CUTMETALL Brandbook

Welcome
As an employee of CUTMETALL, you are now a brand ambassador. A brand ambassador is someone who
embodies the brand, providing the brand with credible promotion and visibility.
THE CUTMETALL BRAND is the sum of every experience a customer has with us, from our logo to our
website to the way we talk about our business. We’ve all worked hard to build a unique, trusted, and
respected brand. Along with our people, it’s our most valuable asset.
THE CUTMETALL BRAND BOOK was created to ensure that when we communicate, we always look, feel, and
sound exactly like CUTMETALL. These rules and guidelines specify the elements that define our brand today,
while giving us the flexibility to grow and change as our brand evolves. It’s important to apply these standards
consistently in all marketing, sales, and communications.
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