BrewsterConnections - Brewster Academy

Strength of Reputation
Showing the Brewster Spirit
By Lynne Palmer
Over the past 10 years, Brewster has spent much time and
attention considering and researching Brewster’s image and
perception to develop the strongest brand value that alumni,
students, parents, and friends can be proud of when they talk about their
school and their experiences. Overwhelmingly, the Brewster brand is
strong and continues to attract families who prioritize education and are
seeking Brewster because of the strength of its reputation that delivers on
the promise of a truly customized learning environment.
This enrollment year witnessed some measurable accomplishments that
attest to Brewster’s strength of program, including:
• the strongest enrollment yield from spring Revisit Days; and
• the largest percentage of female students in the lower school in the
history of Brewster.
Your personal experiences with Brewster – whether as a day student
during the Cold War era, a boarding student during the early period
of laptop computers, or a new parent today – are linked to images
remembered and recalled from time to time or are now envisioning for
your child.
As we begin this year celebrating our 125th anniversary as Brewster
Academy, there are many milestones to reference and more achievements
ahead. We hope that the images that you recall or experiences yet to
happen will generate a sense of familiarity, inspire you to become more
connected with your school, and provide a valuable source of pride.
To that end, we have worked with our resident graphic designer and
faculty member, Steve Burgess, creating the logos and images on this
page (and the cover) that will now become a consistent and celebratory
representation of Brewster Academy in the area of the arts, athletics, and
our 125th anniversary year.
The images that you see here are extensions of the branding exercise that
we have applied most recently to all of our recruitment materials and
publications and incorporate the colors and existing designs that have
been associated with those programs. We hope that these images will
become recognizable elements of Brewster Academy as we weave them
throughout our efforts to promote the school to prospective families,
celebrate the lives and achievements of our alumni, and celebrate our
accomplishments as a school.
4 BrewsterConnections – Fall 2011