THE OFFICIAL WATCH BUYER'S GUIDE - Elite Traveler

oucheron
parisian jeweler Boucheron marked its 150th anniversary last year with an astonishing collection of jewelry and timepieces that highlighted its
history of creating works of art for the world’s wealthiest clients. The house, founded in 1858 and the first to open a boutique on paris’ place
Vendôme, can trace its watchmaking expertise back more than 140 years.
ColleCtion HigHligHt
This year Boucheron introduced the second installment of their animal-based novelties—Bestiaire Seconde folle collection. The mechanical
watches with automatic winding are housed in 42mm by 48mm, 18K white-gold cases adorned with three of Boucheron’s favorite animals—the
chameleon, frog and owl. Two styles of each are available and all have an element that literally twirls in time, the tiny disk that acts as the seconds
hand offset at the 7 o’clock on each watch—disguised as the eye of the frog, the eye of the owl and the insect the chameleon continually
tries to capture with its outstretched tongue. available in both pavéd and basic versions (from $46,000).
corporate contact: U.S. Brand director dale William Brown, (415) 362-6020; dale.brown@us.boucheron.com; www.boucheron.com