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Discover the magical world of Mariposa Mattel’s Mariposa Marketing Support Four months of blockbuster TV advertising! Mariposa dedicated print advertising Mariposa super site on Barbie.com Pre-launch music campaign featuring movie songs on the radio and the Internet 1.5 billion impressions overall! <strong>Random</strong> <strong>House</strong> Marketing Details Building Barbie Book Sales • 450,000 Barbie Fairytopia : Magic of the Rainbow books shipped to date! • Over 2.5 million Barbie Fairytopia books sold to date! • Spring DVD tie-in books sales have increased 250% since 2005! From the makers of the highly successful Fairytopia trilogy comes the much-anticipated Barbie : Mariposa. In this all-new direct-to-DVD movie, the butterfly fairy Mariposa must find the strength to overcome the evil Henna and save Marabella, the butterfly queen, before it's too late! DVD on Sale March 2007 Partnerships with Key Licensees • Universal: Book ad in DVD; over 1 million impressions • Hallmark: Book ad on invitation packaging; over 150,000 impressions • Barbie Magazine: Full-page ad; over 50,000 impressions 34-Copy Mixed Sidekick Display Includes12 copies of Flutterfield Fairies (Mariposa Hologramatic Sticker Book), 6 copies each of Barbie : Mariposa (Mariposa Paperback Storybook), Fairy Dance (Magic of a Rainbow Deluxe Coloring Book), Welcome to Fairytopia (Fairytopia Stickerific), and 4 copies of Barbie : Mariposa (Mariposa Step into Reading). ISBN: 0-375-94984-4/978-0-375-94984-5/0-375-94985-2/978-0-375-94985-2 UIP 0-375-95393-0/978-0-375-95393-4 Retail Value: $129.66/$169.66 Can. • On Sale: 2/12/2008 Display on Sale February 12, 2008 34-Copy Sidekick Display Approx. Dimensions: 18.5"w x 23"d x 54"h
Dec Jan Feb Mar Apr The Magic of the Rainbow ISBN: 0-375-84796-0 • 978-0-375-84796-7 PRICE: $4.99/$6.99 Can. ON SALE: 1/8/2008 Trim Size: 4-1/4 x 5-3/4 • Pages: 24 Carton Count: 72 • Ages: 2–5 Format: Board Book Order Form Category: Board Book Territory: US and Canada • All Rights: Mattel EAN: 9 780375 847967 See pages 55 and 56 for more Barbie titles. In Barbie promotion. See page 53. ALSO AVAILABLE: BarbieTM FairytopiaTM : A Storybook ISBN: (TR) 0-375-83318-8 • 978-0-375-83318-2 $3.99/$5.99 Can. BarbieTM FairytopiaTM : Mermaidia: A Storybook ISBN: (TR) 0-375-87492-5 • 978-0-375-87492-5 $3.99/$5.99 Can. ISBN: (TR) 0-375-83985-2 • 978-0-375-83985-6 $3.99/$4.99 Can. BarbieTM : FairytopiaTM ISBN: (TR) 0-375-83696-9 • 978-0-375-83696-1 $3.99/$5.99 Can. Fairytopia ISBN: (HC) 0-375-83538-5 • 978-0-375-83538-4 $4.99/$6.99 Can. BarbieTM FairytopiaTM : Mermaidia (Board Book) ISBN: (HC) 0-375-83851-1 • 978-0-375-83851-4 $4.99/$5.95 Can. Forever Fairytopia ISBN: (TR) 0-375-84717-0 • 978-0-375-84717-2 $12.99/$16.99 Can. 54 • BARBIE Explore the world of Fairytopia! The Magic of the Rainbow THE SUCCESS OF Barbie TM Fairytopia TM : The Magic of the Rainbow continues with this brand-new board book based on the bestselling DVD! Now the youngest Barbie fans can read how the brave fairy Elina performs the Flight of Spring to save Fairytopia!
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NOW AVAILABLE Before I Die . . . .
Page 4 and 5: Junie B. Jones and That Meanie Jim
Page 6 and 7: Dr. Seuss + David A. Carter = BESTS
Page 8 and 9: Revisit Horton again and again! No
Page 10 and 11: Bullfrogs and bellies for beginning
Page 12 and 13: Three unabridged Richard Scarry Lit
Page 14 and 15: Come Back, Zack! Little Golden Book
Page 16 and 17: Super-sized flaps and cute baby ani
Page 18 and 19: Art by Karen Katz from Princess Bab
Page 20 and 21: Caldecott Medalist Eric Rohmann cre
Page 22 and 23: A reissue of this dramatically illu
Page 24 and 25: A boy—and his dog—run for freed
Page 26 and 27: The bestselling author-illustrator
Page 28 and 29: What’s kickin’ in Ma’s womb?
Page 30 and 31: Back in hardcover! Catch a glimpse
Page 32 and 33: Ooh la la! Say “bonjour” to a c
Page 34 and 35: New and reissued Dragonfly Classics
Page 36 and 37: Art by Patricia MacCarthy from Dewd
Page 38 and 39: SuperGrover inspires hours of inter
Page 40 and 41: So cute, they clack—and you just
Page 42 and 43: Join the Dewdrop Babies on their ad
Page 44 and 45: Which baby is cuter? It’s to clos
Page 46 and 47: Scratch and sniff the sweet smells
Page 48 and 49: A Bunnyville egg-stravaganza! The G
Page 50 and 51: Art by David Horvath and Sun-Min Ki
Page 52 and 53: It’s ugly out there! Ugly Guide t
Page 56 and 57: Barbie stars in an all-new movie—
Page 58 and 59: ◆ #1 Animated Movie of the Year
Page 60 and 61: Big fun with the tiny Disney Fairie
Page 62 and 63: Enchanting princess stories! A Hors
Page 64 and 65: Springtime fun with the Disney Prin
Page 66 and 67: The Enchantment Continues! Key Disn
Page 68 and 69: Pooh Creatables—enriching activit
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Page 74 and 75: Elmo Excitement • In the United S
Page 76 and 77: SuperGrover inspires hours of inter
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Page 82 and 83: More fun with your favorite Railway
Page 84 and 85: New Seasonal Titles from Random Hou
Page 86 and 87: LEVELED READERS Art by Tim Bowers f
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Page 92 and 93: Wowie wow wow! Celebrate Junie B.
Page 94 and 95: . . . and a sheet of collectible st
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Page 98 and 99: Now in paperback— with a collecti
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New to Stepping Stones—a classic
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Art by Matthew Holm from Babymouse:
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Sam must solve the mystery of who h
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A major fantasy debut from bestsell
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Violet Mayhew is a proper young lad
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A warm, funny middle-grade novel ti
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The London Eye Mystery SIOBHAN DOWD
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Ying will never forgive the grandma
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Matt Lanchester unwittingly brings
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High seas adventure, big city excit
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This Valentine’s Day is for the d
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A dazzling literary debut now in pa
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Fantasy meets reality in this spell
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★ “Riveting.”—Kirkus Review
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Can a scruffy London pickpocket bel
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The future is now! The Time Surfers
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“An absolutely riveting adventure
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The Five Ancestors— from the girl
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Franklin Delano Donuthead, that lov
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Saddle up with the girls of Pine Ho
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“The terror of the 1906 disaster
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Now in paperback, John Feinstein’
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Aug Sept Oct Nov Dec Art by David C
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Lights. Cameras. Backstabbing? That
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“Will appeal to children who . .
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Pretty, popular, armed, and extreme
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A six-point plan to hook a hottie.
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How well do you know yourself? The
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Beauty is in the eye of the beholde
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Aug Sept Oct Nov Dec Art by Tristan
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From the author of King Dork. Andro
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It’s harder than you think! How N
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What do you do when the first boy y
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The breathtaking and adventurous co
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The first book in a quartet about G
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A moving, warmhearted story about d
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Take a ringside seat at one of the
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Meet Brett McCarthy: Only child, be
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Welcome to Nowhere, population 463.
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A rollicking, warmhearted Broadway
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Taking down the Man, one smartass s
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The year that changed everything fo
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The stunning Newbery Honor Winner,
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Brit learns about more than just dr
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Born into slavery, Bass Reeves was
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“A moving story that rings true.
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145th Street Short Stories WALTER D
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A brilliant novel from bestselling
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“Far better written than most nov
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A thought-provoking and acclaimed n
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The riveting journal of a young hom
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A thrilling companion to The Book o
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The bestselling author’s shapeshi
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The Two Best Books You’ve Never R
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Random House Children’s Books sup
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The Little Island MARGARET WISE BRO
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Bud, Not Buddy CHRISTOPHER PAUL CU
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On My Honor MARION DANE BAUER DG: 0
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Random House Children’s Books THE
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Photo credit: Emma Dodge Hanson Age
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★ ★ ★ ★ Available on audio
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Ages 8-12 Into the Firestorm: A Nov
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★ R ECENT AWARDS AND ★ Ages 12
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Ages 14 Up Maybe BY BRENT RUNYON 0-
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The Absent Author GLB: 0-679-98168
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ANDREW LOST FEATURED BACKLIST Andre
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BABAR FEATURED BACKLIST Babar the K
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THE BERENSTAIN BEARS FEATURED BACKL
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THE BERENSTAIN BEARS FEATURED BACKL
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ANN BRASHARES FEATURED BACKLIST The
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CAROLINE B. COONEY FEATURED BACKLIS
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CHRISTOPHER PAUL CURTIS FEATURED BA
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DR. SEUSS FEATURED BACKLIST Inside
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The Beast in Ms. Rooney’s Room DG
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JUNIE B. JONES FEATURED BACKLIST Ju
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IAIN LAWRENCE FEATURED BACKLIST The
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LOIS LOWRY FEATURED BACKLIST A Summ
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MAGIC TREE HOUSE FEATURED BACKLIST
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MERCER MAYER FEATURED BACKLIST Just
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Angel of Hope MM: 0-553-57148-6 978
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NATE THE GREAT FEATURED BACKLIST Na
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PHYLLIS REYNOLDS NAYLOR FEATURED BA
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PAT THE BUNNY FEATURED BACKLIST Bab
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GARY PAULSEN FEATURED BACKLIST A Ch
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◆ Poetry Month Kit ISBN: 978-0-38
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Jack Prelutsky JACK PRELUTSKY Poet
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PHILIP PULLMAN FEATURED BACKLIST Th
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The Book Thief MARKUS ZUSAK 0-375-
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Acceleration GRAHAM MCNAMEE 0-440-2
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The Parallel Universe of Liars KATH
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GRAHAM SALISBURY FEATURED BACKLIST
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R ICHARD SCARRY FEATURED BACKLIST G
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JUDY SIERRA FEATURED BACKLIST Mind
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JERRY SPINELLI FEATURED BACKLIST My
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STEP INTO READING FEATURED BACKLIST
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STEP INTO READING FEATURED BACKLIST
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WENDELIN VAN DRAANEN FEATURED BACKL
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OMG! Don’t Miss the Brand-New Loo
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Curriculum-Based Video Entertaining
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RANDOM HOUSE CHILDREN’S BOOKS is
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j.k. rowling Performance by Jim Dal
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Children’s Book Council Children
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A A TO Z MYSTERIES . . . . . . . .
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Title/Series/Author/Illustrator Ind
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S Sachar, Louis. . . . . . . . . .
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Doubleday Bedard, Michael . . . . .
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Summer Pony . . . . . . . . . . . .
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Avatar 6-Copy Mixed Clip-Strip. . .
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Bulgaria Mrs. Svetlana Stefanova In
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