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Batten, Barton, Durstine &' Osborn, Inc . st .da:Rdo 5-Seoo 383 Madison Avenue, New York :7, New York Ue.mornndum to : JAdverti.riug !?r, F . X . Towers The American Tob:cco Company Dear Frank : September 13, 1951 In Fritz pfllhelmi - s ebsence, I om sending you encl .oeed teo copies of a reoort on the est.imnted cost of televisian spots for 1951 . Cordially, encs. It . Traviesas cc : T . Cumings A .R . Stevens H. Martinez 40[ia~ xmvqA EN~CACO C~wEMUp .OETxO1T XOUYwnVO LCE ANC6LE6M~xNepPVLi6 NeW YVRN PITEEEV0.OH • 9AX /L\NCIECC http://legacy.library.ucsf.edu/tid/abi05f00/pdf
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Page 1 and 2: http://legacy.library.ucsf.edu/tid/
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Page 7 and 8: ksi: Snr$ C.inn7muti GISonjti Ciovc
Page 11 and 12: ( TSLE7I6 ~ Code Correoted July 1g,
Page 15 and 16: TBA AMMRICAM TOBAC00 OOMPAtIY I= §
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Page 19 and 20: HF.VISFD : THE LMEIIIc4N TOBAC00 L0
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Page 23 and 24: • 5$I THE AMBBICAN TOBACCO 00MPAN
Page 25 and 26: Page - 3 - Citv & State Stat .o Tim
Page 27: http://legacy.library.ucsf.edu/tid/
Page 31 and 32: - March 21, 1951 2 - • ghiril 1 t
Page 33 and 34: -AB.i. ~'' ll __'S '~,'-- CC^: .ri:
Page 35 and 36: Batten, Barton, Durstine AJ° Osbor
Page 37 and 38: OOpy 11atten, Barton, Durstine fr "
Page 39 and 40: R_ snk TGLBVI_S,10A_": :1c CO_STS C
Page 43 and 44: 0 • 0 L_UCKY STRIBE NEb1 10g~,C T
Page 45 and 46: • SU1 D.A~ LUCKY STEXE I7 Y TE]LE
Page 47 and 48: • • 0 SUNDAY 1JNBT WNBT WABD ?Y
Page 49 and 50: • • 0 SUNDAY LUCRY STRINE NEW Y
Page 51 and 52: • SUNDAY IAICKY STR]IIE N-E il Yf
Page 53 and 54: • &DNDAY WNIYP 9 :00 PM - 20 seco
Page 55 and 56: • _SUNDAY WNBT 9 :00 PM - 20 seco
Page 57 and 58: • • • SUNDAY LUCAY STRIISE k
Page 59 and 60: 0 LND&$ WO" B1i. I S.E ULX4R f TF'V
Page 61 and 62: 0 ltevia2a LUCKY STRIKE August 34 ,
Page 63 and 64: • 0 $UNDhY WNBT WNBT IiABD MkIl W
Page 65 and 66: • • 0 S_qNpAY WNBT YYNBT WABD ,
Page 67 and 68: • S_ ~DQ-Y IMCKY STIi M-Yola~ JE
Page 69 and 70: • • / 4yUYD ~AY WNBT 9 :00 PM -
Page 71 and 72: 0 _h,nf~Y • WPIX Approx . WCJS TV
Page 73 and 74: • 5/15/51 SUNDAY WNBT WNBT WADD T
Page 75 and 76: 0 • 0 SUNDAY WNBT WNDT WABD TOFSD
Page 77 and 78: • • 0 SUNDAY WInST WNBT WABD 2C
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• • 0 LIICKY STRIKE ~~ym TELEVI
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• S UNDI:Y WNBT WMBT WABD ~RSDf~
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0 ~WDNBT WNB T WAB D TUSSDAY ~ WPI
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• $1 TDAx YRdBT 9e00 P11 - 20 sec
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• • 0 L_UCNY ZEW YORR TELEVISIO
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• UGHY STR_M • 0 3_BNUAY WNBT 9
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• SNNDAY TUFSDAY LUCKY 3TRIU EPN
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• • 0 SUNDAY TUESDAY LUCKY STRI
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• SUND AY TUFSDAY WIDNESDAY • R
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• • 0 SUfIDAY _TUI :9 _D_A_Y LU
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• SUNDhY I/HBT YMBT I'f 031) LUCK
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• • 0 yDND1~Y, 1^INBT YAVL'T -
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iC[IDAY -' WNBT - WNBT - WAID ULT '
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• NEW YOR-K- TLEV_I_S-TON 6POT _H
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• LUCKY STRIKF, • 0 SONDf.Y ~ T
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• 1UCKY STRU~ • 0 S_UNDf~Y BEfI
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• • 0 SUNDAY LUCKY STRIID; Nkk!
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IUCKY bTRIKE • N nYI YORK y5Mn1IY
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Ausust 18, 1947 Rreakdovn of Costs
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Nlivi YORK TV STAY10ii YVAED CHA1vN
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• YYASr1lldGTCN TV STATIOa 1ViTG
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CHICAGO TV Si`ATIOi: iYtlHB CHAiRJE
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Tv sTAT1o.~ wJra_rV DA:THOIT ueptee
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TELEVIBION GMMxEVlsBOe • ACCOUNT
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TN:IF.VISIOJ SCJDUE REVISID : • A
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• ACCWNT TI .1~NN;NTQI,N TOBACCO
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0 aooooNT W, 19M 7 .f~j~, TOHdCCO C
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0 TrJEVrBION SOHRDUIE REVISED : ACC
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TkIBVISION SGHBDUfE. • ACCOUNT TI
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TkLEVISION C~ RF,VISF9 : • ACCWNT
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i ACCOUNT TIM M9SlICl:N TOBAC,zo os
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TSIEVISxON SaIR h ; • HENIBED : A
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• ACCOUNT ryn; ~~;~~clp ToanccP c
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TE IF, V IS TON G6 FG:DUiF . ACCOUN
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• ACCOUNT TIL, 1MRLCf V TOBACCO C
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• • • ACCOUNT TrG_: _ t"~y~c
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TEr,•__ .v DSIQN SG,uiDUIF . REVI
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T41FIV= SC sDU 1 REVIEF :D : • AC
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ar'.LEVISION SC HE nU : PSWISED : .
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MULUM sG} Rnu . ACCOUNT (f~Ri,,,_f~
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TELEVISION SCHEDUhE_ HEVISEDt ~ ACC
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0 . 0 scRi;*ro . AccouNT ~ 0 TOBACC
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SCI ,DUIF REVISED : GCCOUNT Tj _ ;
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