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S t u d e n t H a n d b o o k k - City University of Hong Kong

S t u d e n t H a n d b o o k k - City University of Hong Kong

S t u d e n t H a n d b o o k k - City University of Hong Kong

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3 Programme General Information<br />

3.1 Aims and Objectives<br />

The programme is introduced to satisfy society’s growing manpower requirements for<br />

the digital media production industry. It also provides students with the foundation for<br />

further studies to higher degree and life­long learning.<br />

The programme emphasises on the digital technology and development process<br />

underlying digital media production and interactive multimedia application.<br />

Upon completion <strong>of</strong> the programme, students are able to:<br />

1. explore and select appropriate media technologies and proven methodologies<br />

in the digital media production process.<br />

2. apply computing knowledge and skills in the development <strong>of</strong> interactive<br />

media system.<br />

3. demonstrate creativity in areas <strong>of</strong> media design and production.<br />

4. communicate efficiently in English as well as Chinese with clients, users, and<br />

media workers and pr<strong>of</strong>essionals.<br />

5. work effectively as members <strong>of</strong> a team in the analysis, design and<br />

development <strong>of</strong> digital media systems.<br />

6. practise in an ethical and pr<strong>of</strong>essional manner, and apply safety and healthy<br />

measures at work.<br />

7. progress to a bachelor’s degree in related discipline(s) and pursue lifelong<br />

learning for career advancement.<br />

3.2 Special Features<br />

The programme will develop students’ creative skills in digital media creation and<br />

interactive multimedia development which include digital imaging, animation, video,<br />

sound, special effects, user interface design, computing programming languages, and<br />

application logics. Students will go through experimental creative processes where<br />

theories are tested against practices and where design, various forms <strong>of</strong> digital media<br />

and computing technologies are synthesised, integrated and regenerated for original<br />

presentation.<br />

AScCIMP Programme Handbook 4

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