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Principles of sociology - University of London International ...

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21 <strong>Principles</strong> <strong>of</strong> <strong>sociology</strong><br />

30<br />

In short, even the ideas we have about ourselves as individual people<br />

– such as whether we think we are intelligent or stupid, attractive or<br />

unattractive, fat or thin, outgoing or shy – arise from social relationships<br />

and socially accepted norms and standards. When we think about what we<br />

are, we compare ourselves with these social norms. How do we match up?<br />

We also monitor other people’s reactions to us in daily life. How do others<br />

see us? This in turn may influence our behaviour in all sorts <strong>of</strong> ways. For<br />

example, we may try to make ourselves more clever, more assertive, or<br />

more sociable and outgoing. Or we may go the other way and accept that<br />

we can never be any <strong>of</strong> these things and adjust our behaviour accordingly,<br />

perhaps by not working in class, or not trying to make friends.<br />

Activity 1.9 Personal identity<br />

Look at your list. Did you put in any <strong>of</strong> these more personal characteristics?<br />

• If so, ask yourself why you think you have developed this view <strong>of</strong> yourself.<br />

• What do you think have been some <strong>of</strong> the most important influences on the way<br />

you see yourself?<br />

• Are there any particular incidents that stand out as being particularly important?<br />

• Also ask yourself how much the social expectations and the reactions <strong>of</strong> other<br />

people influence your behaviour.<br />

Summary<br />

Here we have asked you to describe yourself as a person and illustrated<br />

just how much <strong>of</strong> ‘yourself’, your ethnicity, gender, occupation and<br />

personal qualities are influenced by the society in which you live. For<br />

sociologists, individuals and societies are inseparable. You cannot<br />

understand one without the other.<br />

Further reading<br />

Berger (1963) Chapter 5.<br />

1.7 Socialisation and identity<br />

The previous section illustrated just how much your life as an individual<br />

is bound up with the social contexts in which you live. In this section we<br />

shall introduce some sociological concepts, and theories that help describe<br />

and explain this process further.<br />

Socialisation<br />

We observed in the last section that a key sociological problem is the<br />

relation between the individual and society. But how does this arise?<br />

In very general terms, we are all born into societies where there are<br />

already established patterns <strong>of</strong> organised behaviour that we referred to<br />

earlier as social institutions, such as speaking a particular language<br />

or organising ourselves into small groups called families. Sociologists use<br />

the term institutionalisation to describe the processes whereby these<br />

social practices become accepted ways <strong>of</strong> doing things in a society or social<br />

group. These social practices, and the values and beliefs surrounding<br />

them, make up the culture <strong>of</strong> a society, or sub-culture <strong>of</strong> a social group<br />

and, as we saw in the previous section, these cultural practices and values<br />

place expectations on how people should behave.

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