http://legacy.library.ucsf.edu/tid/abi05f00/pdf

http://legacy.library.ucsf.edu/tid/abi05f00/pdf

WHEN RE-ORDERING 

PLEASE MENTION THIS NUMBER 

GRAHAM - CHISHOLM, INC . 

._SQ VeRICR LT, . N_„ ,-_„, N . „ 


http://legacy.library.ucsf.edu/tid/abi05f00/pdf 

S7_0N,~.

~ 

'~ N 


NUd1BFii OR SYOTS AND CilA1NBAF.AKS 

YGH MONTH - 1951 

MONTH NO . OP' SPOTS N0 . UACHAiNBHFAY.S STATIO'6 

January 213 461 22 Spot 

44 C .B . 

February 200 428 22 Spot 

44 C .B 

March 220 484 23 Spot 

44 U •B• 

A.pril 194 471 22 Spot 

44 C .B . 

May 181 503 19 Spot 

44 C .B . 

June 167 504 18 Syot 

44 C .B . 

July 175 507 20 Spot 

43 c .B . 

August 173 513 19 Spot 

43 C .B . 

September 165 522 20 Spots 

44 C .B . 

October 158 524 18 Spots 

44 C .B . 

Noveraber 141 511 17 Spot 

44 C .B . 

December 142 544 17 Spot 

44 O.B . 


df . 1 . } .. iLOYeab 

56e f,,prieln 1'obL00o (Or:p?G1y 

111 titY4 evnrue 

re, . York, kuft lork 

7a*. .r l .lt 

Luf .nsL 1t, 1951. 

Yao folloning ore rotea t0 {'lli/la ut in OJr OofNa dtlraiSnn of MbOtlql' we b 1KNld 

droy t'hc tre,orloen l obeoo> (ou;.r.ry• spot televisian oau4,nlfJr snd substitute In 

ite pL:oe ernther tv+lf-lqur lrogrno aueh ss O rwn liunt"1 

1. Trw onttmnte for tl", air tl~ uolt (not h .olu4fx[', prnduction 

eoed) of rpote for 1952 Se ap,rordmatoly 21eb3"eW] noL 

ine7urUnr : antioipsted ruto inoroseae . 

P . 5'ho elwt twtiw.tc novore 51 sLatione Sn P eanHcetn- iho preannt twmbar of npnto l+mr Meok 16 15` .' . 

) . "'nn cost for elwts eeoorain l~ to the iMeaent budget tor ttm 

Sw:t Querl .or or IYS, le aypror3entoly 6245,W7 . In other vordn, 

1f the lovu+ont schet.aio fe oanoelled as ot October 1, 19ri1j thare 

rmull be 121r5.Wb rorea7nir(f, 1o thio yesrre spot budi;ot . 

4 . lf a time in selootod tor "tmlJwrt" tna rooouvenA"tiar rould be 

or.5veedra, or aodnoad .y at 11r(q-11()0 r,H . to take udv.ntW 

of Clnoc 0 rattm . 

S. Inr; lwc junt aold to C:nmols a one hour tilm proL~ (m NNNT for 

IouArU•c, tcednesd.,ys amA lridqlro fro :n 11e00-12t0U 1YAdr3,t . 

11 hurcaty has also boen told to nmther spousor for thn .ew 

t1mc . Tuoodey ie evsllable j but t6a nld Gold •Amateur SMrur" 

nou)h be n9Jaoent . 

C, (:rA:, ean nnke avAlsblc 7usndcy, but twt KahaeAdty as they have 

Ja"t sola thito cM oigare tho ttwa 1,n'tod follorcln2 the labeit 

fi(dlte• 

Y. Yho ePZ : ives (uy uipid lino-uP iu a block of euelsneo-tp'Qe sluMU 

en.th 9d(i - Fud

ksi: Snr$ C.inn7muti GISonjti 

Ciovclnnd Colurahus bsshtn; ;ton 

ixyt

-3- 

M. x%la tn era f a a neNn¢ of El)7 .l95 L+ Oarrylnc "+lydrott" inst .M 

ot opota it nut iw raqeeb.raA that t 

•. ^ytuilamt° is evuosd [un0dy If4 waka, wddla the epot 

Oost aovora On ay,~osara of 52 w0ob . 

b. Ths at.auurnial tiw on a Mlf lwur psopvm 1.a aDpeeriroateljr 

3 ninutes . AtirMwt the spot aohaAda tlrq 

tho e] .ilet 9 winut.a -/p Oaoonh in Ma. Yo*s j admtr - 

70 seaonde In 6hi .aagy $ atnuta -30 OwantM in t*ULas 

Yt. %crth and 5 rtlmtM n baattl0 . In the othe Ipat 

eiti .r~ the sohadnlo fa ~ wSnut .o ar Lss . 

letle di®aase Ehla at hour .arliaet Oaowniwaa . 

ce s 

x . C . rutey 

Sf . Trarlssas 

V . : . flaor 

i . t :. eflAeled . 

C . A . Jaoksan 

f . Rnelalll 


h1tlsLllt. 

fhayor Cndyp


. ST: nS BZZStl14

N'c T,703:{ COV3c21G6 


( 

TSLE7I6 ~ 

Code 

Correoted 

July 1g, 1951 

M- eRobert Montgomery Preeents Your Luoky 6trike Theatree (39 station~ 

6-"Thie Ie Shoe Busineee" (54 stations) (roplaoed by 'Go Luolpe 7/1q5 -9/2/51) 

H-"Your Hit parade^ (50 etationa) (repleced by •Men Hunt• 7/14/51-9/1/51) 

B - Teenty-seamd ohainbrosk 

K - One-minute announoement 

. • 1'/ e - Critioal m«rkets 

T,7nryct 

Network 

6he*e 

Spot Mnounoepents 

oer Neek 

Fre'eotsd Mnual Coat - 

8oot~ AnnoumeeenteN 

eAtlanta, Oeorgia M, 6, H 0 { 5,626 .40 

Baltimore, eiaryland M, 8, H 2X, 33 16,783 .73 

•Birmingham, Alabems M, 8, H 49 7,745,20 

•Hoeton, Maes . M, 8, H 1K, 28 20,917 .79 

BuCfalo, A . Y . B lII, 2% 10,905 .00 

•ChioaRo, Illirwl.e M, 8, H 1Y, 9B 91,510 .46 

Cincinnati, Ohi .o M, 8, H 7%, 48 18,499 .48 

•Clevolnnd, Ohlo U, 8, H 0 2d,668 .50 

Columbus, Ohio M, B, H 9 13,208 .73 

•Ballae-Fort Worth, 

Texas M, S, H SY, IB 11,077 .95 

nayton, Ohio M, S, H 30 8,4)1 .56 

•netroit., Michigan M, 8, H 4B 26,037 .28 

*Noueton, Texss 8 63 15,837 .00 

*Indinnapolie, InA, 8 3Y, 1D 11,018 .25 

l.nncestor, Pa . M, 8, H 53 8,441 .00 

ImF Angelee, Col, 8, H 9B 59,202 .67 

Lmdeville, Kentucky M, 6, H 31 8,012 .00 

•Mil.aukee, tlia . M, H 2X, IB 12,855 .00 

Minneapolie-St . Paul, 

Minneeota M, B 21, 3B 27,763 .90 


lsarkat 

aNea Raven, Conn . 

aNee York, N . 1 . 

«Philadalphia, Pa . 

aPittsbur8h, Pa . 

Froviderme, R . I . 

Richmond, Virginia 

*San Praneiaoo, Cal . 

e8nheneotady-Albany, 

N . Y . 

e8eattle, FaeA . 

St. Leuie, Mienari 

8yraouee, Nee York 

Toledo, Chio 

Naehington, D . 0 . 

•2• 

Network Spot Annouma- Projwtad 

Annual Cost . 

Nhars pente nar Naak Spot_iynnounoaaentMa 8, R 0 4 20,818 .00 

k,B,N 7Y # 88 296,587 .96 

M,B,N 2Y, 58 57,430 .00 

R 4I 14,128 .75 

M 3R 

8,057 .00 

M, 8, R 48 10,578 .00 

8, N 4N 12,119 .50 

M 9 3D 10,431 .25 

8t7/1-8/19/51) 

8, N 4Y, 2D 13,199 .60 

M 4R 17,289 .00 

q, 8, R 0 9,293 .00 

8, a 3N 9,050 .50 

Y, 8 46 -16AWZ 

Total $894,127 .78 

Produotia Costs 

•• At kno.n rates and knoen rate inoreaaes whioh till 

affect us this year . 


6s .OOD . pp 

1959,127 .78


SPOTS CURRENTLY 

RUNtdItiG

I,"emor¢ndum to : 

Batten, Barton, Durstine &Osborn, Inc . 

ELdorado 5-58oo 

383 Madison Avenue, New York 17, New York 

L!r . F . PL WilhcLni., Jr . 

Thc American Tobucco Comi~any 

Deer B7dto . : 

cfILI'DCTtIJJ11g 

March 12, 1951 

Thies is to confirm that, effective Sottu•day, March 10, 1951, Camels 

beg¢n sponsoring tlrc 8 :30-9 :00 M! Port+ .on of the Jack Carter Show 

ovcr NRC . 

Pece.use of this, our Timo Puying Department is trying to switch 

any 8 :30 I'll or 9 :00 PV American Tobacco Car~pany spots to 8 :00 PM, 

9:30 PN or 10 :00 PM spots on the same night . N¢Sling this, we are 

a¢4dn g stn .tions to swit.ch us with other advertisers with program 

ad3aecnciee as good as the IlSaturday Night Revue• .11 Any such change 

will be first suLmi .tted to you for approval . 

Tho follov.ing i .s ¢ 11et of the spots which wi11 be affectedt 

Ctation & Citv Time of Suot Type of Spot 

WAE1 . TV - Raltdmore 8:59 Pw Ninute 

W71Z-TV - Boston 8:30 PM 20-sacond 

WNBK - Cleveland 8:30 PM 20-second 

Vdk1-C - Columbns 8:29 PN 20-second 

9 :00 PM 20-second 

flNF!i' - New York 8 :30 Ptd 20-second 

V :PT'L 

KSD-TV 

- Philadelphia 

6 : 59 Plfl 

- Seattle 

8:59 PV 

20-second 

2O-second 

V1S}7 ;-TV - Syracuse 9 :0o PM 20-second 

cc : T . Cuudnge. 

11 . L1ertinez 

Sineorely, 

r'eviesas 

I~OSIOR . H VF4A1 .0 . CHICA40 . CLEVFLAFe . UFIhOR . IIOLLYNDOII . 1 .OS ANC.FLRE . MINNEAI'OLIS . NE W YONR . PIrT560RON . SAF paANCISCO 


i>

TBA AMMRICAM TOBAC00 OOMPAtIY 

I= §TRIKE 

RBVISEDt 

TelevisiQn_ Baots Ourrentb Ru nina 

July 6, 1951 

C t & Btete Btetion Time of BQq t Dav Tyoi of Suot 

Atlanta., Ga . WBB-TV 10 1 15 PH Mondqy 20-sooond 

11400 PM Wed ., Pri . 20-second 

8t00 PH 8eturday 20-eeoond 

Baltimore, Md . WBALTV 8t00 PM Saturday 20-eeoond 

8,59 PM Thursdry 20-aenond 

10 1 29 PH Sunday 20-senond 

VMAR-TV epprox . 11 00 PH Thurs ., Fri . Minute 

6lrminghem, Ala . WBRC-TV 7 s 00 PH Thursday 20-eeoond 

8 : 00 PM Saturday 20-eecond 

Boston, Meea . 

Buffalo, N . Y . 

WA}M-TV 

WBZ-TV 

WNAO-TV 

WBN37-TV 

6i3o PH 

7 00 PH 

Mon ., Thurs . 

Saturdsy 

20-second 

20-second 

10150 PH Wednesday 20-second 

7d6 PH 

9 1 59 PH 

Tuesday 

Mon ., Sun . 

Minute 

20-second 

9859 PM Saturday 20-second 

Chinngo, 111 . WBKB 709 PM Thure ., Sun . 20-second 

10W PH Wedneedqv Minute 

WBHR-TV $159 PH Tues ., Thure . . Pri . 20-aecond 

10159 PH Thursday 20.eeoond 

WNBQ 8829 PM Tuae . , Set . 20-second 

10,10 PM Thureday 20-seoond 

Cincirmati, Ohio WCPO-TY 9m PH Monday 20-ssoond 

11 t00.1L30 PH Friday 20-second 

9130 PM 8aturday Minute 

WLW-T 8 3 30 PH Tuesday 20-seoond 

9 8 30 PH Sunday 20-eecond 

Cievelend, Ohio WBWS 9 1 00 PH Saturday 20-aeoond 

9 1 59 PH Friday 20-second 

Jolumbus, Ohio WLW-C 10100 PH 


WHBK 7 130 PH Sunday 20-seoond 

9130 PH Saturday 20-second 

8e30 PH 

Wednesday 

Saturdey 

20-seoond 

20.aeoohd 

7 S00 PH Saturday 20-second 


9 800 PH Sunday 20-second

Pege-2- 

Cttv & 6tate 6tation Time of Boot ~ Troe oP Boot 

Da11as, Tex . KIO.D-TV 10115 PM Tuesday Minute 

/ 10105 PM lridsy Mlnute 

10 8 30 PM eundqy 20-seoond 

Dayton , Ohio WLW-D 8330 PM Tuesday 20-eeoond 

9 8 30 PM Wednesday 20-seoond 

9 100 PM Sunday 20-seoond 

Detroit, Mioh . WJ86-TV 

WWJ-TY 

6430 PM 

8i30 PM 

7i0D PM 

9100 PH 

Ft . Worth , Tex . WfiAP-TY 9300 PM 

749 PM 

Wednesday 

Tuesday 

Beturday 

Sunday 

Wednesday 

Saturday 

20-seoond 

20-seoond 

20-seoond 

20-second 

Minute 

Minute 

8859 PM Bundqy Minute 

Houaton, Tex . RPRC-TY 9 100 PM Mon ., 8un . 20-seoond 

9 8 29 PM Wednesday 2'0-esoond 

9 00 PM Thursday 20-second 

7 1 59 PM Saturday 20.aeoond 

9 1 59 PM Sunday 20-eeoond 

Indianapolis, lnd . WP&f-TY 10 8 15 PM Tuesday Minute 

10 1 10 PM Thursday MLnut . 

11 1 30 PH Wednasday Minute 

$1 00 PH 8atuiday 2D-saoond 

Lancnster, Pa . FUAL-TV 9i29 PM Tuesday 20-second 

9 1 59 PM Wedn . .day 20-seoond 

10 1 00 PM Baturday 20-eeoond 

10129 PM Sunday 20-seoond 

3i30 PM Wedneeday 20-aeoond 

Los Angeles , Calif . ¢HHH $129 PM Monday 20-eeodnd 

909 PM Sunday 20-second 

Louisville, Ky . 

.ailwaukeo , Wisa . 

KTLA 7 100 PM Monday 20-seoond 

8159 PH Wednesday 20-eeoond 

8129 PM Thursday 20-eeoond 

7159 PM Friday 20-eDeond 

ELAC-TY 

Bt29 PM 

10t00 PM 

8 :30 PM 

6atuMey 

Sunday 

Friday 

20-eeoond 

20-eecond 

20-seaond 

WAVE-TV 

9 00 PM 

Wednesday 

Minute 

Approx . 10i40 PM Friday Minute 

WHAB-TY 

WTMJ-TV Approx . 


6115 PM 

Tuesday 

Minute 

10,50 PM 

Tuesday 

Minute 

900 PM Wedne .dqy Minute 

10 105 PM Sunday Minute

. . . .n„ , . , o- .,,, . . .i .. Peie-)- 

Citv & State Station TSme of Boot 

Minnoepolie-St . Pau l t Minn : BBTP-TV 609 PM ' 

Nev Hevent Conn . 

WTCN-TY 

WNBC-TV 

10159 PH 

9159 PM 

9s" PM 

Pas. Type of Suot . 

Tues .t Wed . 

Wedneady 

Thursday 

Sunday 

20-second 

Minute 

Minute 

20-sncend 

20-escond 

8729 PH 

Monday 

7839 PH Saturday 20-seoond 

9t29 PH Thursdy 20-seoond 

et59 PM 

11,00 PH 

Sunday 

Friday 

20-seoond 

20-second 

New York, N . Y . WABD 8t59 PM Wednesday Minute 

10159 PM Sunday Minute 

hiladelphia, Pa . 

WCBS .TV 11110 PM to 

oonnlulien 

9159 PM 

Tuesdy 

Minute 

Prldy 

20-seeond 

10300 PM Saturday 20-seoond 

YJE-TV 8t29 PH Friday 20-seoond 

$159 PH Saturday 20-seoond 

WBBS 10100 PH Wedn.sdy 20-seoond 

8t29 PM Thursdy 20-seoond 

9400 PH 8undy 20-seoond 

10t29 PM Sunday 20-seoond 

WPIY 

WPIL-TV 

Approa 1100 PM 

Approx.11/05 PH 

Appro%.11t15 PM 

Saturday 

Tuesdy 

Thurs . j Prl . 

Minute 

Minute 

Minute 

8t00 PH 

Monday, Tuesdy 20-second 

et00 PM 

Thursday 

Minute 

9100 PH 

8aturdy 

20-seeond 

1t00-2t30 PM Bunday Minute 

WPPE 8800 PH Saturday 20-s .oond 

8130 PM Monday 20-second 

Pittsbuxght Pa . WUTV 12t15 AM Monday Minute 

11130 FM Thursday Minute 

12130 AM Saturday Minute 

11t)5 PM Sunday Minute 

Proridenoet H . I . WJAB-TV 10130 PH 

Wednesdy 

20-seoond 

10t00 PH 

Saturday 

20-se0ond 

10t70 PH 8aturdy 20-seoond 

Hichmondt Va . WTVB $159 PM Wedn.sdy 20-seoond 

7,90 PM Pridy 20-esoond 

9t00 PH Saturday 20-seoond 


6130 PH Beturdy 20-second

01tw & State §Utf.on 

Peg.-4- 

Sen Franolsoo, Calif . KBON-TY 101" PM 

S O0 PM 

9 s 00 PH 

Timo of BLot Dar True nf Spot 

Monday 

Tueedey 

Wed ., Fri . 

20-eooond 

20-seoond 

20-aeoond 

Soheneotedy, N . Y . WBOB , 809 PN 

Wedneeday 

20-sepond 

10 1 29 PM 

W.dnesday 

20-second 

7 8 59 PM 8aturday 20-sooond 

Seettle, Wash . KING-TV 6i45 PM Monday Minute 

9129 PM Tuesday Minute 

W0 PM 

8459 PM 

9II5PM 

7100 PM 

Friday 

Bunday 

Thursday 

Saturday 

Mlnute 

Mlnut . 

20-eeoond 

20-seoond 

St . Louis, Mo . KSD-TV 10 600 PM Monday 20-seoond 

9100 PH Wednesday 20-seoond 

9+00 PH Saturday, Bundep• 20-seoond 

Syracuse, N . Y . WN&N 9130 PH Thursday 20-seoond 

Toledo, Ohio WSPD-TV 

WSYR-TV 9130 PM 

10t00 PM 

Monday (alternate vke .) 20-sooond 

W.dnesdq. 20-seoond 

8m)

HF.VISFD : 

THE LMEIIIc4N TOBAC00 L0.9P(vY 

Lvc:cv trike ' 

Televi_icn Spots 0urrently fWnnine 

Sanuary 26, 1951 

Oi,ty_& Ftate _teton 9'ime oC Suot Dav 

TYpe 

-ot 

R~ot 

/i]ant+~, G :- . WSB-TV 11 :00 P5: Mon . Ncd ., Fr1 . 20-second 

8 :00 PK Srvturday 20.5ecord 

Bsltimoro, Md . WBLL-TV 8 :59 PM Thurs ., 9at . Minute 

10 :29 > F eonday 20-second 

YIMAlb-TV 11L00 Pi4 bunday 20-second 

i+irninGh+.m, L.1+- Y!ERC-TV 7 :30-B :00 PM Thureday Minute 

9 :00 PM Saturdey 20-sacond 

YIAFM-TV 7 :30 PM Mond+,, Thurxday 20-second 

Heeton, Mess . WBZ.-TV 8 :30 PM Seturday 20-seeond 

]0 :30 PM SaturNtv 20-secm+d 

YMAC-TV 7 :14 PM Tuesdsy MHmte 

nufhlo, N . Y. MBF.N-TV 9 :59 PM Mon ., Sm . 20-second 

' 9 :59 PM Satur d, Minute . 

ChiocCq Ill . WBY.B 7 :59 I'M Thuredey Minute 

7 :59 PM Sundey 20-second 

10 :45 PM Mednesdny Hinute 

ABNR-TV 8 :59 PM Tuex ., Thurs ., Fri . 2D-second 

10 :59 PM Thursday 20-second 

b'NBQ 8529 PM Tues ., Sat . 20-second 

10 :00 PM Sunday 20-second 

Cincinnati, Ohio WCPO-TV 10 :45 HA Monday 20-second 

11 :00-11 :30 PM Friday 20-sevoN 

10 :00 PM Scturdry Minute 

YA'-T 9 :29 PM Tuesduy 20-second 

10 :29 PM Sunday 20-second 

Clevelcnd, Ohio WE4'S 10 :00 PM Wednesday 20-second 

9 :59 PM Friday 2D-sccond 

LMB% 8 :30 PM Seturdqv . 20-second 

9 :30 PM BetunHCy 2D-,vecond 

Columbua, Ohio 4pM-C 7 :29 PM kèdnesday 20-secon9 

8 :29 PM Saturdoy 20-second 

9f00 PM Saturday 20-secorA 

9 :30 PM Saturday 20-second 

9159 PM SLnday 20-second 


Oity_ &rt=ta_ Stntlan TSS,~ of fioot pnv Typ e of Spot 

nenes, Tez . KF1 .D-TV 10 :1 .5 PM Tmsdqv Minute 

10 :05 PM 1'rideyv Minute 

10 :30 PM Sundey 20-ee,cond 

P!.yton, Ohio tO,W-D 9 :29 PIf Tuesdsy 20-flecon6 

. 10 :29 PM Fednesduy 20-second 

9 :59 PM ~dny 20-second 

Detroit, Mich . WJllK-TV 7 :30 PM k'ednesduy 20-eecond 

W4'J-TU 9 :30 P' Tuesdey 20-second . 

8 :00 PM batusday 20-second 

10 :00 PM Sundsy 20-second 

Yt . Corth, Tex . WBAP-TV 9 :00 PM Wednesday Minute 

7 :59 PM Satnrdqv Ninute 

8 :59 PM Sundey Minute 

Iloestai, '1'ex, KPRC-TV 9 :00 PM Mon ., tlun . 20-second 

9,29 PM 1Cednosdqv 20-second 

9 :30 PM 1'nursdcy 20-seca.d 

7 :59 PM Satuadqy 20-Pecond 

9 :59 PM SWday 20-secend 

lndicnopolis, Ind . FMBM-TV 10 :15 PM Tueedey Minute 

10 :10 PM Thuesdey Minute 

11 :00-1L :15 PM Monday Minuto 

5 :00 FM SetuMqv 20-seoond 

1eooueter, Pr . NCA1,-TV 9 :29 PM Toeedry 20-second 

9 :59 PM Wednonday 20-second 

10 :00 PM Satuivluy 20-seooud 


3 :30 PM Vednesdey 20-eecond 

I .a . 4nGOles, Oalif . KHRH 8 :29 FM Monday 20-second 

9 :59 PM Hundny 20-second 

l .onisvlllo, Ky . bAVF-TV 

KTTA 10 :59 PM Yridy 20-second 

8 :59 PM 1Jedneedny MLmte 

8 :29 PM Thursday Minute 

7 :59 PM }'ridew 20-secoN 

8 :29 PM fieturdey 20-second 

10 :55 PM Tuesdey Minute 

KLHO-TV 8 :30 PM Frldqv 20-second 

b!TNS-TV 

9 :59 Pli 

uyprox . 1040 PM 

epprox . 11 :05 PM 

ai.prox . 11 :00 PD: 

m :00 PN 


Wed ., Fun . 

Frfday 

Tuesday 

Thuredey 

bundsy 

Minvtc 

Minute 

Minute 

Minute 

o-:nnute

L .n . . . . : .m_u . ..p w,mnn .l 

C1tv & Stete Station Tir.e of Soot Uav Tvoe of Snot 

YSnneap011s~ Ft . Paul, NSTP-TV 7 :59 PM Tues . . W'ed . 20-eecond 

Minn . 11 :00 PM Wsdnesdoy Minute 

VfeN-TV 9 :59 PM 

9 :30 PM 

4hursdny 

Sunday 

Minute 

20-secood 

Y:NNO-TV 8 :29 PM 

Monday 

20-second 

7 :59 PM 

Seturday 

20-second 

9 :29 PM ThursdaY 20-secend 


11 :00 PM Friday 20-seeond 

,. :v York, N . Y . WABN approx . 8 :59 PM Wednesdvy Minute 

approx . 8 :29 PM 

Thursday 

Minute 

10 :59 PM 

SundqY 

Minute 

hiledelphia , Pa . 

WCHS-TV 9 :59 PM 

9 :00 PM 

WJZ-TV 8 :29 PM 

8,59 PM 

ummT 10 :00 PM 

WPI% approx . 11 :30 PM 



i"ridqv 

Sstuvaay 

Frid ay 

Saturday 

20-second 

20-second 

Minute 

20-second 

xedneaday 

20-eecOnd 

8 :29 PM 

Thursday 

20-second 

8 :30 PIA Saturday 20-senond 

9 :00 PM bundey 20-second 

10 :29 PM 5undqv 20-second 

Fri ., Sat . 

'1S .esday 

Thursday 

Minute 

Minute 

Minute 

HA'IL-TV 8 :00 PM 

Monday 

Minute 

7 :59 PM Tuesday Minute 

7 :59 PM Thursdqy 20-secand 

8 :59 PM Saturdu .y 20-seooad 

2 :15-3 :45 PM Sunday Minute 

WPTZ 8 :00 PM 

8 :59 F9n 

Saturdsy 

Seturdqv 

20-second 

20-eecond 

Pit1^burgh, Pa . VIYfV 12 :20 AM Monday N.inute 

12 :15 AM TGursday Minute 

12 :20 AM Saturdsy Minute 

12 :05 AM Slu:day Minute 

Providence, F . I . WJAR-TV 10 :00 PM Saturday 20-second 


11v00 PM Sunday 20-eecond 

Rlchmand , Vc . WTVR 9 :59 PM 

8 :59 PM 

Wednesday 

Friday 

20-second 

20-eecond 

10:00 PM Saturday 20-second 

10:29 PM Saturday Minute 



pnoaas-oZAsPdn~^R Wd OE :Oi 

}uoaes-OZ 2sP~'iaR 4:d 0E:6 MANN 

a3nvFW 5ap+nVaS Hd OOL-OU :G 

puoaas-OZ ~Pamyy Wd 6Z-6 AS-TJNLY •o 'n `0o~avFyaa .1 

p:was-OZ ~ePRI,{ Nd 00 :9 

paoaas-OZ ApuoW Nd 0£ :II 

puoaas-OZ AaPUnS Wd OOai A•L-QaStt oFVO ~opeFOw 

puoaas-OL APinaaS ~~PFu,q Wd 00 :6 

ryoaes-OZ •fapseupaM Nd 00 :01 h3NEStt 

puoaae-OZ Repsinyy Wd 0E :6 IJ3HM 'd 'N 'asna . . :+ ; ; 

puoaas-OZ ^~aP~S ~NsPSn1aS Nd 65 :y 

pueaaa-OZ l.apsaupan Wd 6518 

puoaas-OZ NsPnoW Fdd 00:Oi A3KBH '0,1 'v?noq •}d 

puoaas-OZ 2aP+n4ap Nd 00i6 

piwas-OZ dàPamyy Wd 5P6 

aqnuFW .(sPUn6 Wd 65-9 

a1nulW ~PF+3 'rtd 0f :9 

arynupW fidpsany Wd 6Z :6 

e2nup41 6aPUO[3 Wd 57:9 Ai'OIdI% 'Van}1 ~aCRF~~3 

puoaas-OZ RaP-AaS Wd 65 :L 

puoaas-OZ Appa,{ Wd 65 :8 

puoaaeroZ .fapseupeN Wd 6Z:OZ 9W(1 'S 'N 'Spayaeuayay 

puoaos-OZ AT+FFS ; :.[opaaupeN µ ; 65 :8 

p~oaas-0> . 

.faPSa :U, P'd OOtB 

puovas-OZ RepuoW Nd 65 :8 AJ.-NOCH '3FPa0 :oasFouvs,l my 

'io S~jn~a .TL ~ Zo~Jo awSS uoTti'15 a1a13 `d .CM1IJ

• 

5$I THE AMBBICAN TOBACCO 00MPANY 

Luold Strike 

Television Spots Currentlv Iomnina 

October 17, 1950 

City & State Station Time of Spot Dav Troe of Spot 

Atlanta, Ga . WSB-TV 11100 PM Mon ., We d ., Thurs . 20-second 


Baltimore, Md . WBAL-TV 8 :59 PM Thurs ., Sat. Minute 

10t29 PM Sunday 20-second 

WMAR-TV 11 :00 PM Sunday 20-second 

Birminghem, Ala . WBRC-TV 7t30-8t00 FM Thursday Minute 

9:00 PM Saturday 20-second 

Boston, Mass . WBZ-TV 8 :30 PM Saturday 20-seoond 


WNAC-TV 7t14 FM Tuesday Minute 

• Buffalo, N . Y . WBIIJ-TV 9159 PM Mon ., Sun. 20-seoond 

9+59 PM Saturday Minute 

Chicago, 111 . WBKB 7159 PM Thursday Minute 


10t45 PM WednesdaF Minute 

WEBB-TV 8 :59 PM Tues ., Thure ., Fri. 20-seoond 

10159 PM Thursday 20-s9eond 

WNBQ 8:29 PM Tues ., S at. 20-second 

9130 PM Saturdey, 20-second 

Cincinnati, Ohio WCPO-TV 10 :00 PH Monday 20-second 

10 300-11 800 PM Friday 20-second 

10300 PM Saturday Minute 

WLW-T Bt29 PM 

9 :29 PM 

Tuesday 

Sunday 

20-seoond 

20-second 

WEr'S 10t00 FM Wedneedqv 20-second 

9 :59 FM Friday 20-second 

WNBR 8 :30 PM Saturday 20-seoatd 

• 9 :30 PM Saturday 20-seoond 

Columbus, Ohio WLW-C 7t29 PM Wednesday 20-seoond 

8329 PM Saturday 20-senond 

9 :00 PM Saturday 20-seoond 



u .: - . . . & o-o.n . i N c. 

Citv & State 

Station 

Page-2- 

Time of Soot -Dav Type of Suot 

•Columbuo, Ohio (Cont'd) 1fLW-C 8159 PM Sunday 20-seoond 

Dallas, Tex . KRLD-TV 10t15 PM Tuesday Minute 

10t05 PM Friday Minute 


Dayton, Ohio WLW-D 8129 R1 Tuesday 20-second 

9 1 29 FM Wednesday 20-second 


Detroit. Mich . WdBK-TV 700 PM Wednesday 20-second 

WWJ-TV 9 :30 PM Tuesday 20-second 

8300 PM Saturday 20-eeoond 


Fort Worth, Tex . WBAP-TV 8100 PM Monday Minute 

769 PM Saturday Minute 

8 59 PM S d Minut e 

t un ay 

• Houstont Twc . %PRC-TV 9100 PM Mon ., Sim . 20-seeond 

9129 PM Wednesday 20-second 

900 PM Thursday 20-seoond 

709 PM 8aturdagr 20-eeoond 

9+59 PM Sunday 20-second 

• 

Indianapolis, Ind . WFBM-TV lOtl5 PM Tuesday Minute 

10810 PM Thursday Minute 

Lancaster, Pa . WOAL-TV 9t29 PM Tuesday 20-seoond 

9 :59 PM Wednesday 20-second 

10100 PM 

Saturday 

20-seoond 

10 : 29 PM 

Sunday 20 -second 

Los Angeles, Calif . KNBH 8t29 PM Monday 20-second 



KTLA 9 :15 PM Monday Minute 

8 :59 PM Wednesday Minute 

8 :29 PM Thursday Minute 

709 PM Friday Minute . 

8t29 PM Saturday 20-second 

KLAC-TV 10330 PM Monday Minute

Page - 3 - 

Citv & State Stat .o Tim of Suot -Day Tvoe of uot 

• Lou]sville , Ky . 

NAVE-TV 9159 PM - 

approx . 10t40 PM 

Wed ., Sun . 

Friday 

Minute 

Minute 

Milwaukee, Wisc . WTMS-TV approx . 1100 PM Tuesday 

Minute 

approx . 1100 PM Thursday 

Minute 

10300 PM Suudey Minute 

Minneapolis-St . Paul , NSTP-TV 709 PM Tuee ., Wed . 20-second 

Minn, 11 :00 PM Wednesday (beg . 11/1 ) Minute 

WTCN-TV 9+59 PM Thursday 20-aeoond 


Nev Haven, Conn . WNHC-TV 8 1 29 FM Monday 20-second 

7t59 PM Wednesday 20-second 

9 j 29 PM Thursday 20-second 

8+59 PM Sunday 20-second 

New York, N . Y . WABD approx. 869 PM 

approx . 8129 PM 

Wedneeday 

Thursday 

Minute 

Minute 

• WCBS-TV 909 PM Friday 20.+eeoond 

10i00 PM Satuxdey 20-second 

WJZ-TV 8t29 PM 

8 159 PM 

Friday 

Saturday 

Minute 

20-secoud 

WNBT 10300 PM 

Wednesday 

20-second 

8 : 29 PM 

Thursday 

20-seoond 

8O0 PM 

Saturday 

20-second 

9 100 PM Sunday 20-second 


WP IX 

Approx . 11 :30 FM 

Approx . 11i10 PM 

Approx . 11145 PM 

Fri . , Sat . 

Tuesday 

Thursiday 

Minute 

Mihute 

MSnute 

Philadelphia, Pa . WFIL-TV 8 :00 PM Monday Minute 

7:59 PM Tuesday Minute 

7:59 PM Thursday 20-eeoond 

809 PM Saturdqv 20-second 

3 :30-445 PM Surday Minute 

8t00 PM Saturday 20-second 

8 s 59 PM SaturdqF 20-second 

• Pittsburgh, Pa . WDTV 12 120 AM Monday Minute 

12t15 AM Thursday Minute 

12 :20 AM Saturday Minute 

12=05 AM Sundqr Minute 


u .,, . ., . u ., .,-, u-„n" a 0... 0„" i ., Peye - 4- 

Citv & State Station Time of Scot Dir Type of Spot 

• Providence, N . I . WJAB-TV 10300 PM Saturday 20-seoond 

1000 PM Saturdq 20-secoad 

11,00 PM Sunday 20-secopd 

• 

0 

Richmond, Va . WTVR 9 :59 PM Wednesday 20-second 

8 :59 PM Friday 20-second 

10800 PM Saturday 20-eeoond 

10,29 PM Saturdqy Minute 

San Francisco, Calif . NNON-TV 8,59 PM 

8100 PM 

Monday 

Minute 

809 PM 

Tueedw - 

Wednesday, Friday 

Minute 

Minute 

Schenectedy, N. Y. WNOB 10t29 PM Wednesday Minute 

8 1 59 FM Friday 20-second 

7 09 FM Saturday (Alternate) 20-eecoud 

Seattle, Wash . %INO-TV 6t45 PM Monday Minute 

9 829Z'M Tuesday Mipute 

600 PM Friday Minute 

8 S 59 PM Sunday Minute 

St . Louis, Mo . KSD-TV 10300 PM 

Memdey 

beeccud 

8,59 PM 

Wednesday - 

20-escond 

8 : 59 FM Saturday, Sunday 20-seoond 

Syracuse, N . Y . WHEN 

WSYR-TV 

900 PM 

1000 PM 

Toledo, Ohio WSPD-TV 11,00 PM 

11,30 FM 

Thureday 

20-second 

Wednesday 

20-second 

9 s 00 PM Frid ay, Saturday 20-seoond 

Sunday 

Monday 

20-eecond 

20-seoond 

Washington, B . C . WMAirTV 9t29 PM Thursday 20-eeoond 

700-7t30 PM Saturday Minute 


WNBW 9 00 PM Satiaday 20-eeoond 

10 1 30 PM Saturday 20-second


SPOT AND CHAIY- 

BRSAK COSTS

Batten, Barton, Durstine &' Osborn, Inc . 

st .da:Rdo 5-Seoo 

383 Madison Avenue, New York :7, New York 

Ue.mornndum to : 

JAdverti.riug 

!?r, F . X . Towers 

The American Tob:cco Company 

Dear Frank : 

September 13, 1951 

In Fritz pfllhelmi - s ebsence, I om sending you 

encl .oeed teo copies of a reoort on the 

est.imnted cost of televisian spots for 1951 . 

Cordially, 

encs. It . Traviesas 

cc : T . Cumings 

A .R . Stevens 

H. Martinez 

40[ia~ xmvqA EN~CACO C~wEMUp .OETxO1T XOUYwnVO LCE ANC6LE6M~xNepPVLi6 NeW YVRN PITEEEV0.OH • 9AX /L\NCIECC 


tf6t 'ftj.4•W•9 


96'9L9'Z6f0 Tf6t 'ItlJAd 

6S'f79'b9- s.4woM 

14'60Z'98 s.qm.eotl 

90'7[L'8A 

t•40 qa0 

69'ZCf'L6 aeqnaa .g 

1Y'ZZZ'y9 4e uftr 

9 1 4,0 

6' 0 94 

48'OZL'69 

AtRP 

64'>[S'69 ~ 

06'001G9 tt AdY 

tS'6f4'9'9 R u 11 

9i'LZt'ff 

4~4.+1 

tf'TS9 lLf t AnnuV 

Tf6T /0 a9aZ UYaNrinO 

wj 

Sf00 0lSYOISBY 

[ :a(gFY .dff~4~c1d~S-~Yq 

• 

• 

•

• 

TELEVISION SPOTS AND CHAINBREAKS 

_,__ GREEN SL_IP REPO$T--` 

ISov_ember, ] . thr_gu~ 1SOVernber__'~Oy 19_~ (No . E-364) 

215 Minute Film Announcements on 22 Stations 

/yll Chainbreak (20-second) Film Announcements on 

4.1 stations 

Dece,mbe,r, 1_t_brough De_c_e_mber 31 . 1950_ (No . E-437) 


460 Chainbreak (20-second) Film Announcements on 

4.3 stations 

•Januay 1_-throgn J_n_yarz3I .19~1 (No . E-465) 


/.61. Chainbreak (20-second) Film Announcements on 

44 stations 

N_ebru,ar_y 1 through February 2g.-]1_ (No . E-54) 



44 stations 

March 1 through_M_ar_c_h~l_i 1_9~1_ (No . E-86) 


March 21, 1951 

$16,478 .09 

34xso3_74 

i20,.283-.U. 

W ,515 .70 

-27,932_26 

SSS .l5d .96 

$17,953 .03 

114.~6?_44 

1~8,3i5 

.02 

$17,694 .60 

1',Qi06o_Z2 

56 7 3_2__ 

$ 20,709 .56 

481i. Chainbreak (20-second) Film Announcements on 

• li4A stations d8 .11„À .BB 


68 .8z 2 ,Ay

- March 21, 1951 

2 - 

• 

ghiril 1 thrcuph_ASr_1_1 30 . 12a (No . E-140) 

19/i Minute Film Announcements on 22 Stations 

47] Chainbreak (20-second) Film Announcements on 

44 stations 

May 1 throueh Mav 31_, 1951 (No . F•-193) 



44Stations 

June__1_,throueh June,30 . 1951. (No . F. 241) 


• 504 Chainbreak (20-second) Film Announcements on 

44 Stations 

0 

Julv 1 t roueh July -IL1M (No . E-293) 



43 Stations 

Auf.llfit 1 throu2.h Auc+s l 91 ] .951 (No . E-341) 

1.73 Minute Film Announcements on 19 Stations 


43 Stations 


$18,408 .59 

50,258 .29 

J6S 666 .88 

$17,011 .40 

54 .765 .84 

$71 .777 .24 

$15,145 .60 

56 479 .79 

J71 .625 .'.9 

$16,420 .33 

62 .491 .17 

M911 .50 

$1e,025 .96 

68 .749 .88 

$,$6 .775 .84

OCOfi7`SZOÌd Z6'c$7`769a" SCOS6`:E£$ 6£'S:,o°So:S 

9i' wL`£3L'.: SCCSL`;o£'~ SL'OS6`16E~b' 'c£'SLL`SEi$ LSi 

= Sc- _- srea: 9z ?cz „o~ sra, . 9Z :- srae5 z_ r- 

= csop ~ y_ ~~aq-aCOx~~ ao~

-AB.i. ~'' ll __'S '~,'-- CC^: .ri:7: .T'+iv S1rN J?H.ICN3 

Station A B C_ 

(6 :30 ?N to signo°£, Y-P) (2-6 :30 PR, ''-?) 

$ 75 .^0 

(sign-on to 2 ?d, week days) 

(12 noon to signo££, S8v) 

WA&." $20^ .00 $100 .00 

TA'7 

5125 .00 Nln. $100 .00 3^~in . 

$100 .00 C/B 8 80 .00 c/B 

(7 R' to signoff) (3-7 P7L) 

'BO°.S-77 $350 .00 $250 .00 $125 . 00 

(6 :30 PSS to signo£P,*1-F) (5 :30-6 :30 ?Y, a-£) (a11 other times) 

(6 P'k to signoff, s&4) 

(1-6 B:E, sPn4) 

WJZ-TP 

$360 .00 !din. 

$240 .00 r,tn . $120 .00 F.in. 

$30o . 00 C/B $200,00 C/B $100 .00 C/B 

(7-1C :30 PM, week days) 

(6-10 :30 PH', Sun .) 

WSBT $400 .00 

(7-10:30 PM, week days) 

(6-10 :30 P.+C, Sna .) 

(5-7 PM, week days) 

(1-6 R7, Bnn . ) 

(every night after 10 :30 P;a) 

(ali other times) 

$267 .00 5133 .00 

(5-7 PM, week days) 

(e.11 other times) 

(1-6 PM, Sm . ) 

(every night after 10 :30 ?M.) 

WOR-'7 $250 .00 ffiin. 

$150.00 Ata . 

(does not telecast 

Sun .gMon .) 

$200 .00 C/B 

(6 :45-11 PEf,lwes, thru Sat .) 

$120.00 C/B 

(before 6e45 BY & after 11 PY) 

WPIE 


S20C .00 NSa. 

$150 .00 N3.n . $100 .00 Bii.n . 

$150 .00 C/B $112 .50 C/B $ 75 .00 C/B 

(6e30-10 :30 Pffi) (5-6 :30 PM) (all other times) 

(10 :30 ?N to signoff)

pp•6.'[•UVl5 Y 

SG•OYf'L 9 

w•OG:' 

n{nau z5 - rA~•{„t•w4 5L'Otf'L So@UOmup nm!N amqopn0 

wryoie (~ - (p•4wmLge rb)'Yf6•L SdyMaryfqy nal'1

Batten, Barton, Durstine AJ° Osborn, Inc . 

6ldoredo 5-g8w 

383 Madison Avenue, New York 17, New York 

Memorandum tos 

Mr . F . W . Ri.lhel .mi, Jr. 

The American Tobacco Company 

Dear Fritz : 

November 28, 1950 

Enclosed is a revised schedule of the cost 

of television spots for 1951 for the markets 

New York, Milwaukee, Boston and Philadelphia . 

This schedule drops St . Louis and Los Angeles 

and substitutes Philadelphia . 

Sincerely 

encs, H . Trnviosas 

cc : T . Cumings 


Rartcn, llarmn, Dnrstine F9' Osboln 

y1I-Y 3A=b!(( 

Nou York WA11 

383 Madisou A , 

New VCrk lY, V . Y 

. Revlesd 

llsvemhoV 27, 1950 

nOTI'n 9'ne slvve cosES a e nne~ on tho [etos 

1Mt vlll. In esrnea st tho end uf eRv 

13 Weok oysls . We Wvo vssa o4rrvnt 

sahedules 1n Lhess imtkets nnalmve 

tekan Into e. nsSdaretlon iete Incioasoe 

nhiclh vo knou M11 efIDCE as iv 1951, 

M6]IIpAN TORACCO COHI'ANy 

Rs511,101HOVII1W06LP16A I~INAUqiE~'f@1 

nN"A_0/IN OP C09T Pf ./ P~ Y/EF.K lKUL 1~J'1 .I~.SPlI UN OIMRLNY SOHFpI 

TIdJiVISION 

N0 . CF COST P(W AVfAAG6 C091' 

R0 . OF NIN . 1 W60K pFN WF6K FOR 

0/B PRR PFR (AN OF 13 I1REK& 

1'F°u.. _u_uu_ic . u_r4 .-31.,19ip1 f .t,AU .-!1V6L'1~). 

3 a 99Y .50 2 962 .50 

2 - 598 .50 630.00 

1 1 561A0 613•00 

5 - 2,500.00 2,500 .00 

- 4 360.00 395 .50 

- 3 162.5o 200 .00 

2 - 1¢3•96 193 .50 

- 1 70 .00 125 .00 

1 . 460 .00 601 .50 

a - 2no .C0 2'ro .OC 

4 5,9ll.P5 $ 6 .491 .OO 


$ 54,383.00 

PAINTO O C53R91 

AVMGC COST AVIXtON COST AVERpGE C09T 

PE'R I:kMJ( ICR PS6 Y46K FM TRR WGFiK kOR 

261JG1^.K9 39 WR6kC 52 WNRIS 

1dPIttil3Vkl~. au e:~,j .(q;a -- 1'J = 

$ 962 .50 1 953 .00 /6 997 .50 

771.00 997 .50 599 .50 

96)•25 848 .50 855 .75 

2,500 .00 2,500.00 2,500 .00 

/,36 .00 d26 .00 452.00 

2.1 .50 260 .00 260.00 

236 .50 225 .00 98 .15 

150 .00 1501 . 150,00 

690.00 690 .a0 690 .OC 

270.00 YN .00 270 .00 

8 9,o21 .75 $ 9,318 .00 6 9,391 .50 

8 182,565 .50 A 285,402 .00 F 3&.,355-00 

Asnunry thm Nnroh $ 6,491 .00 $i 54,383 .00 - 13 xeeke 

Apr11 tEne dnne Y,01 .95 102,565 .50 - 26 xeake 

Jvly thrv SnptemLOi 7,51 . .00 285,402 .00 - 39 esekx 

Octobae tFm Pecemlwn 7,393 .50 3G4,358 .W - 52 voeks 

.lh] j I/ 310

OOpy 

11atten, Barton, Durstine fr " Osborn INTRA-OFFICE 

M F, M O R A N D U M 

-o_ . }I.__T;~eviesas cce . T . Sitmings .. Dute_ . . . . Novgm_ber 1 .6, ..195Q_- __ . 

G . Vanderwalker 

Nope Martinez Subject---- 

AecounL_Lucky ..StAk9 

Ths attached is a breakdown of Television costs for 195) in New York, 

Los Arlgoles, St . Louis, Milwaukee and Boston . 

Our reasons for selecting those markets ar•e as followst 

New York - In view of the number of 77 sets and the size of the 

market, the Agency foels that the number of 16 announcements per 

weok should bo maintained . 

Los An eles & St ~Lou1~s - should be kept because of the lack of 

Lucky S rit ke TV network aupport . Both of these markets receiving 

only one of the network TV programs . 

Milwaukee - there is no TV network support at all in this market 

an we feel that at least the current schedule should be maintained 

in 1951 . 

Boston s_ton - The number of TV sets in Boston is great enough to justify 

strong use of TV in this market . Two of the TV network programs 

ere heard in the Aoston area . 

The current schedules of three announcements per week in Milwaukoe and 

Boston and four in St . Louis should definitely be kept and, as a matter 

of fact, should be increased, if the budget will permit, to at least 

six per week . Currently, however, the availability situation is such 

that although funds are available in the 1950 budget we have not been 

able to secure more, suitable spots . 

These costs are based on our current schedules using current and 

retes which we know will affect us in 1951, The final figure 

of t394,934 .$0 doos not allow any contingency for possible rate increases 

that have not yet been announced . 

You will recall that in an attempt to pro ject the Lucky Strike national 

TV costs for 1951 we estimated 36% as the anticipated national rate 

increase based on an analysis of 1949 and 1950 rates . In the cace of 

these specific markets, however, the analysis of their rate structure 

from January through November, 1950, indicates that we should estimate 

GOF as a maximum contingency for rate increases . 

WRITR ANn DATi VOUR INSTRUCTIONe . . . ANI11'RY.VCNT TIISUNUnRSTANDIG46 

n.mNO .6

tinucn, ]3arlon, Dursrinc P`l' Osborn 

ssx ntamaa : . A,.,~aa 

Nnv Vndc V, nt }• . 

l,Ip:1S1DNr_'-a~ycpotylylp~ 

..:~ I< ]vlv' ljlN/l]J~. l ~ J_J]v.,. L(ftY .~l . 11~'+'f.Kai' 

_ IA_ . . . SllYnar~cS'u;}953FhY}v e_r~ cqMPSg . .Licav"qle 

'_1?j)l1vLj~i 

IIU. Q' 

C~IIIT.IS 

]JO . ON 

1111 . 

P?Iv 

rvqh M 

AVLINrlli C- 

IgRr 1'A4aIK 

]b viM91L 

F - "" Cf6t 

CN1 

(!6_I'~:{IyrjCl ~F1lP^YI 

Nctsinbev 1.5, 1U60 

AVhTA0R069' AVWWJPIf&9T 

IIIR F9R'N PNI vf . vP. lK ]'vf r 

Y~ Yik11K1 NLir10 

o~ 1dp0 - ry @ 90Z50 9 srzso , ocxsD L 056,00 W 999,50 

noi£'9'V 2 - :98 .50 G50.DD 992 .rb 094 .ED 99%,60 

rIJH:V 1 ] 6C],09 016,20 '/8t,26 D:Be50 066e'/5 

1'iMJT ~ - 2~BPJ,W 2~6(9 .00 2,$p0,0D 2,6W,00 2,6W,Po 

I/IIX - 4 RBB,Mr :SIE,60 46ft .[p 424 .OV 452 .1/0 

- ov I3A0 y - 11 .16 49.60 %.i .9.6 92,24 9C,50 

]nllll/ 2 - 226,tq 240.50 26qro 2540J 250,09 

1:'19d 1 /i G14,90 6is,eE 6oD,DD 6]0 .00 546,90 

C90AD eo: .DD 2es~,

R_ snk 

TGLBVI_S,10A_": :1c CO_STS 

Cumulnti_ve Cost of C1lnuto__nnd_Chninbrnak An_n_2unoements_SFilm 

D_asvd on__t_dRV 1_Qz0 SHDS-_____Hieho_st Pr cod Stntion Usod 

Cost of a 

kr_kot 1 i71n . Mpi 

Cumulativo 

j2tD1___ 

Cost of a 

Qhgi_nbrcrilc 

5-2-50 

Cumulntive 

9'?bFil_ 

] . Now York ~ 400 .00 g 400 .00 S 400 .00 ~ 400 .00 

2 ChScago 125 .00 525 .00 125 .00 525.00 

3 los Angeles 150 .00 675 .00 125 .00 650 .00 

4 Yhiladelphia 110 .00 785 .00 ]10,00 760.00 

5 Boston 75 .00 860 .00 75 .00 835 .00 

6 Uztr~it 100 .00 960,00 100 .00 935 .00 

7 San Frnncisco 70 .00 1030 .00 70 .00 100~ .00 . 

8 Pittsburgh 75 .00 1105 .00 60,00 1065 .00 

9 St . Iouis 100 .00 1205 .00 100 .00 1165,00 

10 Cleveland ]00 .00 1305 .00 90 .00 1255 .00 

31 Wnshington 75 .00 L180 .00 75 .00 1330,00 

12 Baltinaro 80,00 1460,00 80,00 2.10,00 

13 Xinn . St . Paul 65 .00 1525 .00 45 .00 1455 .00 

14 Buffalo 60,00 1585 .00 60 .00 1515 .00 

15 Cino.inneti 50 .00 1635 .00 50,00 1565 .00 

16 Mi .lvaukec 65 .00 i700 .00 65 .00 1630 .00 

17 ]Sansas City 60 .00 1760.00 60 .00 1690 .00 

18 Seattle 45 .00 1805,00 35 .00 1725 .00 

19 Houston 30,C0 1835 .00 30 .00 1755 .00 

20 FTovidencc: 40 .00 1875 .00 40,00 1795 .00 

21 New Orleans 40 .00 1915 .00 25 .00 1820 .00 

22 San Diego 37 .50 1952 .50 37 .50 1857 .50 

23 Indinnapolis 40 .00 1992 .50 40,00 1897 .50 

24 Dnllns 37 .50 2030 .00 37 .50 1935 .00 

25 IQuisvilln 50 .00 2080 .00 50.00 1985 .00 

26 Atlanta 4.0,00 2120 .00 40 .00 2025 .00 

27 Now Hevon 40,00 27 .60,00 40 .00 2065 .00 

28 Birmingham 25 .00 2)85 .00 20,00 2085 .00 

29 Schonactady 50 .00 2235 .00 50 .00 2135 .00 

30 Columbus 30 .00 2265 .00 30 .00 2165 .00 

31 Rochester 37 .50 2302 .50 37 .50 2202 .50 

32 Minmi 40 .00 2342 .50 r,0,00 2242 .50 

33 6lomphie 40 .00 2382 .50 34 .00 2276,50 

34 Sen Mtonio 30 .00 2412 .50 30 .00 2306 .50 

35 1'oledo 45 .00 2457 .50 45 .00 2351 . .50 

36 1),Vton 40 .00 2497 .50 40 .00 2391 .50 

37 omshe 40 .00 2537 .50 40 .00 2431 .50 

38 Ft . Worth 30,00 2567 .50 30 .00 2.461,50 

39 0klal:oms City 40 .00 2607 .50 40 .00 2501 .50 

40 Syrncuso 56 .00 2663 .50 44 .00 2545 .50 


Rank 

luiarket 

TELEVISION TIFD : UTS (Cont'd) 

Cost of a 

1 Min, , Anni 

Cumulative Cost of a 

Tota1T_ Ohainbrenk 

Cumulative 

TotGl 

41 Richrcnnd $ 60 .00 $2723 .50 ~ 50,00 02595 .50 

42 Jacksonville 30 .00 2753 .50 30 .00 2625 .50 

43 titica 24 .00 2177 .50 24,00 2649 .50 

44 Phoenix 24 .00 2801 .50 24 .00 2673 .50 

45 Grand Rapids 36 .00 2837 .50 36 .00 2709 .50 

46 Tulsa 40 .00 2877 .50 40 .00 2749 .50 

47 Salt Inke City 30 .00 2907,50 30 .00 2779 .50 

48 Davenport 20 .00 2927 .50 20 .00 2799 .50 

49 Wilmington 32 .50 2960,00 32 .50 2832 .00 

50 Lancnster 32 .50 2992 .50 32,50 2864 .50 

51 Erie 40 .00 3032 .50 35 . 00 2899 .50 

52 Johnstown 40 .00 3072 .50 30 .00 2929 .50 

53 Huntington 24 .00 3096 .50 24 .00 2953 .50 

54 Binghomton 30 .00 3126 .50 30 .00 2983 .50 

55 Charlotto 35 .00 3161 .50 35 .00 3018 .50 

56 Grecnaboro 20 .00 3181,50 20 ,00 3038 .50 

57 Albuquerque 12 .00 3293,50 12 .00 3050 .50 

58 Bloomington 22 .00 3215 .50 22 .00 3072,50 

Norfolk 30 .00 3245 .50 30 .00 3102>50 

Iensing 35 .00 3280 .50 30 .00 3132 .50 

Kalamazoo 40,00 3320,50 40 .00 3172 .50 



SY3= SPOT 

SCHEDULES

• 

-0 

• 

w ' 

WScU sTHIL$ 

jtE W- YQ$S 

Y-R-IZY?I41'{. .BP_OL gglfwLi 

N F. EIL B_EpI RN im 

ZSmE$.2"2.U 

WNBT 9100 PM - 20 seconds Channel 4 

WNDT 10+00 PM - 20 seconds Channel 4 

TUN_:SDY 

WCBS-TV 1 .1910 PM - to concluoion Channel 2 

Minute 

WFIX Approx . 11105 FM - Minute Channel 11 

WE_D_N-ESDlyY 

WABD 809 I'ffi - Minute Channel 5' 

WNdBT 1Dt00 PM - 20 seconds Channel 4 

T-fn U iiS U Y 

WNBT W 9 PM - 20 seconds Channol 4 

WPIX Approx, 1L15 PM - Minute Chanoel 1 .1 

_FB__ID(}Y 

WJZ-TV 8 :29 1'M - 20 seconds Channel 7 

WOBS-TV 9+59 PM - 20 oeconds Channa1 2 

WPIX Approx . 11115 PM - Minute Channel 11 

MWdY 

WJZ-TV 8159 PM - 20 seconds Channol 7 

WCBS-TV 10t00 PM - 20 seconds Channel 2 

WPIX Approx . 11 :30 PM - Minuto Channel 11 

WABD between 8 100-9i30 PM - Minute Channel 5 


December 20, 1951 

No . of Film 

~.Pfl&PSbDS44D 

//25 Benny 

#28 Montgomery 

Yr50 Square Dance 

/!50 Square Dance 

/F50 Square Dance 

//23 Imnson 

G29 Fndiraan 

/,'50 Square Dance 

05 Benny 

#22 Bennett 

/r'S0 Square Dance 

t`2/t Wilson 

# 26 Felton 

L'50 Square Dance 

, ,'50 Square Dance 

i

0 

• 

0 

L_UCKY STRIBE 

NEb1 10g~,C 

TELEVISION SPOT_ZLUUL p" ', , - 

WEEK BEGINNI„N 

pECEMBER 16 . 1951 

Deoomber 13, 1951 

No . of Film 

SUIJDAY & N8pr1 2t , 4d1 

WNBT 

WNBT 

TOi3 . ~~DAY 

WCBS-TV 

WPIX Approx . 

YIEllNASDAY 

WAIID 

WNffT 

TfIR 

WNBT 

WPIX Approx . 

FRIDAY 

-9t00 PM - 20 seconds 

10 :00 PM - 20 seconds 

11110 H4 - to conclusion 

Minute 

11 :05 PM - Minute 

8 :59 H,f -liinute 

10 :00 Ri - 20 seconds 

8t29 PM - 20 seoonde 

11t15 PM - Minute 

channel 4 

Channel 4 

Channel 2 

Channel 11 

Channel 5 

Channel 4 

Channel 4 

Channel 11 


#23 Lanson 

#50 Square Danoe 

#50 Square Dance 


#29 Fadiman 

#25 Benny 

#50 Sguere Dance 

WJZ-TV 8 :29 flii - 20 seconds Channel 7 fy21A Collins 

WCRS-TV 

WPIX Approx . 

9 :59 HM - 20 seconds 

11t15 Hd - Minute 

Channel 2 

Chennel 11 

#24 Wilson 

N50 Square Dance 

SATURDAY 

WJZ-TV 

8 :59 PM - 20 seconds Channel 7 

#26 Felten 

WCBS-TV 

WPIX Approx, 

1DtD0 Hai - 20 seconds 

11 :30 H~9 - Minute 

Channel 2 

Channel 11 

#25 Senny 


WADD between 8t00-9t30 H.1 - Minute Channel 5 1/50 Square Dance 


w 

• 

04 

U DA~ 

t .t :CRY STR7KR 

NEW YORK 

TF.FEV7870N SPOT SCBEDIII.E 

WEEK BEGINNIT]G 

Q$CEMBEA 9. 1951 

WNBT 9 :00 PM - 20 seoonds Channel 4 

WNBT 10 :00 PM - 20 seconds Channel 4 

TUESDAY 

WCHS-TV 11,10 PM - to oonolueion Channel 2 

Minute 

WPIX Approx. 11t05 PM - Minute Channel 11 

}YEDNFSDAY 

WABD 809 PM - Minute Channel 5 

WNBT 10:00 PM - 20 seconde Channol 4 

a}NR9DAY 

WNBT 8 :29 PM - 20 seconds Channel 4 

WPIX Approx. 11t15 PM - Minute Channel 11 

-FRIDAY 

WJZ-TV 8 :29 PM - 20 seconds Channel 7 

WCBS-TV 9t59 FM - 20 seconds Channel 2 

WPIX Approx . 11t15 PM - Minute Channel 11 

SA7yJ,i DAY 

WJZ-TV 8 :59 PM - 20 seconds Channel 7 

WCBS-TV. . . . .-- 10 :00 PM - 20 .saconds Channel 2_ 

WPFX Approx . 1100 PM - Minute Channel 11 

WABD betWeen 8 :00-9t30 PM - Minute Channel 5 


December 6, 1951 

No . of Film 

& Descrintion 

#29 Fadimen 

#25 Bonqv 



#50 8quaro Dence 

#22 Bennett 

#24 Wilson 


#26 Felton 



#25 Benny 

#23 Lenson 


#50 Square Dance

• 

SU1 D.A~ 

LUCKY STEXE 

I7 Y 

TE]LEVISION SPOT SCIVDUIF_. 

V7EEK BEGIMVINO 

DECEMBER 2. 1951 


No. of Film 

¢E.P2P3LIP-= 

WNBT 9 :00 PM - 20 seoonds Channel 4 #25 Benny 

Wt1F3T 10 :00 PM - 20 seconds Channel 4 #21 Co1l.Sns 

_T MMAJ 

WCDS-TV 11t10 PM - to oonclus]on 

Minute 

Channel 2 //50 Square Dance 

WP1II Approxo 11105 PM - Minute Channel 11 #50 Square Dance 

• WEDNES AY 

0 

WARD 8 :59 PM - Minute Channel 5 #50 Square Dance 

WNAT 10 :00 PM - 20 seconds 

Channel 4 #24 Wilson 

TNU[QVAI 

YlNBT 8 :29 PM - 20 seconds 

WP]% Approx, 11 :15 PM - Minute 

FR IDA 

Channel 4 

Channel 11 



WJZ-TV 8e29 PM + 20 seconds 

Channel 7 

WC&S-TV 9 :59 PM - 20 seconds 

Channel 2 

PIPD[ Approx, 11t15 PM - Minute Channel 11 #50 Square Dance 

SATURDAY 

#25 Benny 

#23 Lnnson 

WJZ-TV 8e59 PM - 20 seconds 

WC&S-TV 10 :00 PM - 20 seoonds 

Channel 7 

Channel 2 

#26 Felton 

#29 Fadiman ~ 

19PIX Approx, 11 :30 P1+1 - Minute 

Qhannel 11 


WABD between S :C0.9 :30 PM - Minute Channel 5 N50 Square Dsnce 


• 

• 

SUNDAY 

WNBT 

WNBT 

MSDAY 

9 :00 PM - 20 seconds 

10 :00 PM - 20 seconds 

JyUCA_Y STRIIU: 

&OLUR L 

TBLA:VISION SPOT SCf EDU[E 

Wr".EK BSCINNI~ 

IiOVF.MBER 25 . 1951 

Channel 4 

Channel 4 


No . of Film 

ik Descriution 

#24 Wilson 

N22A Bennett 

WCBS-TV 11 :10 PM - to conclusion 

Minute 

Channel 2 #50 Square Dance 

WPIX Approx . 11 :05 I'M - Minute Channel 11 #50 Square Dance 

k,_F.D :~FSI~ 

WABD 8 :59 PM - Minute Channel 5 #50 Square Dance 

WNBT 

10 :00 I'M - 20 seconds Channel 4 //28 Montgonery 

THUdSDAY 

kR]BT 

WPIX Approx . 

FRIDAY 

WJZ-TV 

WCBS-TV 

WPI% Approx . 

aF_TURDAY 

WJZ-TV 

WCieS-TV 

WPIX Approx . 

WABU between 

8 :29 PM - 20 eoconds 

11 :15 I'M - Minute 

8 :29 I'M - 20 seconds 

9 :59 I'M - 20 seconds 

13 . :15 IN - Minute 


10a00 PM - 20 eoconds 


8 :00-9 :30 PM - Minute 


Chonnel 4 

Channel 11 

Channe7. 7 

Channel 2 

Channel 11 

Channel 7 

Channel 2 

Channel 11 

Channel 5 

#25 Benny 


,N23 Lanson 

/h4l .ilson 

950 Square Dmco 

#27 Arvs 

#25 Benny 

//50 Square Dance 

-$50 Square Dance

• 

• 

0 

SUNDAY 

1JNBT 

WNBT 

WABD 

?YIL:'SDAY 

41CBS-TV 

WPIX Approx . 

WcDIgSDA~A~ 

WABD 

WNBT 

HU7 RSDAY 

WNBT 

41PIX Approx . 

WJZ-TV 

WCBS-TV 

WI'IX Approx, 

§A TURDAY 

1aJCK 

9 t 00 PM - 20 seconds 

10 s 00 P49 - 20 seconds 

1009 PM - Minute 

NhW YORK 

1L 10 PM - to conclusion 

k3nute 

].L05 FM - Minute 

8 1 59 FM - Minute 

10800 PM - 20 soconds 

5 i 29 PM - 20 soconds 

11,15 FM - 6linute 

8 829 FM - 20 soconds 

9 1 59 PM - 20 seconds 

11915 PM - Minuto 

'd'R UNI S10N SPOi` - .}P.Dt F 

Vi EK BN.C,1TMIN4. 

NOVEh1BER 18 . 1951 

Channel 4 

Chanuel 4 

Channol 5 

Channel 2 

Channel 11 

Channel 5 

Channel 4 

Channel 4 

Channel 11 

Channo] . 7 

Channol 2 

Channcl 11 

WJZ-TV 6159 17f. - 20 seconds Channel 7 

WCBS-TV 10 3 00 POI - 20 seconds Channol 2 

WFIX Approx,1).t30 P!d -),4inute Channel 11 


Nivomber 35, 1951 

No, of Fi]m 

$ijffiBAr"Sa@0 

, 

;'22 Bennett 


00 Square Dance 

G'50 Square Dance 

/' 50 Square Dance 

(r50 Square Dance 

i:25 Benq9 

/(29 Fndiman 

//50 Square Danoe 

# 27 Arms 

#25 Bunny 

N50 Squaro Danoo 

i123 Imnson 

#24 Wilson 


I

• 

9MD.Bl 

iJNBT 9 :00 PM - 20 seoonde 

WNBT 1000 % - 20 eoconds 

WABD 10 :59 FM - Minute 

_TBliSDlZY 

WC&S-TV 11t10 PM - to conolucion 

Minute 

WPIX Approx . 11 :05 PM - Minute 

• WFANESDAY 

0 

WABD 8 :59 PM - .Ninuto 

WNBT 1000 PM - 20 scoonds 

aas PZDax 

WNBT 8 :29 PM - 20 seoonds 

WPIX Approx . 11 :15 PM - Minuto 

EamAY 

WJZ-TV 8 :29 P&1 - 20 seconds 

WCB9-TV 9+59 I7g - 20 eoconds 

WPIX Approx . 11 :15 PW - Minute 

AS TURDAY 

WJZ-TV 8 :59 "I - 20 sooonds 

WCHS-TV 10 :00 I'1,1 - 20 seconds 

WPIX Aqprox . 11 :30 PE1 - Minute 


L94GS.atT343M 

- J-CU 

TEL V RLLP-g_S,QNF g 

WEPX DEGIN= 

N0VEIGBER 11 . 1951 

Novombor 7 $ 1951 

No, of Film 

4c ¢sBSr~eUm1 

Channel 4 #28 Montgomery 

Channel 4 #25 Bonny 

Channel 5 #50 Square Denoe 

Chonnol 2 /i50 Square Dnnoe 

Chonnel 11 #50 Square Dannoo 

Chcnnol 5 #50 Square 

Channel 4 #17 Arme 

Chonnol 11 //50 Squaro Dance 

Chnnnel 7 #25 Bonny 

Channel 2 //23 Lanson 

Chnnnol 11 #50 Squnro Daneo 

Channel 7 #24 Wilson 

Channel 2 #22A Bennett 

Channel 11 #50 Squnre Dnnco 

DanooChnnnol 4 /r'29 Fadiman

• 

• 

0 

SUNDAY 

LUCRY STRINE 

NEW Y 

TELEVIBION SPOT SCfffDUIB 

~'E E fj BEGINNIIJG 

9Mw2-A[ ..=. . 

WNBT 9,00 PM - 20 soconds Channel 4 

WNBT 10:00 PM - 20 soconds Channel 4 

PIABD 10:59 PM - Ginuto Chnnnol 5 

TUESDAY 

19CBS-TV 11 :10 PM - to conclusion Channel 2 

Minute 

WEDNESDAY 

Y7ABD 809 - Minute Channel 5 

1'JNBT 10 :00 PM - 20 seoonds Channol 4 

T FNf6 LAY 

VYNBT 8:29 PM - 20 seconds Channel 4 

4iPIX Approx . 11 :15 I'M - Mnute Channol 11 

.pRIDAY 

YrJZ-TV 8 :29 P17 R 20 seconds Channel 7 

47CBS-TV 9 :59 PM - 20 soonnds Channel 2 

Y7P]X Approx . 11e15 PM - t,7inuto Channol 11 

SATLAX 

VVJZ-TV 809 PPd - 20 seconds Channel 7 

YlCBS-TV 3 .0 :00 P67 •• 20 seconds Channel 2 

V,'PI% Approx . 11 :30 PM - 1.1inuto Channel 11 


Novombor 1, 1951 

No, of Film 

& Description 

#25 Donrty 

#29 Fadiman 




#27 Arms 

#25 Bonny 

#50 Square Donce 

//23 Lonson 

#24 Wilson 


#21A Collins 

#28 Montg omory ' 

#50 Square Donoe

WNBT 

WNBT 

WABD 

TFgSL&X 

900 PM - 20 seconds 

10 : 00 PM - 20 seconds 

10 3 59 PM - Minute 

WPIX Approx . 11s05 PM - Minuto 

WCDS-TV 11110 PM - to conolusion 

Minuto 

• &,DM, 1 

• 

WABD 8 :59 PM - Minuto 

WNDT 10s00 PM - 20 seconds 

HU4 ~ 

WNBT 8t29 PM - 20 sooon4s 

WPIX Approx . 11t15 PM - Minute 

IIRTP7•X 

INCRY STRIIP~. 

'w YORK 

TEIEVISION SPOT SCBNDUIE 

WEiER AF:CINNM 

9ST0 I'~~.R 2$,, 1951 

Channel 

Channel 

Chatmol 

Chnnnel 

Channel 

0otobor 24, 1951 

No . of Film 

& Deecrintion 

4 #27 Arms 

4 #23 Larson 

5 #50 Squaro Dnnco 

11 #50 Square Dance 

2 #50 Square Donoe 

Channel 

0lwnnel 5 #50 Square Danco 

4 #25 Benny 

Channel 

Channel 

4 #22 Bennett 

11 #50 Square Dmoo 

WJZ-TV 8329 PM - 20 seconds Channol 7 #25 Bomy - 

WCBS-TV 9359 FM - 20 seconds 

WPIX Approx . 11,15 PM - Minuto 

SAT@ D 

g 

WJZ-TV 8 09 PM - 20 soconds 

WCBS.•TV 10 : 00 I'M - 20 seconds 

WPIX Ap}u•ox . 1100 FM - Minute 


Channel 

Channol 

Ohnnnol 

Channel 

Channel 

2 #28 Montgomorg 

11 /150 Squaro Dnnoe 

7 #24 Wi]son 

2 #29 Fadirmn 

11 #50 Squaro Dnnoo

• 

SUNDAY 

IAICKY STR]IIE 

N-E il Yffi K 

TE1 .A:VISION SPOT SCNF.DUIE 

MEEK DEGINNING 

00,Y'OBNai 21,1951 

Qctober 17, 1951 

No . of Film 

& Desorintion 

P~TINT 9i00 P H - 20 seconds Channel 4 #23 1®naon 

V7NBT 10 :00 PPf - 20 seconds Channel 4 #25 Benny 

tilABD 10 :59 PM - Mdnute Ohantiel 5 #50 Square Donoe 

TUESDAY 

APIK Approx. 11 :05 PI1 - Minutc Channel 11 

• SdCeS-TV 11 :10 PM - to ennclusion Chennel 2 

Mfnuto 

0 

fi'EDNESDAY 

V7AHD 8 :59 PM - tdinute Channel 5 

I:NBT 1.0:00 PM - 20 seconds Channel 4 

TNU . IiSDAY 

NNBT 5 ;29 PM - 20 ecennds Channel 4 

67PIX Approx. 11 :15 PM - Minuto Channel 11 

FRIDAY 

4iJ2-TV 8 :29 Pq - 20 eeconda Channel 7 

V7CRS-TV 9 :59 PM - 20 seconds Channel 2 

NPI% Approx. 11 :15 PM - Minute Channel 11 

°AII A 

{PJZ-TV 8 :59 PM - 20 seconds Channel 7 

PdCDS-TV 10 :00 PM - 20 eeconds Channel 2 

WPIX Approx, 11 :30 PM - Minute Channel 11 



#50 Squaro Dance 

#50 Square Dnnco 

#21 CoLlins 


#50 Square Dnnce' 

#24 Bilson 

#29 Fadimen 


#25 Benny 

#27 !u'ms 

#50 Square Dance

• 

0 

SUNDAY 

NVNBT 

WNBT 

WABD 

TCIESDAY 

'WPIX Approx . 

IYCBS-TV 

WDDNESDAY 

q :00 PM - 20 seormds 

10t00 I'M - 20 seconds 



11 :10 PM - to conclusion 

Minute 

LUCKY STRIKE 

fE,ItEVISION SPOT 4y 0fi .DIE 

.WEEK BEGINNTNO 

.00 CEfl 14, 1951 

Ohannel 4 

Channel 4 

Channel 5 

Channel 11 

Channel 2 

October 10 , :951 

No . of Film 

& Deeoriotion 

#25 Bentyy 

#22 Bennett 





WNBT 

10 :00 FM - 20 seconds Channel 4 N28 Montgomery 

TNURSDAY 

NINDT 

YVPIX Approx . 

R D Y 



Channel !, 

Channel 11 

#24 Wilson 


WJZ-TV 8 :29 PM - 20 seconds Channel 7 #29 Fadiman 

WCBS-TV 9 :59 PM -, 20 seconds Chnnnel 2 #25 Benny 

WPIX Approx. 11 :15 PM - Minute Channel 11 #50 Square Danoe 

SA 

WJZ-TV 809 Pld - 20 seconds Channel 7 #26 Felton 

WC&S-TV 10e00 PM - 20 seconds Channel 2 #23 I,anson 

WP1X Approx . 11130 PM - Minute Channel 11 #50 Square Dance 


• 

&DNDAY 

WNIYP 9 :00 PM - 20 seconds 

WNBT 10 :00 PM - 20 seconds 

WABD 10 :59 PM - Minute 

UESD 

WPIX Approx . 11t05 PM - Minute 

WCBS-TV l1.t10 PM -- to conclusion 

Minuto 

• .NED 

0 

WABD 8159 PM -Minuto 

IdNBT 10 :00 PM - 20 soconds 

:~UPSA;( 

f 

WNBT 809 PM - 20 seoonds 

MRIX Approx, 11115 PM - Minute 

IDAY 

WJZ-TV 8129 PM - 20 secon9s 

WCBS-TV 909 PM - 20 seconds 

WPIX Approx, 11 :15 PM - Minute 

ShTURDAY 

WJZ-TV 8 ;59 PM - 20 aoconds 


APIX F.pprox, 1100 PM - Minute 


LUCKY STRIIQTM 

mW YORR 

Y'E[F)VISION SPOT SOfN'~IDy7 & 

mX BliGINN1NG 

OCTOBER 7 . 1951 

October 3, 1951 

No . of Film 

& Description 

Chennol 4 #21 Collins 

Channel 4 iN28 Mont(;onrory 

Channol 5 (l50 Square Dance 


Channel 2 #50 Square Danoe 


Chnnnel 4 #24 Wilson 

Ohnnnel 4 #29 Fadiman 

Channol 11 #50 Square Dance 

Channel 7 #25 BenrC9 

Channel 2 #26 Felton 


Channel 7 #23 Lsnson 

Channel 2 #25 Benr{y 

Channol 11 #50 Square Dance

oouaQ osunbS 05N 

ry,~ouuoH 

~uue9 SzN 

oouoQ oaanb8 OS// 

uosnv'[ E'Zf( 

[toqto A cyd # 

oouvQ .oaunbg 05/j 

Anuee szH 

TT Tauav40 

Z Touuo40 

4 Toune40 

TT Touuvq0 

Z Teuun40 

4 Teuuu40 

iT Te'-nm4o 

7 Touus4o 

uumipud 6ZN 7 TouwyO 

oouo.0 oavttbS 05N 5 TouuU40 

aounU oannb9 OSk 

oom3Q oannbS 05# 

Z Touun4~ 

TT Touun40 

oouvQ oavnbS 05M S Teuun40 

uOc1:SK 9ZN 7 Touuv90 

6.xowo'aquolV 8Zj/ h To-40 

c7O 1 T ooQ v 

'uCF3 JO •oN 

1561 '9Z s'>9mo~dos 


oM1nuTSi ^ SId 06rTI 'xoaddp XIdM 

9puooos Oz - Iard OOrOt AS-SHOM 

spuaoos OZ - 31d 6518 AZ-ZfM 

X-11 Uana,~u 

opuFd - 19d SPTT 'xo,tddV XIdM 

spuooaa OZ - 1H 6516 d,t-SMM 

spuoocs OZ - V'Id 6"Lr9 d .L-ZfM 

TI!0 ^te~ 

o1nUT'I - pd STrT'C •xosddy XIdM 

spuoooo 0Z - 114 6Z+9 SBNM 

d'lRSH1THY 

spuooas 02! •' V v 00r0T SUNM 

o ,* nu>:6d ^ q d 65t8 Q4'!M 

e3nuFn! 

UoTsnlouoo oq rN OTrTT 

o jnuF T I - iad 50rtt 

dVQSa7(I:IM 

Ad-SHOM 

'xoadd*,r XIdM 

/d QSAIIL 

o'Pap~! - Nld 6fi t0T Oft'!M 

spUooas OZ - 4Id 3Y-0T y9NM 

spUOOOS OZ - yii 0016 yHNPi 

.4 

• 

0

• 

_SUNDAY 


WNBT 1009 PM - 20 seconds 


TDESDA 

WPIX Approx . 11 :05 PM - Minute 

WCBS-TV 11t10 PM to conclusion 

Minute 

WEDNESDAY 

41r1Y STRIKS 

W Y 

TELEVISICW SPOT SQj EDULFj 

WZEK BEOINNINO 

SEPTEMBER 23 . 1951 

Channel 4 

Channel 4 

Channel 5 

WABD 8 :59 PM - Minute Channel 5 

WNBT 10 ;00 PM - 20 seconds Channel 4 

THUASDAY 

WNBT g:29 PM - 20 seconds 

WPIX Approx, 11 :15 PM - Minute 

ARIDAY 

WJZ-TV H :29 PM - 20 seconds 

WCBS-TV 9 :59 PM - 20 seconds 

WPIX Approx. 11:15 PM - Minute 

ATS UBDAY 

WJZ-TV 8159 PM - 20 seconds 

WCB9-TV 10 :00 PM - 20 seconds 

WPIX Approx, 11i30 PM - Minute 


Septemher 19, 1951 

No . of Film 

& De soriotion 

y24 Wilson 

#26 Felton 

#51 Autoride 

Channel 11 Q50 Square Dsnoe 

Channel 2 #51 Autoride 

#50 Square Denoe 

#25 Benny 

Channel 4 #23 Lanson 


Channel 7 

Channel 2 

Channel 11 

Channel 7 

Channel 2 

Channel 11 

A25 Benny 

#29 Fadiman 


#21 Collins 

#28 Montgomory 

#51 Autoride

' 

L_UCKY ST MF 

NEW YORK 

TEEVISI ON SPOT SCHEDULE 

WEeg a G I NNIdg 

September 12, 1951 

SEPTFSIBER 16 . 1951 

No, of Film 

SUI-UY_ & DesCr .lnlio , 

WNBT 

WNBT 

WABD 

TUESDAY 

• W! ADD 

0 

WPIX Approx . 

WCBS-TV 

h!EDNEDA$ 

WNBT 

_THURSDAY 

9:00 PM - 20 seconds BREb Channel 4 

10:29 PM - 20 seconds o Channel 4 

10:59 PM - Hiinute Channel 5 

11 :05 PH - Minute u Channel 11 

11 :10 PH to conclusion Channel 2 

6iinute 

8 :59 M - Ninuto " Channel 5 

10100 P11 - 20 seoonds s1 ;,~n Channel 4 

#27 Arms 

#25 Benny 


#51 Autoride 

#50 Square Dence 

#51 Autoride 

#28 Contgomery 

WNBT 8129 PPi - 20 seconds 4 Channel 4 #29 Fadimap 

WPI% Approx, 11t15 Pld - K3.nute Channel 11 #50 Square'Dsnce 

FRIDAY _ 

WJZ-TV 

WCBS-TV 

WPIX Approx . 

S_A TWO 1~ 

Y 

WJZ-TV 

WCB6-TV 

WPIX Approx, 

8 :29 PH - 20 seconds ~~ Channel 7 

9 :59 PH - 20 seconds " Channel 2 

11 :15 M - Minute .~cu! Channol 11 


10 :00 PH - 20 seconds Channel 2 

11 :30 PI5 - Minute Channel 11 


#30 Bnruoh 

#22A Bennett 

#51 Autoride 

#25 Benny 

#21A Collins 

#50 Squero Danoe

• 

• 

• 

SUNDAY 

LUCAY STRIISE 

k 

TEIEVISIW SPOT SCfDULE 

17Ux y3ECDrNxNa 

UPTEMRER 9 . 1951 

Soptombor 5, 1951 

No. of Filn 

& Doserintion 

RNDT 9 :00 PM - 20 aooonda Channol 4 04 6 #25 Danny 

1;'NDT ' 

S7ADD 

TUnSD.1Y 

10:29 PM - 20 sooonds Chnnnol 4 

10:59 PM - Minuto Channol 5 

#28 Montgomoxy 

#51 Autorido 

ldPIX Approx . 11 :05 PIuI - Minuto Chonnol 11 1 ` #50 Squaro Danoo 

SlCDS-TV 11210 PM to conclusion 

Minuto 

Chonnol 2 #51 Autorido 

tilEDNESDAY 

WN3D 

VlIdDT 

TIifIRSDdY 

liNDT 

17PIX Approx. 

F_RACY 

17J7rTV 

~lCDS-TV 

ilPEt Approx. 

SATURDAY 

BJ2-TV 

l';CDS-TV 

IIPI% Approx . 

809 Pluf - Minuto Channol 5 

10 :00 PM - 20 soconds Channol 4 

Channol 4 

8 :29 PM - 20 sooonds 

11 :15 PM - Minuto Channol 11 

8 :29 PM - 20 sooonds Chonnol 7 

9 :59 PM - 20 soconds Channol 2 

11 :15 PM - Minuto Ohonnol 11 

5 :59 PM - 20 sooonde Channol 7 

10t00 PIA - 20 soconde Channel 2 

11/30 PM - Minuto Chonnol 11 


1 

#50 Squaro Danco 

#29 Fedinon 

#30 Baruch 

#51 Autorido 

#22 Donnott 

#25 DonnV 

#50 Squoro Danoo 

11 #21 Colllns 

#27 Arms 

#51 Autorido 

I

now0 e .n:nbs 05A 

Auog Sdp 

a3ouueR vzzR 

oPTSO9uV i5# 

su.,TSoO VSZ# 

4onsvH 0£8 

oow0 osun6s 05N 

.. emsJ LZ# 

.LSauoH 50 

oPTdo3nV TSN 

eowQ e,xun60 05// 

ePSso3n7 T5N 


lf ST Seuuv40 upnuTW - 473 00 TT •xoaddy YId1A 

~ 

_y Sauuu40 

,1, Sauw40 

snuouos Qzi - Wd gOtOT 

spuoooe OZ - Wd 6518 

.^.S:-SH0l1 

AS-2f61 

.JMS'!S 

iT Seuw40 

uSnuFW - Wd SI I SS -xosddp Xldfd 

z ieuw40 

L Sauw40 

spuoooe OZ - Wd 65 1 6 

spuoo0s OZ - Wd 6M 

dS-590H 

AS-zrM 

%'dit f3 

TS Touuv40 o'nuFW - Wd 51111 •xo,tdd,r 7QdN 

~ 7 iouw40 spuooos OZ - Wd 6Z :$ SRNIA 

~QS ~HNIS 

0. 7 Souw40 spuoo©e 0Z - Wd 00j0T 

SRNfd 

5 Souuo40 oynugq - VVd 65t8 OR7L 

~ 

z Touw40 

ST Touua40 

o3nujW 

uoSer,Touoo oq Pdd OSIST 

o;nulW - Wd 50 : TT 

AS-SYIM 

•xoaddV XId4d 

/N 5 ieuuv40 oanu ;W - Wd 65101 

y Teaw40 

y Touuv4p 

Mr- 'r-mo 

0 

J~I W4 

7m=s 7nSS '~IzE 

7w-x M3N 

~1 E4L9~Y31F~, 

epuoooe py - Wd 6vOj 

spuouos OZ - Wd 00j6 

Tff-10 

i s 

aasr,/ 

SUNPA 

ZRNf.d 

xva-dng 

• 

•

0 

LND&$ 

WO" B1i. I S.E 

ULX4R f 

TF'VISION SPOT ,4p)jED~i,j 

Y=.bM,UW.Q 

Ap "6.3951 

August 22, 1951 

140 . oS Film 

(.4Desoriplipm 

WNBT 9100 Pk1 - 20 seoonds Channel 4 #25 - Benn,9 

WNBT 10i29 1'99 - 20 seconds Chnnno 14 #22 - Bonnett 

WABD 10159 PI: - Minute Chnnnol 5 #51 - Autnrido 

Ma'DAY 

WPIX Approx. 

WCBS-TV 

• WE rSD 

0 

WfJSD 

WNBT 

JHB&Df.Y 

WNBT 

WPIX Approx . 

LTt, ID~ 

WJZ-TV 

WCBS-TV 

WPIX f.pprox, 

$(I TU I4 D 

WJZ-TV 

WCBS-TV 

WPIX Approx . 

11t05 FC1 - Minute 

1L10 YPA - to oonolusion 

Pfiinuto 

8859 PPa - Minute 

10 s 00 P1:9 - 20 seconds 

8 s 29 PPI - 20 seoonds 

11 1 15 FM - Minute 

8 $ 29 PP' - 20 seconds 

9159 KL - 20 seconds 

11 S 15 I'I'1 - Minute 

8t59 Pfd - 20 suoo nds 

10t00 PfS - 20 seconds 

1W 0 P61 - Minuto 


. 

Chnnnel 11 

Chnnnel 2 

Channel 5 

Chnnnol 4 

Chnnnol 4 

Channel 11 

Channel 7 

Channol 2 

Channel 11 

Channol'7 

Chanmwl 2 

Channol 11 

#50 - Squnre Dance 

#51 - Autoride 

#50 - Square Danoo 

#23 - Ixinsen 

#2/. - Wllenn 

#51 - Lutorido 

#25 - Sonry 

#28 - Montgomery 

#50 - Square D¢noe 

#26 - Felton 

{,`29 - Fedimen 

4 51 - Auwrido

• 

SUNDI,Y 

a,UCKY STRIKE 

NEW YQiK 

TELEVISICN SPOT SCHEDULE 

WEEK BSGINNINO 

AyEUt 19- 1951 

August 15, 1951 

No . of Fi1m 

$ P4H4CSP= 

. . . 

WNDT 9:00 Nd - 20 aeoonde Channel 4 #23 Loneon 

WNBT 10:29 PfA - 20 eooonde Chonnel 4 024 Wilson 

WABD 10 :59 PP.4 - dlinute Channel 5 #50 Squaro Danoe 

TUESDA 

WPIX Approx . 11:05 PP9 - 17Liute Chnnnol 11 #51 Autorido 

WCRS-TV 

11t10 PN to oonclusion Channol 2 --qGW #50 Square Danoo 

P.linuta 

_EDNESDAY 

WdBD 8t59 PPn - lllnute Channol 5 #51 Autorido 

WNBT 1000 F,i - 20 eeoonde Channel 4 #25 Bonny 

• THURSDAY 

0 

WNBT 809 PCS - 20 sooonde Channel 4 #26 Folton 

WPIX Approx . 11 :15 PI3 - I7lnuto Channol 11 V 3 bo #50 Squaro Danco 

FRIDAY 

WJZ-TV 8t29 N.i - 20 seaonds Channol 7 1 ~ #27 Ams 

WCBS-TV 9t59 PtA - 20 eooonda Channel 2 #30 Boruoh 

WPIX Approx . 11 :15 PM - 171nuto Channol 11 #51 Autorido 

SLTUNDAY 

WJZ-TV 8:59 PP9 - 2D eeoonde Channol 7 ~' //21A Collins 

WCBS-TV 10 :00 N1 - 20 eoaonde Channel 2 ' #22A Bonnott 

WPIX Approx . 11130 Pfi - Minute Chonnol 11 #50 Squaro Danoo 


0 ltevia2a 

LUCKY STRIKE August 34 , 1951 

• 

40 

SUNDAY 

WNBT 

YVNBT 

WABD 

T L*2 SDAY 

Y:i'IX Approx . 

1SUBS-TV 

V_tiDh 

. BSDf,Y 

:VAHD 

idNHT 

THUHSDAY 

17NBT 

WFIX Approx . 

FBIDAY 

WJZ-TV 

WCDS-TV 

YrPIX Approx . 

SATURDAY 

n'JZ-TV 

WCBS-TV 

YdPIX Approx . 


taW YDRK 

T$LEVISION SPOT SCHEDULE 

WEER BEGINNING 

uzust 12 . 1951 

No . of Film 

& Descriotion 

9t00 PM - 20 seconds Channel 4 #24 Wilson 

10 s 29 PM - 20 seconds Channel 4 ~t V'I 4 #25 Benny 

10,09 PM - Minute Channel 5 : 'f"~~'• #51 Autoride 

11t05 PM - Minute Channel 11 i'%l " #50 Square Dance 

11110 Plvi to oonclueion Channel 2 i 1 #51 Autoride 

Minute 

8 :59 PM W Minute Channel 5 It 4$0 Squnre Danoo 

10 s00 PM - 20 eeconds Channel 4 o #26 Felton 

5 :29 PM - 20 seconds Channel 4 11 #27 Arms 

l1.i15 PM - Minuto Channel 11 1. #51 imtoride 

8 :29 PM - 20 seconds Channel 7 //30 Baruoh 

9i59 PM - 20 seconds Chennol 2 /i21 Collins 

11 ; 15 PPA - Minute Channel 11 050 Square Danoe 

8 :59 PM - 20 seconds Channel 7 #22 Bennett 

10 :00 Plfi - 20 seconds Ctu,nnel 2 #23 lonson 

11 , 30 PM - Minute Channel 11 #51 Outor3de

• 

SUNDAY 

WNST 

4R7CT 

Hl:DD 

Tl1liSU.,,Y 

9 :00PM - 20 sooonds 

10 :29PM - 20 soconds 

10i59PM - Minuto 

LUCHY STHI[C~: 

NEW YOU1C 

3ELEVISION SPCT SCIEPdfIJ? 

j:EE1.blilL1wl s 

AUGUST 5. 1951 

Channol 4 

Chnnnol 4 " 

Chunnol 5 

WI'SX f:pprox . 11 :05PM - 14inuto 

Channel 11 . 1 

1ICCS-TV 11 :10PM to condlusinn Channol 2 : : 

Minuto 

"_RCD,J$1'S, Dt.Y 

Wf uD 

• 1JMIT 

0 

T IU;SDf•Y 

WNBT 

WPM f.pprox, 

Fi1IDnx 

WJ7 .. .TV 

11CHS-TV 

11PT% Lpprox, 

Ll TUtDl:_Y 

WJZ-TV 

WCES-TV 

i7PIX l.pprox, 

8 :59PM - Ifinuto . 

10 :00PM - 20 sooondn 

8 :29PIf - 20 socondu 

11 :15PM - Minute 

8 :29PM - 20 ©oconda 

9 :59PM - 20 snoondao 

11 :1.5PM - Minuto 

8 ;59PM - 20 ooconds 

10 :OOPM - 20 sooonds 

11 :30PM - Minuto 


Chcnnol 5 

Chnnnol 4 t 

Chnnnol 4 

Channol 11 

Chonnol 7 

Channol 2 

Chnnnol 11 

Channol 7 

Chcnnol 2 

Chnnnol 11 

REVISED ' 

huguet .3,, ]fj51 . 

No : of Film 

& Doacr3ntlon 

025Denny, 

#26 Folton 

ii50 Squrtro Dance 

b`51 Autorido 

i"49 II .Cheorloador 

i'S1 Lutorldo 

i'27 fmr,:n 

'v`30 Dnruch 

ii50 Squnro Danoo 

#21f. Collins 

i'22f: Donnott 

k44R Chaeuleader 

;723 Lanson 

~924 Wilson 

/t5 .1 Ailtoride

• 

0 

$UNDhY 

WNBT 

WNBT 

IiABD 

MkIl 

WPI% Approx . 

ViCBS-TV 

VfEUNESDLY 

19t.BD 

WNBT 

TW. SD % 

9 100 PM - 20 seconda 

10t29 PM - 20 seconds 


tUCKY BTRII4: 

NEW YQiK 

TELEVIBION Sfm¢ SCH6DIJjE 

VEE B INNTNG 

Al.q 29 . 1951 

11 .105 PM - Minute 

11210 PM - to oonolueion 

Minute 

8 :59 PM ~ Minute 


rthnnnel 4 

Channel 4 

Channel 5 

Channel 11 

Channel 2 

Channel 5 

Channel 4 u 

B(;Ax, 

ams . 

it 

11 

Ju1,9 24r'1951 

No. of film 

&Zeerintion 

#26 - Folton 

#27 - Arme 

#51 - Autoride 

#49R - Cheorleader 

#50 - BpunPO*~Banoe 

#46 - Postman 

/{30 - Baruoh 

WNBT 8129 PM - 20 seconds Channel 4 " #21 - Collins 

L7PIX Approx . 17.115 PM - Minute Channel 11 N48 - Miner S,1, 

FRIDP.Y 

Y7J7rTV 

8 :29 PM - 20 seconds Channel 7 a ; ;tC #22 - Bennett 

WaDS-TV 

WP1B Approx . 

9 359 PM - 20 seconds 

11t15 PM - Minuts 

Channel 2 

Channel 11 

#23 - Lanson 

#51 Autoride ~y 

8t -_TU 

uA~' 

WJ2+TV 8259 PM - 20 seconds Channel 7 #24 - Sfilaon 

Y7CBS-TV 10t00 PM - 20 seconds Channel 2 " /r'25 - Benny 

tJP7%.Approx 1100 PM - Minute Channel 11 #50 - uqvnBo-Dnnoe 


4 T

• 

S 

WNBT 

WNBT 

WABD 

TUESDAY 

WPIX Approx. 

6CBS-TV 

WEN D 

0O-1SY . S'LdU 

E 

Z ELEYISI S LZ~~ 

IZEK 

BML KLT N 

y1Qv 22, 1951 

900 PM - 20 seconds Channel 4 

10i29 PM - 20 seconds Channel 4 

10 1 59 PM - Minute Channel 5 

11 S 05 PM - Minute Channel 1 

11 s 10 fi4 to conclueion Chennel 2 

Minute 

July 18, 1951 

No . cd Film 

&-. ~g @Ft i.FSS3n 

y, #27 - Arms 

#30 - Baruoh 

#49R- Cheerleader 

1 //46 - Postman 

N51 - Auto Ride 

• WABD 8159 PM - Minute Channel 5 )l yy48 - Miner 

V/NBT 1000 PM - 20 seconds Channel 4 •K N21A- Oollins 

0 

M=Ay 

WNBT 

WPIX Approx . 

FRIDAX 

WJZ-TV 

WCffi-TV 

WPIX Approx . . 

SATURDAY 

WJZ-TV 

1IDB5-TV 

WPIX Approx . 


Bt29 PM - 20 seconds Channel f: . A22A- Bennett 

11115 PM - Minute . Channel 1 1 #50 - Bquere Dance 

8 , 29 PM - 20 seconds Channel 7 x 823- Lenson 

9 09 PM - 20 seconds Channel 2 • x #24 - Wilson 

11 s 15 PM - Minute Channel 1 1 #48 - Minor 

8 09 PM - 20 seconds Channel 7 % #25 - Denny 

1000 PM - 20 seconds Channel 2 

#26 - Felton 

11 00 PM - Minute Channel 11 

#51 - Auto Rido

• 

• 

0 

S_qNpAY 

WNBT 

YYNBT 

WABD 

,i_D~ 

TOES Y 

WCKY STRIa 

fJFW YORK 

TELEVISION SPOT SCFa;DIILE 

WF,.EK BEGINNING 

J}ffy 1•'L7~953 

9100 PH - 20 eoconda Chnnnel 4 

10t29 PM - 20 seconds Channel 4 

10459 PH - Minute Channel 5 

OPI9e 

July 11, 1951 

No, of Film 

#21 Collins 

#22 Bennett 

#46 Postmen 

WPIX Approx . 11t05 PM - Minute Channol 11 #48 Minor 

WCBS-TV 11110 PM ' to oot7olueion Channel 2 


Minuto 

FW DNFDAx 

WABD 

WNBT 

TNURSDAY 

WNBT 

WPIX Approx, 

FRIDAY 

8159 PH - Minute Channel 5 

10t00 PH - 20 seconds Channel 4 

812.9 PH - 20 seoonde Channel 4 

11e15 PH - Minut Channel 11 

~ C k'P0LeA(-n 

,1 HW #50 Square Danoo 

#23 Lnnson 

#24 Wilson 

#49R Cheerleader 

C.h eÌ' 

WJZ-TV 8t29 PM - 20 soconds Channel 7 #25 Bonqv 

WCB.S-TV 909 PM - 20 seoonde Channol 2 pI1( Q #26 Folton 

WPIII Approx, 11t15 PM - Minute Channel 11 #51 Autoride 

L_,,BA 

SATO D Y 

VlJZ-TV 

8159 PP.4 - 20 sooonds Channel 7 

#30 Baruoh 

VVCBS-TV 10100 PM - 20 seoonde Channel 2 

#27 Arms 

VdPIX-Approx . 11730 P1,7 - Minute Channel 11 #46 Postman 


• 

• 

0 

SUNDAY 

tINBT 

irNBT 

'dABD 

TOF.SDAY 

WPIX Approx . 

VICBS-TV 

_7FD[v,SDAY 

VIABD 

llNBT 

zlnmSDAY 

WNBT 

tilPl% Approx . 

FRTDA~ 

TiJ2rTV 

tilCBS-TV 

ItPIx Approx . 

SATOS Y 

FJZ-TV 

ti/CBS-TV 

uPIx . Approx . 

9 :00 PI4 - 20 seconds 

10 :29 FM - 20 eeoonde 

10r59 PN - Minuto 

1105 PM . Minute 

17. :10 PI•; to ucGalea3cm 

Minute 


10 :00 PM - 20 soconds 

8 :29 P14 - 20 eeoonds 

17. il.5 P[i - Minute 

B :29 P19 - 20 seconds 

9 :59 PH - 20 seconds 

11 :15 Pit - Minute 

8159 PP9 - 20 seconds 

10t00 PI1 - 20 seconds 

11 :30 PP7 - Minute 


LUORY ST,uRE 

NF.W YIXtK 

TELEVISION SPOT SCF~DULE 

V7EEK BEGINNING 

JuLv S . 1951 

Channel 4 

Channel !, 

Channel 5 

Chennel 11 . 

CLcnnd 2 

Channel 5 

Channol 4 

Channel 4 

Channel 11 

Channel 7 

Channel 2 

Channel 11 

Channel 7 

Channel 2 

Channol 11 

July 3, 1951 

No. of Film 

& Dosoriotion 

#25 Benny 

#23 Lanson 

f/4R I+iner 

Q50 Square Denoe 

#51 Autoride :9oy Ct 

#46 Postman 

#21A Collins 

#27 Arms I~ .a 

#51 Autoride ~ 

#26 Felton l3a"i 

#24 ti7iloon 1 : 

049R . Postmen 

#22A Bennett 

#30 Baruch 

N43 lfiner 

~ ob( 1.

• 

S_ ~DQ-Y 

IMCKY STIi 

M-Yola~ 

JE h'VISIOlQ S~T_ SC F:DU _ 

Y~E LK_hI:&$INM sT1bbY-3 ..19J~ 

bMDT 9 :00 Ph1 - 20 ecconds Channc 14 

bINILT 10 :29 PDf - 20 eoconde Channel 4 

WAeu ]0s59 PM - 6linuto Channel 5 

TUilSDAY 

Wl'IX Approx . 11 :05 PM - Minuto Channol 11 

WCBS-TV 11110 PM to conclusion Channel 2 

Minuto 

Hi:DNSSDy\Y_ 

• WABD N :59 Pld - Minuto Channol 5 

WNBT ]0 :00 PH - 20 seconds Channol 4 

0 

TiM,(SDAY 

WNDT 5 :29 P}9 - 20 aoconds Channol 4 

WYIX Approx, 11 :15 PIl1 - ilnuto Channol 11 

FHIDAY 

WJZ-TV 8 :29 PIi - 20 s :conds Channol 7 

WCDS-TV 9 :59 Ptri - 20 e- :condo Channol 2 

4lBIX Approx . 11 :15 Ph1 - Minuto Channel 11 

s ;T 1E Drs 

WJZ-TV 6 :59 PP1 - 20 seconda Channol 7 

WCBS-TV 10100 P

• 

• 

&YP7Y STRIKE 

NNW YORK 

TE ,I ZVISION SPOT SCNEOBIE 

WEEK BEGINNING 

June 20, 1951 

yne a~3U No, of Film 

SW) AY & Desorintion 

WNBT 

WNBT 

WADD 

2 

UF-qDAY WPIX Approx, 

WCBS-TV 

I EONESDA~ 

WAFID 

WNBT 

1'N25UY 

WNDT 

WPIX Approx, 

MIDAY 

WJZ-TV 

WOBS-TV 

WPIX Approx, 

_S 

TA CRDAY 

9i00 PM - 20 eooonds Channel 4 

#22A Bennett 

10,29 PM - 20 seconds Channel 4 

#26 Felton 

10,59 PM - Minuto Channel 5 N49R Cheerleader 

11i05 PM - Mfnuto 

11t10 PM to conalusion 

M7nuto 

8t59 PW - Minute 

1000 PpV - 20 eoconds 

8s29 PM - 20 sooonds 

11 s 15 PM - Minute 

Channel 11 

Channel 2 

Channol 5 

Channul 4 

Channel 4 

Channel 11 

#46 Poetman 

#51 Autorido 

#47 Derby 

#21A Collins 

#29 Fadlman 

#51 Autoride 

8,29 PM - 20 oooonde Ohennol 7 

#23 Lenson 

9 09 PM - 20 eooonde Chennol 2 

}/28 Montgonnry 

11115 PM - Minuto Chennol 11 N49H Cheorleader 

WJ2-TV 8,59 PM - 20 sooonde Channel 7 N27 Arms 

WCBS-TV 10100 BM - 20 seconds Channol 2 #30 Baruch 

WPIX Approx . 11s30 PM - Minute Chennel ll #50 Squaro Danae 


• 

• 

/ 

4yUYD ~AY 



WABD 10 :59 PM - Minutc 

TUE 29 

WPIX Approx. 11 :05 - Minute 

WCBS-TV 11 :10 P14 to conclusfon 

WEDNF.SDAY 

Minute 

WABD 8 :59 P1f - Minute 

WNBT 10 :00 Pid - 20 seconds 

THURSDf.Y 

WtdBT 8 :29 PM - 20 seconds 

Y1PIX Approx . 11 :15 PM - Minute 

YHIDAY 

WJZ-TV 6 :29 PM - 20 seconds 

41C ;S-TV 9 ;59 PM - 20 seconds 

WPIX Approu. 11 :15 P11 - Minute 

SATUftDAY 

WJZ-TV 8 :59 PM - 20 soconds 

WCBS-TV 10 :00 PM - 20 soconds 

WPIX Approx . 11 :30 PM - Mtnute 


LD9X.Y . .,?TRll E 

PIE}L_Y CP7t 

Iqw1jjAIQN WOT SCHCDULE 

]L4Q .kB+St .LiLi IC 

Quno 17. 1951 

No . of Film 

& Doscriution 

Ctannel 4 1128 Montgomery 

Channol 4 #21 Collins 

Channel 5 i746 Postmnn 

Channel 11 #51 P.utorido 

Channel 2 0 50 Square Dance 

Channel 5 Y 51 Autorido 

Channel 4 !/27 Arms 

Juno 13, 1951 

Channel 4 ~'30 Baruch 

Channel 11 1/50 Square Dance 

Channel 7 !'22 Eenr,ett 

Channel 2 1%29 Fadiman 

Channel 11 !:47 Derby 

Channol 7 'f26 Folton 

Charrnel 2 7/23 Lnnson 

Channol 11 /r'49q Cheorloader

• 

0 

SNNUAY 

WNBT 9 s 00 PM - 20 seconde 

4YNBT 10 s 29 PM - 20 seconds 

:WABD 10 1 59 PM - Minute 

TUN;SD6Y 

WPIX Approx . 1105 - Minute 

WCSS-TV 11i10 PM to conclusion 

Minute 

Y-VE_DNEEUAY 

WABD 809 PM - Minuto 

WNBT 10 W0 PM - 20 scoords 

TRI6iSDnY 

riTJRT 8i29 PM - 20 seconds 

WPIX Approx, 11s15 PM - Minute 

RIDAY 

WJZ-TV W9 PM - 20 seconds 


WPIX Approx . 11915 PI4 - Minute 

SATDRDAY 

WJZ-TV 8 09 PM - 20 seconds 


11PIX Approx . 11,30 PM - Minute 


LUC KY TRI E 

NEW YORK 

TELEVISION SPOT KRED U r 

Week Se¢inning 

une 10 1 _ 

Revlsed June 11, 1951 

No . of Film 

& Descriotion 

Channel 4 N21A Collins 

Channel 4 #30 Baruch 

Channel 5 #47 Derby 


Channel 2 1/51 Autoride 

Channel 5 //49R Cheerleader 

Channol 4 N28.Montgomery 

Channel 4 #22A Dennett 

Channel 11 #48 Miner 

Channel 7 #23 Lanson 

Channel 2 #26 Felton 

Channel 11 N49R Cheerloader 

Channel 7 #27 Arms 

Channel 2 #29 Fadiman 

Channel 11 #51 Autoride

0 

_h,nf~Y 

• WPIX Approx . 

WCJS TV 

0 

WNDT 

TAU,r.- SIM 

&wISY.PT.B7.M 

NEW YORK 

~EJB,~SsSW BPOT j0 FHACIE 

k~^~lrs 

Tylme 3 . lqril 

9':00 PM - 20 sooonda Channel 4 

].0;29 H9 - 20 sooondu Chnnnol 4 

1Rt 59 PM - Minuto Chnm:ol 5 

1i.,05 - Minuto Chnnr.ol 11 

9;! a10 RA to cuneluel.on `~ Chnnnel 2 

Minuto 

8 09 PM - Minute 

10s00 PfA - 20 sooonds 

F, Channol 5 

Channel 4 

6/1/51 

Ns~2LF11a 

kke.H9±'.~5:to li 

//19 AnoobaSs 

#16 3 rd.lor 

1i51 Autorido 

/149R Ohoorlondor 

0;8 Minor 

#50 Square Dnnoo 

#15 Minor 

W :VD1' 8e29 PP9 - 20 seconds ~~ Channel 4 /!13 Postnen 

WPIfi Approx . 11x15 N1 . 67inuto Channel 11 N51 Autorido 

?':e,'.nfi8 

L1Ju•-TV Bt29 YM - 20 seconds 1, Chnnnal 7 #17 HImtor 

WCES-'LV 909 PP.4 - 20 eoconds ' Chmmol 2 019 Acrobats 

WR'iX Approx . 11115 PM - Minuto Chrmnal 11 N47 Derby 

4y(iT_SIf2l, 

WJZ-TV 809 PM - 20 seconds ~ Channol 7 //20 Mt . Olinbor 

WORS-TV 9 300 Pf7 - 20 oooonds ' 

WPIY Approx . 11130 PfA - Minute 

l Channel 2 

1113 Postnan 

Channel 11 #50 8quaro Denoo 


S _,UNDAY 

LUCKY STRIKE 

AV YQm 

jE1.EVISIH7 SPOT SCN®N4E 

Weak Deainnlne 

May 27 . 1951 

5/22/51 

No, of F1In 

$e Doncrintion 

WNBT 9 :00 PM - 20 seconds Channel 4 d'16 Sailor . 

WN1Yt 

WADD 

1' ~~ DAY 

10 :29 I'M - 20 seconds 

10 :59 FM - ld7nute 

Channel 4 

Channel 5 

#15 PBinor 

#50 Square Dence 

WPIX Approx . 11e05 PN - Minute Channel 11 N47 Derby 

W NE w 

• WA80 8t59 Hd - Miinute Chennel 5 #48 l9iner 

WNBT 10 :00 Hd - 20 seconds Channel 4 #13 Poetman 

0 

_TrNRSDAy 

WNST 

WABD Approx . 

WPIX Approx . 

M6X 

8 :29 PE1 - 20 eooonds 

8:29 H.1 - Minute 

11 :15 H9 . Minuto 

Ohannel 4 

Channel 5 

Channel 11 

#17 Hunter 

#51 Autoride 

#49 R Cheerleader 

WJZ-TV 

8 :29 PE1 - 20 seconds Channel 7 #18 Skater 

WCAS-TV 

WPIX Approx, 

9:59 PM - 20 seoonds 

11 :15 H7 - l9inute 

Channel 2 

Chennel 11 

#20 Mt . Climber 


SSTURDCY 

WJZ-TV 8159 PM - . 20 seconds Channnl7 #13 Postmen 

WC0.5-TV 9 :00 H1 - 20 seoonds Channel 2 #18 Skater 

WPIX Approx . 11130 PM - T.finute Chennel 11 k51 Autorido 


• 5/15/51 

SUNDAY 

WNBT 

WNBT 

WADD 

TUESDAY_ 

WPIX Approx . 

• W_FDA'EIDAY 

0 

WABD 

WNBT 

THURSDAY 

WNBT 

WAUD Approx . 

WPIX Approx . 

FRIDAY 

WJL-TV 

WCBS-TV 

WPIX Approx . 

SygT_URAY 

WJZ-TV 

WCDS-TV 

WPIX Approx . 


10 :29 PN - 20 seoonds 

10 :59 PH - Minute 

11 :05 P87 - Ginute 

8 :59 PPd - Minute 

10:00 PM - 20 seconds 

LUCKY S1,RIEE_ 

PW YORK 

TELEVISION SPgT SCH@9UI .E 


8 :29 PN - Minute 

11s15 PH - Minuto 

8 :29 PM - 20 seoonds 


11 . :15 PH - Minuto 

8 :59 FM - 20 seoonds 

9 :00 PH - 20 seconds 

13.00 PM - Minute 


Week Beeinnine 

Mav 20 . 1951 

No . of FSIm 

~_Desor ption 


Channel 4 #13 Postman 


Channel 11 # 49R Cheerleader 

Chennel 5 #51 Autoride 

Channel 4 #17 Hunter 

Channel 4 

Channel 5 

Channel 11 

#18 Skater 


#48 Miner 

Chennol 7 #20 Mt . Climber 

Channel 2 #13 Poctman 

Channel 11 #51 Autorido 

Channel 7 #18 Skater 

Chennel 2 #16 Sailor 

Channol 11 #50 Square Danoe

• 

SUMAY 

WNRT 

WNBT 

WABD 

3'UESD A Y 

• WPIX Approx . 

0 

W_EDNESDAY 

WAHD 

WNBT 

TDIUftSDAY 

W h'B T 

WABD Approx . 

WPIX Approx . 

~iTD -4y 

WJZ-TV 

WCBS-TV 

WPIX Approx . 

ATURDAY 

WJZ-TV 

WCBS-TV 

WPIX Approx . 

& my STRIYY, 

NEW YORK 

TELEVISION 8 P BOHEDU15 


10i29 PM - 20 seconds 


11i05 PBL - Minute 

809 PM - Minuto 

10iC0 PM - 20 seconds 

W9 PP9 - 20 seconds 



Bi29 PM - 20 soconds 

9 : 59 PM - 20 eoconds 

11i15 PM - Minute 



1W0 PAS - Minuto 


f~o ~ Boeinnine 

MSY- 13.t 19 .J3 

'5/11/51 

No. of FSIm 

§, Dosoriotion 

Channel 4 #13 Postmon 

Channol 4 //17 Huntor 

Channol 5 #49 R Choorloador 

Channol 11 #50 Squaro Danoo 

Channel 5 # 50 Square Donoe 

Channol 4 #18 8kator 

Channol 4 #20 Mt . Climbor 

Channel 5 #51 Autorido 

Channol 11 #47 Derby 


Channol 2 #18 8kator 

Channel 11 #48 Minor 

Channel 7 #16 Sailor 

Channel 2 , #15 Minor 

Channol 11 #51 Autorido

0 

• 

0 

SUNDAY 

WNBT 

WNDT 

WABD 

TOFSDAY 

WPIX Approx . 

WED_=D_($ 

WABD 

WNBT 

T UR 

WNBT 

WABD Approx, 

W P3% Approx . 

9 RID~ 

WJZ-TV 

WCBS-TV 

WPII[ Approx, 

@gT_g RDB~ 

WJL-TV 

WCHS-TV 

WPIX Approx . 

9 :00 PM - 20 seconde 

10 :29 PM - 20 seconds 


1105 PN - Minute 

8:59 PM - Minute 

10 :00 PM - 20 seconds 


St29 PA9 - Minute 


8+29 PS: - 20 eeoonds 

909 PM - 20 seoonds 

11815 110 - Minute 



11 :30 FM - Minute 


&0 CKY 

sTRI 

NEW 

TEUYISI4 N S E OT ~~ l1 EDU 

Week Reainnina 

Ma y 6 . 13.91 

5/4/51 

No, of Film 

& DePoriotion 

Channel 4 #17 Hunter 


Channel 5 //50 Square Denoe 



Channel 4 #20 Mt . Climber 



Channel 11 #50 Square Denoe 

Minor Ohannel 2 

Channel 7 #15 

#16 Sailor 

Channel 11 #49 R Cheerleader 



Channel 11 #47 Derby

0 

• 

• 

3UWDAY 

LQQK S R 

+EW..YRBG 

T_$LEVISjO_N SPOTySCHBDU9 

Woo~Boeinn~pg 

Aoril 29 . 1951 

4/27/51 

No . of Fi]c: 

91 11egoLiot ,~41 

WNBT 

900 FM - 20 gooonds Channel 4 #18 Skater 

WNBT . 10 :29 PH - 20 qooonds Channel 4 #20 Mt . Climbor 

WABD 10 :59 PM - Minute -0hannel 5 #51 Autorido 

TUESnnz 

WPI% Approx . 

WEDNFSDAY 

1109 PH - Minute Channel 11 #50 Square Donco 

WABD 8159 PM - Minute Channol 5 #48 61inor 

WNBT l0 :C0 PM - 20 seconds Channol 4 #13 Postcmn 

TINRSDAY 

WNHT 

WABD Approx . 

WPIE Approx . 

FRIDAY 

WJ7.-TV 

WCRS-TV 

WPIX Approx . 

ATS URDA~ 

8 :29 PH - 20 saaonds 

8 :29 PA1 - Minuto 

1415 PH - Minuto 

8129 PH - 20 seconds 



Channel 4 

Channel 5 

Chennel 11 

Channel 7 

Channel 2 

Channel 11 

#15 Minor 

#50 Squaro Dsnno 

#49 H Cheerleedor 

#16 Snilor 

#18 Skater 

#47 Derby 

WJZ-TV 

809 PH - 20 soconds Channel 7 #13 Postnan 

WOBS-TV 

9:00 PM - 20 soconde Channel 2 #17 Nuntor 

WPIX Approx . 11t30 PH - Minuto Channol 11 /f51 Autorido 


• 

• 

0 

SUNDAY 

WInST 

WNBT 

WABD 

2CESDAY 

WPIX Approx . 

W_E_DNFSM 

WARD 

WNBT 

THCRSDAY 

WhRT 

WADD Approx . 

WPIX Approx . 

WJZ-TV 

WCBS-TV 

WPIX Approx . 

ST0RDAY 

WJZ-TV 

WCBS-TV 

WPIX Approx . 

LyCXY STRIKE 

P&IM 

T_ELEVIS ION SPOT SCHEDULE 

Week Be¢inniyg 

AnF.d l. Z2 . 1951 

9 :00 FM - 20 seconds Channel 4 


10:59 PW - Minute Channel 5 

11 :05 PM - Minute Channel 11 

8:59 PM - Minute Channel 5 

10:00 PM - 20 seconds Channel 4 


8:29 I#L - Minute Channel 5 

11:15 PM - Minute Chnnnol 11 

8:29 FM - 20 seconds Channel 7 

9a59 PM - 20 sooonde Chnnnol 2 


8t59 PM - 20 seoonde Channel 7 

9 :00 PM - 20 seconds Channel 2' 



4/20/51 

No . of Film 

LDegnriotion 


#13 Postman 

#50 Squaru Dance 

#49 R Choorlonder 

#51 Autoride 

#15 Miner 

#16 Sailor 

#48 Miner 

#47 Derby 

#18 Skator 

#13 Postman 

#51 Autorido 

#17 Hunter 

#18 Skater 

#50 Square Danoe

• 

• 

0 

LUCRY STRII(E 

NEW YClUC 

TFyIFyVISIOfl SPOP SCH6DUL 

Weok Boeinnine 

Aor11 15 .1951 

4/13/51 

No . of Film 

IR DoeoritEion 

WNBT 9 :00 PM - 20 soconae Channol 4 #13 Postman 

WNBT 10 :29 PM - 20 soconds Channel 4 #14 Derby 

IJABD 10 :59 PM - Minute Channol 5 ;Y47 Dorby 

T W~SDA;{ 

WPIX approx . 11 :05 PM - Minuto Channel 11 #51 Autorido 

KFD~Rf~'L 

WABD 8 :59 PM - Minute Channol 5 #50 Square Dance 

WNBT 10 :00 PM - 20 scconds Channel 4 #16 Sailor 

THUHSDf:Y 

WNDT ' 8 ;29 PM - 20 seconds Channel 4 #18 Sknter 

WABD approx : 8 :29 PM - Minute Channel 5 #48 Mimr 

WPIX approx . 11 :15 PM - Minute Channel 11 ;y50 Square Dance 

FRIDY 

$AT 

WJ2-TV 8:29 PM - 20 secords Channel 7 ~~13 Postman 

WCHS-TV ' 9 :59 PM - 20 eeconds Channel 2 $17 Hunter 

WPIX approx . 11 :15 PM -, Minute Channel 11 #47 Derby 

WJZ-TV 8 :59 PM - 20 seconds Channel 7 #18 Skater 

WCDS-TV ' 9t00 PM - 20 secords Channol 2 #20 Mt . Climber 

WPIX approx. 11 :30 PM - Minute Channel 11 /i49R Cheerleader 


• 

• 

0 

LIICKY STRIKE 

~~ym 

TELEVISION SPOP,BCIiEDULE 

Woo Be innlne 

epCil 8 . 1951 

4/5/51 

h o . of Film 

6UhIDAY &Dosorintiop 

WNBT 9 :00 PM - 20 seconds Chnnnol 4 #14 Derby 

WNBT 10:29 PM - 20 seconds Channel 4 #16 Sailor 


TURSDAY 

WPIX Approx, 11 :05 PA:7 - Minute Chonnol 11 k49 R ohourlnador 

WF9h'BSDAY 

WI9D 8 :59 PM - Mlnuto Channel 5 #48 Miner 

WNBT 10 :00 FM - 20 soconds Chonnol 4 /l13 Postman 

7tIURSDAY 

WNBT 8 :29 PM - 20 seconds Channel 4 #17 Huntor 

WABD npprox . 8 :29 PM - Minute Channel 5 N50 Square Dance 

WPIX approx . 11 :15 PM - Miuuto Channel 11 N47 Derby 

F_RIW 

WJZ-TV 8:29 FM - 20 soconds Channel 7 #18 Skntor 

WCBS-TV 9:59 PM - 20 seconds Channel 2 #19 Acrobats 

WPIX npprox . 11s15 PM - Minute Channel 11 #51 Autoride 

SATURDAY 

WJZ-TV 8:59 R i - 20 seconds Channol 7 #20 Mt . Climber 

WCIIS-TV 9:00 PM - 20 seconds Chonnol 2 013 Postman 

WPIX approx . 11 :30 PM - MSnuto Channel 11 #46 Postmon 


0 

• 

0 

SU~ 

WNBT 9t00 PM - 20 aeconde 

WNBT 10 :29 PM - 20 seoon3s 


T!;jSDAx 

b{ICIIY STRIM 

NEW YOaX 

a B rEVISioN sPar s e 

WoQk Bpe?n.i.e 

Anr11 15 .1951 

Channel 4 

Channel 4 

Channel 5 

4/73/51 

No : of Film 

& Doecrii':tion 

#]3 Postman 

#74 Derby 

#47 Dorby 

WPIX approx . 11 :05 PM - MSnuto Channel 11 #51 Autorido 

y1~'.Dr snpy 

WADD 8 :59 PM - Minuto Channel 5 iF50 Squoro Dance 

WNDT 10t00 PM - 20 sooonds 

#16 Soilor 

THURSDAY 

WNBT ' 8t29 PM - 20 eecon4s 

WARD approx : 8:29 PM - Minute 

WPIX approx . 11 :15 PM - Minute 

FRIDAY 

WJZ-TV 8:29 PM - 20 eeoonds 

WCBS-TV ' 9 :59 PM - 20 eeoon9s 

WPIX ephrox. 11 :15 PM - Minute 

STURDf.Y 

WJZ-TV 8159 PM - 20 aeconds 

WCBS-TV ' 9t00 PM - 20 socorde 

WPIX approx, lle90 PM - Minute 


Channel 4 

Channel 4 

Channel 5 

Channel 11 

Channel 7 

Channel 2 

Channel 11 

Channel 7 

Channel 2 

Channel 11 

#18 Skater 

#48 Ifiner 


#13 Postmen 

#17 Hunter 

#47 Derby 

#18 Skater 


#49R Choorloader

• 

S UNDI:Y 

WNBT 

WMBT 

WABD 

~RSDf~ 

WPIX Approx . 

].EDNESDhY 

WADD 

WMBT 

9 :00 PM - 20 aeoonde 

10 :29 PM - 20 eocotxls 


11 ;05 PM - Minute 


1000 PM - 20 seconde 

LUCRY STRIKE 

NNW YCRK 

TEI,WVISION SPOS SCHGDUiE 

Week Boeinnin¢ 

Aor11 1 . 1951 

Channel 4 

Channel 4 

Channel 5 

Channel 11 

Channel 5 

Channel 4 

3/29/51 

No . of Film 

& Descrintion 

#16 - Sailor 

#13 - Poatmen 

#49R- Cheerleader 

#48 - Miner 

#47 - Derby 

#17 - Hunter 

• WNBT ' 8 :29 PM - 20 seconds Channel 4 #18 - Skater 

0 

W1.BD approx . 

WPIX approx . 

FRTDAY 

WJS-TV 

WCDS-TV 

WPIX approx . 


11t15 PM .. Minute 

8 ;29 PM - 20 eooonds 


11 ;15 PM - Minute 

Channel 5 

Channel 11 

Channel 7 

Channel 2 

Channel 11 

i:51 - Lutoride 

#46 - Postman 

#19 - Acrobats 

#20 - Mt . Climber 

#49R - Cheerleader 

SATURDI:Y 

ItlJZ-TV 8;59 PM - 20 seconds Channol 7 i'r'13 - Postman 

WCBS-TV 

9t00 PM - 20 seconde Channol 2 #14 - Derby 

WPIX approx . 11 :30 PM - Minute 

Channel 11 #51 - Autoride 


• 

• 

• 

LUNDAY 

WNBT 9 :00 PM - 20 sooonds 


WABD 10 :59 PM - Minuto 

LMg 

WPIX npprox . 11 :10 PM - Minuto 

wEnNESDAY 

WABD approx, 5 :59 PM - Minute 

WNBT 10 :00 PM - 20 Seconds 

1ÌMtSDAY 

41NBT 8129 PM - 20 seoonde 

WABD approx. 5 :29 PM - Minute 

WPIX approx. `:11 :45 PM - Minutu 

PRIDAj 

~WJa-TV 8 :29 PM - 20 seconds 


WPIX npprox, 1100 PM - Minute 

SA_ TURDAY . 

WJZ-TV 8 :59 PM - 20 seoonde 


WPIX npprox . 1100 PM - MSnute 


U7CXY STRIKE 

NDA YORX 

ujg,aSION SPOT SCM'__, ~D F 

Ileok Beeinnlne 

lAaroh 25, 1951 

3/22/51 

No. of Film 

&_~so~Ptlon 

Ohannel 4 IS;O-Anuotmcement & Slide 

Chnnnol 4 #17 Hunter 

Channol 5 #4$ Miner 

Channol 11 //47 Dorby 

Ohannol 5 #51 AutoridaChonnel 4 #18 

Skater 

Ohonnel 4 #19 Acrobats - 

Channol 5 l/46 Postman 

Chonnsl 11 #49R Cheerleader 

Channol 7 #20 Mt . Climber 

Channol 2 #13 Postmon 

Channel 11 #51 Autorldo 

Channel 7 //15 Miner 

Ctjnnnel 2 //16~Stt31om , 

Channel 11 /148 Minor

0 

~WDNBT 

WNB T 

WAB D 

TUSSDAY 

~ WPI X 

a1.LD 

`¢+bT 

kb4KY_STBdlf~ 

NX x48& 

a .LEV;SION SPOT SCHEDULr. 

Week Bsnl nn in ¢ 

EA 

9 1 00 PM - 20 seconds 

10 1 29 PM - 20 second s 

10 3 59 Plw - Minute 

approx,11 1 10 PM - Minut e 

approx . 8159 PM - Minut e 

10,00 PM - 20 eeconds 

`T;'ISDAY 

'n'NB T 

W0.8D 

8 &29 PM - 20 second s 

approx. 8i29 PM - Minuto 

WPI X epprox.11 1 45 PM - P.4inut e 

ch 18 . 1951 

Channo 1 4 

Channel 4 

Channel 5 

Channel 1 1 

Channel 5 

Channel 4 

Channol 4 

Channel 5 

Channel 1 1 

3/15/51 

No . of Film 

tion 

f&VIII2inL9 

#16 Sailor 

4'5t Autorid e 

#48 Mine r 

#47 Derby 

/'17 Hunter 

#18 Skater 

#49R Choorleader 

(/59 Autoride 

FFiI~ l,}~' 

- WJZ-TV 8 1 29 PM - 20 seconds 

WCBS-TV 9 1 59 P% - 20 seconds 

WPIX approx.11 :30 PIUI - Minute 

Channel 7 

Channel 2 

Channel 11 

#19 Acrobats 

{j20 Mt. Climber 

//48 Mine r 

SATURDAy 

WJZ-TV 8t59 PM - 20 second s Channel 7 

WCBS-TV 9200 FM - 20 seconds Channel 2 

WP1X approx.11 00 PM - Minuto Channel 11 


//17 Postman 

/i14 Derby 

i'49R Cheorleader

• 

• 

0 

IvSU STRIXE 

NEW YOAK 

EQN SPO 

Week @ae~on3De, 

b18TS2f_U .-= 

Ea U 

3/9/51 

&No~ . oePo Film 

$UNDAY 

WNBT 

WNBT 

WADD 

900 PM - 20 soconde 

10 1 29 PM - 20 eeoonde 


Channel 4 

Channel 4 

Channel 5 

#]4 Derby ti ~ 

#25 Miner 

#49 R Cheerleader 

U-MAX 

WPIX approx, 

Mj~~LLY 

11,10 PBi - Minute 

Channel 11 

#45 R Cowgirl 

WARD approx . 8159 PM - Minute 

Channel 5 

#46 Poetman 

41NBT 10i00 PM - 20 esoonde Channel 4 #16 Sailor 

ZHURSDdY 

WNBT 

WABD approx . 

Channel 4 

Channel 5 

#17 Hunter 

#47 Derby 

WPIX approx . 1145 PM - Minute Channel 11 //48 Minor 

$129 PM - 20 seoonde 


RIDAY_ 

WJZ-TV 

8 s 29 PM - 20 sooonds Channel 7 

#18 Skater 

WCBS-TV 

9 8 59 PM - 20 eoconde Channel 2 

#19 Aorobate 

WPIX approx . 1100 PM - NSnuto Channel 11 l/49 R Cheorloador 

LAMDf Y 

WJZ-TV 

6959 PN, - 20 sooonds Channel 7 


WOBS-Tv 9 1 00 PM - 20 eooonds Channel 2 

#13 Postman 

WPIX approx . 11+30 PM - Minute Channel 11 #48 Minor 


• 

$1 TDAx 

YRdBT 9e00 P11 - 20 seconds 

411VBT 10 :29 PW - 20 eeoonde 

WABD 10 :59 PIA - Minute 

3n/51 

No . of Film 

$t4AA 

Chapnel 4 d13 Poetmen 


Channel 5 d48 Miner 

TUESDAY 

WPI% approx .11 :1D Ph1 - Minute Channel 11 ~14XtCheerleader 

W_ L,'U~I,E9y~I,E9y~ 

WABD approx . 8:59 NA - Minute 

WNBT 10 :00 Pfai - 20 seconds 

• THMSD _ 

WNBT 8 :7~: Pla - 20 seconds 

WABD approx . B :29 P9, - Minute 

WPIX epprox .11 :45 PM - Ndnute 

0 

Channel 5 

Channel 4 

Channel 4 

Channel 5 

Channel 11 

k45H Cowgirl 

#15 I11ner 

#16 Sailor 

#46 Postmen 

H49H Cheerleader 

FRIDAY 

41JZ-TV 8 :29 Plvl - 20 seconds Channel 7 #17 Nunter 

WCDS-TV 9 :59 PM - 20 seconds Channel 2 #18 Skater 

WPIX approx .11 :30 FM - Minute Channel 11 #46 Postmen 

SAT D Y 

WJZ-TV 8 :59 Pht - 20 seconds 

ARiBT-. 8 :30 Pld - 20 seconds 


Channel 7 

Channel 4 

Channel 2 

WPIX approx .11 :30 Pdl - Ginute Channel 11 #47 Derby 


#19 Acrobats 

#20 Mountain Cllmber 

812R Cowgirl

LUCKY STRIKL 

.)y'~W YQiR 

. Ti'sL1~.VISION SPOT SCHED 

SUNDAY 

WNBT 

WNBT 

W6BD 

9 :00 PM - 20 soconds 

10 :29 PM - 20 seconds 

10 :59 PM . - Minuto 

Week Boeinninr 

Fobruarv 25 . 195~ 

Channel 4 

Channel 4 

Chonnel 5 

2/23/51 

No . of Film 

Do cr .rotion 

#12R - Cowgirl 

#13 - Postman 

#47 - Dorby 

TUESDA - 

WPIX approx . 11 :10 PM - Minute Channel 11 !/48 - Minor 

WEDNESDAY 

WABD approx . 

WNBT 

8:59 FM - MSnuto 

10:00 PM r 20 seconds 

Channol 5 

Chnnnol 4 

#49R - Cheorlendor 

#14 - Dorby 

THURSD 

• YMBT 8 :29 PM - 20 seconds Channol 4 //15 - Minor 

LABD approx : 8 :29 PM - 

WPIX approx . 11 :45 PM - 

Minute 

Mlnuto 

Channel 5 

Channel 11 


#46 - Postman 

0 

MIDf,) 

WJZ-TV 8 :29 PM - Minuto Channel 7 N49R - Ch3orloador 

WCBS-TV 9 :59 PM . . 20 seconds Chanml 2 #16 - Sailor 

b1PIX approx . 11 :30 PM - Minute Chnnnol 11 147 - Dorby 

SATURDLY 

W'SZ-TV 

WNBT 

Y7CBS-TV ' 

809 PM - 20 soconds 

S:30 PM - 20 soconds 

9t00 PM . 20 seconds 

Channel 7 

Channel 4 

Channel 2 

#17 - Hunter 

//18 - Skator 


WPIX approx . 11 :30 PM - Minute Channel 11 //46 - - Postman 


• 

• 

0 

L_UCNY 

ZEW YORR 

TELEVISION SPOT SCHEDULE 

-eek Beginnina 

'e r r 18, 1951 

2/16/51 

No . of Film 

S_U_NDAY $" D§@$L3P.4 ia H 

WNBT 9 :00 PM - 20 eeoonds Channel 4 #19 Acrobats 

Y1NDT 10 :29 PM - 20 seconds Channel 4 #20 Climber 

WABD 10 :59 PM - kiinute Channel 5 #46 Postmen 

TUESDAY 

WIX approx .11 :10 PM - Minute Channel 11 #49R Cheerleader 

W_ED EN SDDAY 

WABD 

WNBT 

approx . 8 :59 PM - Minute 

10 :00 PM - 20 seconds 


HURSDAY 

WNBT 


WAHD approx . 8 :29 Pld - Minute 

WPIX approx .11 :45 PM - Minute 

MINA 

WJZ-TV 8 :29 PM - Minute 

WCBS-TV 9 :g9 PN - 20 eeconds 

Channel 4 

Channel 4 

Channel 5 

Channel 11 

Channel 7 

Channel 2 

#17 Hunter 

#18 Skater 

/,149R Cheerleader 

//45R Cowgirl 

//47 Derby 

#15 Minor 

WPIB e;,prox .11 :30 IfA - Minute Channel 11 #46 Postmen 

,SATURDAY 

WJZ-TV 

8:59 Pld - 20 seconds Channol 7 #14 Dorby 

WNBT 

8:30 A9 - 20 seconds Channol 4 #17 Hunter 

WCBS-TV 9 :00 PC1 - 20 seconds Channel 2 /}18 Skater 

WPIX approx .11 :30 Pk - Minute Channel 11 #49R Cheerleader 


llICKY_STRIAa 

0 Lf'.J YORK 

• 

0 

T1: VEY ISIDN SP_Q L SGF E Ujj IE 

Wo.4LB@6AllRS .GB 

Ee. .brpl.rs 11.3411 

2/8/51 

SLTUAY No . oP Film 

~. Degor tio 

41NH1' 9 :00 P6, - 20 seconds 

".:mBT 10 :29 Ph -20 seconds 

Channel 4 

Channel 4 

~/16 - Sketer 


6IABD 10059 P! - Wi .nute Channel 5 #49R - Cheerleader 

T_UiiSDA_Y 

'APIX approx .l1:10 Pu - kinute Channel 11 ~46 Postman 

r~llNESD_AY 

'dABD approx .. 8 :59 PM - Minute 

W VAT 10 :00 P11 - 20 seconds 

T_U_HSDl~Y 

WNBT 

8 :29 P61 - 20 seconds 

WABD approx . . 8 :29 P4n - LSnute 

WPIX approx .11 :45 PD+ - )uinute 

FRIDAY 

WJZ-TV 5 :29 I'A1 - Hinute 

WCBS-TV 9 :59 I'bi - 20 seconds 

WPIX aparox .11 :30 PPn - P'dnute 

§A_-. .__TUADAY 

WJ~-TV 8 :59 Pla - 20 sooonds 

WP'BT 8 :30 PM - 20 seoonds 

'dC3S-TV 9 :00 PL - 20 seconds 

WPIX approx .11L30 PPoI - Aiinute 


Channel 5 

Channel 4 

Channel 4 

Channel 5 

Channel 11 

Channel 7 

Channel 2 

Channel 11 

Channel 7 

Channel 4 

Channel 2 

Channel 11 

#47 - Derby 

#20 - Climber 

#17 - Hunter 

#48 - tSiner 

d~47 - Derby 

#45R - Cowgi.rl 

#16 - Sailor 

#48 - Miner 

l'15 - Dliner 

F19 - Acrobats 

/f20 - Climber 

#46 - Postman

• UGHY STR_M 

• 

0 

3_BNUAY 

WNBT 9 :00 PM - 20 aoconds 

WNBT 10 :29 PM - 20 soconds 

WABD 10 :59 PN. - ldinute 

MW YORK 

Tn'IEVISION SFOT I~ 

}Lok Boeinnin¢ 

Februnrv 4 . 1951 

Channel 4 . 

Channel 4 

Channo1 5 

~No~ . oefo Film 

1# 5- Pdino~r~ 

#16 - Seilor 

#47 - Darby 

TB1sSDI,LI 

IdFIX approx .11 :10 PM - Minuto Channel 11 #48 - Miner 

WF.DLJES_ll11,Y 

WABD approx, 8 :59 P!7 - Minute 

WNBT 10 :00 Phl - 20 seconds 

Channel 5 

Channel 4 

#49R - Cheorlendor 

#17 - Huntor 

U_R_SDf-.Y- 

WWBT 8 :29 PWI - 20 seconds 

WABD approx . 8 :29 PW - Minuto 

WPIX epprox,11 :45 Piri - 1anuto 

Channol 4 

Chnnnl 5 

Channel 11 

#18 - Skater 


#46 - Postman 

FRIDAY 

WJZ-TV 

8 :29 PM - Minuto 


WPIX approx,11 :30 PPd - kiinute 

Charo iol 7 

Channol 2 

Channol 11 

#47 - Dorby 


#49R - Choerloador 

-SyU-RDQY 

WJZ-TV 8 :59 P0 . - 20 seconds Channel 7 #20 - Climber 

WNBT Si30 Ph - 20 soconds Chnnnel 4 :91231 - Cowgirl 

WCBS-TV 9 :00 fPI - 20 eoconds Chnnm 1 2 #15 - Minor 

WPIX approx .11 :30 PP: - Viiinuto Channol 11 L`48 - Mi :nr 


• 

• 

0 

LUCKY STRIKE 

EIN d YOId( 

'ELEVISION SPOT SCHEDUF,E 

~ee]i Beeinnina 

Januarv 28, I951 

No . of Film 

SUNDAY & [:g,.scriotion 

~"--SJNBT 9 :00 PM - 20 seconds 

WNBT 10:29 PM - 20 eeconde 

WA[D 10 ; 59 PA'I - Minute 

Channel 4 

Channel 4 

Channel 5 


#13 - Postman 

#48 - Miner 

TUESDAY 

-VPIX approx .11 :10 PM - Minuto Chennel 11 #46 - Postman 

WEDNESDAY ' 

'--WAffi1 approx . 8 : 59 PM - Minute 

WNBT 10 :00 Pf9 - 20 seoonds 

Channel 5 #47 - Derby 

#20 - Climber 

THURSDAY 

~MBT 8 :29 PNi - 20 seconds 

WABD approx . 8 :29 PM - Minute 

WPIX approx .11 :45 Piri - Minute 

Channel 4 

Channel 4 

Channel 5 

Channel 11 


#18 - Skater 

#49 - Cheerleader 

FRIDAY 

~WTL-TV 8 :29 PU - Minuto 

Channel 7 #45R - Cowgirl 

WCBS-TV 9:59 PM - 2D seconds Channel 2 #17. - Huntor 

WPIX approx .11 :30 PM - Minute Channel 11 #48 - Minor 

_SATURDAY_ 

WJZ-TV 

WNBT 

WCBS-TV 

8 :59 P7 - 20 seconds 

8:30 PM - 20 secends 

9:00 PRi - 20 seconds 

Channel 7 

Channel 4 

Channel 2 

#16 - Sailor 

#15 - Minor 

#14 - Derby 

WPIX approx .11 :30 PIA - 4iinute Channel U #49 - Cheerleader 


• 

SNNDAY 

TUFSDAY 

LUCKY 3TRIU 

EPN d YORA 

WNBT 9 :00 Pid - 20 seoonde 

V9NBT 10t29 PM - 20 seconds 

l9ABD 1009 PM - Minute . 

V'lPIX ppprox, lltl0 PM - Minute 

V7EDNSSDAY 

• yfADD Approx, 8159 PM - Minute 

WNBT 

10r00 PM - 20 soconds 

0 

THUftSDAY VtNBT 8129 PM - 20 eoonuds 

YrADD approx. W9 PM - Minuto 

WPIX approx . 11 t45 PM - Minute 

_FRIDAY 

PIJZ-TV 809 PM - Minute 

TlCB9-TV 9 09 PM - 20 seconds 

WPIX approx . 1L30 PM - Minute 

SA . TURDAY 

FlJZ-TV 809 PM - 20 seconds 

WNBT 

TELF.VISION SPOT SCHBD IT1~F 

Be30 PM - 20 seconds 

HC&S-TV 900 Pld - 20 eooonds 

EtPIX approx . 1100 PM - Minute 


1Noek Beginning 

Jan ^.rv 21 . 1951 

No . of Film 

e cr1 tion 

Channol 4 144 Derby 

Channel 4 #15 - Minor 

Channel 5 #46 - Postmnn 


Channel 5 #49 - Choorlonder 

Channel 4 #16 - Sailor 

Channel 4 #17 - Hunter 

Channol 5 #47 - Derby 

Channol 11 #45R - Ca~girl 

Channel 7 #49 - Cheerleader 

Channel 2 #18 - Skater 

Ohnnnal 11 A45R - Cowgirl 

Channel 7 #19 - Aorobate 

Channel 4 #20 - Climber 

Channel 2 //12H - Coivgirl 

Channel 11 #48 - Minor

• 

UESDAY 

LUCKY STRII~ 

NEW YORK 

TEIEVISION SPOT SCHIDUIE 

Week,Rezinnina 

LTanuarv 14, 1951 

No, of FSlm 

-SUPDAY 0 

WNBT 

9 :00 PM - 20 seconds Channel 4 1 - Sailor 

WNBT 

10 :29 PM - 20 seconde Channel 4 #18 - Skater 

WARD 


Channel 5 


WPIX-approx . 11:10 PM - Minute Channel 11 #47 - Derby 

• 4IEDNES-DAY-DAY 

WABD-approx . 8 :59 PM - Minute Channel 5 #46 - Postmen 

WNBT 10:00 PM - 20 seconds Channel 4 N17 - Hunter 

• 

THIi& DAY WNBT 

WABD-approx . 

ERID 9 

WPIX-approx . 


8:29 FM - Minute 


Channel. 4 

Channel 5 

Channel 11 

#19 - Aorobats 


//48 - Miner 

WJZ-TV 8:29 PM - Minute Channel 7 d47 - Derby 

WCBS-TV 

9 :59 PM - 20 seconds Channel 2 #20 - Climber 

OIPIX-approx, 11:30 PM - Minuto 

Channel 11 //46R - Postman 

SATURDIlY 

WJZ-TV 8 :59 PM - 20 seconds Channel 7 N12R - Cowgiri 

WNBT 

S :30 PM - 20 seconds Channel 4 /J14 - Derby 

WCBS-TV 

9:00 PM - 20 seconds Channel 2 #15 - Minor 

WPIX-approx . 11:30 PM - Minute Channel 11 N46R - Postman 


• 

• 

0 

SUNDAY 

TUESDAY 

LUCKY STRII(E 

NEW YORK 

WNBT 9 :00 FM - 20 seconds 



WPIX-approx . 11t10 PM - Minute 

4D:DhhISDAY 

^ WABD-approx . 8 :59 PM - Minute 


THII_ RSDAY 

WNBT 8t29 P14 - 20 seconds 

WABD-approx: 8 :29 PM - Minuto 

WPIX-approx . 11 :45 PM - Minute 

'RF 7DAY 

WJZ-TV 8 :29 Pid - Minute 

WCBS-TV " 9 :59 P14 - 20 secondx 


TELSVISION SPOT SCHGDULE 

Week Bozinnine 

SATURDAY 

WJZ-TV 8 :59 PM - 20 seconds 

WNBT 800 Phf - 20 seconds 

WCBS-TV ' 10 :00 PM - 20 seconds 



Jsnuarv 7 . 1957, 

No. of Film 

Channel 4 #19 - 


Channel 5 #45R - 




Channel 4 #12R - 



Acrobats 

Huntor 

Cowgirl 

Minor 

Cheerleader 

Dorby 

Cowgirl 

Postman 

Derby 


Channel 2 #19 - Acrobats 

Channel 11 #48 - Miner 

Channel 7 #13 - Postman 

Chonnol 4 #15 - Miner 

Channel 2 #18 - Skater 

Channel 11 #47 - Derby

• 

• 

0 

ySU_ND[.' 

TULSDf.Y 

liGDNESDt.Y 

LUGKY STRI 

M; Yoax 

TLS,EVISION SPOT SCf[6DI1IS 

L22L' n 

Dooonbor 31 . 1950 

WIBT 9 :00 Pid - 20 soconds 

iiNBT 1009 PIA - 20 sooonds 

l;I.DD 10 :59 PC1 - i.1lnuto 

SrPTX-npprox,11 :10 PP1 - i.linuto 

IYLDD-approx, 8 :59 PG, - Liinuto 

liNDT 10 :00 PL1 - 20 soccmds 

2fM SLY i;NDT 8 :29 PII - 20 soconds 

Sif.BD-approxe 8 :29 PI .: - 111nuto 

GPIX-cpprcx,llt45 I'Ii - fYnuto 

_Ft2IDLY 

Sl.TUn.,'.}' 

IiJZ-TV 8 :29 P64 - I:iinuto 

I;CDS-TV 9159 PPd - 20 socondu 

l•PIX-cpproxo11 :30 I'f7 - EYnuto 

IlJZ-TV 8 :59 I't1 - 20 soconds 

tiNDT 8 :30 PII - 20 soconds 

l :CGS-TV 10100 111 - 20 soconds 

l :PIX-approx,11 :30 I'T7 - i.iinuto 


Nos of Film 

0 

Channol 4 17 - Nun~~to 1 

Chn:uwl 4 #14 - Dorby 

Channol 5 #48 . Eilnor 

Channol 11 #49 - Choorloador 

Channol 5 #46 - Postcnn 

Channol 4 #20 - Clinbor 

Ctuinnol 4 #19 - Lcrobats 

Clmnnol 5 #47 -Dorby 

Chamiol 11 #45R - Cargirl 

Cha:mol 7 i148 - Ilinor 

Chmmol 2 #13R - Postcnn 

Chmmol 11 #49 - Choorlaldor 

Chaniol 7 #18 - Skntor 

Chnnnol 4 #128 - Cowgirl 

Chn:viol 2 //]4 - Dorby 

Chaiuml 11 ir`4511 - Crn :girl

• 

SUND AY 

TUFSDAY 

WIDNESDAY 

• RUNSDA 

0 

FRIDAY 

ATU74DAY 

WNBT 9s00 PM - 20 saconda 

WNBT 10t29 PM - 20 sooonde 

W1iBD 10 :59 PM - Minuto 

I17CKY STRIIE 

NFW YCE7K 

TEIEVIBION SPOT SCFMDIE 

WekZBoainnine 

Qpgq~nbor 24 . 1950 

Channel 4 

Channol 4 

Chunnol 5 

~No . of Film 

//1 ~ Dorby~ 

#20 - Climbar 

//49 - Chaorloador 

WPI%-aplrox .11t10 PM - Minuto Chnnnol 11 #46 - Postman 

WADD-approx 809 PM - Minuto Channol 5 //47 - Derby 

WNBT 10 :00 PM - 20 sooonds Channol 4 #19 - Acrobats 

WM3T 8 :29 PM - 20 sooonde Channol 4 N13R- Postman 

WABD-approx 8 :29 PM - Minuto 

WPI%-approx'11 :4.5 PM --MSDuto 

Channol 5 

Channel 11 

N45R- Cowgirl 

#49 - Choorloadar. 

WJZ-TV 8 :29 PM - Minuto 

Chnnnol 7 #49 - Choorlondor 

WOBS-TV 9 :59 PM - 20 soconds 

Channol 2 #18 - Skater 

WPIB-approx. 11 :30 PM -Minnto Channel 11 #46 - Postmnn 

WJZ-TV 

WNBT 

SvCDS-TV 

809 PM - 20 eooonds 


9 :00 . PM - 20 seconds 

Chnnnol 7 

Channol 4 

Channel 2 

#15 - Minor 

)/17 - Hunter 

//12R . Cowglrl 

WPIA-npprox 1500 PM - Mlauto Channol 11 #48 - Minor 


.xop~oizooyy .67# TT Touuvy0 ognup,q - IWI 06STT xoaddn-MdM 

sqsoQ-7C ;7 Z Touunq0 spuooos OZ - L'dd 0096 IlS-S('OM 

:oqwTTOroZ)/ y TouuqO spuooos OZ - !qd 009 IL[DIM 

so4unH-LTi/ y Touuoqo spuoo0s OZ - ITd 6518 4y-ZfM 

d4QiU L~S 

isTeMO'Yx5771 tt Touunq0 ognujnl - iqj OEjTT xo:ddv-xi,iM 

souTVl-ST ;7 Z Touucy0 epuaooc OZ - SJd 65 :6 d .L-SQOM 

unwgeod-Hgy;/ L Tovuuq0 oanuAl - Nd 6Z/8 A,t-ZfM • 

-xvizN,~ 

AouTt-87# TT Touucq0 oqnuA'I - PId S7M xoaddu-)UdM 

xopuoTxooqO-67!/ S To=qO o'inuS49 -'lVd 6Ze8 xoaddu-OrIVM 

se4HNS-8T# 7 Touuny0 spuoo0e OZ - 4'Id 6Zi8 ,LONM 

uvw3so,r.ll6T# y Touuqo epuoaas OZ - AGr OOSOE . ZRNM 

TsF8MO0-xS7# 5 Touunq0 o'~nuTid - Mr, 65 :8 xosddw-Q¢4M 

Zqso8-L7# iT To=q0 oTnuS;i - INd OT-TL xosddu-HI,rM 

uuw¢eo,I-97# 

sryoqosov-6T# 

5 Touunq0 

7 T muuqO 

o3nup1 - 4W 65SOT Of'BM 

spuoooe OZ - 4Vd 6UOT ,L(IIdM 

souTl'I-5i 7 Towuqo spuooos Og - 44I 00%6 S(NM 

7-.T-17, i1iS 

xrsOMM 

E`lQS3I1.L 

-TWA; 

avaMns 

'u[SZ JO 'pV 


p~''~38~62d~ 

8ttj oQ ooM 

TMrM 

1EMS xxonq 

• 

•

• 

• 

0 

SUfIDAY 

_TUI :9 _D_A_Y 

LUC xY s 

NEWWYOgJ( 

~VISION SPOT SCHfiDIIBF, 

Wek Beeinnin 

Secember 10 . 1950 

I7NBT 9 :00 PM - 20 seconds 

WNBT 10t29 PM - 20 seoonds 

YVADD 10 :59 PM - Minute 

Chnnnol 4 

Channel 4 

Channel 5 

N0 . of Film 

& Dee-cript,_ion 

#19 Acrol~ats 

#13R - Postman 

//47 - Derby 

YVPIX -approx . 11,10 PM - Ninute Channel 11 N45R - Cowgirl 

WEDNFSDAY 

VIABD -approx . 8 :59 PM - Minute 

Y7NBT 10 :00 PM - 20 seconds 

THURSDAY 

FRIDAY 

STURDAY 

WNBT 8e29 PM - 20 seconds 

WABD -opprox . St29 PM - Minute 

tiJPIX -approx . 11 :45 PN - Minute 

FJZ-TV 8t29 PM - Minute 

1'CflS-TV 9 :59 PM - 20 seconds 

V;PI% -approx . 11 :30 PM - Minuto 

WJZ-TV 809 PM - 20 seconds 

17NBT 8 :30 PP4 - 20 seconds 

47CDS-TV 9 :00 PM - 20 seconds 

F;YI7C -approx . 2100 PM - Minute 


Channel 5 

Channel 4 

Channel 4 

Channel 5 

Channel 11 

Channel 7 

Channel 2 

Chnnnol 11 

Chunnol 7 

Channel 4 

Channel 2 

Channel 11 

//46R - Postmm n 

#18 - Skater 

//20 - Climber 

#48 - Miner 



N16 - Sailor 

#47 - Derby 

(114 - Derby 

#17 - Hunter 

N15 - Minor 

1i46R - Postman

\1 l 

fUliSDAY 

WPIX -approx . 11 :10 P1.9 - Alinute 

LUCKY STRI, KE 

NEW YORK 

~EhEVIBION SY01' SCHEDl-1 .~E 

Week Becinnlne 

Da o or,_1'y19fQ 


WN:3T 10n29 P49 - 20 oeoonde 

WABD 10 :59 PI'4 - Minuto 

WSDNFSD A Y_ 

WABD -approx . 8 :59 R•i - Minute 

WNBT 10 :00 PB; - 20 seconds 

T_HMjSDAX 

WNBT 8 :29 PM - 20 eooonda 

WAeD -approx . 8 :29 Phl - Puinute 

WPIX -approx . 11 :45 PM - Minute 

FRIDAY 

WJZ-TV 8 :29 Pil - Minuto 

WCBS-TV 9 :59 Phi - 20 seconds 

WPIX -approx . 11 :30 PM - I:Iinuto 

WJ2-TV 8 :59 Pdi - 20 seconds 

WNBT 8 :30 PM - 20 sooonde 

WCBS-TV 9 :00 Pi9 - 20 seoonds 

WPIX -approx . 11 :30 Pi9 - Pinuto 


NO . of Fi]m 

& Descrintion 

Channel 4 #17 - Huntor 

Channol 4 #19 - Acrobats 


Channel 11 #46R - Postman 

Channel 5 #45R - Cowgirl 

Channel 4 #13R - Postman 

Channel 4 #12I4 Cowgirl 



Chennol 7 #47 - Derby 

Channol 2 #18 - Skater 

Channel 11 #49 - Choorleador 

Ch :ssmol 7 1/20 - Clinbor 

Channel 4 #16 - Sailor 

Channel 2 #14 - Derby 

Channol 11 #48 - Minor

• 

SUNDhY 

I/HBT 

YMBT 

I'f 031) 

LUCKY STRIi~ 

NE17 YgiA 

TELEVISION SPOT SCS6DULE 

TVoek Beeinnine 

Novembsr 26 . 1950 

9 00 PM - 20 sooonds 

10 :29 PI : - 20 seconds 

10 0 9 PI7 - Ninute 

Channol 4 

Channel 4 

Channel 5 

N0, of Film 

& Deecri tio~i 

14 Derby 

#17 Hunter 

#48 Miner 

In- 'SD[Fg 

liP7% - approx,11i10 PM -I1lnute Channel 11 #49 Cheerleader 

LEDO SDAY 

IIADD -approx . 8:59 Pl' - Ginute 

1/11BT 10100 P49 - 20 seconds 

Channel 5 

Channel 4 

#46R Postman 

#19 AcroMts 

TIfINySDAY 17NBT 8129 Pfi - 20 seconds Channel 4 #13R Postman 

11AAD - approx . Sa29 PM - Minute 

Channel 5 #45R Cowgirl 

• 17PIX - approx .11f45 PN - tE7 .nute Channel 11 #49 Cheerleader 

0 

FRID'Y 

E'.i:'URDAY 

17J2.-TV W9 PP,1 - Minute 

11CBS-TV 9+59 PP.1 - 20 soconds 

lIPI%-upprox . 11 :30 PM - I°inute 

IIJZ-TV 8159 P"r7 - 20 seconds 

17PBT 8 : 30 P04 - 20 , seconds 

tICB9-TV 9 0 0 Pf7 - 20 seconds 

Channel 7 

Channel 2 

Channel 11 

Channel 7 

Channel 4 

Channel 2 

#48 Miner 

#12R Congirl 

#47 Derby 

#18 Skater 

#20 Climber 

#16 Sailor 

TdPIX - opprox,11L30 PM - Minute Channel 11 #45R Corvgirl 


• 

0 

SUNPAY 

WNBT 

WNBT - 

W9BD - 

TllEB_ DAY 

WPI% - approx, 

UC R_Y STRIRE 

NEW YORR 

TELEVISION SPOT SCI{EDUIE 

Weok Bo¢Snnine 

November 19 .1950 

9 :00 PfK - 20 sooonds 

10 :29 PM - 20 sooonds 


11,10 PP,i - Lilnuto 

Channol 4 

Channol 4 

Channel 5 

Channel 11 

No, of FiLn . 

o r o 

Ssilor 

/F15 Minor 

#49 Cheerloador 

#48 lainor 

WNyNESDAY 

WABD - npprox, 8 :59 PM - Ninuto Chcnnol 5 N47 Derby 

TNUNSDAY 

}_' RIDA ' 

ATURD 

WNBT - 10300 111 - 20 sooonds Chonnol 4 (/17 Hunter 

WNBT - 

WAI3D - approx, 

WPIX - approx, 

WJZ-TV - 

WCBS-TV - 

WPIX - approx . 

Y 

WJZ-TV - 

WNBT - 

WC&S-TV - 

WPIX - approx 


8t29 FM - 20 aooonde 

8t29 PM - t3lnute 

11t45 PIA - Minuto 

8 :29 PLi - Minute 

9159 PM - 20 e•ooonds 

11 :30 Plvi - L1lnuto 

8:59 PM - 20 sooonds 

8t30 PM - 20 sooonds 

9100 Pf9 - 20 eeoonds 


Channol 4 

Channel 5 

Channel 11 

Channol 7 

Channel 2 

Channel 11 

Channel 7 

Channel 4 

Channel 2 

Channol 11 

#19 Aorobats 

#46R Postman 

#45R Cowgirl 

N49 Choerloador 

#14 Postman 

#48 lsinor 

//19R Cowgirl 

#18 Skater 

J/20 Clirubor 

#49 Cheerleader

• 

• 

0 

yDND1~Y, 

1ÎNBT 

YAVL'T - 

1li01D - 

LULM s'rrl M, 

Mlitq l 

Tr`txy~1zapor scr KnUs 

Pe_o_k_ P_oginning 

Novo,m_bor,_l~ 1~0 

9 :00 PIe - 20 seconds 

10 :29 PI! - 20 seconds 

10 :59 PCI - Mlnuto 

Channel 4 

Chprmel 4 

Ciwnn®1 5 

No, of Film 

& Deeori,Pt :log 

#19 i.orobsts 

#16 Sailor 

#4C tu .nor 

TURS_D_!.Y 

14P]X - approx, 11 :10 PM - Pli.nuto Channel 11 #47 Derby 

ISfD_ i:_P_S Di.Y 

Fd103D - approx . 

17NET - 

TFN_P__DGY 

8 :59 PF1 - 1.Ilnuto 

10 :00 PFI - 20 seconds 

Channol 5 

Channel 4 

ir45ft-Crnugirl 

/.`20 Climber 

I9,T T - St29 PI1 - 20 seconds Chnnnol 4 //18 Skater 

4'6F,D - approx . 8 :29 Pt.l - Ilinuto Channel 5 i149 Cheerleader 

4 :PIX - app•ox, 11 :45 PM - Pinuto Channel 11 i{46R-Postman 

FR_IDf.Y 

"- VJJZ-TV - & :29 PI" - Ibinuto Channel 7 #45R-Cowgirl 

17CDS-TV - 9=59 PT'. - 20 seconds Channel 2 6!16 Sailor 

8'PIX - approx . 17 . :30 Pf.i - Iiinuto Channel 11 #49 Cheerleader 

Sj.T_U_FiD_! Y 

17J2-TV - $ :59 P11 - 20 soconds Channol 7 /f17 Nunter 

VlNBT - 8t30 P[1 - 20 seconds Channel 4 #15 Miner 

F7CDS-TV - 1.0t00 PB1 - 20 seconds Channel 2 Postmnn 

V7PIX - spprox, 11130 Ph.9 - Minuto Channel 11 //47 Derby 


• 

• 

0 

24DCIDAY 

IOyC61'_ 9T M-E 

NGP7 YORK 

TELF ;irISION SPOT SCg};DllIS 

Week Heeinrli}]g 

November 5 . 1950 

No, of Film 

& Descripti_-_-,on 

WNBT - 9 :00 P61 - 20 eeconds Channel 4 20 Climbor 

PiNDT - 10 :29 PM - 20 seconds Channel 4 /i'19 Aorolwts 

YVABD - 1009 PA1 - B9i.nuto Channel 5 //49 Cheerleader 

TUP.,SDAY 

itlPIX - approx, ].1U40 P[f - Minute Channel 11 /i45R Cavgir7 . 

PlAD_N_FSDAY 

~ HADD - approx . 809 PM - Minute Channel 5 //46 Postman 

IfNBT - 10 :00 PP.1 - 20 seconds Channel 4 //18 Skater 

TFlUSDA_Y 

CMBT - 8 :29 PAf - 20 seconds Channel 4 #16 Sailor 

uIlBD .- approx, 8 :29 P39 - 1linute Channel 5 ///p Derby 

67PIX - approx . 11 :45 P71 - Ilinute Channel 11 t'i48 Miner 

FRIDAY 

i IIJZ-TV - 

8 :29 Pf4 - ttinute Channel 7 

VlCi1S-TV - 9 :59 FM - 20 seconds Channel 2 //17 Hunter 

IJPIX - approx . 

SLTURDAY 

17JZ-TV ~ 

IiNBT - 

YJ03S-TV - 

1dPIX - sppror. . 

#49 Checrleader 

11 :30 PC7 - P7inuto Channel 11 #46 Postman 

8t59 PI9 - 20 scconds 

8 :30 Pid - 20 seconds 

10 :00 PII - 20 seconds 

1100 PP7 - liinute 


Channel 7 

Channel 4 

Channel 2 

Channel 11 

/(15 }4iner 

# 13 Postman 

{/1/. Derby 

G'49 Cheorleador

iC[IDAY 

-' 

WNBT - 

WNBT - 

WAID 

ULT 'SDAX 

WP1X - approx. 

~'ONFDAY 

WABD - approx . 

WVRT - 

kuccY SsaI KE 

NEW YORK 

g~LEVPION SFC7T 9c u 

Week Be¢innina 

0otober 29 . 1950 


1009 PM ~ 20 seoonds 


11t10 PM - Minuto 


10 :00 Fd - 20 seconds 

Channel 4 

Channel 4 

Channel 5 

Channel 11 

Channel 5 

Ghannel 4 

No . of Film 

o tio 

l~t - CowgSrl 

#13 - Poatman 

#47 - Derby 

#48 - Ninor 

#49 - Cheerloeder 

#16 - Swilor 

_ 

+ 

TNURSDAY 

kNRT - 

WABD - approx . 


8s29 PP6 - 20 seconds 



Channel 4 

Channel 5 

Chennol 11 

1(17 - Hunter 

#45R- Cowgirl 

#49 - Cheorleader 

• 

'RIDAY 

WJZ-Tb° - 

Ct29 PM - Minuto Channel 7 #48 - Minor 

WCBS-TV - 

9 :59 PIA - 20 seconds Channol 2 k18 - Skater 

WPIX - approx. 1100 PM - tdinute Channel 11 /(47 - Derby 

-PÙRD, AY 

WJZ-TV - 

WNBT - 

WOR4-TV- 

WPIx - apmox . 




1100 PM - Mittuto 

Channel 7 

Channel 4 

Channol 2 

Chonnel 11 

Q19 - Acrobats 

#14 - Derby 

#20 - Climber 

#46R- :Poetn>n 


• 

• 

0 

SUNDAY 

LUCKY STR ICE 

NFY7 YCRB 

TELF.YISION SPOT SCHEDULE 

Week Beninnine 

Octobor 22 . 1950 

WNET - 900 PM - 20 seconds Channel 4#16 (Snilor) 

WHBT - 30,29 PM - 20 seconds Channel 4 817 (Hunte )r 

TU~SDAY 

~ IVPIX - approx . 11 :10 PM - Minute Channel 11 #45R (Cowgirl) 

WEDNN_SDAY 

WABD - approx . 8 :59 PM - Minute Channel 5 #47 (liiner) 

19NHT - 10 :00 PM - 20 seconds Channel 4 f18 (Ioe- 

Skater) 

THURSDAY 

WNgT - 8t29 Pd.4 - 20 seconds Channel 4 #19 (Aorobats) 

WABD - approx . 8t29 PP,I - Minute Channel 5 #48 QOCl7er Derby 

1"lPIX - approx . 11 :45 PM - Minute Channel 11 #46R (Postman) 

FRIDAY 

1'VJZ-TV - 

WCHS-TV - 

YVPIX - 

8 :29 PfS - Mlnute 


Channel 7 #4bR (Postman) 

Channol 2 k17 (Hunter) 

approx . 11 :30 PM - Minute Channel 11#47 (Miner) 

SATURDAY 

WJZ-TV - 

809 PRi - 20 seconds 

VINBT - 

WCSS-TV - 






3 

Channel 7 //17 (Sailor) 

Channel. 4 #20 ((Clinber) 

( 

Channel 2 #18 Ioe•Skater) 

Channel 11#48 Roller 

Derby)

• NEW YOR-K- 

TLEV_I_S-TON 6POT _H_F.CK 

WF.EK BEGINNING 

OCTHER 1,1, 1950 

3ATURLAY FILM TELECALT 

SL-_D-A-Y_ 

, ~TUliSDAY 

WNBT TV 8 :30 PM - 20 seconds Roller Derby 

17JZ TV 8 :59 PM - 20 seconds Postman 

PlCBS TV 10 :00 PM - 20 seconds Roller Derby 

WNBT TV 9 :00 PM - 20 seconds Roller Derby 

ivNBT TV 10 :29 PM - 20 seconds Gold Miner 

- WPIX TV - approx . 11 :10 PM - 60 seconds Postman 

WEDNE SDAY 

WABD TV 8 :59 PM - 60 seconds Roller Derby 

lYNRT TV 10 :00 PM - 20 seconds Postman 

T RSDAY 

FRIDAY 

0 

RNBT TV 8 :29 PM - 20 seconds Cowgirl 

VdABD TV - approx . 8 :29 PM - 60 seconds Gold Miner 

WPIX TV - approx . 11 :45 PM - 60 seconds Cowgirl 

WJZ TV 8 :29 PM - 60 seconds Roller Derby 

WCRS TV 9 :59 PM - 20 seconds Gold Miner 

YlPIX TV - approx . 11 :30 PM - 60 seconds Roller Derby 


SUtJDl.Y 

; :TCnNrsD/:Y 

TIIILRSDLY 

SdNDT - 

tilNBT - 

RD - 

(iNRT - 

~~'dNRT - 

AABD - f.pprox . 

~ (uPIx - 

0 

FR_IDIlY 

~ V7JZ-TV - 

ACBS-TV - 

SLTURDI:Y 

! fIJZ-TV - 

1'INDT - 

17CR5-TV - 


IyU,Cg- _S,-T_FiI KF, 

NEti! FO_I K 

T_ELEirIS-ION Si'OT_ 6CE ZIMI F,_ 

{-9eSB-eglnntU 

.Q-C tgt er_ -15 :, ., 1950 

. 

9 :00 PP1 - 20 seconds #13 R(Posn.us)Channel 4 ~ 

10 :29 P71 - 20 seconds #12 R(Coxc :a)Channel W . 

8 :59 111 - hiinute M47 (Goa .n M :xcrt) Channo] . 11' 

f.pprox. 8 :59 YIl - 611 .nuto N49 (ROLLCx DLRev) Channol 5 ~' 

10 :00 Pl 4 - 20 seconds #14 (GDLD Mxw)Channol /.,~ 

fi 

8t29 20 seconds #15 Channel 4 ,/ GaW 9~,( , 

8:29 Pfl - Lînute Channel 5 

9 :D0 PI1 - 11inute 84s (RoLLLR Drrtev) Channel 11 ~ 

8 :29 PPi - llinuto #47 (GoLe Miwe) Channel 7('(k'' S(`°11^9 

:59 PI'. - 20 secondsH14 (GOLD Misce)Channol 2,(- n( Fvf,'s 

8 :59 i'G - 20 seoonds #14 (GOLD Mue;Channel 7' 

8 :30 M - 20 sooonds d13R(POSrwnv) Channel 4 (X/ 

10 :00 F'ir1 - 20 seoonds 015 (RBLPe~) Channel 2 v

• LUCKY STRIKF, 

• 

0 

SONDf.Y 

~ TPNBT - 

llIJBT - 

~ILTJ 49IIS 

TP.LLVISIDI4 , 8i'0T BCiIPA-U_I~ 

17cek__B_eginning 

Octo_bcr Sth,__].r0 

9 :00 i'Id - 20 seconds 

10 :29 PIi - 20 seconds 

Channel 4 

Channel 4 

WPIX - 5 :59 i21 - fdinute Channel 11 

P7(.DD - (.pprox . 8 :59 I'19 - Minute Channel 5 

IIIdBT - 10 :00 PPo - 20 seconds Channel 4 

TEil1RSDLY 

INIDT - 

171.BD - Lpprox, 

8 :29 Pt+ - 20 eoconds 

8 :29 1'ti - Ilinute 

Channe]. 4 

Channel 5 

IIPIX 9 :00 Pf1 - L"inute Channel 11 

FRIDLY 

8 :29 P11 - P31nut© Channel 7 

17CRS-TV - 9 ;59 i71 - 20 seconds Chnnnel 2 

SLTUR_DLY ~A AJZ-TV - 8 :59 il7 - 20 seconds Channel 7 

IlNBT - 

17C&S-TV - 

8 :30 Pi~ - 20 seoonds 

70 :00 Pb.i - 20 seconds 

Channel 4 

Channel 2 


• 

• 

0 

2UNDA1 

WNBT 

WNBT 

WMDNFSDAY 

~WPIX 

WABD 

WNBT 

TAU2sDAX 

WNBT 

WNBT 

WABD 

WPIX 

FRIDAY 

WJZ-TV - 

WJBS-TV 

SATURDAY 

WNBT 

WJZ-TV 

WNBT 

YJCH9-TV 


LUCKY .2mm 

LW YO 

TELEVSSION SkOT SCNBDULE 

Wook BoCinninR 

Ootobor 1 . 1950 

9 :00 Piut - 20 seconds 

Channol 4 


8 :59 PT : - Minute Chnnnol 11 

Approx. 8 :59 PM - Minuto Channel 5 


Approx. 1 :30 PM - 20 eooonde(World Serios) Channel 4 

8t29 Ftd - 20 seconds Channel 4 

Approx. 8 :29 PM - Idinuto Channol 5 

9 :00 PM - Minute Channol 11 

8t29 PM - Minute Channel 7 

9 :59 PM - 20 seconds Chonnol 2 

Approx. 1 :30 flA - 20 seconds (World Series) Channel 4 

8 :59 PM - 20 seconds Channal 7 

8e30 PM - 20 seconds Channol 4 

10 :00 PM - 20 seconds Channel 2

• 1UCKY STRU~ 

• 

0 

S_UNDf~Y 

BEfINESDf•Y 

WPIX 

WABD 

WNBT 

EV~! YORR 

T~uFiF.V ISION SPOT SCF6DULE 

Week Be¢innine 

Sept . 24, 1950 

1!NBT 9 :00 PM - 20 seconds Channel 4 

WNBP 

10t29 PM - 20 seconds Channel 4 

Approx . 



10 :00 PM - 20 seconds 

Channel 11 

Channel 5 

Channel 4 

THUASDAY 

VM1dBT 8 :29 PM - 20 seconds Chunnel 4 

R'ABD 

ViPIX 

Approx . 8 :29 PM - M.inute 

9100 Pd - M1flnuto 

Chsnnol 5 

Channel 11 

FR-IDAY- 

SATURDAY 

}7JZ-TV - 

WCBS-TV - 

1'~J'L-TV - 

VlNBT - 



9 :59 PM - 20 soconds 



Ohannol 7 

Chnnnel 2 

Chxnnel 7 

Channel 4

• 

• 

0 

SUNDAY 

TINBT 

9VNBT 

W6DNESDA} 

WPI% 

WABD 

WNBT 

LUCKY ST8T1ffi 

NEW YOBK 

FT,~, . EVISICN SPOT SCHEDULE 

Weok BeeinnSn¢ 

Sept . 17, 1950 


10 :29 PM - 20 seconds 

8e59 PM - Mlnute 

Approx . 8359 PM - Minute 

10 :00 PM - 20 seconds 

Chonnel 4 

Channel 4 

Channel 11 

Channel 5 

Channel 4 

THURSDAY 

}7NBT 

8 :29 FM - 20 seconds 

Channel 4 

V7ABD Approx . 8:29 PM - Minute 

Channel 5 

SOPIX 9 :00 PM - Minute Channol 11 

FftIDAY 

SATURDAY 

ti1JZ-TV - 

WCBS-TV - 

1'VJZTV - 

'IRJBT - 




8 :59 PM - 20 eeconds 


Channel 7 

Channel 2 

6hannel 7 

Channel 4

• 

• 

0 

SUNDAY 

LUCKY STRIID; 

Nkk! YORK 

TELEVISION SPOT SCHEDULE 

Week BeBinning 

Sept .10, 1950 

WNBT - 9:00 PM - 20 seconds Chonnel 4 

WNBT - 10:29 PM - 20 seconds Channel 4 

TUFSBA Y 

WA RD - 11e00 PIQ - Minute Channel 5 

WELNESDAY 

WPI% - 

WA RR - Approx . 


8:59 PM - Minute 

Channel ll 

Channel 5 

47NBT - 10:00 PM - 20 seoonda Channel 4 

THURSDf•Y 


WA RD - Approx . 8:29 PM - Minuto Chennel 5 

41PI8 - 9:00 PM - Minuto Chnnnel 11 

FRI4AY WJZ .TV - 8:29 PM - Minute Channel 7 

WCBS-TV - 9 :59 PM - 20 seconds Channol 2 

SAT-o tDAY WJZ-TV - 8:59 PM - 20 seconds Channel 7 



• 

SUNOA.Y 

lS4 HT 

!'fNBT 

REVISF,D 

LUCKY STRI KF 

NEPI YORK 

TELEVISION SPJT SCHEDULE 

Week Beginning 

Sept . 3, 1950 


10 :29 PM - 20 seconds 

Channel 4 

Channel 4 

- Approx . 11. :00 P19 - Minute Channel 5 

• TfE[MEBDAY 

~4uPIX 8 :59 PM - iFlnute Channel 11 

0 

1ÎDBD 

? wAT 

THURSDAY 

VINBT 

FRI Df Y 

8 :59 Pld - Minute 

10,00 Fid - 20 seconds 

Channel 5 

Channel 4 

8 :29 Pid - 20 seconds Channel 4 

VlABD 

vrPIx 

pprox . 8 :29 Pfd - 1Ainute 

9 :00 Ph4 - Minute 

Channel 5 

Channel 11 

WJZ-TV 

4fCBS-TV 

SATURDi.Y - 

VWZ-TV 

lVNBT 


8 :29 PM - FSnute 

9 :59 Fd - 20 seconds 


8 :30 Pi1 - 20 seconds 

Channel 7 

Channel 2 

Channel 7 

Channel 4

IUCKY bTRIKE 

• N nYI YORK 

y5Mn1IY_ 

WNBT 

WNBT 

TnLEVISION SPOT SCRQLIE 

Wsuk Bogl,py~p g 

Aug . 27, 1950 

9 00 PM - 20 seccnds 

10 s 29 PM - 20 seconds 

Chanao 14 

Caanno 14 

TUESDAY 

^ WABD - Approx . 10s15 PM - Minuto Channel 5 

Y?.D~'i'%S_ D'aY 

WFIX 8 t 59 I'M - Minute Channel 11 

WGBU 


WnBT 

10aD0 Piv; - 20 soconds 

Channel 5 

Channel 4 

• 

TBiR5'AY 

WNBT - 8t29 PM - 20 seoonds Channal 4 

Wi.BD -Approx . 809 I'M - Minute 

Channel 5 

WPIX - 


Chennal 11 

• 

c'AID AY 

WJZ-TV 

WCBS-TV 

SiTURll Y 

WJZ-TV 

WNBT 


8 :29 PM - hinuto Channol 7 

9 09 PN - 20 seconds 

Channel 2 

809 PM - 20 soconds Channel 7 

8 :30 Ph - 20 seconds Channel 4

i 


Ausust 18, 1947 

Rreakdovn of Costs - Preli .inery Radio Estimate #9 

OctoMr 1, 1947 - Deoeeier 3] , 1947 

One-Minute Announcesent.e (Televiefon) 

g7MES Pgr_ Week 13 Neeks 

WADD - N~v Iork d 150 .00 

VPKR - Ch]oeP.o 

125 .00 

KTLA - Loe Angelee 218 .75 

KsD-7V - St . Louis 

85 .00 

WJ-TV - Detroit 109 .35 

VT7C - Veehingt-m 83 .75 

~ 771 .85 $10,034 .05 

TALF.NTs Production of 10 film epots, 

quent3ty prints 40,000, 00 


i50,034 .05


Schodule 

LUCKY STRI K9 

Televieion Spot Co®nerolals 

This Chart ahows the programs 

which precede and Pollow the 

Luoky Strike Spot Comeroials .

Nlivi YORK 

TV STAY10ii YVAED CHA1vNEL 5 

SoPtmnber 29, 1947 through December C6 , 191y'( 

6t3§ Yl,l Sports Yilm (Different each night 

covering all sports) 

MONDAY 6t41; Pld LUCIIY STRIKE F'ILM SPOT 

6 :!{5 Pls 47ashington News - with Haltor 

Compton 

(• :3y 1'n, Sports B'ilm (Different each night 


fUe,D4Y 6 :l11; PM LIIC%Y STRIKE NILM SPOT 

6 :45 rl^ llashington lrswa - with VYS1ter 

Compton 

6 :35 1'L, Sports FiLn (Different eaoh niCht 


NEDNBSDAY 6 :l ~ 11'11 LUCKY STRIKE b'IL17 SPOT 

6 :lyj PW Washineton News - with Halter 

Comoton 

6 :3y ri+. Sports Pilm (Different each night 

covering all sportr.) 

T.Ad'JDAY 6d1/{. P1S LUCKY STRIKB FILM SPOT 

6:45 Pb YVashington 14ews - with Y .altor 

Compton 

6 :35 Pn: Sports 1îLn (Different each night 


1Ii1DAY 6 :1711 PYL LUCKY STRIKM 1'IL :i SPOT 

6:hy Pi1 1'/ashington irews - with Halter 

Compton 

xov . 9/z3/4Y 


STATION FVCDS_TV 

NELY YON[j 

October 2, 1947 through December 28 , 1947 

8 :00 PM Gulf News 

THURSDAY 8 :15 PM LUCKY STRIK& FILM SPOT 

8 :16 PM Remote Pick-Up Cordon Bleu Restaurant 

(Cooking Show) 

SATURDAY 

`4 Ma..'0 ' 

,< 

CS 8 :15 PM Scrap Book , (Alternate weeks °This ie 

0{ .{. .~. 

New Yorke , film) 

8'~oe' ~'le 8t45 Plfi LUOKY STRIKE FILM BPOT 

8 :46 PM Feature Film 

8 :00 PM Newe of the Week 

SUNDAY 8 :10 PM LUCKY S"fRIKE FILM SPOT 

8 :11 PM Feature Film or Remote Pick-up . 

Rev. 10AA/47 


Note : On Thursday nights when the remote is from 

Madiaon Squnro Gaxden , the station must start 

there by 8 :00 PM . The Gulf contract provides 

in this event for their program going on the 

air at 7 :45 PM instead of 8 :00 PM . This advancos 

the LUCKY STRIKE SPOT to 7 :59 PM. This 

spot is still betxeon Gulf News and the remote 

pick-up .

• 

YYASr1lldGTCN 

TV STATIOa 1ViTG CHANddL 

Soptember 27, 1947 through DeCember 26, 1947 

ILOilllAY 6t44 PM 

6:35 PM Sports Film (Different eaoh night 


LUCKY STRIKE FILM SPOT 

6 :45 PM' Washington News - with Walter 

Compton 

6 :35 PM Sports Film (Different each night 


TUn'SDAY 6:44 PM LUCKY STRIKE FILM SPOT 

6 :45 PM Washington News - with Walter 

Compton 

6 :}5 PM Sports Film (Different each night 

• covering all sports) 

~JSDiJLSDAY 6 :44 PM LUCKY STRIKE FIIM SPOT 

6:45 PM Washington News - with Walter 

Compton 

0 

6 :35 PM Sports Film (Different each night 

TiNRSDAY 6:44 PM 


LUCKY STRIKE FILtd SPOT 

6:45 PM Washington News - with Walter 

Compton 

6 :35 Pb: Sports Film (Different eaoh night 


FBIDAY 6 :44 PM LUCKY STRIKE FILEL SPOT 

aev. 9/23/47 


6 :45 PM Washington News - with Walter 

Compton

• LOS ANOSfSB 

• 

. 

TV STATION KTTA CNANNEL 5 

September 29, 1947 through December 26, 1947 

8t30 PM Cartoon Comedy 

SUNDAY 8839 PM LUCKY STRIKE FILM SPOT 

8 140 PM Station Identification 

8 s41 FM Shopping At Home - with 

Keith Hetherington & 

Barriee Brin Preo ented 

by leading Loe Angeles 

Department Stores 

8700 PM Magaeine Magio 

YllNDAY W8 .PM LUCKY STRIBg FILM SPOT 

8t29 PM Station Identification 

8730 PM Ameteur Boxing - South Gate Arena 

7t40 PM Advent ure Serial 

TUESDAY 7t58'PM LUCKY STRIKE FILM SPOT 

7s59 .PM Station Identifioation 

M0 PM A Fffin, A Oun & a Dog - Short Sub~eot 

8 300 PM Meet The Dons - Sport Program 

THURSDAY St13 PM LUCKY STRIKE FILM SPOT 

8t14PM Station Identifieation 

8 015 PM Baeeball from Hollyvood Ball 

Park 

7040 PM Adventure Serial 

FRIDAY 7t58,PM LUCNY STRI%H FILM SPOT 

7 s59 PM 

8t00 PM 

Station Identification 

Stephen Foeter Melodiee - Short 

Subjsot 

Rev . 9/15/47 


CHICAGO 

TV SiÀTIOi: iYtlHB CHAiRJEL ly 

September 29, 1947 through Deoomber 26, 191{7 

]c01iDAY 8,14 PM 

8 1 00 Pui Jack Sriokhouse . Inquiring Sports 

Reporter 

LUCRY STRIRE FILM SPOT 

8a15 PM Public Servioe Meesage 

8,16 PM Station Identification 

8117 Pb. Film Short Subjects 

8t20 PM Film Short Sub,jeots 

TJN)SDAY 8i28 PM LJCISY STRIKE FILM SPOT 

8i29 PM Publio Service Meseage 

8230 PEI Station Identification 

8131 PM You Should Ride a Hobby Horse 

8i00 PM Film Short 

AEDA]P.SDAY 8t12 PM WOKY STRIKE FILM SPOT 

8113 PM Public Service Message 

8tlly PM 

8,15 PM 

Station Identifioation 

Jack Payne Show - presented by 

Terman Television 

Sales Coe 

7950 PM Over Shoemaker's Shoulder - with 

Vaughn Shoemaker 

THURSDAY 7 07 PlI LllCi(Y STRIKE FIIdd SPOT 

7458 Pbi 

7 , 59 PM 

Public Service Message - Alloaation 

Station Identifioation 

8t00 PI+1 Date With the Duchess - Virginia 

Marmaduke 

8 s 00 PM The Singing Smiths 

FiC.DAY 8,14 PM L9CKY STRIRE FII1L SPOT 

8115 PM Public Service Message 

8a16 PM Station Identification 

8i17 PIS Golf with Bill Gordon 

dev. 10/27 


SP . LOUIS 

TV S`fA'1'lOn HSP-TV CHANNEL 5 

Septembor 29 . 1947 through Dec ember 26, 1947 

19NllAY 8 & 30 P11 

8300 P15 Tele-Quix-Calls (Sponsored by Union 

8131 Ylu 

8+39 Psi 

Electric) 

LUCKY STRIKE FILM SPOT 

File Short (To ohan e to live 

Studio~ 

Sports Closeups (Live interviews) 

8145 PeC News and Views 

Tr.URSDAY 9 t 00 PM LUCKY STRIKE FILbi SPOT 

9 s 01 Pb: NBC Newsreel 

8t45 PM News and Views 

FAIDAY 9s00 PM LUCKY STRIKE FILM SPOT 

901 Pbt Feature Film Presentation 

8145 Pui News and Views 

SATUnDAY 9i00 PM LUCKY STRIKE FIW. SPOT 

9:01 Pk Feature Film Presentation 

8+45 PM News and Views 

SU .+llAY 9 00 PM LUCKY STRIKE FILY SPOT 

9%01 Pi5 Feature Film Presentation 

Rev . 9/24/47 


Tv sTAT1o.~ wJra_rV 

DA:THOIT 

ueptee;ber 30, 191i7 through lleoember 27, 1947 

TbtBDAY 

WdllSliSU6Y 

TilUH3W1Y 

P .2D>AY 

SATU .PUAY 

kar. 12/4 


CAANNSL 4 

Bt30 PM Television Travel News 

8145 PM UJCKY STRIKE FILM SPOT 

8j46 P!A Live Neweoast - faaturing Ted 

Graoe 

800 PIS Film Varieties 

8t45 PM LUCKY STRIKE FILM SPOT 

8 046 Pbt Live Neweoast - featuring Ted 

Grace 

8130 PM Jerry Caroon 

8s45 PN LUCKY STRIIIE FILM SPOT 

8,46 PM Live Newsonst - featuring Ted 

Greoe 

Bi30 PM Film Varieties 

8,45 PM ll1CF(Y STRIKB FILM SPOT 

8t46 PM Live Newsoaet . featuring Ted 

Graoe 

7~35 ffi1 Detroit Newsreel 

7~45 PM UJCKY STRIKE FILM SPOT 

7146 

PM Baskotball 

NOTE : YVharn basketball starts nt 8130 Pld 

our spot will be given at 8,15 PM 

on Saturdays .


TELEVIBION 

GMMxEVlsBOe 

• ACCOUNT T}11 Ah41i.ICPN, TODA~O Cg'yP.'~Y DATE n A r .,h


~~;,' K r

TN:IF.VISIOJ 

SCJDUE REVISID : 

• ACCOUNT TRE M1!y??Cfy~IOAACCO COPSY .l y DATE October 22 . 19KJ,- 

0 

STATION Y.BAL-TY - BaltSmore, Md . STARTING DATE March 29 . 1951 

f.FF NBC __„ M„ CIUS]NEL 11 _ EXPIRATION DATE March 23 . 1952 

T'YPF7 OF 

SPOT DAY PRfi~EDING PROORIV4 

tlA PR CG .'S CRfNGFS 

20-see . Thurs . Troasury Men In 

Action 

8 :59 

James Melton - Ford 

20-sec . Sat . One Man's Family 8t00PM All Star Revue 

20-sec . Sun . Red Skelton 10 :29 Story Theatre 


Show

TEIEVISIIXi 

Sc Du , 

• ACCOUNT TQ, 1 RICA TOBACCO CCIdP1@lY 

REVISED : 

DATE Oqtober 22 . 1951 

• 

0 

STATION WMAR-TL_ Heitore : Md. STARTING DATE Aur11 1 . 1951 

/.FF CDS CNLNNk:L 2 

TYPE OP 

EXPIRATION DATE Marah 21 . 1952 

SPOT DAY PRE~LDD G P OGR/ M TI_ h1CFQLLCWING PRCGR'21 

La~pprox 

Min . Thurn . In "FSIm Feature^ µ e3G 


CHANGES

• ACCWNT TI .1~NN;NTQI,N TOBACCO 00PtP:IJY 

• 

STATION k'AFM-TY - Bixmi A!Wl em l Ala . 

AFP OBS-ASC - CFU.NNEL 13 

'IETL VISI(YN 

c n 

STARTING DATE 

DATL+ „~ .ober ,~,~ lqtl 

EXPIRATION DATE n..« .a.Ar t~V 

TYPE OP 

~__~RF RU^y~ING PF~$1h ; F~~ING I CGI'R -"CHf.NCPS 

20-Eec . 1 Mon . __ I Lwc~Video Theatre I T~90~PM~ Talent Seout ~s 

20-sec . 


TNiF.VI97(N 

SC 'DU F, 

• ACCCUNT TFJB =ICIJi TOBACCO COIP,;,N,Y DATE M+ober ?~~~'y 

• 

0 

STATION M'BBC-TV - Birmtn¢hem, Ale . STARTING DATE ~ Tjy, ;emt~ar 2n . iost 

dFN NBC - DUNONT CH1S]NEL 4 EXPIkATION DATE ~ggj~3n ]052 

TYPE OF 

SPOT 

20-sec . hurs . 

DAY PRECEDING PROGHA69 ~ 

Inside Detective 

TIAt; 

8 1 00 

~ 

F0I OWING PROOk .^d4 

ord Show 

20-cec . Sa Saturday Night Revue 9 3 00PM Saturday Night Bevur 


~ 

CHLNOES 

.

0 aooooNT W, 19M 7 .f~j~, TOHdCCO COA',P:_NY 

. 

0 

STATION WBZ-TV 

_~j~QnTMass . 

AFF NBC CNf.NNEL 4 

YPE OF 

Tr LE vISlaa 

Sc n 

20-sec . Wed . Kraft TV The¢tre 1Os00PM Break the 

REVISED : 

DfM 

Ootobar 22 . 1951~ 

BTNtTING D.1TfsM~ch 28 1951 

E%PIRdTION DLTE UUce2 ~ 

S DAy S' .~llING OCItI A 9 G PROG -'8 IU.NG ~ 

Benk 

20-sec . Sat . News Review of Week 7s30PM One Man's Family 


T&LSVISICN 

SCHFDNfE 

aevxSED : 

• ACCOUNT T¢~; = lCAN TCD.ncaC QOfSPANY DLTE Cdobsr 2 . 1951 

• 

0 

STATION R!NAC-TV -Boston, Mass . 

AF'FAHC~„CHS-DUMCNT CHf.NNEL 7 

TYPE CP 

SPOT ~ DLY^ PRF:C~'y_D~ JC 

Min. I Tues . I Mueic Hall Varieties 


ROCRNA TIA4 

STARTING DATE March Y~~95~ 

EXPIRATION DATE Mar^h 18, l952 

7 :1/,PM 1 News & Weather 

ING PNOGRi.M CHlJdGFS

0 

TrJEVrBION 

SOHRDUIE 

REVISED : 

ACCOUNT T . C! ACQQQ$P:~ DATE October 22 . 1951 

, 

STATION Y1BFN-TV - BufLalos N . Y . STARTING DATE March 26 . 1951 

AFF BC-CBS-NBC- CHANNEL B EXPIRATION DATE March 23. 1952 

DLUfONTf 

TYPE CF 

DAY RECEDIN PROGRAM V9IN RCC .` . CHLNGFS 

20-sec . Mon. Crusade in Pacific 9 :59PM Studio One 

20~ec . Sat. Saturday Night Re 9 :59PM Tele-News Weekly 

20-sec . Sun . Philco Television 

Pleyhouse 


9 :59PM Celebrity Time


TkIBVISION 

SGHBDUfE. 

• ACCOUNT TIQi fJ.C^JtIC1.N TOHACCO C014'L/ DhTE October~22 . 19F1 

0 

STATION WB%B_," Ohic o 1L STARTING DATE Sentember 26 . 1951 

AFF CBS CFVddNRL A ~ - 

TYPii OF' 

S Op7, 

EXPIRATION DATE March 23 . 1952 

L RIS'~EDIIJG PHOG fM T 6V FDL OWING PROG'.r NIuYGFS 

MSn . Wed . Street Sieger 10t45F Wendell Hall 

20-sec . Thurs . Amos & Andy 7 :59PD Allen Young 

20-ssC . Sun . Toast of the Toxn 7t59 Fred Hsring Show 


• 

0 

. 

SQge'nU ~ REV]SEP 

.~x, Dr:TE oetQq~ . nccCmiT ,r~L~g~cr~ roer,r,co co, v_ 2 . ~4si 

STATIq9 Mjb- ~_ ChicpQO• I11 . STARTING DATE , March 27 . 3951 

!.F'F CHt.NNEL 7 _- AFPIRATION DATF. Maroh 21 . 1952 

TYPE OF 

SJ_QT DAY RP:EUING PHOGHI 7 T E FOLLOW RCG .'J1 C JJGFS 

20-sec . Tues . Football Hi-Lights 8 :59 On Triel 

20-sec . Thurs . Graen Guild Theatre 8 :59PM Paul . Dixon Show 

20-sec . Th ur s . Dr . F9xum I0 :59 Neusreel 

20-sec . Fri . 

Versatile Varieties 

elternating with 


~ 

8 :59PM Case of Eddie Drake 

--_~

TkLEVISION 

C~ RF,VISF9 : 

• ACCWNT G fdrffJYICAN TOBOCCO CO"'W ,L'X DGTIS n ..a- . .• .... o on 

E 

• 

STATION JI0 STANTING DATE Morch 27, 19i1 

LF F 

20-sec_ Tuos . 

CIIIdiNEL 5__ AXPIRATTON DATE March 22, 7952 

AY R'C~ 

rDIN PI OGRA,1 T P'01 . ONING PR 

k'ireside Theatre 

8:29PM 

I 

Armstrong Circle 

~ TLentr e ~ 

20-scc . Thurs . Uecaher Man 70aOPM Dorsey Conner 9how 

20-see . Sat . ~ Mr . ti~izerd 6 :00PM Chieego Playhouse 


.'J CFU.NGFS

TBU:y7SIGN . 

rotnOUrF: 

RN:vISED : 

• ACCOUNT "~I A hN.RI! ' CjN TOBACCO f~OF ;Y :.NX DATE Octpber 2/. . 1951 

• 

0 

STATION 

WCf,U_TY_~tc nnati . Ohio STNiTING D .1T6 AnrSl. 13 . 1951Y~ 

!yp APC - DUMONT - CHLNNEI. 7 EXPIRATION DATE Sil 7 . 1952 

_ ._ .'YAAAh40UNT _ . 

1'YI'il OB S, l 

:Y RSSC .iFUl G PRO^H I9 THE FOL OWING FRCG .':P/ C GPS 

20-sec . Mon . Wrestling 11 :OOFL News 

20-sec . Fri . News 11 :05FD Movie Time 

9in . Sat. ~• Movie Time ~ 10t30 Wrestl.ing 


i ACCOUNT TIM M9SlICl:N TOBAC,zo os.JM 

STATION WLW~T_ Cininnatl ,Ohio 

AFF NBC ~_ .. . .. ... . C}L'.NNEI. 4 

TYPI; OF 

20-soc . 1 Sun . Red Skelton 

SCNF.DUIE 

RF.VISEG : 

Dl.TE October 2G 19K1 . ._ 

STARTING DATE Merch 27 . 1951 

BXPIRATION DLTE arc ;,23 . 1952 

F1CF.DING PIIOG 27 ,1 T L IN R 3 C NGPS 

10:30 Eddy Drake Trio 

20-soc . Mes. IFiroeide Theatre I 9 :30F'4 Circlo Theatre 


_.._3_

TELEVxsIaa 

St~ AEVISED : 

• , , ~ CI,N T08ACC0 COt' .P:@!Y Uf.TP O, 

q1 _.ob 

~~r ?( . 

• 

0 

ACCOUNT TU 

STf:TION wMtWS ,^$ z~ V, yo~a , _ d . 

ANF CHANNEL 5 _ 

Qhlo STNtTING 

DATE Merch 30 , 1951 

EXPIRATION Df .7F March 22, 1952 

TYPN OF 

S~Q' T IlY PAECF;UING PROGtf 9 OL OWING PR '.r +CLF 

7.0-sec . Fri . Film Fi.rsts 9:59PM Idve Like A Millio - 

20-sec . 1 Sat . I %on Murray 1 91OOPN Faye N.lnerson 


aim 

l9Kl

TSIEVISxON 

SaIR h ; 

• HENIBED : 

ACCCIINT 'fIII; 1NrJ7H7Cls7 TODA~QO CC\ P :IjY, DATE Oct9b r 24 195~ 

• 

STATICN F'NSK ~ C1ovolon. d, Ohio STARTINO Df,TF: Marc!± 'il . 1951 

AFF NEC _~ C}L'.NNF.L 4~_ EXPIflATION DLTE Marob 25 . 1952 

TrP ; an 

ShOT DA~_ rYHk:EDING '}tOCHf___ ____ .~.OWING PHOGF'J1 S'GFS 

20-soc . 1 TU~es_.N'ireside Theat_re 19 :90PM ' Circle Theatre 


TF.IEVISION 

SCFu"DUIF 

• REVISED : 

ACCWNT TF@: dN1 .RIC1.N TOBACCO CQU.'SJY DATE 

• 

0 

STP.TION WLW`G -„Golumbus . Ohio STARTING DATE Mor 26, 1951 

iLrY ~ NB~ CNLNNEL 3 _- 87%PIRATION DATE March 21 . 1952 

TYPii 0p 

SPOT 

A RF ,DING CG f. PRC6 :S F3 

20-soc . Y:ed . Break the Bank 10:30 Freddy Martin 

20-euc . Sut . Midwestsrn Hayride 6 :00PM Four Star Revue 

20-sec . Sat . Saturday Night Revu 10:00 Saturdey Night Revu 

20-sec . Set . Saturduy Night Revue 10 :30 Wrestli:g . 

20-sec . Sun . TV Plqvhouse 10 :00 . Red Skel.ton 



Trll :{V 1S 1(Nd 

liUIV]FY,I` : 

• oun7 i!!;' 4a~~1;crN_?gur' u cc 1 .:"?r nr.v : Npv_,tr 

0 

97L71011 1wo} . 871tr.77NG L.17P : c1~2'tl 1115) 

IJ, b. NaC OIVNNNL 4 ba:vLl11T70N DATV~ 

7'YPI1I Uir 

8}07 Niv 

JO cP~ ~~ut 

20 ce Tur , 

i0 s :co . Sflt . 

~ ~~ .` . ._ . . .~ ._ l . 

,,,,,~HiSI']IING1'7t~kA"7 77hV_~~ b0710M1'1(d67RGCl°P1 

Gu_I(:etr (mcdy}ctul 9001Id~}7d1cc7'V]]rlhcnac 

N'ir(ioc lt ~atrc 9 30)iA 

Oim ]'smiilv ~R :00J':1 


(i, cle 7'hcai,na 

ihmr Hter kovuo 

___ .. .. . . . . . . . J 

. 

CIU1NCi :G

• ACCOUNT ryn; ~~;~~clp ToanccP c>r .a:y 

• 

0 

ST6TTON xur.n_mv_~ n°_Texas 

AFF CBP CNANNEL 4 _ 

Tra,F, vl§ I cm 

sCHEDUIF, 

DATE 

STAHTING DATE 

0otober 26 . 1g51 __ 

Seotember ?T5 . ]ga]„~ 

EXPIRATION DATE ySWtember 9 . i4K2 

TYPN OF 

SPOT DAY PRP:QF,.'llINO Pft06BAM T~ NOILOWRJG PRCG f CNANGES 

Flin . Tues . Wrostling 10:15PM Great Fights 

Nin . Fri . Wrestling 10 :05PM News 

20-cec . Sun . Celebrity Time 10 :30PM News Roundup 


' ' RFVISEO : 

~ ACCOUNT MjA1j;ga,c fN TOBACCO oo1;Nr.ryY DATr 

0 

STATION I .H qr-n_ - ,])avi .nn, ohio March 27, 1951 __ 

STARTING DATE 

AFF NBC ~_~„ CfANNFL K 

EXPIRATION DATE March 2,3, 1952 

TYPP: OF 

SPOT AY F'.IUPJG P AM T7f~q; FOI~TNG PRCG !J RfS/GFS „ 

1D-sec. Sun . TV Playhouse 10 :00 Red Skelton 

20-sec . Tues . Firoside Theatre 9 :30 Circle Theatre 

20-sec . Bed . - Brerdc the Bank 10 :30 Stars Over Holly- 

~ .~ vood 

~_ _ 


• ACCOONT lf}F; A, :;RiCt~_T03f_~,f,CO CO;_Y;'~Y 

3TATIDN WSBK_T~- I1,gf,roit, Mieh . 

f&'F CBB _ DUMONT CHANNEL2 

TYPE OF' 

'ELRVISaION 

salu:rnllF; 

DATId Oni ber ?/. . 195i 

STNiTING DATE September 1 1951 ;1 

E%PIRATION DATE Awust 6 . 1952 

5_ 0T DA PRE RD GNAPA Tllud': OL~OWNG PNOGft^.N ~ CIAMGPS ,~ 

20-sec. Ned . To Do Announced p=30PM~Dotta Fdwrtrds News 



i


a~~ 

Sc HEnu . 

REVISED : 

ACCO'JNT T' lM ;f~J DATE November 29 . 1951_ 

• STATION wt P-mV ;,,gj, .,,yyxtl7 : Tex . STARTING DATE Mareh 28_ loti 

0 

Ar'F CHANNEL 5 - EXPIRATION DATE MxrAh 2aaa59 

TYPE OF 

S~'OT DA`.,~ REOE.DING Pk06RAlA TIIJM FOI,ICANIN PR ^ .P CBANGES 

Min . Wed . Kraft TV Thentre 9:p0 PM Break the Bank 

Min . Sat . Seturdr,y Night Revu 9:00 PM Barn Dance 

Min . SWn . Philco TV Theatre 8 :59 PM Pau7 . Whiteman Sh 



I . _ I 

~ ~ I


ì ~

• 

0 

AccouNT ~a, r&;RIW2GDACc_or_:a~g 

STATION 1C€1L-jV_-&y_s~n~Tex . 

F.F4'AAC-CB .S-Nd .C,_y. CNIJdAAJ, 2 

DUMONT 

9'YYr . CP 

SPOZ'__ DAY 

TELF.VISION 

SCNN:DU . 

?.0-seo. Wed . Firosido Theatre 10 :30 Studio Party 

20-sec . Thurs . Lone Rarger 7:30PM All Amorlcan Geme 

20-sec . Thurs . Greatest Fights of 

Century 

?0-sec . Set . 

?0-sec . Sun . ~ 

RAI~I9LPJG 

RSVISED : 

STAPTING DATE 

OL ONIN PRCG .''.C CW"NGES,_ 

9e30PM All Star Revue 

Ken Murray 7:59PM Faye klnerson 

Crusade in Pacific 9 :o0PM Fred Waring~ 

~ ~ 

20-sec . Sun . ~ Fred Waring 9 :59PM Circle Theatre 


DAN na•ah=Lo6tori_ 

Mer.,h ~A~]an 

RXPIRATION DATF. p+,4r W, ?a ; .,,io52


t

TE IF, V IS TON 

G6 FG:DUiF 

. ACCOUNT TIJE WHICl.N TOBACQO C~~0' P;J{Y DATE 

. 

0 

STATTON „`_11M-TV _3n-dlenaQolis : Ind . STARTING DATF. ~ .ober'?n,Jga 

AY'r rHC_CBS-NBC- C}N,NN}:I. 6 - EXPIRATION DATE 

DIlMONT 

f~+ bwn ~6 . ios~ 

TYPE OF 

SPOT DAY PRF,CF.DING 1jtOGBN~i TIhti ],LOWING PRCG ;J. C11AN ES 

Min . Tues . Film Miniatures 10 :15 Heus 

Min . Tues . ttends of Destiny 11 :45 Hrestling 

Xin . Thurs . Weather Man ]0 :10 Film ABniatures 

20-sec . Sat . Faye Emerson 5t00PM Burns & A]len 



~I ~ i ~


K,


• ACCOUNT TIL, 1MRLCf V TOBACCO COi 1PIM 

• 

0 

STATION WGAh-TL',.Lsncaetor , 

TELF:VISION 

SCEnui~ 

REVISED : 

Df.TiS October 26, 1951 

Pa. STARTING D ATE: tdA h a~ 

I,pp NH0. CHS- NBC- CHANNEL 4 ~_ EXPIRATION DATF. Mgrc~3? 19Ka 

`----n6o-fM' 

TYPrI OF 

T DdY G 4M TI W, 

20-sec . Tues . Fireside Theatre 9 :29PM Circle Theatre 

?0-see . k'ed . To Be Announced 3 :30PM Bert Perks 

20-sec . lled . Kraft Te].evleion 9:59PM Break the Bank 

_ 

Theatre 

FOL OWING PR N. CI !LN GFS 

$1-sec . Sat . Saturday Night Revue 10 :00PM Saturday N1ght Revue 


Tr;rF:v19ION 

sclssnozF 

• ncCOIMT T~,u,~,~}~.r,r,N, TOancco ca,~Y.,.~,Y nnTe o r .~r,.,r o~~ 

0 

STATION KLAC-TV = Lps ho e1os, Colif . STARTING 

DATS October 1951 . . . . 

{a'F 1NP . .~_ ~ CHdNNEL 13 _ EXPIRATION DATE September 26 . 1952 . 

TYPE OF 

SPQT pLY FRECEUING PIfOGHAM TIMR ^FOL~_ING j_ROGL&CHf .NGFS 

20-sec . FootbalT . Pro HiLigh* 6 : 30Pt4 Wrestling 


• 

• 

• 

ACCOUNT TrG_: _ t"~y~c , , r , ~ , To ncco ~YrNY 

TEIF•VISION 

SCI~:?IULE 

RGVISEDs 

DATT; October 26, 1951 ~ 

STATION EDd~o~ s A~ele9 . Calif . STAftTING DATS March 26, ] .951 

AY'F _LC 

_„_,,, CHf~NNk1I• f EXPIRATION DATN Msr* 29 . ].952 

TYP7 OF' 

SPOT AY PRbIf~JRUING I(OGHNA T ~' FOL (Yi ING PRCCRls11 CWN,61~_ 

20-sec. Mon . Winchell & Mahoney Bs29Pld Voice of L'irestone 

20-oec . Sat . Saturday Night R evu 7:00PM Saturday Night Rew 


g 

• ACCOUNT Tj)LjtUUCf;N T oaACGO 00= 

0 

STATION xTf,A -yos Anowiwfi~ Calif . 

AFF IhD .__. — CHANNEL 5 

THLF, v NION 

SCHF:DU , 

RN9j8EDt 

20-sec . Mon . Handy Hints '7 ;OOPM Newsreel 

DATE n. .+~-ne .. ffi i9U 

STARTING DATF . March 26 . ~95~ ~_ 

BXPIRAT'ION DATE March 22 . 1952 

TYPI9 OP' 

S'~'_0T DAY Rk,~IiJG PHOGHhM T7~ FOL IXM1'ING PROON .°N GHNJCFS 

20-see . Yled . Frosty Frolics 8 :59PM Fi1m 

20-scc . Thurs . Hollywood Opportun- 

20-sec . Fri . Charlie Chase 7 :59FM 

t 

8 ;29PM Wrestling 

. ~ 

Harry Owens 

20-sec . Set . Tim MoCoy 8t29PM Spade Cooley 

20-sac . S'un . Bendetand on Reviex 10 :00 Movletoem with Dick 


~ .~

TEr,•__ .v DSIQN 

SG,uiDUIF 

. REVISED : 

ACCOUNT TFJI_ IIJT ;H1Cf,N TOBACCO QtIf:NY DATG --- n 

0 

STATION WAVFrT Y _ Lguisvllle : Ky . STARTING DATE Ma B . 1951 

AFF AC-NAC CW.NNF71. 5 EXPIRATION DATE March 21, 1952 

TYPE OF 

EPOT DAY F_ECPDI_ytG Pi H 1 1h1ET FOLIAWING PRW6 ."Sd 

Min. Wod . Hreak thn HanII 9 :30PM I King's Crossroads 


,,.._

TELF.VISION 

5_GIPSDD 

REVISEIh 

• ACCOUNT TF ~'~j" Gr,D TcmAC CO CQ j~yY DATE n ~,tnnwr 94 i oei - 

• 

0 

STATTON HflAS-T V- _ Lousville, Ky. STARTING DATS N b na 20- 1951 

ANF _. CHP.NNFL 0 __ BXPIRATI(ttJ D/ :TE ~Q,~ysy.],2 ~osa 

TYPP: OF 

SFPf _ A F~CF.llIN A~~1 T . FOLLOWING RCG d CHANGES _ 

Min. ~es . Sports Trados 6A51?1 Bud Abbott Shox ^ 



~ IVI

TE tF:vlsl CH 

Sc n 

• ACCOUNT ;~ ANO:HIC.",N TDI311c o cg :~~,~ DATE 

• 

• 

STATION WTi~.I-Ty_= M1lusvkee~ Wiec . STARTING DATE ! 

octohor z6, lysl 

.°F AAFIgL-CB,6r, CNLNNEL 3 _ EXPIRATION DATN : ~jgyT .omhor ~tt ~oK~ 

DUMONT 

TYTrI OF' 

S~OT dY PRFCF:DING_,p c~Wdi T7A9; P01 . C'N G P 

20-sec . Sat . News 9:49PM Woather 

20veo . Sun . Telenews Digest 10 :00PM Studio One 

20-sec . Wed . News 10 :10PM Weather 


:M CHANGEB

T41FIV= 

SC sDU 1 

REVIEF :D : 

• ACCOUNT PFlU NRFJtTC7.N TOBACCO CONPyAI~ YY DATE o ~6 iosi 

• 

0 

STATION KSTP-TV = Mis_nenyol .ier Mirm . STARTING DATT Mer~h zry,~ iqai 

.'YY ~i _ CIIANNEL 5 _ EXPIRATION DATE Mftxs;,,?g. ioy . 

t0-sec . Tues . Texe.eo Star Thextr B :OOPM 

Minuto . Wed . 

Shfldor Fllnis ].0:5yP Sporte 

OL, 

~ING PROC ra ow,NG_ 

rs 

F'Sreslde Theatre 

?0-eec . Wed . Y.ute E.lnith Nour 8 :OOPN. Krnft Theutre 


~ 

• 

0 

TF.iEVISIqJ 

SCIlrIhUIF 

ACCOUNT fIU: A[v5iRI0fjj1' , 

FPVISRD : 

TOffitCCO 

CCR:r PlNY 

DA7T 0 }.ob~lgr ?6 . ~9,>>_ 

STATIQY WT ICJ - 1'y ~ jJjjpllepp 

p lls : Mi.nn 

. 

STAkTINO DATNI Mk c 29 . ]95 1 

(LFF AHC_CBS-llUMONT CFVIJNEL 4 EXPIRATION DATP; Mnrsh aq 1952 

TYFi's OF` 

3POT AY SQF:DIN _ OG LM TI ; FO7,LOWINO PRCC r J CW.NGFS 

Min . Thurs . Lone 

Fao ger 7t00PM etop the Musi .o 

20-sec: . Sun . Fred Ylnrir~ Fj :00PM j News Parede 


`


i -_~

0 

• 

0 

TB Id:VffiION 

SCEIIEn 

nEVrSFa : 

ACCOUNT 1't;.,T 1Jk~Hlc1,~! TOBI+CCO c0~P:JIx DATE 

STATION HNF10-TV` IDu_a Ha .ven, Conn . STARTING DATE March 

'7~y ]951 

LFF ~$~ fAA_mRr_ CBLNNNL 6 SXPIRATION DATE March 23,, ]952 

UUMCNr 

TYPE Ob' 

S~'07' Dl+ RIL SU NG RAC1 " IrLM' FOItOWING PA R .°J. CHP.NGFS 

20--sec . Mon . Vidoo The atre 8 :29PM Voice of N'ireston 

20-sec . Thurs . F:11ery Ru©en 9 :29PM Amos & Andy 

20-sec . Thurs . What's My Nme 11 :OOIi Foreign Intrigue 

20-sec . Sat . Allsn Young Show 7 :59PM Ken Murray Show 

20-sec . Sun . Toast of the Torm 8 :59PM Yhilco Television 


Txl ErvzSION 

sOAf:DUfF. REU1SEDe 

ACCOUNT TI,N, , ka OAN TODAC00 QQ~3_]AI,Y, DATL Rovember 29 . 1951 

• STATION ,y~p,_.pp York . N . y, STARTING DATA1 Mn .nn DR 1oci 

40 

AFF ___Dmont „__, CHANNEL 5 _ BBPIRATION DATE innmh ?a io5e 

TPYP: OF 

SFOT „.DAX T P0, PDwJG PROGRAMTIM-,-X-C1LL(R9ING PROGRfSTs 

Adventure Playhouse1 8 :59PMl 6.'hat's the Story ~ 

8 :00- 

In ^Feature Theetre 9 :30PM 


• ACCOUNT 

• 

0 

TI ; ' Cfj[J TOHACCO CDIlP.C~NY 

SThTION WCH~~=s7Qw Cork, N . Y . 

/0'F CBS CHIddNEL _y_ 

TYPPI OA' 

LY PREGFDING 

1T;LP,VISION 

sol> nU , 

Min . Tuos . In "The Lnte Show^ 11 :10 

o conc lo,~;,.,_ ,. 

20-sec . 8.et . The Show Goes On 10 :00P Sor~Ns Por Sale 

Pr:ulsan : 

yrtohe~jy iqK~ 

DATE 

BTARTING DATE Ma ch ~0 79si 

EXPIRATION DATE XU2, ; h ~ ~a5~~ 

pL~y0W7NG RCC ."1 HLNGF3 

20-sec . Fri . Schlitz Pleyhouse 9 :59PM Live Like a Million ire 


• nocouNT T_lJL lJNiH7qg T ,G G ca,PM 

STATION L,r2^ _ 1gy~York,i N . Y . 

AFF fAC•_-_,_ ., ., CAP.NNBL 7 _ 

TYPE OF 

T$IF.VISIQLJ 

SCFC;iNLA 

ROT Y PR&~SUlBG P1tOGRf.P,9 T NE FOL . TING PHOG ::}. C}~1dG1S _ 

20-aec . Fr9 . . NSVetery Theatre 8t29PM Stu Favin ShON 

20-sec . Sat . Paul FhitEmen ' e TV 

Teen Club 


STARTING DATE 

R}VIFh:D : 

DAT13 October 26 .,1951 

8 :59PM Lese•ons 7n Safety 

~ ._ 

Marqh 30 . I951 

R%PIRATION DATE March 22 . 3951

ACCOUNT TFqi h 

STATION WNRT - AFY _dP?Sr__-_ ._ . ... 

20-sec . k'ed . 

AV 

TCEACCO CCfl''.P:.NY 

yor,Y." N . Y . 

:}U.NNSL A _- 

PRF.'CrDIN~ , 

Kraft Thcatre 10 :00 Break the Bank 

20-ên . Thsn's• Groucho Marx 8 :29PM Troesury Men In Ao Son 

20-sec . Sun . Colgste Comedy Hour 9s00PM Phi]co Playhouse 

20-sec . Stim . Phi].co Plrqhouee O :OOPM. Red Skelton 


BTARTING DATE 

NEVIF:FD : 

DATE G~tep r~- 

Ainrnp,2fy,y~,t~ 

EXPIRATION DATE Uu"}y,2,S iosa 

AW I T Ml,' FOL .OWIN 'RCG ."l: ' C L GES

ar'.LEVISION 

SC HE nU : PSWISED : 

. ACCOUNT lI Uf,A~¢~j,jCf~~, T_OACO O



P{!

• ACCOUNT T~IG fJ+U!'dtlC~ TOBACCO CQh' .P :JaY 

• 

• 

TELF.VI ICM 

SCHEnUIF;, 

REYSSFA : 

. DATli c~ 

STATION um7i_mY= P~inAntnhlur Pa . STNtTING DATE M r 'b . 195 

lFR+ CFlIJrItEL 6 EXPIRATION DATE Mareh 23 . ]a52 

TYPi7 OF 

S~T DAY ,~RF,~EUING P tAM TJL OLLCN7ING PROG 'J C .NGFS 

:DOPM Mr, Dlstrict Attorne 

-70-sec 

` 

. Mon 

eltexnating 

. Nol7y~.ioa7 Scrorn 

uSth 

B 

Amaing Mr . Meloao 

20-sec . Tues . Twenty Questions 8 :00PM Charlie W11d 

Mir : . Thure . Lone Rer~ger 8:OOPM Stop the Music 

20-sec . Sat . Paul k'hitemanle TV 

Teen Club 

Min . ' Sun . V In °Theatre T1me 

Metineo" 


9:OOPM Csvalcade of Stars ~ _~ 

1t00- 

2t30F'M 

~

MULUM 

sG} Rnu . 

ACCOUNT (f~Ri,,,_f~jQjATODI :CCO COMPANY DATE _,••pe*oh ... ~ 

STATION L.49'%_pAjs mrvh :Ya• STARTING DATE Sentembor ]C . ]951 

},Fk• CHP.NNEL ,3•, _ RAPIRATION DATE March 9, ]952 

DUMONT 

77PP: ON' 

SP(1T DAY NG PI40pR M FQI,OWING PRCG M CFV, GFS 

~ ~ 

Min n . Mon . Century Theatre 

applox . 

]2 t20AM News Roundup 

Mi n . Thurn . Ho7.i day in Paris 11 : 3DFM A1 cm. Young 

lAin Sr,t .~ News Roundup 

approxI2 

. s20~ 

Coming Attrectione 

Min . S1rn . ` Telosports Digest 11 :35PM Front Row Thenta•e 


TNLF.VISION 

_CM,'ittILE 

REVISED : 

0 tobFr 26 . I951 

• ACCOUNT T}N; lSN3HICLN TOI~LCCO CQY.'Jy~Y, DATE 

• 

0 

STATION 'PT~ 7 . .' Phlladel~hic . , Pa . STNiTING DdTB M :~^WF 26 . I951 

AFF _ p, C 

C}U NNEL 'fi%PIRATION Df1'E March 22- 3952 

TYPP7 OF 

6~a , Rft' FDING P OG AM TI ~' LOWING ROG fJ CHLN'GPS 

. . _. 

20-see . I Be.t . One Men l s Y'enS]y 8 :OOPM All Star Revuo 

20-sec . I Mon . I Nhet - s My Name I 8 :30PM I Voice of Firestono 


TELEVISION 

SCHEDUhE_ HEVISEDt ~ ACCOUNT~F N7,'RICAN ~'QHfTCCO COMPANY DATE Tune 1 . 1951__ 

STATION WUTV 'X t sb_uie h . Pa . STARTING DATE Mnrch_ ]._1Qi1 _ 

AFF ARC-NBO-CDS- CHANNEL ,~ E%PIRATION DATE Se~tembeg,9y,1951 

DUMONT 

) LL`_ 3tEC LN G l OGRAM TI m FOLL'1NIN0 H2OGRAM_ C A~G_FS _ 

Mln . Mon . T llth Hour Film 

12 :15 AM Nows Howidup 

_ 

Nexs Roundup 11 ;30 PM Alun Young -` 

News Roundup 12 :30 AM Coming Attractions 

. Sun . Telesports Digest 11 :35 PM News 


i ~

ACCOUNT LUg ANYHI C_0 ToBAOQo_S-(X,Pr~Ly 

TBIFV 1,5 ION 

6G li:nUIF 

xF:VISrn : 

DATB ootoher zb, 19s1_ 

• STATION HTAx_TV, . ,p~v' idance~ R . 1 . STARTING DATE March 31 1951 

. 

0 

AFY nmr. ___„ CHANNEL 11 F.%PIIIATION DATE Maach 12 . 1952 

TYPF, OF 

rsoT n E" rumc P}2ocRrrn TINE F 0 1, LQTma PROG ra w,Nc~s 

20-sec . A'ed . Break the Bank 10 :30 T Men In Action 

20-,sec . Thura . A11en Young 9 :00PM Ford Theatre 

20-sec . Sat . Satwdey N'+Mht Fevua 10 :00P Satnrday N1ght Ba 



i`;,l R ; f

ACCOUNT 

TELEVISION 

SCI~„ IF.i1llIF. 

RE:V] SED : 

TtJS NnF;RICI~N, Tg1A_CQO QQ,t,P(,,IyY DATE Octobor 2b, 1951 

• STATION kfVk - Rio_hm,~ondyVa. STARTING DATE Mareh 28, 1951 

• 

0 

IffY NDC CffidJNEL 6 RXPIRATION DATF. March 22 , 1952 

1'YPNI OP' 

SPOT DAY FCLFDG P RAl9 TI K' FO1.LOINING R !3, CWXOFS 

20-eec . Wod . Kraft Te]evieion 10 :00 Dreak the Bank 

Theatre 

20-see . Fri. QuieRids 8 :30PM The 

20-sc-c . Snt . 

' 

Saturday 

Clock 

Night Ravuo lO :ODP Saturday Night Rp 

20-sec . Sat . Yiotor Borge 7 :30PM Deoord Time 



5 ;,'.

• 

' 

• 

.~=EVISION 

SCHFD ' 

REVISED : 

ACCOUNT fLj ^ : TCP „ T OFl:C O ,QWiLi~,Y, DATE Ootober 26, 1951 

STATION RRON-TV - Sen Francie.co, Oalif: STAflTING D .1T6 March ?b• ]95 1 

MP A'RO -,-„ CWNNEL L _ 

7YP7{ OF 

SPOT dY 

EXPIRATION DffPE Merch 21• 1952 

20-see . Tuea . Durkeols Varieties 8:OOPM Texaoo Ster Theatr 

20-soc . Wed . Kate Smith Nour 9s00PM Kraft Thentre 

20-see . Fri . Aldrich Family 9t00PM Firoside iheatre 

20-eec . Sun . d Skelton 7:30PM Red Skelton 


0 

. 

0 

scRi;*ro . 

AccouNT ~ 0 TOBACCO Gag:3y 

REV15nD : 

DATE n~kyer .~ . taKt ~ 

STATION WAGR - Sch ect0.dV . N. Y . STNtTTNG DATE a nnh a,g' tV,S] 

AFF CNfJdNEL j! . _ EXPIRATION DATE a+a ..~w oo tRse 

Dl@fONT 

TYPP OF 

SPOT AY F~FDI~NG P f TLLINE FQYWING I'ROGR .°1. CFV.NW4 __ 

20--sec . Yled . A11cn Your g Show 8 :59PM Kraft TV T entro 

20-sec . Wod . Dreek the Bank 10 :2y Royal Playhouse 

20-sec . Sat . One Mun's Family 7 :59PM Ken Murray Show 


• 

• 

0 

ACCOUNT _T}, ~~ Irt 

TELRVa~IGN 

SCHRnU . 

RMISFA : 

.M17tRICLP~' TOAdCP~O COM1~PL Y DATE Octobor 7 

.6 . 1951 

STATION KING_TY ~ Soa .{.ia . Wash . STdRTING DATE l 

:yY eA~ nAC. .APC~, C}USNEL 5 ___ E%PIRATION DATE +j,DTcL-?4t952 

DUMONT &PANAMOUNT 

TYPIi OF 

S~D A ECFID1lJG PHQGHN: TINQ; F L ING PRCO .".M1 CILiNGFS 

Min . Tuec . News 7 :OOITf ASgolox Theatre 

M9n . Tues . Fxinier Ranch 10 :OOP Ford Theatre 

20-sec . Thurs ; John Klernen 8 :30PM Groucho Marx 

20-sec . Sat . Gene Autry 8 :30FM 

Hurne. & A] l en alter 

net]ng with Holiday otel 

Min . . Sun . Kraft Theatre 5 a OOPM Toant of the Toun 

20-sec . SSxn . Charlle Hug€les 7:OOPM Frod Waring 


LCCDUOT Y JB AMkHIC~• TOHIlC 0 OsI;(PII,y' j 

STATION HSD-TV_=8j _Uoui~& Mo . 

hI'F ~N_~--~ CHfddNSh r _ 

PRtiCFPING P RfM T MG FOL1y 

0iING PRC4 .'SCW,NGFS 

20-cec . Mon . Who Suid That ]0 :00 

20-sec . Wed . Kraft Television 

Thentre 

20-scc . - Sat . The Saturday Night 

Revue e 

20-seo . Sun . Philco Televislon 

Theatre 

DIL~~= 

SCH'~II ., 

STARTING DATN1 

Studio Ono 

9 :00PM Vei7e.d Prophet Pnre 

9s00PM The Saturdey Night 

:OOP& Red Skelton 

RRVISEP : 

DATIC Detober 26, 1951 

March26 . 1951 ~~ 

F•%PIRATION D/4'N Merch 23 . 2 952 

Rowe ~ ..-.•- 

-- ---- 1- - ~_ ~~ 


~,,EVZSx~x 

RFVISRD : 

ACCOUNT ~!ri 11t,~F~j~01~J_ Tppl~CftO C01 :!Y::P{Y DATN, 

• STATION WHN _£Vrncu"e•J . Y. STARTING DATE P. ril 1~,~ , 1951 

• 

0 

AFF _CDS-APC- CHANNEL 8 _ F%PIRATION DATE tPril ]0 . ]952 

DIiMU1TP 

TYPE OI~ 

S-YOT __ pAX_ , fltS RDING CGHNII TIdL FP~..~,OWING PRQCR".M r, CW.N6F5 „ 


0 

• 

0 

~„LE:vrsxoN 

SGi Fnutr 

RFOISFDt 

ACCOUNT ;r" t,nm~r TGe oo„caa~sy DATH yst t~ ws~ 

STATION WSYR-TV -e¢us~o N. Y. STARTING DATE Merch ?$a-i95 1 

AFF _gBC __,,,_ „ CHl.NNEL 

5 EXPIRATION DATE Mevcr, an . r9a? 

TYPE OF 

SPOT AY RF,'CF,llING PR AM FOLLOWING PRCO ^J, C ANGFS 

20-sec. Mon . Lights Out 9 :30PM Somerset Maughm Thea r¢ elternete reeks 

20-sec . 

~_ 

Sun . 

Philco Television 

~.__Pleyhouse 

10 :00 Red Skelton 

20-sec . Thurs . It P¢ys To Be S :30PM. Treasuwy Msn In Act on 



~ ~-i

. 

0 

z~~ 

F_^~]6f 

;T~ .)UIFACCIXINT l'yY~7 fC~, R'DALCCO C~~ DATE Oet'y'er 26 . 195] 

STf.TIO:J WCPD-TV _ ToLgdoy_Ohio STARTING DATE y44nt§mbe 23 195I 

AFF 

AitL= $EGgSy, CHANNEL 13 _ EXPIRATION DATE SP PtQmber 19 . 1952 

DlmIONr 

TY]T OP' 

~SPOT AY &~ .~'j'gll.ING P1/OGRAM 

TIN~ FOLLOWING P -Â CHANOF.S 

20-see . SlM . Ubelhnrb & Nexe 11t00PM Shadow of Mys.t ory 

20-sec . Wed . Michigcn Outdoors 11i25PM The Clue 

20-sec . Fri.~ Hollywood on the L e i 1 

5 I)m Toledo Theatre Time 

- - - - - - - - - 


- - - - - 

. .


yf , 

l

SCI ,DUIF 

REVISED : 

GCCOUNT Tj _ ; , 1d41RIC1Z TOBACCO CO:'.P .~NY DATE n, .t .fi ... e A ioFi ~ 

STLTION 

Y~] AL-TV= Wa6kb j.on : D . C . STMTING DATE March 29 , 3951 

lYP CHfSNEL 7 - 

HXPIHATION DAT@I March 22, 19 52 

TYPY7 OF 

'S' , , oT S A,, 

;ECPIDING PRWRNd TINdi, FOLLOINING PRCGR'3d CH4NGS 

20-r.cc . Thurs . Don fAmech¢ piay7.eu1 9 :29Pr1 Gruon T'hentre 

Ylsyhous _ 

20-sec . Sat. Hi Idfe of Sports 7 :29PM Jerry Col.one &hox 


~~ LU 

5_QIIISDU : RAVISA : 

ACCOUNT TIL'. hh'p:AICtN , TOAf,CO COI,:Pi:T]Y DLTE October 26 . 7~9~1 

STdTION y*fl'~~aehiTeypiy D . C . STARTING D1TE Mr .rch 1, 195 

1.FP NBC CFlI.NNRL 4 EXPIRATION DATE afnrch 22, 1952 

TYPi OI 

s MI _ Deg„ MrnG PEOOan M TIMTa _rn,hMI NG PxoGNrag 

20-aec . ~lded . RatF: Sinith 8 :30PM I Kate 57nitti 

20-FCc . 1 Sat . ~ Bsttmdey Night &evud 10 :30 Safeway Theatre 


c_w,NG_ T"k


XYZ

http://legacy.library.ucsf.edu/tid/abi05f00/pdf

Create successful ePaper yourself

Delete template?

Save as template?