THE OFFICIAL WATCH BUYER'S GUIDE - Elite Traveler

lancpain
By 1735, Jehan-Jacques Blancpain had turned the first floor of his Villeret, Switzerland, house into a watchmaking workshop, and by the early
1800s the firm was manufacturing its own movements and growth continued through the industrial age. The quartz revolution in the early 1970s
took Blancpain out of business, but in 1983, the brand was resurrected (by Jean-claude Biver and Jacques piguet) with a promise to make only
non-quartz watches from new tradition-bound workshops in Switzerland’s Vallee de Joux. It is now a division of the Swatch Group.
ColleCtion HigHligHt
Blancpain’s l-evolution moon phase 8 Hours, part of a completely new line of timepieces—the l-evolution collection—showcases one of two new
innovative movements: the calibre 66r9 with a complete calendar and moon phase display. another milestone for the manufacture, the calibre
has an eight-day power reserve and original protective system that allows the date, day, month and moon phases to be adjusted at any time
without harming the movement. The sportily-designed timepiece is available with a steel or red gold case ($22,100 for steel, $37,400 for gold).
corporate contact: Brand manager marc Junod, (201) 271-4757; marc.junod@swatchgroup.com; www.blancpain.com