THE OFFICIAL WATCH BUYER'S GUIDE - Elite Traveler

lu bernhard lederer universe
BlU, an abbreviation of Bernhard lederer Universe named for its founder, established its production near neuchatel, Switzerland a decade ago.
BlU watches are recognized at initial glance for replacing a timepiece’s conventional hands with discs turning on dials that bear no numbers,
or small dials revolving within a larger rotating dial, or ultimately a movement that turns on three levels with three different rotating speeds,
eliminating all necessity for dials, hands or numbers altogether. lederer and his ten-person team of watchmakers avoid complications for complication’s
sake based on principle, resulting in innovative timepieces that are sleek and easy to read.
ColleCtion HigHligHt
The intriguing open planet watch, this year offered with a meteorite dial, perfectly melds sophisticated design with innovative engineering. The
dial is bare save for an opening that reveals the complex cycloid curve of the timekeeping wheel train beneath. The entire dial turns once every
12 hours to indicate the hour while the minute hand indicates the minutes in a more traditional manner. The 44mm timepiece is available in white
gold or stainless steel and with a black alligator strap ($18,000 for stainless steel).
corporate contact: marketing manager Ewa lederer, 41-0-32-843-6900; info@blu.ch; www.blu.ch