Next-Generation Game Development Rafael Chandler KRI April 6 ...
Next-Generation Game Development Rafael Chandler KRI April 6 ...
Next-Generation Game Development Rafael Chandler KRI April 6 ...
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Mainstream Approach<br />
Mass-market audience<br />
• Transition from hardcore audience<br />
• Impulse buys, buzz, word-of-mouth<br />
• Retail outlets, department stores<br />
• Anonymous customer, not forum fan<br />
• Difficulty level not as intense<br />
• Hollywood tie-in, brand awareness