Credits - Compete

More documents

Recommendations

Info

interview 36:37 INÊS CALEIRO Inês Caleiro defi nes herself as a designer whose passion for exploring new shapes and geometrical structures allows her to express the emotions of urban adrenaline. She is one of the young Portuguese talents.
How did the Guava Project appear? The Guava Project started when I was in the USA, and amongst the sketches of pieces of furniture and products, I would also design shoes as a form of mental therapy. I found myself holding a complete collection designed, with contacts to factories in Portugal and a very clear strategic view of what Guava would be and how to implement it both in the Portuguese and international markets. How would you defi ne Guava as a brand? I usually defi ne Guava as a Portuguese brand for shoes ruled by the passion for architectural shapes, inspired asymmetry and emotionally strong colours. Guava design is a result of the fusion between geometrical seduction, urban experience and a new design perspective. The Guava Project started in 2010, when designer Inês Caleiro, who studied at the London College of Fashion and worked with designer Jimmy Choo, chose to explore the business world after winning the ‘Best Student Award’. How would you defi ne the general public’s response? It is fantastic to feel that the public is quite welcoming. Guava was and has been like a boom of innovation in the Portuguese footwear industry, and it is very good to feel that the public was looking forward to seeing something as contemporary as Guava. Recognition at international level has been a motivation for me to keep on coming up with and developing new challenges for the brand. Do you think that the fact that you studied in London and later worked in the US will project the brand in foreign markets? Yes, the fact that I studied and worked abroad and the experience that I brought to Portugal served me well, and will consequently help to implement Guava in international markets. In any case, this knowledge will reinforce the image that Portuguese footwear has abroad. Guava will be another asset to the high quality established by Portugal. What news can we expect from Guava over the next few months? In the future, Guava intends to expand its creations with a new line of men’s footwear and continue to surprise with innovating design. Inês Caleiro
Page 2: credits Just Gorgeous
Page 5 and 6: Conceptual Shoe by Valentim Quaresm
Page 8: editorial 6:7 Paulo Gonçalves Edit
Page 11 and 12: www.eject-shoes.com
Page 13: THE SHOES MUST GO ON As 2012 is exp
Page 16 and 17: internationalization 14:15 PORTUGUE
Page 18 and 19: people We couldn’t resist asking:
Page 20 and 21: people 18:19 Felipe Mendes, stylist
Page 22 and 23: 20:21 Protect me ...
Page 24 and 25: 22:23 Shoes-EXCEED Shirt-IURI Short
Page 26 and 27: 24:25 Shoes-STRENA Bomber jacket an
Page 28 and 29: 26:27
Page 30 and 31: 28:29 Shoes-SILVIA REBATTO Dress-LU
Page 32 and 33: 30:31 Shoes-CHIBS Blazer-JULIO TORC
Page 34 and 35: Shorts-JULIO TORCATO Silk bandana s
Page 36 and 37: 34:35 FREDERICO MARTINS FERNANDO BA
Page 41 and 42: TALENT ‘MADE IN’ PORTUGAL by Ca
Page 44 and 45: companies Felmini heading for China
Page 46 and 47: companies De Gier invests in new ma
Page 48 and 49: companies Myst: a Zen brand It was
Page 50: companies 48:49 Chibs launched in t
Page 55 and 56: PAIRS OF SHOES PRODUCED IN THE WORL
Page 57 and 58: Wealth and longevity are two goals
Page 59: For the second year running, the Li
Page 62 and 63: catwalk PORTUGAL FASHION 60:61 Migu
Page 64 and 65: catwalk Intensifying the internatio
Page 66 and 67: catwalk 64:65 Gentlemen’s Only by
Page 68 and 69: design For a practical, urban woman
Page 70: 68:69
Page 73 and 74: sequined dress- LIV by Fernando Lop
Page 75 and 76: sandals-ARMANDO PINTO printed top-H
Page 77 and 78: ankle boots-MARIA JOÃO DIAS neopre
Page 80: 78:79 FREDERICO MARTINS FERNANDO BA
Page 83 and 84: NEW OPPORTUNITIES World population
Page 86: Portuguese brand Profession Bottier
Page 90:
88:89
Page 94:
92:93 FREDERICO MARTINS FERNANDO BA
Page 98 and 99:
portugal 96:97 PLACES YOU SHOULDN
Page 100 and 101:
portugal You can start by visiting
Page 102:
people and arts She was born in Par
Page 105 and 106:
The European Capital of Culture pro
Page 107 and 108:
Programme for 2012 In 2012, Casa da
Page 109 and 110:
AZORES Inside the caldera lies the
Page 111 and 112:
UNESCO approved in November, Fado,
Page 113 and 114:
Recipe for 20 custard tarts Ingredi
Page 116:
RELEASE THE STARS FOOTWEAR EXPORTS
show all

Credits - Compete

Create successful ePaper yourself

Delete template?

Save as template?