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Patents For more information on patents, see WIPO’s guide to patents entitled “Inventing the Future” at http://www.wipo.int/sme/ en/documents/guides/ inventing_future.html and ICC’s IP Roadmap “Current and Emerging Intellectual Property Issues for Business: a Roadmap for Business and Policy Makers” at http://www. iccwbo.org/policy/ip/ id2950/index.html Introduction | Intellectual property basics If an invention meets the prescribed conditions, then a patent is granted by the relevant national/regional patent office. The patent so granted gives the owner of the patent the right, for a limited duration, to prevent others from making, using, selling, offering for sale, or importing his invention without his authorization. In return, the inventor must disclose the details of his invention in a patent document that is made publicly avail able — by an increasing number patent offices — 18 months after the filing of the patent application, and in any case after the patent is granted. In this way, patents represent a social contract between society as a whole and inventors. In most countries, patent protection lasts for a maximum of 20 years counted from the filing date and is issued by national or regional government patent offices, to which the inventor has to submit an application. For grant of a patent, an invention must fulfil all three of the following conditions: ■■ It must be new – it should never have been published or publicly used before; ■■ It must have an “inventive step” or it should be “non-obvious” to a person who is skilled in the relevant field; and ■■ It should be capable of industrial application – it must be something that can be industrially manufactured or used. Most countries have created a national and/or regional patent system because granting of patents helps to: ■■ Encourage the disclosure of very detailed and practical technical information to the public, thereby increasing the public’s access to state-of-the-art technical knowledge. Without the protection afforded by patent rights, an inventor may choose to keep the details of an invention secret; ■■ Create an incentive and reward system for investment in R&D for more and better inventions and technological innovation; ■■ Foster faster commercial exploitation as the patent right is of a limited duration. Users and consumers receive a tangible benefit in the form of a new or improved product, resulting from the technological innovation protected by patent; ■■ Avoid waste of resources by preventing duplication of research and development. (Timely searching of relevant databases of patent documents (patent applications and granted patents) is possible because patent documents are made available to the public. Most patent offices have put a substantial amount of their patent document collections online for free access); ■■ Stimulate further research and technological innovation; and ■■ Fair competition by preventing or permitting legal action against free-riders, whether this free-riding is intentional or not. There are several international agreements for promoting patent protection. For substantive issues, the most important ones are the Paris Convention for the Protection of Industrial Property (1883) and the WTO Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS) (1994), while the main patent treaties for procedural issues are the Patent Cooperation Treaty (1970) and the Patent Law Treaty (2000). When a number of countries are members of a regional patent system, protection can be obtained with effect in the territories of all or some of these, by filing an application at the relevant regional office. The regional patent offices are: the African Intellectual Property Organization (OAPI); African Regional Intellectual Property Organization (ARIPO), Eurasian Patent Organization (EAPO), European Patent Office (EPO) and Patent Office of the Gulf Cooperation Council. A handbook for setting up intellectual property services 9
Introduction | Intellectual property basics Trademarks For more information on trademarks, see WIPO’s guide to trademarks entitled “Making a Mark” at http://www.wipo.int/ sme/en/documents/ guides/making_mark.html and ICC’s IP Roadmap “Current and Emerging Intellectual Property Issues for Business: a Roadmap for Business and Policy Makers” at http://www. iccwbo.org/policy/ip/ id2950/index.html 10 Making intellectual property work for business A trademark allows users and consumers to differentiate the products (goods and services) offered on the market by the owner of the trademark from the products offered by its competitors. Trademarks are an essential part of the branding, advertising, and marketing strategies of a business as they symbolise the relationship of trust developed over a period of time by the manufacturer or provider of a product with the users and consumers of its products. For manufacturers or providers who have invested time, effort and money to build up a good brand image, trademarks are a way to prevent others from unfairly taking advantage of their reputation, credibility and relationship of trust with users and consumers. This ensures fair competition between competitors in the marketplace and encourages producers and service providers to invest in maintaining and improving the quality and reputation of their products. Most trademarks are visual (such as words, names, signs, slogans, symbols and images) and therefore have to be capable of graphic representation for the purpose of registration. However, in many countries, trademark law provides protection to trademarks based on single colours, shapes, sounds, smells and moving images. In most countries, a trademark is registered in a national or regional government trademark office, usually for a period of ten years, which may be renewed indefinitely. Most trademarks are registered for use on or in relation to specific goods or services. The owner of a trademark can prevent others from using the trademark, or a similar trademark, for the same or similar goods or services, if doing so is likely to cause confusion in the minds of the public. In many countries, famous or well-known trademarks also enjoy protection without registration. Almost all businesses, large and small, rely on trademarks. Trademark protection is used more than any other form of IPRs in most countries, as trademarks are integral to effective branding. Trademarks are an indication of source for consumers and users, and, therefore, serve to indicate the quality of the goods or services. This reduces search costs for users and consumers who trust the owner of the trademark to deliver on the promise made through the brand image. There are several international agreements for trademark protection. For substantive issues, the most important are the Paris Convention for the Protection of Industrial Property (1883), the Trademark Law Treaty (1994), and the TRIPS agreement (1994). The Singapore Treaty on the Law of Trademarks was adopted on March 28, 2006. For procedural issues, the main treaties are the Madrid Agreement concerning the International Registration of Marks (1891) and its Protocol (1989), using French, English and Spanish as official languages, and the Nice Agreement concerning the International Classification of Goods and Services for the Purpose of Registration of Marks (1957). Regional trademark protection for different regions can be obtained by applying to regional trademark offices such as the African Regional Industrial Property Office, Benelux Trademark Office, Office for the Harmonization of the Internal Market of the European Union, and Organisation Africaine de la Propriété Intellectuelle.
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About the InternAtIonAl ChAmber of
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