Tire Dealers Association of Canada Convention - Autosphere
Tire Dealers Association of Canada Convention - Autosphere
Tire Dealers Association of Canada Convention - Autosphere
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Special report Measuring Success<br />
spend an average <strong>of</strong> $860 annually on<br />
service and repairs. This means that even<br />
a small increase in market share can<br />
make a huge impact on the bottom line <strong>of</strong><br />
any service provider.<br />
“With more than 13 million 2- to 12-yearold<br />
vehicles on the road in <strong>Canada</strong> and ve-<br />
42 <strong>Tire</strong> News tn October 2008<br />
hicle owners spending an average <strong>of</strong> $860<br />
per year, a one percentage point increase<br />
in share <strong>of</strong> service visits for either aftermarket<br />
or new-car dealers can potentially<br />
lead to a $110 million increase in annual<br />
revenue,” says Adrian Chung, manager <strong>of</strong><br />
automotive syndicated research at J.D.<br />
Power and Associates.<br />
tn<br />
With customer satisfaction playing such a<br />
significant role in the overall success <strong>of</strong> a<br />
business, it certainly makes sense for shop<br />
owners to pay extra attention to the way<br />
customers are treated. u
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