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Annual Report (10.1 MB PDF) - Cleveland Museum of Art

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New tech meets old<br />

tech: visitors don<br />

1950s-style 3D glasses<br />

to experience a video<br />

interactive piece.<br />

Director <strong>of</strong> New Media<br />

Initiatives Holly<br />

Witchey explains the<br />

museum’s interactive<br />

exploration <strong>of</strong> Pablo<br />

Picasso’s La Vie.<br />

28<br />

Ingenuity Festival<br />

On Labor Day weekend in 2005, the<br />

museum participated in the inaugural<br />

Ingenuity Festival, a multifaceted event<br />

in downtown <strong>Cleveland</strong> fusing art and<br />

technology that involved hundreds <strong>of</strong><br />

artists and performers and attracted<br />

more than 70,000 attendees.<br />

The opening-night extravaganza,<br />

Traffic Jam, was created by Robin<br />

VanLear, artistic director <strong>of</strong> the<br />

museum’s Community <strong>Art</strong>s department<br />

and longtime artistic director <strong>of</strong><br />

Parade the Circle. <strong>Museum</strong> members<br />

had the opportunity to attend a special<br />

preview reception the evening <strong>of</strong> the<br />

opening ceremony. The museum temporarily<br />

occupied a storefront at the<br />

corner <strong>of</strong> Euclid Avenue and East 6th<br />

Street and assembled a multimedia<br />

spectacle that included interactive and<br />

interpretive technology, along with the<br />

model <strong>of</strong> the new museum. Visitors<br />

could view a 3D animation <strong>of</strong> the<br />

museum’s medieval Table Fountain and<br />

a hologram <strong>of</strong> the ancient Anatolian<br />

Stargazer (subtitled 5,000-Year-Old<br />

Woman), and they could interactively<br />

explore Picasso’s Blue Period masterpiece<br />

La Vie. Families donned special<br />

glasses to view the premiere <strong>of</strong> a 3D<br />

video depicting a French writing desk<br />

from the collection, which was<br />

directed by noted local video artist and<br />

filmmaker Kasumi. Some elements<br />

<strong>of</strong> the CMA pavilion displays were<br />

adapted from works in the concurrent<br />

NEO Show at the museum and from<br />

long-standing collaborations between<br />

the museum’s Information Technology<br />

department, Case Western Reserve<br />

University, and the <strong>Cleveland</strong><br />

Institute <strong>of</strong> <strong>Art</strong>.<br />

In 2006, the Community <strong>Art</strong>s department<br />

contributed a Chalk Festival<br />

preview to the Ingenuity festivities for<br />

that year, including kinetic music by<br />

the Panic Steel Drum Ensemble and a<br />

collaborative street painting by<br />

Barbara Chira, Jesse Rhinehart, and<br />

Jan Stickney, as well as a family interactive<br />

street-painting workshop.

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