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Brand Guidelines<br />
With the opening of a branch in Atlanta, USA, in June 2023, a new chapter begins in the company history of<br />
<strong>CUTMETALL</strong>. In the scope of the international expansion, the new brand identity stands for the <strong>CUTMETALL</strong><br />
of the future, self-confident and concise.<br />
Always customer focused, the <strong>CUTMETALL</strong> identity is the embodiment of our efforts to innovate while<br />
continuously enhancing our customers’ economic efficiency and operational performance. Identity plays an<br />
important role in the visual communication and comprehension of <strong>CUTMETALL</strong>’s values, products, and<br />
positioning internally and externally.<br />
The purpose of an identity is to guide in the application of the identity to ensure proper alignment of visuals,<br />
messaging, and tone to both internal and external stakeholders. Consistency is crucial towards building trust<br />
and commitment.<br />
The <strong>CUTMETALL</strong> name, logotype, and acronyms are legally registered trademarks and may only be used<br />
with permission.<br />
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