Today - Polyurethane Association of India
Today - Polyurethane Association of India
Today - Polyurethane Association of India
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PU<br />
<strong>Today</strong><br />
Editorial<br />
RIP: Mario Miranda<br />
Dev Anand<br />
Steve Jobs<br />
Bhupen Hazarika<br />
Jagjit Singh<br />
Shammi Kapoor<br />
M F Hussain<br />
We have lost such gems this past year – all ‘Innovators’ in their fields, having<br />
left behind noteworthy footprints in the sands <strong>of</strong> time.<br />
INNOVATIONS – the theme for this issue highlights the importance for this<br />
continuous process, to help keep progress and pr<strong>of</strong>its on the upward trend. A<br />
process enabled by the input <strong>of</strong> a new method / idea / product, in any field.<br />
The more radical and revolutionary innovations tend to emerge from R&D, while<br />
more incremental innovations may emerge from practice – though there are<br />
many exceptions to each <strong>of</strong> these trends. Recent years have seen considerable<br />
progress in identifying important key factors/principles or variables that affect<br />
the probability <strong>of</strong> success in innovation. The more one can master the variables<br />
and experiment, the more will one be able to create new products, processes and<br />
services that achieve what one hopes to achieve i.e. growth objectives.<br />
BUT cost reduction and re-engineering alone cannot result in growth. Economist<br />
Joseph Schumpeter, who contributed greatly to the study <strong>of</strong> innovation, argued<br />
that industries must incessantly revolutionize the economic structure from within,<br />
that is innovate with better or more effective processes and products, such as the<br />
shift from the craft shop to factory. Innovation is the key element in providing<br />
aggressive top-line growth, and for increasing bottom-line pr<strong>of</strong>its.<br />
So, in this issue, we have strived to highlight innovations across a spectrum <strong>of</strong><br />
activities in the PU arena, and hope you enjoy the read as much as we enjoyed<br />
finding enough interesting matter to fill the pages!<br />
Last but not the least, while speaking <strong>of</strong> Innovation, we cannot ignore the Master<br />
Innovator <strong>of</strong> our times, just because he belongs to a different field – who took<br />
the world by storm, by grabbing it with both hands & making it take the giant<br />
leap with him, into the next century / the next level in technology to enable<br />
comfort, convenience, and efficiency in everyday life. I talk <strong>of</strong> none other than:<br />
Steve Jobs – an ‘iConoclastic Innovator’!<br />
Do not miss our tribute to him on the Centre spread pages & the Book Review<br />
section.<br />
Sincerely,<br />
4 p o l y u r e t h a n e s t o d a y<br />
d e c e m b e r 2 0 1 1
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