Tire Dealers Association of Canada Convention - Autosphere
Tire Dealers Association of Canada Convention - Autosphere
Tire Dealers Association of Canada Convention - Autosphere
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editorial<br />
Rémy L. Rousseau<br />
remyrousseau@p-rousseau.com<br />
Friend and Customer<br />
Succeeding in today’s competitive market takes more than a quality product<br />
and a good price. In order to rise to the top, you need to take the time to build<br />
relationships.<br />
O ne<br />
<strong>of</strong> the most famous books ever<br />
written about success in business is<br />
How to Win Friends and Influence People.<br />
Written many years ago by sales and<br />
relationship guru Dale Carnegie, this wellknown<br />
book has long been used as a<br />
guide to excellence by some <strong>of</strong> the most<br />
successful sales and business people in<br />
the world.<br />
What’s interesting about this book is the<br />
fact that it has to do with winning friends.<br />
Carnegie realized that success in business<br />
is all about building relationships and cultivating<br />
friendships. Do you?<br />
Customers<br />
Carnegie wasn’t saying that we need to<br />
become buddy-buddy with every customer<br />
who walks through the door to buy<br />
a set <strong>of</strong> tires. But we do want to cultivate<br />
relationships that will make our customers<br />
feel like they know us and can depend on<br />
us for their tire needs.<br />
The simple truth is that people tend to<br />
do business with people they recognize<br />
and feel comfortable with. That’s why it’s<br />
a good idea to get involved with your local<br />
community.<br />
Have you thought <strong>of</strong> joining the local<br />
chamber <strong>of</strong> commerce, sponsoring a local<br />
baseball or hockey team, or hosting a<br />
getting-to-know-you event where local<br />
residents can stop by for a free hot dog<br />
or hamburger and a closer look at your<br />
store?<br />
Although you advertise in the local paper<br />
and in the yellow pages, so does every<br />
4 <strong>Tire</strong> News tn October 2008<br />
other tire shop. Why not go the extra mile<br />
and get involved with the community so<br />
that you stand apart from the competition?<br />
Suppliers<br />
Don’t limit relationship building to customers.<br />
Include your suppliers too. True,<br />
you won’t be able to sell them tires, but<br />
they can help you sell to your customers.<br />
Your suppliers can <strong>of</strong>fer you invaluable<br />
advice—information that can help you<br />
better run your business.<br />
Your suppliers also have friends—friends<br />
they might recommend your services to…<br />
just as long as you treat your suppliers<br />
right.<br />
Employees<br />
And don’t forget to be a friend to your<br />
employees. Treat them right and they’ll be<br />
more than happy to recommend your shop<br />
to friends and family. Treat them badly or<br />
take advantage <strong>of</strong> them, and they’ll tell<br />
their friend, family members, neighbours,<br />
and anyone else who will listen not to shop<br />
at your store.<br />
And do any <strong>of</strong> your employees have kids<br />
that belong to a local sports team, club,<br />
or association? If so, why not ask if there’s<br />
a way you can get involved. It’s a great<br />
way to put your best foot forward with<br />
the community, and a great way to build<br />
relationships. tn<br />
Rémy L. Rousseau<br />
Publisher<br />
Rémy L. Rousseau<br />
Contributing Editors<br />
Raynald Bouchard, Shirley Brown, François<br />
Charron, Éric Descarries, Frédéric Desjardins,<br />
Jack Kazmierski, Jil McIntosh<br />
Copy Editor<br />
Shirley Brown sgbrown@xplornet.com<br />
Production<br />
Olivier Rhême production@optikdesign.ca<br />
Valérie St-Cyr vstcyr@p-rousseau.com<br />
Circulation Manager<br />
Sylvain Gendron masdata@videotron.ca<br />
Administration<br />
Wendy Allain wallain@p-rousseau.com<br />
Nancy Belleville nbelleville@p-rousseau.com<br />
Advertising<br />
Nathalie Plouffe<br />
416-925-5665<br />
tirenews@rogers.com<br />
luc Champagne<br />
514-945-1299<br />
lucchampagne13@videotron.ca<br />
réjean a. rousseau<br />
450-649-9007<br />
r.a.rousseau@videotron.ca<br />
Subscription<br />
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Published by<br />
Publications rousseau<br />
2938, terrasse Abénaquis<br />
Longueuil QC, J4M 2B3<br />
T: 450-448-2220<br />
F: 450-448-1041<br />
admin@p-rousseau.com<br />
<strong>Tire</strong> News Magazine is dedicated to serving the business<br />
interests <strong>of</strong> the Canadian tire industry. It is published seven<br />
times a year by Publications Rousseau & Associés Inc., a<br />
member <strong>of</strong> AIA <strong>Canada</strong>.<br />
Material in <strong>Tire</strong> News Magazine may not be reproduced in<br />
any form without written consent from the publisher. The<br />
publisher reserves the right to refuse any advertising and<br />
disclaims all responsibilities for claims or statements made<br />
by its advertisers or independent columnists. All facts,<br />
opinions and statements appearing within this publication<br />
are those <strong>of</strong> the writers and editors themselves, and are<br />
in no way to be construed as statements, positions or<br />
endorsements by Publications Rousseau & Associés Inc.<br />
Publications Mail Agreement 40014105. Return<br />
undelivrable Canadian addresses to Publications<br />
Rousseau / Circulation Department, 2938 terrasse<br />
Abenaquis, suite 110, Longueuil, QC J4M 2B3<br />
ISSN 1710-4211<br />
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