PDF catalog - Random House

Who are you calling UGLY?
New Books Based on the
Hip, Huggable, Award-Winning Dolls!
From the creative minds of two love-struck
artists emerged the Uglydoll family. Today,
the bestselling plush characters, each with
their own distinct personalities, have become
a pop culture phenomenon and getting UGLY
has never been so cool.
The UGLY facts
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Millions of Uglydolls have been sold since they were
born in 2001!
Uglydolls have been featured in white-hot fashion
boutiques, urban centers, museums stores, and more
Imaginative character personalities and fun artwork
inspire “kids of all ages” to express their creativity!
Uglydolls are popular with celebrities such as
Cameron Diaz, Ben Stiller, Jennifer Garner, Ashton
Kutcher, Dakota Fanning, and Vince Vaughn
An UGLY! Marketing Campaign
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Exposure on Fall 2007 Uglydoll Plush
Hang tag calling out book launch on 500,000 dolls
National Consumer Print and Online Advertising
12-Copy Mixed Floor Display
Includes 6 copies each of Ugly Guide to the Uglyverse
and Ugly Guide to Things that Go and Things that Should
Go But Don’t
ISBN: 0-375-95017-6/978-0-375-95017-9
Retail Value: $71.88/$90.00 Can.
On Sale: 4/22/2008
Feature Mini Site at www.uglydollbooks.com
Cross-Promoted on www.uglydolls.com
Featured Banner on Teens @ Random
National Media Campaign
12-Copy
Mixed Floor Display