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Congress Programme<br />
Wednesday 17 June: Focus on Apparel<br />
0800-0900 Heads of Delegation Council Meeting (Members only) Room Harmonie<br />
0900-1030 Apparel Forum “Applications” Room Harmonie<br />
The <strong>IWTO</strong> Marketing Session “Apparel” focuses on all activities on the level of marketing and retailing<br />
of wool products. The Session is responsible for the input and exchange of know how of the<br />
marketing and retail stage with the other levels of the wool pipeline.<br />
1030-1100 Morning Tea / Coffee Room Foyer<br />
1100-1230 Apparel Forum “Marketing” Room Harmonie<br />
1230-1400 Buffet Lunch Room Foyer<br />
1400-1500 Apparel Forum “Market Access” Room Harmonie<br />
Wool needs strategic positioning! Same as the continuation of marketing, promotion, research &<br />
development, innovation, etc, also political positioning is essential for wool as a raw material in the<br />
textile industry. In this session, actual measures in respect to Market Access Development for Wool<br />
will be discussed.<br />
1500-1700 Natural Fibres “Innovation Functions“ Room Harmonie<br />
1700-1800<br />
Textiles, nonwovens, textile-based materials and technologies made of / with natural fibres for all<br />
types of architecture, construction, civil engineering; Trends; Visions.<br />
Assembly<br />
1900-2400 “Techtextil Night” hosted by Messe Frankfurt<br />
(Forum at Frankfurt Exhibition Site)<br />
This evening is a unique “first time ever” concept at an <strong>IWTO</strong> Congress. The dinner will be jointly<br />
attended by the exhibitors at the TECHTEXTIL exhibition as well as participants of the “International<br />
Year of Natural Fibres Congress”, providing a perfect networking opportunity.<br />
(Dress Code: Business)<br />
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