Sector information Fashion in Munich - Referat für Arbeit und ...

Sector information
Fashion in Munich
August 2012
- Fashion in Munich – a cut above the rest 1
- A flourishing trade fair and order business landscape 2
- Order centers in Munich 4
- Respected fashion designers 6
- Excellent training and education 9
- Related events and addresses 10
Fashion in Munich – a cut above the rest
The fashion industry has deep roots in Munich. The Bavarian capital boasts a
vibrant and surprisingly diverse fashion scene – not to mention excellent economic
conditions under which to cultivate a flourishing fashion landscape. In Munich,
strong purchasing power combines with a very extensive infrastructure and a
perfect geographic situation for the fashion industry, within easy reach of Austria,
Switzerland and northern Italy. On a more general level, local knowledge and
design resources have nourished a distinctly creative milieu. And close proximity
to the Alps and a breathtaking array of lakes only add to the attraction of this
pulsating city. Munich has emerged from the recent wave of restructuring in the
textile industry stronger than ever and now ranks as one of Germany's leading
fashion hubs. Trade fairs and the order business in particular have grown
constantly in recent years, playing a large part in the region's economic upswing.
New, ultra-modern order centers within the city's boundaries have further
enhanced Munich's standing as a fashion base. Looking at the German fashion
industry as a whole, well-known Munich fashion designer Susanne Wiebe puts it in
a nutshell: "Berlin is where you look. Munich is where you order."
Major international names of the caliber of Escada, Etienne Aigner and Bogner
were founded here and have for many decades been doing a brisk business on
Published by: City of Munich, Department of Labor and Economic Development
Herzog-Wilhelm-Straße 15, 80331 Munich, Germany, http://www.munich.de/business
Responsible for contents: Ursula Grunert, Tel. +49 (0)89 233-22522
Fax +49 (0)89 233-27666, mailto:ursula.grunert@muenchen.de
City of Munich
Department of Labor and
Economic Development

City of Munich
Department of Labor and
Economic Development
August 2012
the banks of the Isar. A plethora of smaller fashion design ateliers likewise draw
inspiration from Munich's unmistakable flair. The city center and a variety of urban
district centers provide shopping landscapes to suit every taste. Here, worldfamous
luxury brands rub shoulders with unique designer-made collections. The
top-end labels that line the Maximilianstrasse, Theatinerstrasse and
Briennerstrasse have in particular done much to establish Munich's reputation as a
truly exclusive fashion and shopping venue.
Training and education too are woven into the fabric of Munich's fashion industry.
No fewer than three respected Munich fashion schools cultivate innovation and
encourage young designers to experiment and grow. These establishments have
already brought forth a wealth of talent.
The conspicuous local presence of the fashion press testifies to Munich's role in
the vanguard of this fast-paced industry. The editors of popular fashion journals
such as Vogue Deutschland, InStyle, Cosmopolitan and Elle are all headquartered
in the Bavarian capital.
A flourishing trade fair and order business
landscape
In recent years, two trends in the textile industry have been evolving in parallel
around the globe. One is that a small number of premier trade fairs have become
established on a relatively stable level. The other has been dynamic growth in the
order center business.
Munich has risen masterfully to the challenges facing this industry and is rapidly
emerging as the epicenter of Germany's order business. ISPO Munich an
international trade fair for sports equipment and sports fashion hosted by the New
Munich Exhibition Center, is regarded as one of the world's leading trade fairs in
this market segment. Munich fabric start (for apparel fabrics) is likewise one of
Europe's leading spring fair. As an order center too, Munich is visibly gaining in
importance. Modern new order centers in and around the city are underscoring the
Bavarian capital's position as a leading fashion venue.
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Fashion trade shows in Munich
City of Munich
Department of Labor and
Economic Development
August 2012
The list below represents only a selection of the key Munich-based fashion
industry trade fairs:
• ISPO Munich
http://www.ispo.com/
New Munich Trade Fair Center
The international trade fair for sports equipment and sports fashion ISPO
Munich shows every February since 40 years an entire range of sports
equipment, sports footwear and sports fashion as well as trends and
innovations. As the only multi-segment trade show the event also offers its
participants an opportunity to discover discipline-overlapping synergy and
cross-selling potential, as well as recognize new segments and trends in
advance.
• MUNICH FABRIC START
http://munichfabricstart.com/
M,O,C
This leading apparel fabrics trade fair showcases big-name manufacturers
from around the world that weave, wash, dye and finish fabrics and
produce accessories (such as buttons and zippers). Over 800 exhibitors
from 36 countries attend these shows, presenting more than 1,300 fabric
and trim collections to a hand-picked trade audience.
• munich fashion WoMeN
http://www.munichfashioncompany.de
M,O,C
Held twice a year, the munich fashion WoMeN fair and trading platform is
dedicated to high-end and innovative ladieswear and menswear labels.
• in fashion munich
http://www.in-fashion-munich.de
Praterinsel
The in fashion munich trade show coincides with munich fashion WoMeN
and is a key order platform for the clothing and textile industry.
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August 2012
In addition, the M,O,C event and order center organizes all kinds of niche fairs for
segments such as wedding apparel, children's clothes, accessories and footwear –
all in the Bavarian capital. For details of the current program of events, please visit
http://www.moc-muenchen.de/
Order centers in Munich
Order centers of varying sizes and with differing emphases have sprung up
especially in the north of Munich, which is now home to the Fashion Atrium, the
Lodenfrey Park, the M,O,C, the MTC and the Sturm Plaza order center. The
Fashion Mall Munich was also opened in northern Schwabing in 2007. Breaking
the mold, MZM, Munich's most venerable fashion center, is situated on the eastern
edge of the city.
Munich's order center attract most of their buyers and visitors from southern
Germany and northern Italy. However, more and more visitors are also now
coming from Switzerland, Austria and Eastern Europe.
• Fashion Atrium
Ingolstädter Str. 44
80807 München
Phone +49 (0)89 35 61 51 71
Fax +49 (0)89 35 61 51 10
mailto: info@fashion-atrium.de
http://www.fashion-atrium.de/
City of Munich
Department of Labor and
Economic Development
• Fashion Mall
The Fashion Mall comprises two houses. "Bronce" presents designer
collections for the premium segment. "Titan" boasts almost twice as much
space. Its 10,000 m² premises accommodate fashionable labels of the
caliber of Esprit, S.Oliver, Mexx, Cecil etc.
Heinrich-Kley-Str. 6
80807 München
Phone +49 (0)89 3582759-0
Fax +49 (0)89 3582759-29
mailto: office@fashionmallmunich.com
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http://www.munich.fashionmall.biz/
City of Munich
Department of Labor and
Economic Development
August 2012
• Lodenfrey Park
The grounds of the former Lodenfrey factory have become a hive of
creative fashion companies in Munich. Leading firms in the fashion
industry present their latest collections here in an array of showrooms.
Lodenfrey-Park GmbH
Osterwaldstr. 10
80805 München
Phone +49 (0)89 360363-6
Fax +49 (0)89 360363-72
mailto: info@lodenfreypark.de
http://www.lodenfrey-park.de/
• M,O,C, order center
This is the central platform for efficient specialty retail contacts in the
sports and footwear segments. More than 500 leading brands, presented
in individual offices and showrooms, have established the Munich Order
Center (M,O,C,) as one of the leading players in the market for sportswear
and footwear.
Lilienthalallee 40
80939 München
Phone +49 (0)89 32353-180
Fax +49 (0)89 32353-177
mailto: info@moc-muenchen.de
http://www.moc-muenchen.de/
• MTC München
MTC is the biggest all-year-round fashion order and prompt fashion center
in southern Germany. A program of regular trade fairs with a broad array
of offerings for the retail sector is staged here.
Taunusstr. 45
80807 München
Phone +49 (0)89 356186-0
Fax +49 (0)89 356186-50
mailto: info@mtc-muenchen.de
http://www.mtc-muenchen.de/
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• MZM Modezentrum München
Brecherspitzstr. 7
81541 München
Phone +49 0(89) 69 69 83
Fax +49 0(89) 69 27 024
August 2012
• Sturm Plaza München
Sturm Plaza Munich is a 5.500 m² containing fashionhouse. It offers a
great variety of opportunities for use and is the ideal show-room for
fashion companies.
Karl-Weinmair Str. 6
80807 München
Phone +49 (0)89 356124-0
Fax +49 (0)89 356124-99
mailto: info@sturmplaza.de
http://www.sturmplaza.de/
Respected fashion designers
City of Munich
Department of Labor and
Economic Development
No-one disputes the fact that the people of Munich are decidedly fashionconscious.
The Bavarian capital also stands out from the crowd in terms of its
design skills and entrepreneurial prowess. A large number of respected fashion
designers draw inspiration from Munich, the city in which they have chosen to craft
their collections. The list below lays no claim to completeness and merely names a
few of the better-known companies:
• Etienne Aigner
http://www.aignermunich.de/
Leather goods and textile accessories have established Etienne Aigner as
a prestigious brand. A total of 118 franchise shops and 438 outlets have
given the Aigner brand a presence in 49 countries.
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August 2012
• Gabriele Blachnik
http://www.gabriele-blachnik.de/
Gabriele Blachnik is known for her magical touch with elegant, exclusive
fabrics. Made-to-measure designs cut to perfection place her company
among the very best in the world of haute couture. She creates outfits and
dresses for film- and tv-productions. Her customers are well-known
national actresses just like Anke Engelke, Veronica Ferres and Uschi
Glas.
• Sônia and Willy Bogner
http://www.bogner.com/
Bogner was founded in Munich 75 years ago. Its high-quality sports
fashion lines are every bit as exciting as its breathtaking sports films. Now
into its second generation, the company has remained true to its
philosophy – blending professional-standard sport with fashion – and is as
successful as ever. Itself woven into the fabric of Munich's traditions, the
company crafted the apparel worn by Germany's athletes at the 2012
London Olympic Games – the 18 th time it has kitted out Germany's
sporting stars for official and prestigious events.
• Ayzit Bostan
http://www.ayzitbostan.com
After serving her dressmaking apprenticeship and studying pattern design
at the Meisterschule für Mode (Fashion School) in Munich, German-Turk
Ayzit Bostan launched her own label in 1995. Alongside fashion collections
for him and her, Bostan also designs bags for BREE and costumes for the
Münchner Kammerspiele theater.
• Escada
http://www.escada.de/
Escada is a high-end international fashion group that produces designer
ladieswear. Founded by Margareta and Wolfgang Ley in 1976, the
company has consistently enlarged its international footprint ever since.
Megha Mittal took over as the owner of Escada at the end of 2009.
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August 2012
• Daniel Fendler
http://www.danielfendler.de
Having learned his trade as a dressmaker he started his continiative
studies at the Meisterschule für Mode (Fashion School) in Munich, Daniel
Fendler continued his training as a fashion designer with Rena Lange and
Vivienne Westwood. He runs a boutique on the Maximilianstrasse and
another in Wurzerstrasse. Alongside his modern, eye-catching take on
traditional costumes, the young designer also crafts ballgowns that
definitely rank as haute coutûre.
• Doris Hartwich
http://www.justhartwich.de/
This Munich-based designer is the only female fashion designer in
Germany to specialize exclusively in menswear – and to have done so for
over 20 years! Doris Hartwich has found her vocation in the lifelong task of
making men look better. Numerous celebrities are among those who trust
to her unerring sense of style.
• Rena Lange
http://www.renalange.de/
Owned by Rena Lange, Munich-based M. Lange & Co GmbH designs,
produces and distributes exclusive ladies' outerwear and accessories.
Rena Lange exports her wares to every continent on Earth. Her collections
are sold at 21 Rena Lange shops and via 350 international retailers.
Launched in 2012, the label “Rena – Rena Lange” has brought a line of
more youthful fashion to the company.
• Patrick Mohr
http://www.patrick-mohr.com
Patrick Mohr, a graduate of the ESMOD International Fashion School in
Munich, is a successful international designer who describes his
collections as sophisticated sportswear. He typically combines pure, highquality
materials with modern prints, ingenious tailoring touches and
elements of streetwear. Neither unequivocally masculine nor unequivocally
feminine, his fashion has understandably been described as unisex. The
Patrick Mohr label is represented in Europe, the USA and Asia.
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August 2012
• Lola Paltinger
http://www.lolapaltinger.com
Ever since the tremendous success of her graduation collcetion at the
prestigious ESMOD International Fashion School in Munich, designer Lola
Paltinger has been combining fashion themes with elements of traditional
German costumes in her work. Refreshingly down-to-earth and true-to-life,
Paltinger leaves her unmistakeable mark above all in the original choice
and combination of opulent materials and her magnificent attention to
detail.
• Adrian Runhof and Johnny Talbot
http://www.talbotrunhof.com/
Business graduate Adrian Runhof had no grounding in fashion – and
teamed up with Johnny Talbot, an American electrical engineer. Since the
early 1990s, this unlikely duo has nevertheless been rolling up the fashion
market from their base in Munich. Talbot and Runhof now tailor daywear,
evening gowns and cocktail dresses for national and international stars
such as Anna Loos, Maria Furtwängler, Angelina Jolie and Halle Berry.
• Susanne Wiebe
http://www.susanne-wiebe.com/
Fashion designer Susanne Wiebe, a native of Munich, is one of the most
colorful characters in Germany's fashion scene. Her creative capabilities
cover everything from simple elegance through classical costume dresses
to plissé evening dresses and exclusive Shanghai chic designs. Wiebe's
fashions are today at home in Europe, Asia and the Americas.
Excellent training and education
Would-be designers can choose from three reputable schools of fashion design in
Munich:
• AMD Akademie für Mode und Design (AMD Fashion and Design
Academy)
Subjects taught by the AMD academy include facility layout/design and
fashion journalism.
Managing Director: Professor Ekkehard Baumgartner
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August 2012
http://www.amdnet.de/
• Deutsche Meisterschule für Mode und Design (German Fashion and
Design School)
The German Fashion and Design School is a competence center for
creative development and training in fashion and communication design.
The school is supported by the City of Munich.
Director: Irene Schoppmeier
http://www.fashionschool.de/
• ESMOD, Mode und Design (ESMOD Fashion and Design)
ESMOD École Superieure des Arts et Techniques de la Mode was
founded in 1841 as the first school of fashion in the world. Today, ESMOD
has built a network of 17 schools in nine countries. Directors in Munich:
Dorothea Beisser and Silvia Kadolsky
http://www.esmod.de/
Munich's fashion schools adopt a singularly proactive approach to the fashion
market and to related creative disciplines such as the whole broad field of design.
In particular, the industry's vocational schools stage a series of events at the end
of each semester and to coincide with the diploma award ceremonies. At these
events, graduates' works are displayed to the general public. Please contact the
schools directly for dates and information.
Related events and addresses
• European Fashion Award
Every year since 2005, the FASH European Fashion Award has been
presented by the German Apparel Industry Foundation (SDBI) within the
framework of the ISPO MUNICH trade fair. The tender is under a different
theme each year “.
• MCBW – Munich Creative Business Week
The MCBW is an international design week, held annually in Munich.
MCBW aims to bring design and manufacturing companies, scientists,
students and design enthusiasts together to engage in wide-ranging and
interdisciplinary dialog at a multi-faceted annual design event. As such, it
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August 2012
is an excellent platform for the fashion industry to showcase its wares.
http://www.mcbw.de
• Münchner Radl&Fashion Show
Since 2010 the “Cycling Capital Munich” teamed up with the Meisterschule
für Mode (Fashion School) and AMD to stage the Radl&Fashion (Cycling
& Fashion) Show. This innovative fashion event combines haute coutûre
with the art of cycling: It is where fashion awareness meets the most
elegant means of transport in the Bavarian capital.
http://www.radlhauptstadt.muenchen.de/radlschau
• Fashion and Design in Munich in the Maximiliansforum
The Maximiliansforum dedicates the year 2012 to the applied science.
Several interdisciplinary projects will focus on jewelry, fashion and design.
http://maximiliansforum.de/de/programm/vorschau
• German Culture and Creative Economy Competence Center
http://www.kultur-kreativ-wirtschaft.de/
Launched by Germany's federal government, this initiative provides
orientation advice free of charge. Its orientation advice sessions aim to
help self-employed persons and freelancers develop a successful career
track.
Contact: Jürgen Enninger
Phone +49 (0)89 67 00 40-10
Fax +49 (0)89 67 00 40-40
mailto: enninger@rkw.de
• Department of Labor and the Economy
http://www.muenchen.de/business
The City of Munich works hard to promote business and industry and forge
links between the corporate sector and local authorities in the Bavarian
capital. The Department of Labor and the Economy is the point of contact
for the business community, helping companies to establish useful
contacts and find suitable space.
Contact: Ursula Grunert
Phone +49 (0)89 233 22522
mailto: ursula.grunert@muenchen.de
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August 2012
• The Guide
http://www.fashion-square.de/
The “Guide for international Top Fashion Brands” is a directory of German
and international collections presented in Düsseldorf and Munich.
• Verband der Bayerischen Textil- und Bekleidungsindustrie e.V.
(Bavarian Textile and Clothing Industry Association; VTB)
http://www.vtb-bayern.de/
VDMD sees itself as the intermediary between industry and the design
community. It seeks to promote interdisciplinary contact and cooperation
involving government ministries, the business community, culture and
politics and embracing a wide range of design segments.
Contact: Regionalmanager for Bavaria Hendrik Hwang
Phone +49 (0)8031 9016516
Fax +49 (0)8031 9016517
mailto: info@externinside.de
This sector information has been carefully researched and diligently
compiled. Nevertheless, the City of Munich does not accept any liability or
give any guarantee for the validity, accuracy and completeness of the information provided.
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Please direct any questions, comments or suggestions to:
Ursula Grunert: mailto: ursula.grunert@muenchen.de, +49 (0)89 233-22522
August 2012
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