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© 2012 Above the Fold

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i<br />

Introduction<br />

GETTING STARTED<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

10<br />

Think big picture<br />

Connect <strong>the</strong> goals<br />

Get everyone involved<br />

Hold fewer (more relevant)<br />

meetings<br />

Hear every voice<br />

Look beyond feature requests<br />

Design collaboratively<br />

Over-communicate<br />

Share knowledge early<br />

Build relationships<br />

USER RESEARCH<br />

11<br />

12<br />

13<br />

14<br />

15<br />

16<br />

17<br />

18<br />

Build personas<br />

Get face time with your users<br />

Use paper prototypes<br />

Test usability...online<br />

Listen to actions<br />

Vet your ideas<br />

Choose your test wisely<br />

Follow <strong>the</strong> flow<br />

UI DESIGN<br />

19<br />

20<br />

21<br />

22<br />

23<br />

24<br />

25<br />

26<br />

Prioritize top tasks<br />

Obey real-world rules<br />

Sketch your ideas<br />

Research UI patterns<br />

Follow <strong>the</strong> MAYA principle<br />

Document your UI patterns<br />

Use tabs effectively<br />

Reduce clutter: show actions on<br />

hover<br />

27<br />

28<br />

29<br />

30<br />

Provide lazy registration<br />

Take advantage of web<br />

typography<br />

Design your color palette<br />

Provide instant feedback<br />

CONTENT STRATEGY<br />

31<br />

32<br />

33<br />

34<br />

35<br />

36<br />

37<br />

38<br />

39<br />

40<br />

Tell a story<br />

Remember <strong>the</strong> microcopy<br />

Learn <strong>the</strong> jargon<br />

Plan a content audit<br />

Rewrite, reuse, republish<br />

Supplement with synonyms<br />

Vary your medium<br />

Split test your content<br />

Account for edge cases<br />

Anticipate errors<br />

FRONT-END DEVELOPMENT<br />

41<br />

42<br />

43<br />

44<br />

45<br />

46<br />

47<br />

48<br />

49<br />

50<br />

ii<br />

iii<br />

iv<br />

Highlight real-time changes<br />

Load lazily<br />

Build with progressive<br />

enhancement<br />

Strategize for <strong>the</strong> small screen<br />

Research your UI approach<br />

Use sprites to improve<br />

performance<br />

Take advantage of HTML5<br />

Organize your CSS<br />

Consolidate your files<br />

Separate CSS classes from IDs<br />

Learn more<br />

About ATF<br />

Appendix

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