ERICA EHM Q&AWITH - The MOMpreneur

Stirring The Sales Pot
We’ve all had the experience of cooking something in
the kitchen and also reading a book or watching
TV at the same time. You become completely
engrossed in what you’re doing and then … SNIFF, SNIFF
… the smell of charred food fills the air.
In sales you can burn things up as well. It all starts
with complacency.
Don’t let an unwatched sales pot burn
your bottom line.
Complacency is defined by Mr. Webster as “A
feeling of contentment or self-satisfaction, esp. when
coupled with an unawareness of danger or trouble.”
Yikes – something is definitely burning here!
Complacency happens to all of us if we allow
it. For a salesperson or entrepreneur it is especially
dangerous. When sales are going great, you have a
large client that is investing heavily with you, or
a project deadline seems far away, it is easy to
slack off and think the workload can wait. Then,
seemingly out of nowhere, the large client goes
bankrupt or switches to another supplier, your
project is due next week and you haven’t sold a
dime in a month.
Did it happen by accident? Absolutely not. The
burner was left on too long without any attention
from you.
Stir the sales pot before things
start to boil over.
When sales are doing well is not the time to sit back
and relax. It is the perfect time to use the positive energy
and confidence you feel and apply it in new directions.
Research, read books that propel you forward with
ideas and attitude, call on new accounts and speak to your
current accounts on how you can
improve service for them.
By stirring the sales pot you are showing care and
attention to yourself as well as your customers. You are
anticipating needs and planning for future business. It
doesn’t take much work and the rewards are great.
Take it from the Sales Martha – it’s a good thing! MP
SUCCESS
by Kim Duke, The Sales Diva
Cooking and selling have many things in common.
You are always working with a variety of ingredients to create the desired end result.
You turn the heat up or down. You let things simmer to achieve perfection.
This Sales Martha also believes in stirring the pot!
Visit our website at www.themompreneur.com
Kim Duke, The Sales Diva, provides savvy, sassy sales training for
women small biz owners and entrepreneurs. Kim works with clients
internationally, showing them The Sales Diva secrets to success!
Sign up for her saucy and smart FREE e-zine and receive her
FREE Bonus Report “The 5 Biggest Sales Mistakes Women Make“
at www.salesdivas.com.
The Mompreneur • September 2007
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