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THE OFFICIAL WATCH BUYER'S GUIDE - Elite Traveler

THE OFFICIAL WATCH BUYER'S GUIDE - Elite Traveler

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cimier<br />

founded in 1924 by watchmaker r. lapanouse, the company lapanouse Sa produced Swiss watches under the brand name cimier, offering<br />

so-called “roskopf” watches with affordable movements. appealing to a larger audience led to great success for the company for decades, but<br />

discord among the family over future strategy led to its provisional production shut-down in 1985. However since 2003, the long-standing tradition<br />

of the brand has been carried forward by cEo martin Baertsch and his team with experience in different Swiss watch manufactures.<br />

ColleCtion HigHligHt<br />

launched this year as part of the cimier collection dedicated to sports legends, the Seven Seas arctica watch, limited to just 200 pieces, honors<br />

olympic Gold medalist in Snowboard Boardercross at the 2006 Torino Games, Tanja frieden. a collaboration between the olympian and watch<br />

brand, the 37mm watch, powered by a Swiss quartz movement, sports her signature on the case back and snowflake details on the dial, second<br />

hand and white silk strap. The stainless steel case, which holds the chronograph function, has a blue mother-of-pearl and gray dial with a date<br />

display, and the bezel features a second time zone indication and 12 black zirconias ($1,530).<br />

corporate contact: Bob Siragusa, (310) 424-5042; bob@winwithwatches.com; www.cimier.com

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