Consumer Reports: Car Buying Guide - Center for Advancing Health

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Table of Contents Getting Tools Used Background ....................................................................................................................................................... 28 Sponsor ......................................................................................................................................................... 28 Business Model for the Consumer Reports: Car Buying Guides .................................................... 28 Historic Milestones for the Consumer Reports: Car Buying Guides ............................................. 29 Consumers’ Decision Making on New and Used Cars .......................................................................... 29 Factors Influencing Decision Making .................................................................................................... 30 Information Sources ................................................................................................................................... 31 Objectives for Consumer Reports: Car Buying Guide.................................................................................. 32 Audience and Use ........................................................................................................................................... 33 Descriptions of Users ................................................................................................................................ 33 Figure 1. Select CR Demographic Information ................................................................................ 34 Descriptions of Nonusers ......................................................................................................................... 34 Resources .......................................................................................................................................................... 35 Outlays .......................................................................................................................................................... 36 CU Policy and Tradeoffs ........................................................................................................................... 36 Figure 2. Select CU Policies and their Implications as Resources or Constraints ................. 37 Litigation ....................................................................................................................................................... 38 Constraints ........................................................................................................................................................ 38 Barriers ............................................................................................................................................................... 38 Facilitators ......................................................................................................................................................... 39 Tool Design ....................................................................................................................................................... 39 Tool Description ......................................................................................................................................... 40 Context of Use ........................................................................................................................................ 41 Adjunct Offerings ........................................................................................................................................ 41 Updating ....................................................................................................................................................... 42 Marketing, Promotion and Dissemination ................................................................................................ 43 Positioning .................................................................................................................................................... 43 Pricing ............................................................................................................................................................ 43 Figure 3. CR Pricing for its Car Buying Guides by Format and for Adjunct Services ............ 44 Placement ..................................................................................................................................................... 44 Promotion ..................................................................................................................................................... 45 Testing and Evaluation ................................................................................................................................... 46 Data Sources and Measures (General Approach)............................................................................. 46 Use of Data (General Approach) ........................................................................................................... 47 Testing and Evaluation Efforts Specific to the Consumer Reports: Car Buying Guides ............ 47 Impact on Consumer Behaviors .................................................................................................................. 48 Impact on Auto Industry and Market ......................................................................................................... 49 Case Study: Consumer Reports: Car Buying Guide 26 © 2009 Center for Advancing Health
Getting Tools Used Impact of Third-Party Car Ratings and Reviews ................................................................................. 50 Observations from Insiders........................................................................................................................... 50 Observations from Outsiders ........................................................................................................................ 51 Appendix A. Key Informants ....................................................................................................................... 53 Appendix B. Other History Notes ............................................................................................................... 54 Endnotes ............................................................................................................................................................ 55 Case Study: Consumer Reports: Car Buying Guide 27 © 2009 Center for Advancing Health
Page 1 and 2: CONSUMER REPORTS: CAR BUYING GUIDE
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Page 7 and 8: • Individual contributions topped
Page 9 and 10: Getting Tools Used Individual chara
Page 11 and 12: Audience and Use CU’s primary aud
Page 13 and 14: Getting Tools Used Nonusers would i
Page 15 and 16: Getting Tools Used Figure 2. Select
Page 17 and 18: Getting Tools Used The result, acco
Page 19 and 20: Getting Tools Used • Through a pa
Page 21 and 22: Marketing, Promotion and Disseminat
Page 23 and 24: Getting Tools Used • In 2005, CU
Page 25 and 26: Getting Tools Used CU augments its
Page 27 and 28: Getting Tools Used however, was tem
Page 29 and 30: Getting Tools Used • Extensive ca
Page 31 and 32: Appendix A. Key Informants Getting
Page 33 and 34: Endnotes Getting Tools Used i Consu
Page 35 and 36: Getting Tools Used xxix J.D. Power
Page 37 and 38: Getting Tools Used lxx Eovaldi, T.
Page 39 and 40: Getting Tools Used cxii Consumers U

Consumer Reports: Car Buying Guide - Center for Advancing Health

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