential to be a visitor-friendly museum district<br />

when coupled with existing nearby attractions,<br />

including the Augusta Museum of History on Reynolds<br />

Street and the Boyhood Home of Woodrow<br />

Wilson on Seventh Street.<br />

“I think it would be an excellent idea to link all of<br />

these together and have a ‘museum row,’” he said.<br />

<strong>1736</strong>magazine.com | 63


ON THE STREET<br />

By MARGARET WOODARD<br />

Executive Director,<br />

Augusta Downtown<br />

Development Authority<br />

Graffiti<br />

is not public art<br />

We are lucky in downtown Augusta to have agencies that<br />

promote and sponsor public art and a group of very talented<br />

artists who make it happen. Public art enhances the<br />

quality of life for our residents and tells our visitors that<br />

we are unique and embrace our sense of place and community pride.<br />

The murals being completed on exterior building facades throughout<br />

the Broad Street corridor are a great example of the rewards of a successful<br />

public art program.<br />

64 | <strong>1736</strong>magazine.com


Westobou just completed a “Black Lives Matter”<br />

mural at 11th and Greene streets. On Oct. 27, “The<br />

Spirit of Funk” James Brown mural had its official<br />

unveiling at James Brown Boulevard and Broad Street.<br />

There are several more colorful murals underway.<br />

These murals reinforce that we celebrate our diverse<br />

and unique community. They demonstrate that we<br />

have a strong sense of civic pride and are economically<br />

viable. To sum it up, they speak loudly that we are<br />

proud of downtown Augusta.<br />

The recent rise in graffiti tagging in the downtown<br />

corridor tells quite the opposite story. Graffiti communicates<br />

apathy on behalf of the community. It<br />

sends a message that the neighborhood is not concerned<br />

about its appearance. It is an eyesore and sign<br />

of urban decay.<br />

Graffiti is costly to taxpayers, who bear the cost of<br />

its removal from public property. On private property,<br />

graffiti lowers property values and generates fear that<br />

an area is crime-ridden and unstable. If not removed<br />

immediately, graffiti can have a ripple effect and cause<br />

other forms of property destruction such as broken<br />

windows, littering and loitering.<br />

The DDA, city code enforcement and the security,<br />

management and resource team (or SMART Team)<br />

have worked tirelessly in the past few weeks to remove<br />

graffiti from public property and notify private property<br />

owners that their buildings have been tagged.<br />

To date, most of the graffiti has been successfully<br />

removed.<br />

Downtown Augusta is a beautiful historic district<br />

with a growing arts scene. Downtown Augusta is safe.<br />

We want to continue this momentum and need your<br />

help.<br />

The key to stopping graffiti is immediate removal.<br />

If you are tagged, please call the Richmond County<br />

Sheriff’s Office at (706) 821-1080 to report it. They<br />

will send an officer to record it and check public cameras<br />

for any tagging activity. Graffiti is vandalism and<br />

punishable by law. Consider installing security cameras<br />

and motion lights on your building as a deterrent.<br />

If you are unsure how to safely remove it, call the<br />

DDA at (706) 722-8000 and we will connect you with<br />

the right people.<br />

With cooler weather finally here and outdoor fresh<br />

air activities growing in popularity due to the pandemic,<br />

head downtown and take a stroll to discover<br />

the new murals on display. They may start new conversations.<br />

They may inspire you. They will make you<br />

proud.<br />

The Ellis Street entrance of a Broad Street building shows litter and graffiti, two common symbols of urban decay.<br />

[MICHAEL HOLAHAN/THE AUGUSTA CHRONICLE]<br />

<strong>1736</strong>magazine.com | 65


GRADING DOWNTOWN<br />

7.0 5.5<br />

8.0 2.0<br />

By DAMON CLINE<br />

PUBLIC SAFETY<br />

Previous score: 6.5<br />

GOVERNMENT<br />

Previous score: 5.5<br />

HOUSING<br />

Previous score: 8.0<br />

PARKING<br />

Previous score: 1.0<br />

Criminal incidents are way<br />

down in the central business<br />

district, primarily because of<br />

the COVID-19 pandemic; fewer<br />

people out and about, obviously,<br />

reduces the potential for criminal<br />

activity. The general public<br />

also should be excited by the<br />

prospect of more than five dozen<br />

new police surveillance cameras<br />

downtown if the Richmond<br />

County Sheriff’s Office’s $1.6<br />

million request makes it on the<br />

special purpose local sales tax<br />

project list in March.<br />

It’s been said the government<br />

that governs best governs the<br />

least. Though the Augusta<br />

Commission hasn't implemented<br />

any significantly positive policies<br />

affecting downtown during<br />

the past quarter, it hasn't<br />

implemented any negative<br />

ones, either. There hasn't been<br />

much to complain about besides<br />

Mayor Hardie Davis’ near-unilateral<br />

cancellation of the Ironman<br />

70.3 Augusta race – triathalon<br />

organizers had wanted to come<br />

– and too few “wow” projects on<br />

the SPLOST VIII project list.<br />

Downtown Augusta’s most<br />

reliable commercial real estate<br />

sector – residential – does not<br />

appear to be losing much steam<br />

as the national pandemic gives<br />

people across America pause<br />

about living in high-density urban<br />

areas. Working in Augusta’s<br />

favor is its continually growing<br />

labor market and the relatively<br />

affordable rents at its new<br />

“class A” luxury apartments.<br />

New apartment complexes and<br />

loft renovation projects will add<br />

dozens of market-rate residential<br />

units to downtown’s housing<br />

inventory in the coming quarters.<br />

Finally, movement in the right<br />

direction. The city and Augusta<br />

Downtown Development<br />

Authority worked together in<br />

October to convert streetside<br />

parking on Broad Street to<br />

30-minute-only spaces targeted<br />

at the growing number of restaurant<br />

patrons opting for curbside<br />

pickup. It’s the first positive<br />

movement we’ve seen to better<br />

manage downtown parking in<br />

years. And if there is one upside<br />

to the COVID-19 pandemic:<br />

downtown parking spaces are<br />

plentiful.<br />

7.5 6.5 7.5 3.0<br />

DEVELOPMENT<br />

Previous score: 7.5<br />

INFRASTRUCTURE<br />

Previous score: 6.5<br />

ARTS & CULTURE<br />

Previous score: 7.0<br />

COMMERCE<br />

Previous score: 3.0<br />

New construction and reinvestment<br />

keep chugging along in the<br />

urban core despite the ongoing<br />

pandemic. A spate of new<br />

multifamily apartment communities<br />

are on the drawing boards<br />

and several smaller renovation<br />

projects are underway at multiple<br />

addresses in the central business<br />

district. Leaders at Augusta<br />

University also have been hinting<br />

that new buildings are needed<br />

at the Nathan Deal Campus for<br />

Innovation to house overflow at<br />

the Georgia Cyber Center.<br />

The most visible public works<br />

project in downtown – the makeover<br />

of the Fifth Street Bridge<br />

into a pedestrian only walking/biking<br />

trail is in full swing<br />

and promises to be an attractive<br />

amenity to the Riverwalk<br />

Augusta corridor. Meanwhile,<br />

city officials spent the summer<br />

removing graffiti from public<br />

property throughout the central<br />

business district and have<br />

politely, but firmly, encouraged<br />

private property owners to do<br />

the same.<br />

It’s still a long way from becoming<br />

reality, but the newly unveiled<br />

expansion plan for James Brown<br />

Arena should excite all area residents.<br />

Architects and planners<br />

revealed a visually stunning $228<br />

million concept in September that<br />

would add seats to the arena and<br />

connect it to the adjacent Bell<br />

Auditorium. An arena makeover<br />

has been long overdue, and the<br />

increased seating capacity and<br />

state-of-the-art stage systems<br />

are sure to entice more touring<br />

acts to town.<br />

The pandemic continues to<br />

deliver a double whammy to<br />

downtown business: Not only<br />

are more downtown employees<br />

working remotely from home,<br />

the ones who are in the offices<br />

are less interested in shopping<br />

and dining at downtown businesses<br />

for fear of spreading the<br />

COVID-19 virus. Eateries have<br />

been able to recoup some of<br />

their losses by boosting takeout<br />

and delivery orders, but a protracted<br />

pandemic does not bode<br />

well for urban commerce.<br />

OVERALL SCORE:<br />

5.87<br />

Previous score: 4.48<br />

<strong>1736</strong>magazine.com | 67


BRIEFING<br />

By DAMON CLINE<br />

HITS & MISSES<br />

ACCENTUATE THE POSITIVE: For 51 weeks out of the year, Augusta “is what it is”: A nice and<br />

friendly place to visit for a couple of days. Marketing the city’s casual, comfortable and authentic<br />

experience to regional tourists is a smart move by the Augusta Convention & Visitors Bureau. The<br />

tourism board’s new “Come See Augusta” branding campaign – which puts the emphasis on the<br />

“us” in Augusta – serendipitously dovetails nicely with the current COVID-19 environment, in which<br />

tourists are more likely to make road trips to less-congested cities than fly to tourist-packed markets.<br />

Pandemic or not, we hope the campaign sticks around for many years to come.<br />

PARKING AGREEMENT REVISITED: Let’s be honest – the city’s parking agreement with<br />

downtown tech giant Unisys wasn’t thought out very well. Not only was it extremely ambiguous,<br />

it saddled one of the city’s most valuable tracts of riverfront land – the 6-acre “depot” site – with<br />

an encumbrance that will complicate the property’s redevelopment for the foreseeable future.<br />

Fortunately, the property’s surface lot is more than adequate for Unisys and SAIC, the company<br />

that recently acquired its government contract operation. The lot even has potential to accommodate<br />

the growing number of Augusta University employees being housed at the nearby 699 Broad<br />

St. office tower. The city should focus attention toward building a multi-story deck at the site to<br />

free up acreage at the depot site for redevelopment.<br />

PROTESTS, NOT RIOTS: Peaceful protests in downtown Augusta have been just that – peaceful.<br />

Unlike widespread civil unrest in many cities nationwide, which were sparked by the death<br />

of George Floyd and other high-profile incidents involving the police and African-Americans, the<br />

Garden City’s residents and first responders have done an admirable job of staying cool in a heated<br />

environment. We can only assume the absence of assaults, arson and vandalism at Augusta protests<br />

reflects the levelheadedness of its citizenry and the proactive community-relations efforts by<br />

the Richmond County Sheriff’s Office. Downtown Augusta is struggling enough from the pandemic<br />

– it doesn’t need further disruption by violent protesters.<br />

HIGHWAY ROBBERY: It’s only natural when selling something – anything – to extract the highest<br />

price possible from the buyer. But there comes a point where above-market-value asking prices<br />

tread into the territory of ridiculousness. And that appears to be the situation occurring in the east<br />

side of the historic Harrisburg neighborhood, where absentee owners are asking an arm and a<br />

leg for mostly ramshackle residential properties near the former Central Square shopping center<br />

owned by the MCG Foundation, which is trying to revitalize the blighted area into a mixed-use<br />

“gateway” to serve the medical district. The biggest barrier to realizing the $150 million proposal<br />

along 15th Street has been property owners mistaking the nonprofit for a deep-pocketed corporation<br />

with a bottomless bank account. They are not.<br />

68 | <strong>1736</strong>magazine.com


HITS & MISSES<br />

GREAT SCOTT: No organization likes to lose good people. So we can understand the Augusta<br />

Downtown Development Authority lamenting the loss of its longtime board member, Scylance B. Scott<br />

Jr., who stepped down from his role as chairman earlier this year. Although the move will give the<br />

economic development organization fresh leadership in the form of Jack Evans – a very competent<br />

Augusta University administrator – Scott’s deep and diverse connections throughout the Augusta<br />

community made him effective at helping the organization transcend the geopolitical divides that<br />

often slow the community’s progress. Scott, the CEO of the Antioch Ministries community development<br />

organization, will be greatly missed at the DDA. And so will his former vice chairman Rick Keuroglian,<br />

who earlier this year moved to Brush, Colorado, to serve as assistant town manager.<br />

“FOREIGN” INVESTMENTS: While we’d prefer to see local companies investing in the urban<br />

core, we’re more than happy to settle for the next best thing – out-of-town capital. Earlier this<br />

year New York-based DXE Properties acquired downtown’s time-worn River Ridge Apartments on<br />

13th Street to renovate it into a mid-priced community called “The Downtowner.” The multimillion-dollar<br />

renovation will include modernizing the kitchens and bathrooms and adding modern<br />

amenities such as a fitness center, a dog park and outdoor grill stations. The 104-unit complex,<br />

situated between the city’s central business and medical districts, should be a welcome midpriced<br />

addition to downtown’s growing multifamily residential market.<br />

GETTING IT TOGETHER: Augusta’s central business district is not the downtown it was just 10<br />

years ago, said Jennifer Napper, a vice president for military contractor Perspecta and a retired<br />

Army officer stationed at Fort Gordon. If it was, she said, she likely would have been unable to<br />

convince 100 of the company’s employees to uproot from the metro D.C.-area to relocate to Augusta<br />

to help service Perspecta’s cybersecurity contract with Army Cyber Command. “(They) said we liked<br />

what we see in Augusta better,” Napper said, adding that Army cyber’s influence on the community<br />

has strengthened ties between elected officials and business leaders. “If you would have told me<br />

10 years ago I could attract 100 folks to come down here, I would have said it’s probably not going<br />

to happen.” Here’s hoping for additional growth at the Georgia Cyber Center, where Perspecta will<br />

house its back-office and employee-training operations. When other prospective employees are<br />

given the chance to experience downtown Augusta, we believe they will like what they see, too.<br />

SOMEBODY HAD TO STEP UP: Sometimes you have to take matters into your own hands<br />

to effect a positive change. That’s exactly what Sherman & Hemstreet Real Estate executives<br />

Joe Edge and Connie Wilson did over the summer when they purchased the old First Baptist<br />

Church of Augusta building on Greene Street. After more than three decades of neglect, the<br />

historically and architecturally significant structure is set to undergo a two-phase renovation<br />

project designed to convert the church administration area into an office building and its<br />

highly recognizable sanctuary building into an upscale restaurant. Buying and investing in a<br />

long-vacant property is a bold and risky move, but it’s an example we wished other downtown<br />

property owners would follow. It’s certainly better than allowing buildings to sit and rot.<br />

<strong>1736</strong>magazine.com | 69


FINAL WORDS<br />

The biggest danger in<br />

downtown Augusta?<br />

The uninformed<br />

I<br />

moved to Augusta 23 years ago.<br />

The vast majority of those years have been<br />

spent working in the downtown area. I have<br />

spent countless evenings – and more than a few<br />

early morning hours – soaking up all the entertainment,<br />

dining and drinking that the central business<br />

district’s establishments have to offer.<br />

I even resided in downtown Augusta for several<br />

months, renting a second-story room in the home<br />

of 510 Greene St. (That, in itself, is a story – but one<br />

best reserved for another time.)<br />

Needless to say, I have driven, biked and walked<br />

through every downtown residential neighborhood<br />

at one time or another, from east Augusta and<br />

Laney-Walker/Bethlehem to Harrisburg and Olde<br />

Town.<br />

And not once during any of those 23 years have<br />

I felt the personal safety of myself or those around<br />

me – including my wife and children – were ever in<br />

jeopardy.<br />

So you can imagine I get a little bristly when I hear<br />

some locals speak of downtown Augusta as if it’s a<br />

lawless wasteland where danger lurks around every<br />

corner.<br />

Ironically, it seems the most vocal area residents<br />

are those who spend little to no time living, working<br />

or playing in the downtown area.<br />

Don't misunderstand me: I'm not saying crime<br />

doesn’t occur in downtown Augusta. I’m saying the<br />

prevalence of criminality is nowhere near the level<br />

that many in this community believe it is. In fact,<br />

crime statistics show downtown Augusta is one of<br />

the city's safer neighborhoods.<br />

So why the bad rep?<br />

Well, for one, dilapidated structures in the urban<br />

DAMON CLINE, EDITOR<br />

core. Few things are as unsettling to a visitor’s<br />

psyche as buildings that appear abandoned. Storefronts<br />

with broken and boarded up windows can cast<br />

a fearful pallor over an entire block. It all goes back<br />

to childhood; the bogeyman dwells in the dark and<br />

empty spaces of this world.<br />

The derelict vibe created by littered streets and<br />

graffiti-tagged walls might as well be a signpost that<br />

reads "Abandon all hope, ye who enter here." To suburbanites<br />

and out-of-town visitors, a city that can’t<br />

appear to handle petty nuisances must be incapable of<br />

dealing with more serious forms of trouble.<br />

Another reason for downtown’s undeserved reputation<br />

is that it is always under a microscope. A serious<br />

crime, such as an aggravated assault, will get much<br />

more media attention if it occurs in the central business<br />

district than if it occurred, say, in a west Augusta shopping<br />

center or a subdivision in Hephzibah.<br />

For that reason, violent crime in downtown<br />

Augusta – though comparatively rare – will always<br />

linger longer in the minds of residents.<br />

What can the community do to change downtown’s<br />

perception? A few things come to mind.<br />

First, we all need to have realistic expectations<br />

when it comes to downtown Augusta. The downtown<br />

of every large and mid-sized metro area is going to<br />

have a certain degree of seediness: aging infrastructure,<br />

buildings in various states of disrepair, panhandlers,<br />

etc. It is unrealistic to expect Augusta – with<br />

its 19th and early 20th century architecture and<br />

infrastructure – to look like Disneyland.<br />

Most people are generally OK with, and actually<br />

prefer, a little grunge in their city center – it adds<br />

character. The problem occurs when grunge is the<br />

only thing they notice.<br />

70 | <strong>1736</strong>magazine.com


Second, municipal authorities can do their part by<br />

aggressively ridding public spaces of litter and graffiti.<br />

Then, they can focus attention toward derelict private<br />

properties through increased code enforcement, starting<br />

with the most egregious violators. No reasonable person<br />

would suggest punishing property owners for having a<br />

vacant building, but most can agree broken windows,<br />

cracked stucco and crumbling facades deserve a citation.<br />

Building owners and their tenants also could take a<br />

little more pride in their properties. Sweep out your<br />

doorways. Pick up your trash – even litter on the<br />

“public” part of the sidewalk. It only takes a minute. And<br />

for goodness sake, would it kill ’ya to clean your facades<br />

every once in a while? (Harbor Freight sells a pressure<br />

washer strong enough to peel the chewing gum off concrete<br />

for 80 bucks; I highly recommend it).<br />

As individuals, we can do a much better job of practicing<br />

situational awareness and heading off trouble<br />

before it starts. A surprising number of downtown auto<br />

burglaries, for instance, result from people neglecting to<br />

lock their car doors or by leaving valuables in plain view<br />

for an easy smash-and-grab.<br />

This is one area I don't mind “victim blaming” because<br />

I, myself, have been negligent. I once let my old Pontiac<br />

sit in the employee parking lot unlocked over a weekend.<br />

On Monday morning I discovered the steering column<br />

had been cracked open during a failed attempt to steal a<br />

car that I (wrongly) assumed was not worth stealing.<br />

Luckily for me, the criminal was an amateur; any selfrespecting<br />

car thief should have been able to make off<br />

with a General Motors-built model from the 1980s. The<br />

numskull even left behind the screwdriver he unsuccessfully<br />

deployed to jimmy my ignition switch.<br />

I kept that Pontiac for two more years, with the doors<br />

always locked. I eventually sold the car. The screwdriver,<br />

however, remains in my toolbox to this day.<br />

My final word of advice – particularly to you youngsters<br />

going out for a drink or three – would be to behave<br />

yourselves and keep your egos in check. Many free<br />

rides to jail have been instigated by nothing more than<br />

an innocent bump at the bar or a perceived slight from<br />

across the room.<br />

Although the laws of the universe dictate people who<br />

go out looking for trouble eventually find it, there's<br />

nothing in the statute’s fine print that says you must be<br />

the one to give some chowderhead the confrontation he<br />

seeks.<br />

As Kenny Rogers once said, “walk away from trouble if<br />

you can.”<br />

That’s sage advice. Even in downtown Augusta, where<br />

there’s not much trouble to begin with.<br />

“<br />

First, we all need to have<br />

realistic expectations<br />

when it comes to<br />

downtown Augusta. The<br />

downtown of every large<br />

and mid-sized metro area<br />

is going to have a certain<br />

degree of seediness: aging<br />

infrastructure, buildings<br />

in various states of<br />

disrepair, panhandlers,<br />

etc. It is unrealistic to<br />

expect Augusta – with<br />

its 19th and early 20th<br />

century architecture and<br />

infrastructure – to look<br />

like Disneyland.<br />

<strong>1736</strong>magazine.com | 71

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