Contents - MiTAC

1.4.3. Wireless communications product series
(1) Near-term business development plan: Take a market demand-driven approach, and
develop competitive mobile communications products. Take advantage of
innovation and professional product planning, R&D, design, and manufacturing
capabilities to provide high value-added services to customers. Strengthen overall
performance, increasing customer satisfaction and expanding the existing customer
base through niche products that appeal to different customer segments.
(2) Long-term business development plans: Build on established global manufacturing
and sales logistical cooperation and service network, leveraging the synergies of
MiTAC Synnex Group in global channels, and add highly integrated product
planning and high value-added products to develop a diverse range of customers,
and expand the presence of first-tier vendors in our customer base.
2. Market and Manufacturing Sales
2.1 Market Analysis
2.1.1 Sales of major products, by region
Region 2003 Sales
North America 20,841,548
Europe 8,636,868
Asia & Australia 9,634,577
Taiwan 462,961
Total 39,575,954
2.1.2 Market Share:
(1) Desktop computer product series
According to statistics from the Institute for Information Industry, global sales
of desktop computers reached 110 million units in 2003. MiTAC sold roughly 8
million entry-level and mid-range servers, and desktop PCs and motherboards, for a
market share of 7.3%.
MiTAC's OEM customers are drawn mainly from the world's top ten PC brand
vendors. Due to the fight for market share among such vendors and with the recovery
in the global economy, MiTAC is projected to continue high rates of growth in 2004,
and further increase its own market share.
(2) Server product series
As the bulk of server products are manufactured on an ODM/OEM basis, it is
more difficult to calculate actual market share. Taiwan's major IT vendors, after
many years of effort, are now able to offer global logistics management, able to
provide design, testing, manufacturing, assembly, and distribution according the
customer's launch timetable, and thereby provide customers with the best possible
competitive position in their markets. Therefore, as seen from continuing trend of
major international brand vendors seeking partners in Taiwan, an increasing number
of non-PC products will be outsourced to Taiwanese companies for design and
manufacturing. For most Taiwanese companies, including MiTAC, these types of
alliances will increase market competitiveness, and furthermore expand market
share.
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