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TM 212 OFFICIAL GAZETTE JULY 17, 2012<br />

SN 85-397,973. SOCIALFLAVOR, INC., MENLO PARK, CA.<br />

FILED 8-15-2011.<br />

THE MARK CONSISTS OF ICE CREAM CONE WITH<br />

THREE BALLS OF ICE CREAM ON TOP.<br />

CLASS 9—ELECTRICAL AND SCIENTIFIC<br />

APPARATUS<br />

FOR (BASED ON INTENT TO USE) COMPUTER<br />

SOFTWARE, NAMELY, COMPUTER SOFTWARE FOR<br />

USE IN CONDUCTING ONLINE DISCUSSIONS ABOUT<br />

TOPICS OF INTEREST; COMPUTER SOFTWARE FOR<br />

USE IN SHARING INFORMATION ABOUT USERS’<br />

TASTES AND INTERESTS; COMPUTER SOFTWARE<br />

FOR USE IN FINDING PEOPLE WITH SIMILAR TASTES<br />

AND INTERESTS; COMPUTER SOFTWARE FOR DIS-<br />

PLAYING USERS’ TASTES AND INTERESTS; COMPU-<br />

TER SOFTWARE FOR USE IN FINDING THINGS THAT<br />

MATCH A PERSON’S TASTES AND INTERESTS; COM-<br />

PUTER SOFTWARE FOR USE IN SHARING INFORMA-<br />

TION ABOUT TOPICS OF INTEREST; COMPUTER<br />

SOFTWARE FOR USE IN OBTAINING INFORMATION<br />

ABOUT RETAILERS AND THE GOODS AND SERVICES<br />

OF OTHERS, PROMOTING THE SALE OF GOODS AND<br />

SERVICES OF OTHERS; COMPUTER SOFTWARE FOR<br />

USE IN MANAGING CONSUMER PREFERENCE IN-<br />

FORMATION; COMPUTER SOFTWARE FOR USE IN<br />

GENERATING CUSTOMIZED WEB PAGES; COMPUTER<br />

SOFTWARE FOR USE IN STORING DATA RELATING<br />

TO CONSUMER PREFERENCE PATTERNS AND PER-<br />

SONAL, SOCIAL AND RECREATIONAL INTERESTS OF<br />

OTHERS; COMPUTER SOFTWARE FOR USE IN AD-<br />

VERTISING, PROMOTING, MARKETING, AND SALES<br />

BY GATHERING CONSUMERS PREFERENCES ON THE<br />

GOODS AND SERVICES OF OTHERS; COMPUTER<br />

SOFTWARE FOR USE IN GATHERING AND UNDER-<br />

STANDING USERS’ TASTES; COMPUTER SOFTWARE<br />

FOR USE IN RECOMMENDING GOODS, SERVICES<br />

AND OTHER USERS BASED ON SIMILARITY OF<br />

TASTES (U.S. CLS. 21, 23, 26, 36 AND 38).<br />

CLASS 35—ADVERTISING AND BUSINESS<br />

FOR (BASED ON INTENT TO USE) PROVIDING<br />

CONSUMER INFORMATION ABOUT RETAILERS AND<br />

THE GOODS AND SERVICES OF OTHERS VIA A<br />

GLOBAL COMPUTER NETWORK, NAMELY, PROVID-<br />

ING COMMERCIAL INFORMATION AND ADVICE FOR<br />

CONSUMERS; PROMOTING THE GOODS AND SER-<br />

VICES OF OTHERS VIA A GLOBAL COMPUTER NET-<br />

WORK; PROVIDING CONSUMER INFORMATION<br />

ABOUT RETAILERS AND THEIR GOODS OR SERVICES<br />

VIA A GLOBAL COMPUTER NETWORK (U.S. CLS. 100,<br />

101 AND 102).<br />

CLASS 38—COMMUNICATION<br />

FOR (BASED ON USE IN COMMERCE) PROVIDING<br />

ON-LINE FACILITIES FOR REAL-TIME INTERACTION<br />

WITH OTHER COMPUTER USERS CONCERNING TO-<br />

PICS OF GENERAL INTEREST; ELECTRONIC DELIV-<br />

ERY FOR OTHERS OF MAIL, MESSAGES, DATA,<br />

DOCUMENTS, IMAGES AND PHOTOGRAPHS VIA A<br />

GLOBAL COMPUTER NETWORK; ELECTRONIC<br />

TRANSMISSION AND STREAMING OF DIGITAL MED-<br />

IA CONTENT FOR OTHERS VIA GLOBAL AND LOCAL<br />

COMPUTER NETWORKS; PROVIDING ON-LINE FOR-<br />

UMS FOR THE TRANSMISSION OF MESSAGES<br />

AMONG COMPUTER USERS; PROVIDING ON-LINE<br />

CHAT ROOMS AND ELECTRONIC BULLETIN BOARDS<br />

FOR TRANSMISSION OF MESSAGES AMONG USERS<br />

IN THE FIELDS OF GENERAL INTEREST (U.S. CLS.<br />

100, 101 AND 104).<br />

FIRST USE 6-28-2011; IN COMMERCE 6-28-2011.<br />

CLASS 42—SCIENTIFIC AND COMPUTER<br />

SERVICES<br />

FOR (BASED ON USE IN COMMERCE) PROVIDING<br />

TEMPORARY USE OF NON-DOWNLOADABLE SOFT-<br />

WARE, NAMELY, SOFTWARE FOR USE IN CONDUCT-<br />

ING ONLINE DISCUSSIONS ABOUT TOPICS OF<br />

INTEREST; PROVIDING TEMPORARY USE OF NON-<br />

DOWNLOADABLE SOFTWARE FOR USE IN PROVID-<br />

ING INFORMATION ABOUT TASTES AND PREFER-<br />

ENCES; PROVIDING TEMPORARY USE OF NON-<br />

DOWNLOADABLE SOFTWARE FOR USE IN PROMOT-<br />

ING THE SALE OF GOODS AND SERVICES OF<br />

OTHERS; PROVIDING TEMPORARY USE OF NON-<br />

DOWNLOADABLE SOFTWARE USE OF SOFTWARE<br />

FOR USE IN PROVIDING INFORMATION ABOUT<br />

RETAILERS; PROVIDING TEMPORARY USE OF NON-<br />

DOWNLOADABLE SOFTWARE FOR USE IN MANA-<br />

GING CONSUMER PREFERENCE INFORMATION;<br />

PROVIDING A SEARCH ENGINE FOR GENERATING<br />

CUSTOMIZED WEB PAGES IN RESPONSE TO THE<br />

USER REQUESTED INFORMATION ABOUT RETAI-<br />

LERS AND THE GOODS AND SERVICES OF OTHERS;<br />

PROVIDING TEMPORARY USE OF NON-DOWNLOAD-<br />

ABLE SOFTWARE FOR RECOMMENDING PEOPLE,<br />

GOODS, SERVICES AND OTHERS; SOCIAL NETWORK-<br />

ING, NAMELY, CREATING AN ON-LINE COMMUNITY<br />

FOR REGISTERED USERS TO PARTICIPATE IN DIS-<br />

CUSSIONS, GET FEEDBACK FROM THEIR PEERS,<br />

FORM VIRTUAL COMMUNITIES, AND ENGAGE IN<br />

SOCIAL NETWORKING SERVICES; SOCIAL SHARING<br />

SERVICES, NAMELY, CREATING AN ON-LINE COM-<br />

MUNITY FOR REGISTERED USERS TO CONDUCT<br />

INTERACTIVE DISCUSSIONS AND SHARE ON-LINE<br />

CONTENT (U.S. CLS. 100 AND 101).<br />

FIRST USE 6-28-2011; IN COMMERCE 6-28-2011.<br />

CLASS 45—PERSONAL AND LEGAL SER-<br />

VICES<br />

FOR (BASED ON USE IN COMMERCE) ON-LINE<br />

SOCIAL NETWORKING SERVICES; PROVIDING IN-<br />

FORMATION ABOUT USERS’ PERSONAL TASTES<br />

AND INTERESTS AND MAKING RECOMMENDATIONS<br />

ABOUT PEOPLE OR THINGS THAT MATCH A USER’S<br />

PERSONAL TASTES AND INTERESTS, ALL FOR SO-<br />

CIAL NETWORKING PURPOSES (U.S. CLS. 100 AND<br />

101).<br />

FIRST USE 6-28-2011; IN COMMERCE 6-28-2011.<br />

CHRISTOPHER SIDOTI, EXAMINING ATTORNEY

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