CUTMETALL Brandbook

12
Colour Palette
The CUTMETALL colour palette is contemporary and
unique in the market space.
Primary colours are brand focused while secondary colours are
intended to act as accent colours supporting the overall
colour palette.
The center of the palette is black and ruby red.
Black is traditionally seen as a symbol of
professionalism and seriousness and is also used to
elicit feelings of elegance, substance, and power.
Accent colours allow for flexibility within marketing materials with
the ability to utilize as backgrounds, overlays and accent colours.
Accent colours should never be used as a primary colour.
Ruby red is a vibrant and intense shade of red.
It connotes richness, energy, and passion. In descriptive
context, it can be used to add depth and vivid imagery.
The product line colours are exclusive to the knife product lines
and should only be used at 100% for the product line logos.
They can be toned to act as accent colours if needed.
Due to its intensity, it can be very dominant if used on
large areas. Ruby Red should therefore be used
carefully in order not to overwhelm the viewer.
The neutral palette serves to provide opportunity for the colours
to have more vibrancy.
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