S t u d e n t H a n d b o o k k - City University of Hong Kong
S t u d e n t H a n d b o o k k - City University of Hong Kong
S t u d e n t H a n d b o o k k - City University of Hong Kong
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Other appropriate practical trainings such as internship scheme, media design and<br />
production tools and s<strong>of</strong>tware, and onsite technical visits or seminars will be given to<br />
broaden students’ learning. Students are also provided with a general education,<br />
especially in communication and business skills to enhance their abilities in their<br />
pr<strong>of</strong>essions and as an allaround person.<br />
The programme provides a balanced theoretical studies and practical training to prepare<br />
students for careers in the industry, at the same time, it prepares students to advance to<br />
higher academic levels, such as bachelor’s degree, or even higher level, programmes in<br />
media production, media design, and digital entertainment, either locally or overseas.<br />
3.3 Study Areas<br />
The curriculum consists <strong>of</strong> five supporting components:<br />
(1) Media and Post Production mainly focuses on how digital media is designed and<br />
produced.<br />
(2) Interactive Media and Graphics mainly focuses on graphic application and<br />
interactive system development.<br />
(3) Computer System and Programming mainly provides students with basic<br />
programming and user interface design techniques.<br />
(4) Language enables students to be effective communicators.<br />
(5) Practice and Ethics provides students with opportunities to practise their learnt<br />
skills and gives them a background <strong>of</strong> pr<strong>of</strong>essional issues about the media<br />
production field.<br />
3.4 Links with Industry<br />
The programme is pr<strong>of</strong>essionally oriented with regular input from pr<strong>of</strong>essional people<br />
<strong>of</strong> the field, such as CEOs, human resources and training managers, educators, media<br />
and advertising experts, such as Heavy Optical Limited, and Digital Magic.<br />
3.5 Career Opportunities<br />
Upon graduation, students can enter the digital mediarelated fields, including digital<br />
animation, publishing, television, film, advertising, multimedia production, business<br />
and manufacturing sectors where highend technologies (visual, sound, special effects,<br />
and interactivity) are involved in the production process.<br />
Graduate students will be qualified for a wide range <strong>of</strong> positions, such as animators,<br />
multimedia producers, interactive media application developers, sound designers,<br />
AScCIMP Programme Handbook 5
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