S t u d e n t H a n d b o o k k - City University of Hong Kong
S t u d e n t H a n d b o o k k - City University of Hong Kong
S t u d e n t H a n d b o o k k - City University of Hong Kong
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3 Programme General Information<br />
3.1 Aims and Objectives<br />
The programme is introduced to satisfy society’s growing manpower requirements for<br />
the digital media production industry. It also provides students with the foundation for<br />
further studies to higher degree and lifelong learning.<br />
The programme emphasises on the digital technology and development process<br />
underlying digital media production and interactive multimedia application.<br />
Upon completion <strong>of</strong> the programme, students are able to:<br />
1. explore and select appropriate media technologies and proven methodologies<br />
in the digital media production process.<br />
2. apply computing knowledge and skills in the development <strong>of</strong> interactive<br />
media system.<br />
3. demonstrate creativity in areas <strong>of</strong> media design and production.<br />
4. communicate efficiently in English as well as Chinese with clients, users, and<br />
media workers and pr<strong>of</strong>essionals.<br />
5. work effectively as members <strong>of</strong> a team in the analysis, design and<br />
development <strong>of</strong> digital media systems.<br />
6. practise in an ethical and pr<strong>of</strong>essional manner, and apply safety and healthy<br />
measures at work.<br />
7. progress to a bachelor’s degree in related discipline(s) and pursue lifelong<br />
learning for career advancement.<br />
3.2 Special Features<br />
The programme will develop students’ creative skills in digital media creation and<br />
interactive multimedia development which include digital imaging, animation, video,<br />
sound, special effects, user interface design, computing programming languages, and<br />
application logics. Students will go through experimental creative processes where<br />
theories are tested against practices and where design, various forms <strong>of</strong> digital media<br />
and computing technologies are synthesised, integrated and regenerated for original<br />
presentation.<br />
AScCIMP Programme Handbook 4