© 2012 Above the Fold
© 2012 Above the Fold
© 2012 Above the Fold
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CONTENT STRATEGY<br />
Rewrite, reuse, republish<br />
Quote your website. Make a blog post<br />
into a video. Make a discussion into<br />
a SlideShare by adding images to<br />
illustrate <strong>the</strong> main points. Quote<br />
blog posts as forum responses.<br />
With some savvy marketing, a<br />
little content can go a long way.<br />
35<br />
Creating quality content can be a lot of work. Writing social media updates,<br />
blog posts, forum discussions, site content, and videos in a consistent voice on<br />
a regular basis can cause burnout. So what do you do? Rewrite, Reuse,<br />
and Republish.<br />
Tip<br />
For more suggestions on reusing content, view Barbra Gago’s slideshare,<br />
”15 Ways to Distribute Content.“<br />
Rewrite Reuse Republish
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