© 2012 Above the Fold

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USER RESEARCH Choose your test wisely Which test is right for your needs? 17
USER RESEARCH 18 Follow the flow Using Custom Variables in Google Analytics will help you segment your customer base and track where customers navigate to in your application. 1 2 3 Set a custom variable whenever you sign up a new customer. View the Visitor Flow report in Google Analytics to see the flows your customers are following. Cross reference the report with your expected navigation flow. If the two don’t align, then it’s time to rethink terminology or redesign the page where users are stumbling. Tip Take a look at the Custom Variables setup guide from Google Analytics.
Page 1 and 2: GETTING STARTED USER RESEARCH UI DE
Page 3 and 4: Introduction Creating a good user e
Page 5 and 6: GETTING STARTED Think big picture T
Page 7 and 8: GETTING STARTED 3 Get everyone invo
Page 9 and 10: GETTING STARTED 5 Hear every voice
Page 11 and 12: GETTING STARTED 7 Design collaborat
Page 13 and 14: GETTING STARTED 9 Share knowledge e
Page 15 and 16: USER RESEARCH Learn what your users
Page 17 and 18: USER RESEARCH Get face time with yo
Page 19 and 20: USER RESEARCH 14 Test usability...o
Page 21: USER RESEARCH Vet your ideas Tip Th
Page 25 and 26: UI DESIGN Prioritize top tasks 19 S
Page 27 and 28: UI DESIGN 21 Sketch your ideas Don
Page 29 and 30: UI DESIGN 23 Follow the MAYA princi
Page 31 and 32: UI DESIGN 25 Use tabs effectively T
Page 33 and 34: UI DESIGN Provide lazy registration
Page 35 and 36: UI DESIGN 29 Design your color pale
Page 37 and 38: CONTENT STRATEGY Tell a story to cr
Page 39 and 40: CONTENT STRATEGY 32 Remember the mi
Page 41 and 42: CONTENT STRATEGY Plan a content aud
Page 43 and 44: CONTENT STRATEGY Supplement with sy
Page 45 and 46: CONTENT STRATEGY Split test your co
Page 47 and 48: CONTENT STRATEGY Anticipate errors
Page 49 and 50: FRONT-END DEVELOPMENT Highlight rea
Page 51 and 52: FRONT-END DEVELOPMENT Build with pr
Page 53 and 54: FRONT-END DEVELOPMENT Research your
Page 55 and 56: FRONT-END DEVELOPMENT 47 Take advan
Page 57 and 58: FRONT-END DEVELOPMENT Consolidate y
Page 59 and 60: Learn more We hope the tips in this
Page 61 and 62: Appendix Web resources in this eBoo

© 2012 Above the Fold

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