INNOVATION IN MARKETING FOR EMERGING MARKETS

Souvenir
INNOVATION IN MARKETING
FOR EMERGING MARKETS
Global Challenges & Opportunities
Hotel Leela Palace, Bangalore
July 29-30, 2012

International Advisory Board
Prof. Richard P. Bagozzi
University of Michigan, USA.
Prof. Paul Baines
Cranfield University, U. K.
Prof. Russell W. Belk
York University, Canada.
Prof.Steve Burgess
Nelson Mandela Metropolitan Uni. South Africa
Prof. Rajesh Chandy
London Business School UK
Prof. George S. Day
Wharton School
Prof. Michael Ewing
Monash University, Australia
Prof. Pervez Ghauri,
King’s College,London U.K.
Prof. Shelby D. Hunt
Texas Tech University, USA.
Prof. Philip Kotler
Northwestern University
Prof. Naresh K. Malhotra
Georgia Tech USA
Prof. Kent B. Monroe
University of Richmond, USA.
Prof.Jaqueline Pels
University Torcuato Di Tella, Argentina.
Prof. Nigel Piercy
University of Warwick, U.K.
Prof. Rajendra K. Srivastava
Singapore Management University,
Singapore
Prof. Rajan Varadarajan
Texas A&M University, USA.
Industry Advisory Board
Vineet Agrawal
President,
Wipro Consumer Care & Lighting
Vinita Bali
M.D & CEO, Britannia Industries Ltd.
Anurag Batra
CEO, Exchange 4 Media,
Santosh Desai
M.D & CEO, Future Brands
Pradeep Kashyap
Director, Mart Rural
A. Mahendran
M.D. & CEO,
Godrej Consumer Products Ltd.
Raj Nayak,
Chief Executive,
AIDEM Ventures P. Ltd.
Piyush Pandey,
Executive Chairman & CD,
O&M South Asia
Shekar Swamy,
V.P. R.K.Swamy BBDO.
Academy of Indian Marketing
On behalf of the Academy of Indian Marketing (AIM), we
welcome all the delegates to the 2nd International
Conference in Bangalore On July 29-30, 2012 at Hotel
Leela Palace. The mission of the Academy of Indian
Marketing is to foster research and education on
marketing issues and perspectives unique to emerging
markets.
We are grateful to delegates and Charter Member
institutes for supporting AIM’s vision, mission and
programs.
Best wishes to all and warm WELCOME !
Jagdish N.Sheth
Founder and Chairman - AIM
V.Kumar
Co-Founder – AIM
Madhukar Angur
Chancellor Alliance University
Jay Shah
Business Director - AIM
Conference Co – Chairs
July 29, 2012
S.Neelamegham
Co-Founder - AIM
Rajeev Karwal
Co-Founder – AIM
Piyush Kumar Sinha
I.I.M Ahmedabad
Regd. Off: 11,Heena Madhu Park Society,1st Floor, 1st Road, Plot No.128,
Opp: C.C.D, KHAR (West) Mumbai- 400-052
Phone no:+91-22-2605-8708 / +91-22-2605-8709 / Fax: +91-22-2605-8710
www.aoim.in
Global Challenges & Opportunities I 01 I

ABOUT THE CONFERENCE
A “momentous and gigantic shift” is taking place today in the global
economy because of the growing clout and sudden burst of emerging
markets in the world economic scenario. Emerging markets have
expanded to several countries in Asia, Latin America, Central and
Eastern Europe, the Middle East and also a few countries in Africa.
India, China, Brazil and Russia, referred to collectively as BRIC, are
among the largest emerging markets in the contemporary global
world.
The emerging markets have brought about a metamorphic change in
world trade, commerce, markets and the balance of power. Their share
of the total merchandise exports is now over 40%. They account for
20% of the world economy and in the coming 25 years it is projected
that these will grow up to 50%. Two thirds of the global Forex resource
is with them. Over 70 Fortune 500 firms are from the emerging
economies. “A new breed of world class companies” from these
economies is expanding their global operations fast through mergers
and acquisitions.
A new global order emerged recently when a group of 20 nations,
comprising both developed and emerging economies including China,
Brazil, India etc., replaced the elite club of rich nations called the Group
Eight as the global forum for economic policy. The rise of new
economic powers, faster integration of the world economy and the
growing power of information technology are likely to trigger dramatic
changes and transform the global economic landscape in the coming
years.
Although with faster economic growth, rising incomes and growing
population, emerging markets offer enormous marketing
opportunities, several multinationals failed in these markets when
they tried to follow the traditional marketing models that work in
developed markets. The unique cultural characteristics and tradition
and dynamics of consumer behavior in emerging economies demand a
different marketing strategy and sales program for achieving success.
It is against this backdrop that the three-day Bangalore conference on
“Innovation in Marketing for Emerging Markets: Global Challenges and
Opportunities” is organized by Academy of Indian Marketing (AIM).
The Conference brings together a distinguished panel of speakers,
including academics from renowned business schools, management
thinkers, marketing experts, senior government policy makers and
businessmen across the world to share their insights and hindsights on
how global business firms should respond realistically to the concept
of innovation in emerging markets and prepare for tomorrow's global
competitive challenges.
I 02 I Global Challenges & Opportunities
INNOVATION IN
MARKETING FOR
EMERGING
MARKETS
Global Challenges &
Opportunities
The conference covers a wide range of
themes and topics related to innovation in
emerging markets with a global perspective.
• Strategic Innovation in Emerging Markets: Companies may treat
the emerging markets as if they are an extension of their business,
that is, as a source of incremental revenues for existing products
and services.
• Innovation in Branding: Innovation issues related to brandbuilding
and product innovation are important to enter in the
emerging markets. It is necessary to know what differences in
innovation in brand and product design management can satisfy
the demand of the market.
• Innovation in Retailing and Distribution: For new and emerging
markets, innovation issues related to the new findings in retailing
and distribution are areas of research. Depending upon the
demand of the country and based on the nature of market,
retailing and distribution strategies need to be designed.
• Marketing Communication Strategies in Emerging Markets: One
of the very important aspects of new entrant strategies in
emerging market is the accurate communication strategies. A new
innovation in the communication strategies can be a winning
factor for the organizations.
• Marketing: Looking beyond the obvious buyer and at those at the
Bottom of the Pyramid: Concepts of effective demand and
purchasing power must find a place in marketing campaigns.
What are the innovative marketing strategies to reach out to the
poor?
• Competitive Strength of Emerging Markets: Emerging markets
are becoming regional economic powerhouses with a large
population, huge resource base and large markets. Firms in these
countries have demonstrated their global marketing competence
and are fast becoming world class leaders.
• Innovation in Luxury Marketing: With the changing dynamics of
consumer behavior, luxury markets in emerging markets are fast
growing. What are the innovative marketing programs required to
tab this growing market segment?
• Innovation and Cross-Cultural Issues: The cross-cultural issues
will provide more challenges and opportunities in emerging
markets. There are several issues—cultural impact on marketing
(domestic versus global); cross-cultural dimensions of marketing
research; cross-cultural aspects of marketing mix strategy; and
cross-cultural marketing education and training.
• Innovation in Services Marketing in Emerging Markets: What are
the emerging trends in the service industry in emerging markets?
Medical Tourism, IT enabled services, Travel and Tourism,
Educational Services, Financial Services and a variety of other
services are growing fast in the emerging markets.
• India and China: The rising powers in the Global Economy: What
are the lessons for MNCs in these countries? Have they succeeded
in making local product adjustments, talent management and
managing risks and failures?
• Ethical Issues and CSR: With increased transnational corporate
activity and movement of executives across regions matters of
corporate conduct have assumed a new significance. What are the
ethical issues to be addressed by the corporations in emerging
markets?

Chief Guest
Adi Godrej
Adi Godrej is Chairman of The Godrej
Group. The Godrej Group is a mainly
privately held, over a 100 year-old
family conglomerate, with operations
in India and several other countries.
Mr. Godrej has been president of
several Indian Trade and Industrial
Bodies and associations.
Adi Godrej is Chairman of The Godrej Group. The Godrej Group is a mainly privately held, over a 100
year-old family conglomerate, with operations in India and several other countries. Mr. Godrej has
been president of several Indian Trade and Industrial Bodies and associations.
He is Chairman of the Board of the Indian School of Business, and Presi-dent of the Confederation of
Indian Industry. He has been a member of the Dean’s Advisory Council of the MIT Sloan School of
Management, Chairman of the Board of Governors of the Narsee Monjee Institute of Management
Studies and a member of the Wharton Asian Executive Board. Mr. Godrej is a patron of the
Himalayan Club.
He is a recipient of several awards and recognitions including the Rajiv Gandhi Award 2002, the
Entrepreneur of the Year for the Asia Pacific En-trepreneurship Awards 2010, Best Businessman of
the Year for the GQ Men of the Year Awards 2010, Chemexcil’s Life Time Achievement Award 2010,
AIMA-JRD Tata Corporate Leadership Award 2010, BMA-Management Man of the Year Award 2010-
2011. Mr. Godrej holds a bachelor’s and a master’s degree from the Sloan School of Management at
MIT.
Global Challenges & Opportunities
I 03 I

Vision
To be the world’s leading research and practice driven
academic organization recognized for generating and
disseminating unique marketing perspectives on
emerging markets including India.
Mission
vision
mission &
AIM’s
• To foster academic research unique to emerging
markets.
• To become a catalyst between the academics and
practitioners in creating and disseminating marketing
perspectives and empirical research unique to
emerging markets.
• To make marketing a positive societal force in emerging
markets through nonprofit organizations (NGOs) and
Public Private Partnerships (PPPs).
• To encourage students and academic scholars from
diverse disciplines and to focus on innovative
marketing solutions unique to emerging markets.
I 04 I Global Challenges & Opportunities
Activities
• Grow membership of the Academy with a target of one
thousand members in the next five years, consisting of
doctoral students, faculty, scholars and practitioners.
• Organize an annual academic conference with peer reviewed
paper presentations and publish in peer reviewed journals and
conference proceedings.
• Organize an annual conference on Not for Profit Marketing in
partnership with American Marketing Association.
• Inaugurate “AIM—AMA Sheth Foundation Doctoral
Consortium” in India.
• Organize an annual industry Academic Conference on Market
Research needs of emerging markets.
• Organize in partnership with American Marketing Association
an annual conference on Public Policy and Marketing unique to
emerging markets.
• Organize Faculty Development Workshops in India on research
methods, theory construction and publishing in top academic
journals.
• Develop a Research Institute of Marketing which will fund
academic research unique to marketing in emerging markets.
• Organize an annual retreat of Chief Marketing Officers (CMOs)
and Chief Executive Officers (CEOs) on role of marketing in
emerging markets.
• Organize and grow student chapters in India and other
emerging markets to foster marketing as a positive force for
development.

AIM’s
Co-Founders
Dr Jagdish N. Sheth, Dr. Jagdish N. Sheth is the Charles H. Kellstadt Professor of
Marketing in the Goizueta Business School at Emory University. Prior to his present
position, he was at the University of Southern California, University of Illinois, and
on the faculty of Columbia University and Massachusetts Institute of Technology Dr.
Sheth’s clients include AT&T, BellSouth, Cox Communications, Delta, Ernst & Young,
Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M,
Whirlpool, Wipro and many more. Dr. Sheth is frequently quoted and interviewed
by the Wall Street Journal, New York Times, Fortune, Financial Times, Economic
Times and onv CNN, CNBC (India) and BBC. He is also on the Board of Directors of
several public companies including Wipro Limited (NYSE).He has been conferred
with many awards including Outstanding Marketing Educator award by the
Academy of Marketing Science, Outstanding Educator Award by the Sales and
Marketing Executives International, P.D. Converse Award by the American
Marketing Association, Distinguished Fellow of the Academy of Marketing Science,
Distinguished Fellow award from the International Engineering Consortium, Fellow
of the American Psychological Association (APA), Richard D. Irwin Distinguished
Marketing Educator and the Charles Coolidge Parlin Award, RHR International
Award, Elsivier Distinguished Educator Award by Strategic Marketing Association
and “Global Marketing Guru” Award.
He has written more than 200 articles and books including Clients For Life; The Rule
Of Three; Firms Of Endearment; The Self-Destructive Habits Of Good Companies;
and Techtonic Shift and Chindia Rising. He is the first among “Legends In
Marketing”- Jagdish Sheth : Compilation of his Life time work in 8 (eight) volumes
(Sage Publication). His latest book 4A’s of Marketing is about to redefine the theory
and practice of marketing
Recently popular business channel ET NOW has broadcasted a six part
documentary titled “India’s World with Jag Sheth” on the life and times of
Dr.Jagdish Sheth.
Dr S. Neelamegham, Known for his pioneering work in developing Indian cases on
Management is currently a Distinguished Professor of Marketing and President of
the NIILM Center for Management Studies. He is also the honorary Chairman of the
Center for Entrepreneurship and Career oriented programmes at the University of
Delhi. He has served as the Dean of the Faculty of Management Studies of the
University of Delhi. He has been a visiting Professor at the University of Wisconsin,
USA, Concordia University, (Canada), Curtin International (Australia), University of
Rio de Janeiro (Brazil), School of Tourism Organisations (France), Case Method
Programme of Harvard Business School and Durban University, South Africa. He was
instrumental in setting up the School of Business Studies at the University of Zambia
of which he was the founder Dean. He has served as a consultant to UNDP, ADB,
Economic Commission (Africa), Asian Productivity Organisation, Common Wealth
Secretariat, Asian Center for Development Administration and on the boards of
several private and public sector organisations. He was the chairman of the
committee which prepared the blueprint for setting up of the fifth IIM at Indore.
Author of numerous publications his current areas of interest include, Global
competitiveness, strategic Alliances and changing face of Indian Marketing.
Global Challenges & Opportunities I 05 I

AIM’s
I 06 I Global Challenges & Opportunities
Co-Founders
Dr. V. Kumar, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the
Executive Director of the Center for Excellence in Brand and Customer Management, and the
Director of the PhD. Program in Marketing at the J. Mack Robinson School of Business, Georgia
State University. Prof. V. Kumar is a Ph.D., Marketing from University of Texas, Austin. Dr. V
Kumar's pioneering research on Customer Loyalty and Customer Lifetime Value has received
attention worldwide. His research has been widely published in premier journals such as
Journal of Marketing, Harvard Business Review, Sloan Management Review, Journal of
Marketing Research, Marketing Science, and Operations Research to name a few. He was
recently ranked as one of the top five scholars in marketing worldwide. VK also serves as a
consultant for leading Fortune 500 corporations. He has been conferred with several awards
and honours including the Bharat Gaurav Award and the Hind Ratan Award from the
Government of India, the best Professor in Marketing Award from CMO, Asia and the Pravasi
Achievers Gold Medal by the NRI Welfare Society of India in the year 2010. He has also received
several awards and recognitions for his contributions to the area of research in marketing
including the Robert Buzzell Award for the paper published by the Marketing Science Institute
that best contributes to the Practice of Marketing. He was also the recipient of the 2010 DMEF,
Robert G. Clarke Outstanding Educator Award for Lifetime Contributions to Direct and
Interactive Marketing. He has published several books that are seminal works in various fields
including the best sellers Marketing Research, Customer Relationship Management, Customer
Lifetime Value and International marketing research.
Rajeev Karwal, in a career spanning over 25 years, has worked on start-ups, turnarounds and
more. He is known for his strategic abilities and excellent execution. His passion for excellence
and impeccable track record made him debut at the 43rd position in the Economic Times India's
Most Powerful CEOs list in 2004. He is also considered one of the greatest brand builders in
India. His brand building efforts at LG, ONIDA, Philips and Electrolux are part of marketing
folklore. His spectacular turnaround effort at reviving Philips Consumer Electronics and
Electrolux also earned him the tag of an ace turnaround specialist. He founded Milagrow
Business & Knowledge Solutions in 2007, to help growth seeking enterprises with unique
'Venture Catalyst' approach. His mission is to make Milagrow 'the destination for Growth
Seeking Business', and to partner with these aspiring enterprises as a Venture Catalyst to build
best-in-class managerial and organizational capabilities in them. He has been closely associated
with the CII and FICCI, and has served on several committees on the industry bodies.
Mr. Jayendra (Jayant) Shah, Business Director, Academy of Indian Marketing (AIM)
Mr Jayant Shah is a Chartered Accountant and an Associate Member of the Institution of
Chartered Accountants of India since 1982. He is also a commerce graduate and a law graduate.
He has varied experience in Organizational & Management Consultancy and is currently
associated with eminent marketing guru Dr.Jagdish Sheth. He is also on the advisory panel of
The Brand School. He was in-strumental in the formation of the Academy of Indian Marketing,
and is dedicated to the vision and mission of the Academy of Indian Marketing.

July 29, 2012 (Sunday) Programme Schedule Hotel Leela Palace, Bangalore
Time Session Venue
3.00 - 4.00 pm Registration Outside Grand Ball Room
4.00 - 5.30 pm Inaugural Session
Conference Inauguration and Opening Key Note by Chief Guest
Shri Adi Godrej, President, CII and Chairman, Godrej Group
Globalization of Indian Enterprises
Unveiling Ceremony of “Legends in Marketing - Volume by Adi Godrej
(Courtesy: Vivek Mehra – Sage Publication)
Session Chair: Jagdish Sheth, Emory University, Atlanta, USA Grand Ball Room
5.30 - 6.45 pm Plenary Session - 1
Corporate Social Responsibility in Emerging Markets Grand Ball Room
Dr. Anil Menon, President Globalization and Smart + Connected Communities, Cisco Systems
Topic: Role of Technology in cause related marketing in Emerging Markets
Ms. Vinita Bali, M.D. & C.E.O. Britannia Industries Ltd.
Topic: Nutrition: Key to the Future
Session Chair: Mr. A. Mahendran, M.D & CEO Godrej Consumer Products Ltd.
7.00 pm Reception Dinner Pre-function Area Grand Ball Room
July 30, 2012 (Monday) Programme Schedule
Hotel Leela Palace, Bangalore
Time Session Venue
8.00 - 9.00 am Registration Outside Grand Ball Room
9.00 - 10.15 am Plenary Session - 2
Creating Value in Emerging Markets
Mr. A. Mahendran, M.D & CEO, Godrej Consumer Products Ltd.
Topic: Creating value for Consumer Markets
Mr. Vineet Agrawal, President, Wipro Consumer Care and Lighting
Topic: Marketing to the Halal Market - Globally
Mr. Bijou Kurien, President and CEO, Lifestyle Reliance Retail Ltd.
Topic: Creating Value in Retail
Session Chair: Rajendra Srivastava, Singapore Management University, Singapore Grand Ball Room
10.15 -10.30 am Coffee Break Pre-function Area Grand Ball Room
10.30 - 11.45 am Parallel Session - Thought Leadership
Retailing and Services Turret Board Room
Chair: Shankar Ganesan, University of Arizona, USA
Panelists:Denish Shah, Georgia State University, USA, Piyush Sinha, IIM Ahmedabad, India,
Piyush Sharma, Hong Kong Polytechnic University, Hong Kong
Strategy & Modeling Sitara
Chair: Ajay Kohli, Georgia Tech College of Management, USA
Panelists: Steve Burgess, Nelson Mandela Metropolitan University, South Africa,
V. Kumar, Georgia State University, USA, Satya Dash, IIM Lucknow, India
Consumer Behavior Kamal
Chair: Jagdish Sheth, Emory University, USA
Panelists: Russell Belk, York University, Canada, Kent B.Monroe, University of Richmond, USA,
G. Shainesh, IIM Bangalore, India
Globalization of Marketing Grand Ball Room
Chair: Don Schultz, Northwestern University, USA
Panelists: Michael Kleinaltenkamp, Freie Universitat, Germany, G. Kalyanaram, Narsee Monjee
Institute of Management Studies, India, Rammohan Pisharodi, Oakland University, USA,
Suraksha Gupta, Brunel University, UK
11.45 -12.15pm Award Function “Best Paper Award” Grand Ball Room
S. Neelamegham, Co-Founder AIM
12.15 - 1.00 pm Lunch Pre-function Area Grand Ball Room
1.00 - 2.15 pm Parallel Sessions -1
1A. Consumer Behavior Grand Ball Room
1B. Innovation and Performance Kamal
1C. Industrial Marketing Sitara
1D. Marketing for Sustainability Turret Board Room
2.15 - 3.30 pm Parallel Sessions -2
2A. Marketing Methodologies & Measurements Grand Ball Room
2B. Brand Management Kamal
2C. Marketing Strategy & Firm/Industry Performance Sitara
2D. Special Session - Innovation Outsourcing in the Global Context Turret Board Room
3.30 - 4.00 pm Coffee Break Pre-function Area Grand Ball Room
4.00 - 5.15 pm Plenary Session - 3 Grand Ball Room
Brand Building in Emerging Markets
Mr. Bhaskar Bhat, M.D., Titan Industries Ltd
Topic: Role of innovation in brand building
Mr. Shashi Kiran Shetty, Chairman & M.D., Allcargo Logistics Ltd.
Topic: Value added Services in Brand Building
Mr. Sameer Kaul, V.P., Marketing, Dr. Lal Path Labs
Topic: Location Strategy in Brand Building
Session Chair: V. Kumar, Georgia State University, Atlanta, USA
5.15 - 5.30 pm Vote of Thanks Grand Ball Room
Global Challenges & Opportunities I 07 I

Richard P Bagozzi
College of Pharmacy,
University of Michigan, USA
George S. Day
Wharton School
USA
Naresh Malhotra
Georgia Tech
USA
Rajan Varadrajan
Texas A&M University
USA
Pradeep Kashyap
Director, Mart Rural
AIM’s
I 08 I Global Challenges & Opportunities
Advisory Board Members
Paul S. Baines
Cranfield School of
Management, U. K
Michael Ewing
Monash University,
Australia
Kent B. Monroe
University of Richmond
USA
Vineet Agrawal
President, Wipro Consumer
Care & Lighting
A.Mahendran
M.D. & CEO Godrej Consumer
Products Ltd.
Russel Belk
York University
Canada
Pervez Ghauri
King's College,
London U.K
Jacqueline Pels
University Torcuato Di
Tella, Argentina
Vinita Bali
M.D & CEO Britannia
Industries Ltd.
Raj Nayak,
Chief Executive, AIDEM
Ventures P. Ltd.
Steve Burgess
Nelson Mandela Metropolitan
University, South Africa
Shelby Hunt
Texas Tech University
USA
Nigel Piercy
University of Warwick
U.K
Anurag Batra
CEO, Exchange 4 Media, .
Piyush Pandey,
Executive Chairman & CD,
O&M South Asia
Rajesh Chandi
London Business School
U.K
Philip Kotler
Northwestern University
USA
Rajendra Srivastava
Singapore Management
University, Singapore
Santosh Desai
M.D & CEO Future Brands
Shekar Swamy,
V.P. R.K.Swamy BBDO.

AIM’s
Academic
Supporters
Supporters
American Marketing Association (AMA) is the professional
association of individuals and organizations who are leading the
practice, teaching, and development of marketing worldwide.
Our principal roles are:
Connecting : The AMA serves as a conduit to foster knowledge sharing. Informing: Providing resources, education, career
and professional development opportunities.
Advancing : Promoting/ supporting marketing practice and thought leadership.
Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in
deepening their marketing expertise, elevating their careers and ultimately, achieving better results.
Membership: These words define what the American Marketing Association uniquely delivers to its members. With over
30,000 members across almost every industry and discipline, the AMA has the marketing breadth you need. Being a
member of the AMA offers comprehensive, timely information and perspectives that you won’t find anywhere else,
along with the resources, tools and connections to help your career flourish in the marketing community. AMA in
association with AIM is offering special discounted mem-bership package to all AIM Charter Member institutions.
Alliance University is a private University established in Karnataka State by Act No. 34 of
year 2010. The University is notified under private universities list maintained by the
University Grants Commission (UGC), New Delhi.
Alliance University is located on an extensive state-of-the-art campus on the Chandapura-
Anekal main road, Bangalore. Campus design and construction on an additional 105-acre
land in Bangalore is underway. The city campus of the University is located in BTM Layout,
Bangalore.
Alliance University aspires to be among the best universities in the world by the year 2025 through a series of strategically
crafted moves, precisely calibrated action plans and an unwavering commitment to the pursuit of excellence.
The founders of Alliance University, with a missionary zeal and a visionary outlook, have demonstrated that anything
worthwhile can be achieved through sincerity of purpose and thoughtfulness in execution. Within a relatively short span
of time, School of Business is today counted among the best in the country. One has only to see the world-class infrastructure
to appreciate the passion that has created an architectural marvel. The same passion is sought to be scaled up
to develop a University that would be able to hold its own among the great universities of the world.
India has a rich tradition having been home to some of the earliest universities as we know them today. These universities
were able to attract scholars from across the world with the single-minded goal of exchanging lofty ideals and eternal
wisdom. Thousands of years before the term “globalization” became popular, our country gave to the world the clarion
call – “Vasudhaiva Kutumbakam” – the world is but one family. Alliance Univer-sity aims to bring back those glorious days
through an unmatched diversity that has but one purpose – the creation, assimilation and dissemination of knowledge
that would foster peace and prosperity on this planet.
Global Challenges & Opportunities
I 09 I

CHARTER
MEMBER INSTITUTIONS
Indian Institute of Management Ahmedabad (IIMA)
has evolved from being India's premier management institute to a renowned global business school in just
four decades. IIMA was set up in 1961 as an autonomous body with the active collaboration of the
Government of India, Government of Gujarat, and industry partners. From its very inception, the founders of
IIMA introduced the process of faculty governance: members of the faculty play an important role in
administering the diverse academic and non-academic activities of the institute. The resulting empowerment
of the faculty has been the propelling force behind the high-quality learning experience at IIMA. The institute
had an initial collaboration with Harvard Business School and this greatly influenced its approach to
education. Gradually, IIMA has emerged as a visible symbol of the confluence of the best of Eastern and
Western value system and ethos. (www.iimahd.ernet.in)
Indian institute of Management Bangalore (IIMB)
has been a hub of innovative activity and is continuously on the lookout for opportunities to
collaborate with the industry as well as other academic institutions the world over. Innovation and
research at the institute has been given a fillip with the establishment of Centres of Excellence in
various areas ranging from public policy, corporate governance, insurance, financial markets, and
risk management. The N.S. Raghavan Centre for Entrepreneurial Learning is a catalyst for
entrepreneurial activity, apart from being a well-known incubation centre for start up ventures. A
feature that sets apart IIMB from other B-schools is the carefully selected mix of students with
diversity, as a stated objective, so that they can leverage from each other's experience in addition to
theoretical studies in the classroom: thereby creating a truly enriching learning experience. IIMB
also has the largest student exchange program among B-schools in India and with several partner
universities across North America, Europe, and Australia. (www.iimb.ernet.in)
Indian Institute of Management Lucknow (IIML)
was established in 1984 by the Government of India as a national-level school of excellence in
management science. IIML's mission is to be a global, socially-conscious, and integrated school of
management that is committed towards furthering management development? both in India and
abroad. Towards the fulfilment of its mission, IIML undertakes a diverse range of academic activities
and interventions aimed at the creation, dissemination, and application of management knowledge
and practices in its academic courses and interactions with industry. IIML is also entering into
collaborative arrangements with leading business schools and research centers in India, Europe,
Canada, as well as South-and-Southeast Asia. The institute has state-of-the-art computing and
classroom facilities, which are supported by an extensive library of books, journals, films, and
databases. (http://www.iiml.ac.in/ )
Indian Institute of Management Indore (IIMI)
established in 1996, IIMI, is the sixth in the prestigious IIM-family of management schools. The
institute was chosen to be set up in Indore to give an impetus to management education in
central India and has ever since been acting as the pioneer in the field of management,
interfacing with the industry, government sectors, and PSUs. IIMI has a solid infrastructure
ranging from a very beautiful campus and residential hostels for students to a strong IT
backbone as well as classrooms with the latest teaching aids. The geographical proximity to the
fastest-growing industrial belt in India (Pitampur) and the presence of Special Economic Zones
located close to Indore provide the right environment for delivering both hands-on experience
to management students from IIMI as well as providing access to the wealth of management
expertise available at the institute to industry partners.(www.iimidr.ac.in )
I 10 I Global Challenges & Opportunities

Indian Institute of Management Calcutta (IIMC)
was established as the first national institute for postgraduate studies and research in management by the
Government of India in 1961 in collaboration with the Alfred P. Sloan School of Management, Massachusetts
Institute of Technology (MIT), USA, Government of West Bengal, Ford Foundation, and Indian industry. During
its initial years, several prominent faculty formed part of its nucleus, which included Paul Samuelson, Jagdish
Sheth, J.K. Sengupta?among others. Over the years, IIMC has grown into a mature institution with a global
reputation that is renowned for imparting high quality management education. It has been playing a pioneering
role in professionalizing Indian management through its postgraduate and doctoral-level academic courses,
executive training programs, and research and consulting activities. Today, the institute serves as an
autonomous body, which is continually evolving to meet its goals in an ever-changing business environment.
The vision of the IIMC is to emerge as an international center of excellence in all facets of management
education even while being rooted in its Indian ethos and societal values. Over the past four decades, IIMC has
blossomed into one of Asia's finest business schools and its strong ties to the business world makes it an
effective mechanism for the promotion of professional management practices in Indian business organizations.
Today, IIMC attracts the best talent in India?a melting pot of business academia, industry, and research, where
the best-and-the-brightest young men and women pursue its academic courses. ( http://www.iimcal.ac.in/ )
NIILM Centre for Management Studies (NIILM-CMS)
was established in 1996 and is now counted among India's top-ranking business schools. The ethos
of the business school spells academic integrity, ethical governance, and intellectual warmth even
while emphasizing on a fine blend of cutting-edge curriculum, skill-building pedagogy as well as an
uncompromising adherence to learner-centricity. With highly-effective industry outreach
programs, NIILM-CMS has an excellent placement record in terms of compensation and positions
offered to its graduates. Backed up by a strong base of some outstanding faculty and high quality
resources, NIILM courses are designed to prepare students to be exceptional manager-leaders
throughout their careers. Its mission is to provide an education that lasts a life-time and does not
become redundant merely by the next 'big bang' in the environment, or, alternatively, by a decision
to change jobs or industries by its graduate-alumni. (www.niilm.com )
Birla Institute of Management Technology (BIMTECH)
was established in 1988 under the aegis of the Birla Academy of Art and Culture, and is
supported by the Birla group of companies. BIMTECH is proud of its student diversity?a
mix of nationalities, cultural backgrounds, and academic and professional
experiences?making it one of the most exciting and enriching business schools in the
country. Its mission is to prepare global managers with cross-cultural training for
rewarding careers in management. ( www.bimtech.ac.in )
Alliance University,
School of Business located in Bangalore, aspires by the year 2020 to be among the top 20 business
schools in the world. The mission of the School of Business is to provide students with an
excellent quality of education that kindles creativity, encourages innovation, and instills in them
strong ethical practices even while enabling them to develop as leaders and to compete
successfully in the global business arena. The School of Business is committed to promote and
support effective learning and teaching. (www.alliance.edu.in )
Global Challenges & Opportunities
I 11 I

Great Lakes Institute of Management
has adapted the best features of global management education and has blended these with Asian
values and ethos. The mission of the business school is to offer world-class courses and programs that
are designed to help its graduates to their full potential. The curriculum and pedagogy is studentcentric
and Great Lakes prides itself on being a completely student-driven School. Students participate
in the majority of operational processes thereby reinforcing the spirit of local self-governance. They
also play a critical role in organizing the multifarious events on campus. The ambience in which students
and teachers co-exist after class hours provides ample time and opportunity for introspection and the
overall rounding of the graduate?s personality. A modern, state-of-the-art campus?spread over 27.5
acres?is equipped with cutting-edge infrastructure and amenities. (www.greatlakes.edu.in )
S P Jain Institute of Management Research (SPJIMR)
was established in 1981 at Mumbai, India. Since its inception, the business school has been
ranked amongst the top 10 business schools in India for its Master of Business Administration
programs. In 2004, S P Jain decided to focus on global learning, and with this objective its first
international campus was set up in Dubai. S P Jain was ranked the best business school in the
UAE (Brand Perception Audit, A C Nielsen, 2008). Within a short span of time, SPJIMR has
successfully carved a niche for itself in quality management education. S P Jain has through a
contemporary pedagogy and industry-relevant curriculum, moved from strength-to-strength
to emerge as a premier global business school. Building on its successful track record in MBA
programs, S P Jain took a step forward and launched its first Global BBA program in 2010 with
a focus on imparting complete education and inculcating a global mindset among its
graduates. The business school further expanded its international presence by the setting up
a Singapore campus in 2006; a new campus is now being established in Sydney, Australia,
which would be functional in 2012. (www.spjain.org )
LIBA,
established in 1979, is a premier management institute known for its academic
excellence and value-based education. It provides management education to both
fresh graduates seeking world-class management education as also to those who
are already employed and seek to enhance their managerial skills. There is also a
strong focus on consultancy and research and LIBA encourages its faculty and
students to undertake consultancy projects with corporates. Situated in the heart of
Chennai city, within the sprawling Loyola campus, LIBA is a world in itself. Its scenic
and idyllic surroundings provide an experience beyond compare, which render an
atmosphere that is conducive for learning and development.( www.liba.edu )
I 12 I Global Challenges & Opportunities
Narsee Monjee Institute of Management Studies (NMIMS)
was established in 1981 under the aegis of the Shri Vile Parle Kelavani
Mandal and with the support of the Narsee Monjee Educational Trust. Since
then NMIMS has grown into a flourishing University, offering
courses/programs across various disciplines, such as management,
technology, science, pharmacy, architecture, and commerce. Today, the
University has over 5000 students and more than 200 faculty members. The
faculty at the University are accomplished and represent an eclectic mix of
industry and academic experience. (www.nmims.edu )

MICA
Mudra Institute of Communications (MICA)
is an autonomous non-profit management education institution. MICA has set a precedent as
the first residential academic institution in the country and perhaps in the Asia-Pacific region
that is wholly-dedicated to meeting the needs of the integrated marketing communications
industry. MICA complements the role that management education plays in modernizing and
professionalizing communications-driven businesses. The MICA brand assures the delivery of
current, reliable, and cost-effective communications management skills. The most important
features that makes MICA stand apart from the other management schools in the country is
the strength and design of its curriculum. The courses are structured and taught with the
intention of creating communications management specialists who are able to understand
the multiple requirements of business. MICA believes in facilitating learning and sharing ideas
and experience rather than merely teaching, and encourages experimentation and innovation
while encouraging graduates to develop their potential. ( www.mica.ac.in )
XLRI
was founded in 1949 by Fr Quinn Enright, S.J. In the Steel City of Jamshedpur. Fr. Bill Tome
joined hands with him and both, together with the other Jesuit companions, worked
tirelessly towards translating the Vision "Renewing the face of the earth" into
action.Over many years XLRI has developed its own identity. The hall mark of this identity
is, not to walk on the beaten path but to strike new routes; no to benchmark but to be
benchmarked, to be second to none but to be the first to respond to the needs of the
people and the nation, by taking up the tasks which are bold but necessary which nobody
has hitherto taken up. This enterprising and pioneering spirit can be witnessed
throughout the history of XLRI.( www.xlri.ac.in )
The T A Pai Management Institute (TAPMI)
is located in the international university town of Manipal (Karnataka) and is among the leading
management institutes in India, which is reputed for its academic rigour and faculty-student
interaction. Founded by the visionary, Late Shri. T.A Pai, TAPMI's mission is to provide the much
needed impetus to the task of building professional management capability in the country.
Since its founding in 1984, TAPMI has received recognition and respect from well-known
industrial houses and academic institutions in India for the quality of its education. Continuous
improvements in the curriculum, structure, academic systems, and faculty resources have
contributed significantly to making TAPMI a preferred destination for students. In early 2009,
TAPMI shifted to a new scenic 42-acre residential campus in Manipal. This campus provides an
ideal setting for serious academic study and creativity. ( www.tapmi.edu.in )
The Institute of Management Technology (IMT)
located in Ghaziabad (Uttar Pradesh) is rated among the top 10 business schools in
India and is widely recognized as a centre of excellence in management education.
Having moulded itself according to the fast-changing business and social environment
over the last 30 years, IMT boasts of one of the best infrastructure in the country which
is evident from its consistent high ranking on the infrastructure parameter. Its strength
lies in its eminent faculty and the quality of its courses that have in many cases been
trendsetters. The remarkable sense of community at IMT starts in classrooms, where
synergy can be witnessed among the students and faculty members. IMT graduates,
equipped with energy and drive, take this team spirit and skill base to the work place
and demonstrate a passion for excellence.(www.imt.edu )
Global Challenges & Opportunities
I 13 I

Faculty of Management Studies (FMS)
focuses on management education though a commitment to thought leadership with a deep
understanding of business. The approach to pedagogy combines fieldwork, case studies, and
instrumented feedback with a strong emphasis on concepts and theory. The intent is to encourage
intellectual curiosity and open minds to the adventure of ideas. FMS has the unique privilege to be part
of one of the premier universities in the world-the University of Delhi-with some of the finest
departments in Economics, Law, Sociology, Commerce, and Operations Research. Our collaborative
approach involves inputs from various departments that extend a much wider view and deeper
understanding of academia. This is indicated by the success of our alumni who are in positions of
leadership in industries and governments across the world. The network of more than 9000 alumni
unmatched access to information, mentors, and careers. (www.fms.edu )
Prin. L. N. Welingkar Institute of
Management Development and Research
was established in Mumbai by the Shikshana Prasaraka Mandali in 1977 and is part of the Shikshana
Prasaraka Mandali, Pune, which manages 43 educational institutes in Maharashtra. Welingkar
started its journey by offering short-term diploma programs to working professionals as a means to
help then progress in their careers. It was the first A-Grade management institute in India to have
obtained ISO 9001-2000 (certified by BVQI). Over the years, Welingkar has established itself well and
has introduced many new diploma and postgraduate distance learning programs. From 1984
onwards, it also offered full-time management programs. Its core strength lies in identifying new
sectors and providing quality education in areas such as retail, e-business, design and innovation,
and commodity trading. Welingkar believes in excellence in quality of education which is relevant to
the current times. The institute's faculty is of the best caliber. The curriculum is designed and
updated regularly by the faculty along with experienced practicing mangers, who take special care to
keep it application-oriented. The institute is committed to producing outstanding managers with
broad-based knowledge, analytical ability, team experience, and critical interpersonal skills
necessary to management challenges. (www.welingkar.org )
I 14 I Global Challenges & Opportunities
Indian School of Business ( ISB ) Hyderabad :
The ISB was established in 2001 with an aspiration to put India on the global map of management
education. Over the years, the ISB has successfully pioneered several new trends in management
education in India, and has firmly established itself as a world-class management institution. In 2008,
the ISB became the youngest institution to be ranked among the Top 20, in the Global B-school
Rankings by the Financial Times, London, and since then has been ranked consistently among the top Bschools
globally. Recently, the ISB earned the distinction of becoming the first South Asian B-school to
receive the AACSB accreditation. Chartering its next phase of growth, the ISB flagged off its second
campus at Mohali, Punjab in April 2012. Though located at Hyderabad and Mohali, the School will
function as one entity with a seamless integration across both the campuses.
A strong pool of research-oriented resident and international faculty from reputed B-schools has been
a key factor that helped the ISB to emerge as one of the leading B Schools with its cutting edge research
and pedagogy. It has set up eight research centres serving as a bridge between the industry and the
academia and carry forward its research agenda as well as promote education in areas critical to India's
development. The ISB offers its flagship one year Post Graduate Programme in Management (PGP)
besides the Post Graduate Programme in Management for Senior Executives (PGPMAX) and a bouquet
of Executive Education Programmes that cater to top and middle management. The school also
recently launched its Fellow Programme in Management (FPM). The school has over 4200+ PGP Alumni
and 13,000+ Executive Education Alumni spread across over 25 countries making an impact on the
business and society. For more information, visit ( www.isb.edu )

University of Hyderabad,
a premier institution of postgraduate teaching and research in the country, was established by an Act of
Parliament on 2nd October,1974 as a Central University.UGC has identified the University as one of the five
exclusive universities in the country with potential for Excellence and provide special funding for its overall
development. The University was evaluated by the National Assessment and Accreditation council (NAAC)
and has re-accredited the University with the highest score in India. Among the 50 institutions of Higher
Education and Research in India, on the basis of publications and citation indexes, the Technology (NISSAT)
of the Department of Scientific and industrial Research (DSIR), Government of India, has rated the
University Of Hyderabad as the only University in the High Output - High impact category According to a
recent assessment made based on the SCOPUS data taking in to account the multi-disciplinary
performance, the University of Hyderabad has been ranked as number one among the top 25 Universities
in the Country.
The School of Management Studies (SMS) established in the year 1999 is one of the fastest growing
Business School in the country has completed a decade of excellence in providing Management Education
and preparing business leaders for the global market place The School is predominantly acknowledged for
its cutting-edge research, excellent teaching and learning activity in an intellectually stimulating
environment Recently, the school has entered into academic partnership with College of Business
Administration San Diego State University (SDSU) and National University of Singapore. The students at
SMS are honed in an interactive learning environment which equips that with latest skills required for a
fast-paced world of business. it has also been sanctioned the UGC special Assistance for strengthening the
school.
For more information visit ( http://www.uohyd.ac.in/ )
Shailesh J Mehta School of Business SJSOM - IIT Bombay :
IIT Bombay established its management school in 1995 with the objective of transforming professionals with
technological background to "Renaissance Leaders" of tomorrow.
Isolated expertise in functional areas of finance, systems, marketing or operations is giving way to a composite
and unified approach to managing business processes. Effective decision-making requires an integrated
understanding of all business functions. At the Shailesh J. Mehta School of Management, this guiding philosophy
is firmly rooted in reality. Methodologies of business management are being shorn off the traditional practices
and new holistic approaches are being developed. These approaches are more at home with the issues that
straddle the length and the breadth of 'The Value Chain'. Today, the constantly changing business environment is
characterized with many complex inter-related issues, which need to be addressed. In such a scenario, the
School believes that premium will be on professionals who are equipped to manage human intellect and
imagination, on managers who can provide innovative solutions to problems and on executives who can deliver
when required. Also the School espouses the belief that the use of technology would be invaluable in providing
competitive strategies for overcoming all business challenges.
For more information visit us at ( http://www.som.iitb.ac.in/ )
MANAGEMENT TRAINING CENTRE
The Tata Management Training Centre (TMTC)
set up in 1966 by Mr. JRD Tata has as its mandate to serve as an educational institution that would
assist, foster, cultivate, and contribute to the development of professional management for the
economic development of the country. Since then, it has developed into one of the leading
management training institutes in the country having linkages with renowned national and
international institutions. TMTC is now the learning arm of the Tata Group's Human Resources
function. Over the years, TMTC has contributed to corporate, public, and national growth through its
planned emphasis on all-round human resource development. The Centre endeavours to make
training both issue-and-need based by encouraging participants to implement programme inputs in
actual situations. The Centre is housed in a gracious heritage structure where the atmosphere of
serenity strikes just the right balance between the stringent demands of its management courses and
the participants' need to look at their management roles from a perspectiv that is unencumbered by
urban conditioning. ( www.tmtctata.com )
Global Challenges & Opportunities
I 15 I

Conference Co Chairs
Dr. Jagdish N. Sheth
is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior to his
present position, he was at the University of Southern California, University of Illinois, and on the faculty of
Columbia University and Massachusetts Institute of Technology He is also on the Board of Directors of several
public companies including Wipro Limited (NYSE).He has been conferred with many awards including Outstanding
Marketing Educator award by the Academy of Marketing Science, Outstanding Educator Award by the Sales and
Marketing Executives International, P.D. Converse Award by the American Marketing Association, Distinguished
Fellow of the Academy of Marketing Science, Distinguished Fellow award from the International Engineering
Consortium, Fellow of the American Psychological Association (APA), Richard D. Irwin Distinguished Marketing
Educator and the Charles Coolidge Parlin Award, RHR International Award, Elsivier Distinguished Educator Award
by Strategic Marketing Association and “Global Marketing Guru” Award. He has written more than 200 articles and
books including Clients For Life; The Rule of Three; Firms of Endearment; The Self-Destructive Habits of Good
Companies; and Techtonic Shift and Chindia Rising. He is the first among “Legends In Marketing”- Jagdish Sheth :
Compilation of his Life time work in 8 (eight) volumes (Sage Publication). His latest book 4A's of Marketing is about
to redefine the theory and practice of marketing
Dr. V. Kumar
is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for
Excellence in Brand and Customer Management, and the Director of the PhD. Program in Marketing at the J. Mack
Robinson School of Business, Georgia State University. Prof. V. Kumar is a Ph.D., Marketing from University of Texas,
Austin. He was recently ranked as one of the top five scholars in marketing worldwide. VK also serves as a
consultant for leading Fortune 500 corporations. He has been conferred with several awards and honoursHe has
also received several awards and recognitions for his contributions to the area of research in marketing including
the Robert Buzzell Award for the paper published by the Marketing Science Institute that best contributes to the
Practice of Marketing. He was also the recipient of the 2010 DMEF, Robert G. Clarke Outstanding Educator Award
for Lifetime Contributions to Direct and Interactive Marketing. He has published several books that are seminal
works in various fields including the best sellers Marketing Research, Customer Relationship Management,
Customer Lifetime Value and International marketing research.
Dr. Madhukar Angur
Dr. Angur holds a Ph.D. from the University of Texas, a Post Graduate Diploma in Management from the Indian
Institute of Management, Ahmedabad, and a B.Tech in Electrical Engineering from the National Institute of
Technology, Surathkal.
Dr. Angur is a rare combination of a visionary leader, distinguished researcher, exceptional thinker, charismatic
mentor and coach. Dr. Angur also serves on the board of many companies in the manufacturing and service
sectors. He was the David M. French Distinguished Professor in the School of Management at the Flint campus of
the University of Michigan. He has received many honors and recognitions. He is listed in Who’s Who among
Americas Teachers and was nominated twice for the Carnegie Foundation Professor of the Year Award. In 1997, Dr.
Angur was recognized by the Michigan Association of University Governing Boards as a Distinguished Michigan
Professor. He has published several articles in many leading international and national publications. He is also a
sought after speaker at several companies and associations.
Dr.Piyush Kumar Sinha
Dr.Piyush Kumar Sinha joined Indian Institute of Management, Ahmedabad after a 20-year service in academics
and industry. Prior to joining this Institute, he was the Dean at Mudra Institute of Communications, Ahmedabad
(MICA). He has also taught at the Indian Institute of Management, Bangalore and XIM, Bhubaneswar. During his
tenure in the corporate world he worked as a Marketing Manager for Gujarat Gas and Rasna. He has several
publications as papers, cases and books. His papers have been accepted for publication in international journals
like the International Journal of Retail and Consumer Services, International Journal of Retail and Distribution;
Vikalpa and Decision. A book on Managing Retailing with text and cases has been published by Oxford University
Press.
I 16 I Global Challenges & Opportunities

Distinguished Speakers
Dr. Anil Menon
President, Globalisation and Smart+Connected Communities
Anil Menon is President of Globalisation and Smart+Connected Communities at Cisco. He leads Cisco's
global initiatives around Smart+Connected Communities and co-leads Cisco's globalisation efforts. A
key globalisation priority for Cisco, Smart+Connected Communities is focused on working with
countries and cities around the world to use the network as the platform for driving economic, social,
and environmental sustainability. Anil Menon joined Cisco Systems as President of Globalization and
Intelligent Urbanization in March 2009. In this role, Dr. Menon co-leads Cisco's globalization efforts and
East Headquarters in Bangalore, and Cisco's global initiatives around Intelligent Urbanization (IU). IU is
a key globalization priority for Cisco, and the company is focused on working with cities around the
world to use the network as the platform for driving economic, social, and environmental sustainability.
Prior to joining Cisco in 2009, Dr. Menon held several positions as a senior executive at IBM Corporation,
most recently as vice president of Corporate Strategy for IBM Growth Markets. He also served as vice
president of Worldwide Marketing and Strategy for IBM Systems and Technology Group. For three
years, Dr. Menon was CEO of IBM’s Strategy Team, a rotating group of senior leaders charged with
setting and driving IBM’s strategic priorities. Prior to joining IBM, Anil was on the marketing faculty at
Emory University’s Roberto C. Goizueta Business School, Atlanta, USA. He was Sony Fellow in Business
Strategy with the Sony Corporation. He also served on the Executive Committee of the Strategic
Planning Institute, an international business think tank which originated at the Harvard Business
School.
Ms. Vinita Bali
M.D. & CEO Britannia Industries Ltd.
Vinita Bali is the Managing Director of Britannia Industries Ltd. She started her career with Voltas
Ltd.-a Tata Group company focusing on consumer products. In 1980, Vinita joined Cadbury India,
and global spanned UK, Nigeria and South Africa. The Coca-Cola Company chose her as its
worldwide Marketing Director in 1994 where she was responsible for the worldwide strategy for
Coke. In 2001, she was made a corporate officer of The Coca-Cola Company and appointed Vice
President of Corporate Strategy reporting to the Chairman. After an eventful nine year association
with Coke, Vinita joined her mentor at Coke, Sergio Zyman at the Zyman Group in July 2003 as a
Managing Principal and Head of the Business Strategy practice in the company's Atlanta office.
Mr.A Mahendran
M.D. & CEO Godrej Consumer Products Ltd.
A. Mahendran is Managing Director, Godrej Consumer Products, India's premier FMCG Company. He
is also Director of Godrej Hershey. In addition to his current profile, he is Director for the Godrej
group’s FMCG portfolio and, as part of the group’s leadership team, plays a key role in the areas of
M&A, Leadership Development, Strategy, Channel Development and Finance.In his earlier role as the
Managing Director of Godrej Sara Lee, Mahendran has played a pivotal role and steered the fortunes
of the Company since its inception and has nurtured the Good Knight brand into an acknowledged
’Super Brand’ every year.He was the architect of the merger between Godrej Tea and Godrej
Industries Foods Division to create Godrej Beverages & Foods (GBFL) in 2006 (since renamed as
Godrej Hershey). Mahendran is a founder member and President of the Home Insect Control
Association (HICA) and an acknowledged authority on household pest control. Mahendran served on
the board of the Multi Commodity Exchange (MCX) and is on several industry forums such as FICCI, CII,
Crop Care Federation of India and the Pest Control Association of India. Mahendran graduated from
Madras Loyola College in 1976 and proceeded to complete his Chartered Accountancy in 1979.
Global Challenges & Opportunities
I 17 I

Mr. Vineet Agrawal
President Wipro Consumer Care & Lighting
Vineet Agrawal is President, Wipro Consumer Care and Lighting group of business from year 2002. A
B.Tech from IIT, New Delhi, he joined Wipro Consumer Care from Jamanalal Bajaj Institute of
Management, Mumbai in 1985 in the Sales and Marketing. After significantly contributing to
establishing the various national brands such as Santoor, Wipro Shikakai, Sunflower Vanaspati and
Wipro Baby Soft range of products, Vineet provided leadership to the repositioning of the Wipro
identity, eventually launching the new Wipro identity in April 1998. In 1999, he was appointed Chief
Executive of Wipro Peripherals and contributed in consolidating and growing the business. In July
2000, Vineet was appointed Corporate Vice President, responsible for Mission: Quality, Wipro
Brand and Innovation for Wipro Corporation. Wipro launched the Innovation Initiative, Wipro
Applying Thought program and Six Sigma consultancy under his leadership. He initiated a process to
grow both organically and inorganically with few acquisitions and new product launches such as
office modular furniture market with the launch of its own brand. Mr. Vineet is instrumental in
acquisition of international FMCG brand UNZA which has a strong presence in South East Asian
countries like Malaysia, Vietnam, Indonesia, and China through the Marquee brands like
Enchanteur, Romano, Safi. Post UNZA Vineet acquired Yardley Brand in the countries of Middle East
Asia and India. Under Vineet leadership Wipro consumer care and Lighting business has grown
across facets with presence in 40+ countries, 6500+ employees worldwide, with 13 manufacturing
locations consisting of 8 in India and 5 overseas. Vineet Agrawal has been awarded the
“Distinguished Alumni” award from IIT Delhi in 2008.
Mr. Bijou Kurien
CEO Lifestyle-Reliance Retail Ltd.
Bijou Kurien has about 27 years of experience in Indian Industry. A post graduate in Management
from XLRI, Jamshedpur; he joined Hindustan Lever Ltd., as a management trainee in 1981. After a
successful stint of 6 years in various capacities in Sales, Marketing and Projects, he joined Titan
Industries Ltd., India’s leading manufacturer and marketer of watches and jewellery. He was part of
the team that set up Titan. He also headed the team that set up iconic watch brand Timex Watches
Ltd., in India. During his stint of 19 years with Titan Industries, he held various positions in Sales,
Marketing, International Operations, manufacturing etc. In April 2006, while he was the COO of
Watch and Clock division of Titan. he decided to join Reliance Industries in their newly created Retail
division and heads the Lifestyle vertical in this retail initiative. Under his leadership Reliance Retail
has embarked on a transformational initiative in the Indian retail industry and has already created
significant impact in the market. Bijou is also on the board of the World Retail Congress, Pesident of
the Bangalore chapter of the XLRI Alumni Association, member of the FICCI Retail Committee and
member of the managing committee of Bangalore Management Association.
I 18 I Global Challenges & Opportunities
Mr. Bhaskar Bhat
M.D. Titan Industries Ltd
Bhaskar Bhat assumed the position of Managing Director of Titan Industries on 1st April 2002. He is a
B.Tech (Mechanical Engineering) degree holder of IIT - Madras, and a post graduate diploma holder in
Management from IIM - Ahmedabad. Most of Bhaskar’s working experience has been in Sales &
Marketing. Having started his career as a management trainee with Godrej & Boyce Manufacturing Co.
in 1983 he moved on after 5 years, and joined the Tata Watch Project (initiated at Tata Press Ltd.) Since
1983, Bhaskar has been associated with the Tata Watch Project – later to become Titan Watches Ltd.,
and now Titan Industries Ltd. At Titan, Bhaskar dealt with Sales & Marketing, HR, International
Business and various general managerial assignments. Bhaskar is a member of the Governing Council
at the T.A. Pai Management Institute, Manipal and the SDM Institute of Management and
Development, Mysore. He was awarded the Distinguished Alumnus Award of IIT Madras in 2008.

Mr. Shashi Kiran Shetty
Chairman and M.D. Allcargo Logistics
Mr. Shashi Kiran Shetty presides over India's first multinational in the logistics sector, Allcargo
Logis-tics Ltd. as its Chairman & Managing Director.A true blue entrepreneur, Mr. Shetty has
grown the or-ganization from a single fork lift in the 80s to a Rs. 4300 crore company today.
In 1993 he founded Allcargo Logistics as freight forwarding privately held company. Over the years
the company built capabilities in the NVOCC business and Multimodal Transport business.
Acquisition of ECU Line- a Belgium based company, in 2005 helped the company evolve into a
global player with over 142 offices in over 62 countries. With his charismatic leadership skills, Mr.
Shetty has led Allcargo Logistics Ltd. to newer heights and it has been conferred with the
prestigious "Logistics Company of the Year Award" in 2009 by NDTV Profit and also has been the
finalist of Lloyd's List awards. Mr. Shetty was one of the finalists for the Ernst & Young
Entrepreneur of the Year Award in 2007 and 2009. Mr. Shetty has been conferred with the E&Y
Entrepreneur of the Year Award in services category in the year 2010 and has also won the ‘Face of
the year’ award at the 4th Express Logistics and Supply Chain awards (ELSC) organized by the
Economic Times & Future Group. He has served on the Board of Mumbai Port Trust and also was
the Co-Chairman of the Transport and Logistics Committee of The Indian Merchant Chambers. He
was the Vice President of Association of Multimodal Transport Operators of India.
Mr. Sameer Kaul
V.P. Marketing, Dr.Lal’s Path Labs
Mr. Sameer Kaul is the Vice President - Marketing at Dr Lal PathLabs, India’s leading diagnostic
chain. Mr. Kaul has diverse professional experience of around 17+ years across sales, marketing
and operations across sectors and countries. Prior to his joining Dr Lal PathLabs in 2008, Mr.
Kaul has worked across diverse sectors – most of them being market leader brands in
Hospitality (Oberoi Group) in Bangalore, Quality management (Long Island, New York -USA),
Asahi India Glass, Delhi (Launched Windshield Experts at a Pan India Level).Currently at Dr Lal
PathLabs, Mr. Kaul takes care of entire country level marketing initiatives and marketing
operations. Mr. Kaul is an MBA from Australia’s premier B school at Brisbane, Gold Coast –
Bond University and also has a degree from country’s premier ITC group hospitality
management school in Manipal, Karnataka. He has won several awards for his scholastic
achievements both during graduation and business school days.
Global Challenges & Opportunities
I 19 I

Distinguished Faculty Speakers
Kent B. Monroe
University of Richmond
Kent Monroe is a Visiting Distinguished Professor of Marketing at the Robins School of Business at the
University of Richmond in Richmond, Virginia. His research in marketing has focused on behavioral
pricing and consumer shopping behavior. He has received several awards for his contributions in the
field of marketing over the last ten years. He is a leading consultant to corporations, governments and
the United Nations and has conducted training programmes for business, non-profit organizations and
universities in North and South America, Europe, Asia and Africa. He has been editor of "Pricing
Strategy and Practice: An International Journal" and of the "Journal of Consumer Research". He has
served on the editorial boards of the "Journal of Consumer Psychology"; "Asian Journal of Marketing";
"Journal of Pricing Management"; "Journal of Consumer Research"; and "Journal of Marketing
Research".
Rajendra Srivastava
Singapore Management University
Rajendra Srivastava is considered to be a thought leader on issues related to strategic brand management,
customer management and market-driving strategies. His pioneering work links marketing strategy to
financial performance. He is considered to be an "evangelist" on issues related to marketing metrics and has
spoken ex-tensively on the topic in senior executive programs and academic conferences in US/Canada, Latin
America, Europe, Australia and Asia. His 1998 paper titled "Driving Shareholder Value Via Market-Based
Assets" received both Maynard and Marketing Science Institute/Paul Root Awards for the Journal of
Marketing article judged to contribute most to the development of theory and practice of marketing,
respectively. More recently, he received the Mahajan Award for Career Contributions to Marketing Strategy
from the American Marketing Association (2004). He has published in Journal of Marketing, Journal of
Marketing Research, Marketing Science and Journal of Banking and Finance.
Piyush Sharma
Hong Kong Polytechnic University
Piyush Sharma is the Associate Professor and Associate Dean at The Hong Kong Polytechnic University He
held various academic position including Deputy Program Director, Hong Kong Polytechnic University,
Associate Dean, Faculty of Business, Hong Kong Polytechnic University, Assistant Professor, Hong Kong
Polytechnic University, Hong Kong , Research Associate and Research Scholar at Nanyang Business School,
Singapore He also held various position in industry as Quality Control Engineer, Bharat Heavy Electricals
Limited, Jhansi, India, Brand Manager, ITC Limited, Hyderabad, India Senior Product Manager, Dabur India
Limited, New Delhi, India, Marketing Manager - South Asia, Becton Dickinson, New Delhi, India and Vice
President Sales and Marketing, Hometrade Limited, Mumbai, India
I 20 I Global Challenges & Opportunities
Michael Kleinaltenkamp
Freie University
Michael Kleinaltenkamp is a Professor of Business and Services Marketing at Freie University,
Berlin. His research interests include the fields of business-to-business marketing, relationship
marketing, and services marketing. He focuses on the changes within the business-to-business
value chains and the impact these devel-opments have on the marketing and sales approaches as
well as on the procurement strategies applied in this area. Among others he is author and coeditor
of a five-volume textbook series on business-to-business marketing and sales.
Furthermore, he is the Editor-in-Chief of the “Journal of Business Market Management” and
Director of the “Executive Master of Business Marketing” program.

Russel Belk
York University
Russell W. Belk is a Professor of Marketing at Schulich School of Business He is a B.S. in
Business and Ph.D (University of Minnesota). He is a scholar in the area of Consumer
Behavior, Global Consumerism, Meanings of Possessions, Collecting, Gift-Giving,
Materialism, Cultural Dimensions of Business Consumer Research, Interpretive Research,
Videography. He has taught at University of Utah (USA), University of Illinois (USA),Temple
University (USA).
John Roberts
Australian National University
John Roberts is a Professor of Marketing at the Australian National University and the London Business
School apart from being an Emeritus Scientia Professor at the University of New South Wales. He
founded, Marketing Insights Pty Ltd, became a regional leader in marketing strategy advice and is a
part of Nielsen Research. He serves advisory Boards of Chief Marketing Officer Council, Marketing
NPV, the Brand Management Institute, and the Centre for Advanced International Marketing. He has
won various awards and sits on the Editorial Boards of the Journal of Marketing Research, Journal of
Forecasting, Marketing Science, International Journal of Research in Marketing, Quantitative
Abstracts in Marketing and Review of Marketing Science.
Ajay Kohli
Georgia Tech College of Management
Ajay Kohli is a Professor of Marketing at Gary T. and Elizabeth R. Jones Chair, Georgia Tech College
of Management. He serves as the Editor of the Journal of Marketing, the premier broad-based
academic journal in Marketing. His research has received several awards. He is among the 100
most cited authors in the fields of Business and Economics combined. He has worked in industry
for over six years in sales & distribution management, and in marketing strategy consulting.
Steve Burgess
NMMU Business School
Steve Burgess is a Director & Professor of Marketing NMMU (Nelson Mandela Metropolitan
University). He serves on several boards and advisory boards, including the European Marketing
Academy, the Chief Marketing Officers Council, the Academy of Indian Marketing, and the Emerging
Markets Conference Board. He is a member of the editorial review board for the International
Journal of Research in Marketing and the International Journal of Advertising and frequently serves
as an ad-hoc reviewer for other journals, such as the Journal of Marketing, Journal of the Academy of
Marketing Science, Journal of International Business Studies, Journal of Business Research, Journal
of Macromarketing and Journal of Economic Psychology. His recent book is “Inter-national
Marketing” 2nd ed., (with Bothma, Oxford University Press).
Global Challenges & Opportunities
I 21 I

Shankar Ganesan
University of Arizona
Shankar Ganesan is Professor of Marketing at The University of Arizona Eller College of
Management He is a member of American Marketing Association. Academy of Management and
Beta Gamma Sigma. He has published in amny top class journals and has received many awards
noted among them are AMA Sheth Consortium Faculty Fellow, Craig and Lauri Forte Faculty
Excellence Award (2008), Office Depot Professorshp (2008), AMA Sheth Consortium Faculty Fellow
(2008),Outstanding Reviewer Award, Journal of Retailing (2007),AMA’s Louis W. Stern Award for
the Best Article on Marketing Channels and Distribution (2007),McCoy-Rogers Professorship
(2007),Eller College BPA Student Council’s Faculty Appreciation Award (2006),McCoy-Rogers
Faculty Fellowship (2005),Robert D. Buzzell Marketing Science Institute Best Paper Award
(2005),Faculty Fellow, AMA Sheth Doctoral Consortium, University of Connecticut, Storrs (2005).
Rajan Saxena,
NMMIMS University
Rajan Saxena is the Vice Chancellor of Narsee Monjee Institute of Management Studies, Mumbai. He
is a Visiting Professor at Pace University, NY. His teaching & research interests are, Marketing
Strategy, Services Marketing & Customer Relationship Management. He has consulted over 50
Indian and multinational companies and published 60 articles in Indian and Foreign journals. His
book titled Marketing Management by Tata McGraw- Hill is today in the 4th edition and is one of the
widely used text books for marketing in Indian Business Schools. He sits on the advisory and
corporate board of several institutions & companies, some of whom are Centre for Management
Education, AIMA, Army Management Board, State Advisory Board of Education of Government of
Madhya Pradesh, Indore Management Association, and Atal Bihari Vajpayee – Indian Institute of
Information Technology & Management, Gwalior.
Harivansh Chaturvedi
Birla Institute of Management Technology
Harivansh Chaturvedi is director and a professor of Marketing & Strategy at Birla Institute of
Management Technology His area of research is Rural & Social Marketing and has Published
more than 20 research papers in national journals and magazines. He has authored 4 books on
issues on management. He is Editor-in-chief of Business Perspective, Journal of Management
Researches. Journal of Insurance and risk Management, Journal of Insurance, India Retail
Review, Journal of Retail Industry Researches. Editor, India Insurance Report: Series-I, First
Report on Progress and Review of Insurance Industry in India. Advisory Board Member, The
Alternative, Journal of Management Studies and Research, published by BIT, Ranchi.,
Guided/Guiding 15 Students for Ph.D. Programmes on various Economic and Management
Issues.
I 22 I Global Challenges & Opportunities
G. Kalyanram
NMIMS University
Gurumurthy Kalyanaram is Inaugural Dean for Research at NMIMS University. He currently serves
on the editorial boards of International Journal of Pharmaceutical and Healthcare Marketing and
Journal of Indian Business Research. Dr. Kalyanaram has been recognized by MIT with Harold
Lobdell Award for his contributions. He has served on several MIT boards. Currently, he serves as
the President-elect of MIT South Asian Alumni Association. Dr. Kalyanaram has received the
Outstanding Educator of the Year by Greater Dallas Asian American Chamber of Commerce, and
he has been listed in the Who’s Who in America. Dr. Kalyanaram has consulted extensively
including with the fortune-500 US corporations, and educational institutions all over world.

Denish Shah
Georgia State University
Dr. Denish Shah is an assistant professor of marketing and the assistant director of the Center for
Excellence in Brand and Customer Management at the J. Mack Robinson College of Business of
Georgia State University in Atlanta, USA. Dr. Shah’s research focuses on substantive research
issues that relate marketing strategies to firm performance. His research has been published in
journals such as the Journal of Marketing, Marketing Science, Sloan Management Review,
Journal of Retailing, Journal of Service Research, Journal of Interactive Marketing and has been
selected for three best paper awards including the prestigious MSI-Paul Root award. His research
work with Prudential was adjudged as one of the finalists for INFORM’s prestigious practice prize
award. Prior to his academic career, Dr. Shah worked for multinational corporations in USA and
India and has considerable experience consulting with Fortune 500 firms.
Bibek Banerjee
Institute of Management Technology
Bibek Banerjee is the Director of Institute of Management Technology Ghaziabad. He has
consulted, taught and trained executives in several countries including the USA, Singapore,
Mexico, Spain, China, Tunisia, Sri Lanka, Kenya, etc. His research interests are in analytical
modelling for marketing decision-making contexts and stylised Game Theoretic models of
marketing phenomena. His secondary interests are in econometric modelling of behavioural
dynamics at the customer level (for example, using electronic-point-of-sales (EPOS) data from
retail environments), and analysing their effects on driving strategic and tactical marketing
decisions. His research publications have appeared in international and national
academic/professional journals of repute, such as Marketing Science (INFORMS), International
Journal of Management, Journal of International Consumer Marketing, Advances in Applied
Microeconomics, Vikalpa, etc.
Gopalkrishnan Iyer
Florida Atlantic University
Gopalkrishnan Iyer is a Professor, Marketing Department College of Business Florida Atlantic
University He received his Ph D in Marketing, from Virginia Polytechnic Institute & State
University.He obtained MBA (1986) Marketing, B.K. School of Business Management, Gujarat
University and B. Tech. (1984) Maharajah Sayajirao Univeristy of Baroda. His teaching interest is in
the area of Advanced Marketing Management; Marketing Re-search;Marketing Strategy; Pricing;
Experimental Design and Multivariate Statistics; Philosophy of Science; Structural Equations
Modeling.
V.Venkata Ramana
University of Hyderabad
Venkata Ramana is the Dean of the School of Management Studies, University of Hyderabad.
His current research interests are in the areas of Marketing Management and Strategy,
Customer Relationship Management, Services Marketing, and Development strategies for
Higher Education in India. He has provided consultancy to various world level organizations,
written four books entitled "Diversification Program & Strategies in Indian Industry (1996: OU
Press)"; "Customer Relationship Management – A Key to Corporate Success" (2003: Excel
Books), "Marketing Services" (2005: Jaico Books); and "Foundations of e-Government" (2007:
Gift Publishers) in addition to over 20 articles in reputed national and international Journals.
Global Challenges & Opportunities
I 23 I

Ryan Hamilton,
Emory University
Ryan Hamilton is Assistant Professor of Marketing, Emory Goizueta Business School. His area of
specialization is Judgment and decision making. Price image. Visual information processing. He
investigates consumer behavior, especially consumer judgment and decision making, apart from role
of the visual structure of infor-mation in decision making and some of the factors that influence
consumers' choice among assortments. He teaches courses in Marketing Management and Consumer
Behavior and was awarded the MBA Teaching Excellence Award for Junior Faculty in 2009-2010 and
2010-2011. In 2011, Professor Hamilton was named one of the World’s Best 40 B-School Profs Under
the Age of 40.
K Sivakumar
Lehigh University
K. Sivakumar holds the Arthur C. Tauck, Jr. Chair in International Marketing and Logistics and is a
professor at Department of Marketing. Before obtaining Ph.D., Siva held managerial positions in
marketing and general management for six years. He has published widely in leading journals including
the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International
Business Studies, Decision Sciences, Journal of Product Innovation Management, Marketing Letters and
Journal of Business Research. Siva has won Donald Lehmann Award, Martin J. Whitman Distinguished
Ph.D. Alumni Award, Alpha Kappa Psi Doctoral Dissertation Award, Best Conference Paper Awards and
Outstanding Reviewer Award from the Journal of the Academy of Marketing Science.
G. Shainesh
Indian Institute of Management Bangalore
G. Shainesh is Associate Professor at Indian Institute of Management Bangalore. His research focuses
on Cus-tomer Relationship Marketing. Services Marketing and Brand Management. He is Editor-in-
Chief: Journal of Indian Business Research. He received P D Agarwal TCI Award for Doctoral Research
in Management, CITIBANK Special Research Award. He has published consistently in top journals and
written books on Customer Relationship Management - A Strategic Perspective with Dr.Jagdish Sheth
and Customer Relationship Management - Emerging Concepts, Tools and Application.
Balakrishna Grandhi
S P Jain Dubai
Balakrishna Grandhi is the Dean of S P Jain School of Global Management and a Member of the Academic
Board and the Top Management Team. He Chaired Panel: "Retailing Opportunities in India" Global
Franchising Summit at Suntec, Singapore. He is a member of The American Marketing Association, The
Chartered Institute of Marketing, UK, EuroMed Research Business Institute, Dubai He has received many
awards/grants including Medical Data Reports Inc. Fellowship & Jack L Hurley Grant, Doctoral Research
Grant, American Marketing Association and Roland S Vaile Fellowship, Carlson School of Management.
I 24 I Global Challenges & Opportunities
Satya Bhushan Dash
Indian Institute of Management Lucknow
Satyabhusan Dash is an Associate Professor in Indian Institute of Management Lucknow. His current
areas of teaching and research interest have been on the topics of Relationship Marketing, Buyer
Behavior in Insurance and Pharmaceutical industries, Rural Marketing, Lifestyle influences in food
retailing and e-business. He has published in several major national and Internationals and has
coauthored most popular book on Marketing Research titled “Marketing Research: An applied
Orientation” with Prof. Naresh.K.Malhotra.

Atul Parvatiyar
Georgia State University
Atul Parvatiyar is Principal Consultant & CEO of the Institute for Customer Relationship
Management (iCRM) and responsible for the overall operations of the company in USA, UK,
Austria, India and Malaysia. He is also the Robinson Research Fellow & Managing Director of the
Center for Business & Industrial Marketing (CBIM) at Geogia State University. His expertise areas
include customer relationship management and global strategic marketing processes. Parvatiyar
has published several articles and books. In October 2005, the Faculty of Management Studies of
Banaras Hindu University honored Dr. Parvatiyar with Distinguished Alumni Award. During the
1996 Olympic Games in Atlanta, Atul was presented a gold medal by the International Olympic
Committee for outstanding voluntary services as Venue Protocal Manager.
Sanjay Patro
Xavier’s Labour Relation Institute
Sanjay Patro is currently the Associate Dean at Xavier's Labour Relation Institute. He has
handled consulting assignments for many organizations in the field of Marketing and Strategy.
His areas of interest are Strategic Marketing, Product and Brand Management, Services
Marketing and Rural Marketing. He is holding several prestigious position e.g. Member of the
Executive Council of Jharkhand Education Project Council, constituted by Govt. of Jharkhand
for execution of universal primary education in the state of Jharkhand from 2007 continuing till
date, DISE Project for Council of Jharkhand Education Project Council, JEPC,Ranchi. His
research are exten-sively published in top journals regularly. His Current Research Interest
includes new product development, brand management, innovation management, case
studies on strategic marketing, product management and brand management.
Suraksha Gupta
Brunel University
Suraksha Gupta is a Lecturer in Marketing at Brunel Business School. She served on various
marketing and management positions in IT, Education, Media and Publishing industry for 18
years before obtaining her PhD in Marketing. Her research focus is primarily on brand
management in business-to-business markets for growth and profits. While in industry she
has led big national level projects for promoting brands in geographically spread markets
through business-to-business customers and relationship marketing projects for creating
brand differentiation in competitive markets for international brands. She has published in
journals such as Industrial Marketing Management, Journal of World Business, Journal of
General Management etc. Her co-edited book on Strategic International Marketing is very
popular amongst managers and research students.
Don E. Schultz
Medill School of Journalism, Northwestern University
Don E. Schultz is Professor (Emeritus-in-Service) of Integrated Marketing Communications at
Northwestern University, Evanston, IL. He is President of Agora, Inc., a global marketing,
communication and branding consulting firm and Chairman Brand Finance (USA) INC. He is
the author/co-author of over twenty-six books and over one hundred and fifty trade,
academic and professional articles. He is a featured columnist in MARKETING NEWS and
MARKETING MANAGEMENT. He was the founding editor of the Journal of Direct Marketing,
the associate editor of the Journal of Marketing Communications, and the International
Journal of Integrated Marketing Communication. He also serves on the editorial review board
for a number of trade and scholarly publications.
Global Challenges & Opportunities
I 25 I

Delegates who presented papers at the Conference
Piyush Sharma
Hong Kong Poly.Uni.
Steve Burgess
NMMU University S.A.
Zhu Linlin
Fudan Uni. China
Saurabh Mishra
McGill Uni. Canada
Aditi Sarkar
IBS Hyderabad
Suraksha Gupta
Brunel Uni. U.K.
Kent B. Monroe
University of Richmond
Nathalie Chinje
Wits Business School S.A.
Ankit Kesharwani
IBS Hyderabad
Anil Gupta
Uni.Of Jammu
Sanjay Patro
XLRI Jamshedpur
I 26 I Global Challenges & Opportunities
Don E. Schultz
Northwestern University
Piyush Kr. Sinha
I I M Ahmedabad
Subin Sudhir
I I M Kozikhode
Krishna Havaldar
Alliance Uni. Bangalore
Anish Yousaf Naik
Uni. Of Jammu
Lilian Cheng
Cheng Monore & Associate
Satya Bhushan Dash
I I M Lucknow
Prem Dewani
I I M Ahmedabad
Sushant Kumar
I.I.M. Lucknow
Sameer Deshpande
Uni.of Lethbridge Canada
Mlenga Jere
Uni.of Cape Town SA
Rajnish Jain
IMS DAVV Uni Indore
Balakrishna Grandhi
S.P.Jain Dubai
Varsha Jain
MICA Ahmedabad
Mihir Dash
Alliance Uni. Bangalore
Karnam N. Rao
Alliance Uni. Bangalore
Maria Smirnova
St.Petersberg Uni.Russia
Shamim Ehsanul Haq
BRAC Uni.Dhaka
K.Siva Kumar
Lehigh University USA
Ansh Gupta
I.I.M Lucknow
Neeru Malhotra
Aston University U.K.
Kavita Sharma
Delhi University
Geoffery Bick
Wits Business School SA

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