06.03.2013 Views

Contents - MiTAC

Contents - MiTAC

Contents - MiTAC

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

C.Expand development of high value-added products:<br />

In response to emerging development trends favoring the integration of<br />

wireless Internet access capabilities in computers, <strong>MiTAC</strong> International will<br />

continue to ally with world-leading vendors to jointly develop markets. <strong>MiTAC</strong><br />

International will pursue development of several products in this category, such as<br />

Windows CE-based handheld computer products (including products with<br />

wireless communications capabilities), and smart phones.<br />

In addition, in view of the Internet's future development and growth in<br />

market demand for servrs and data storage equipment, <strong>MiTAC</strong> International will<br />

cotinue to develop Intel architecture-based servers and data storage devices.<br />

Besides continuing to develop the key North American and European<br />

markets, China and Japan will be the focus of market development efforts.<br />

E. Total digitialization of the supply chain<br />

In view of <strong>MiTAC</strong> International's global production requirements, and in<br />

response to the product localization needs, <strong>MiTAC</strong> has not only modularized<br />

design of key components, but has also integrated the e-commerce capabilities of<br />

upstream vendors to achieve global real-time delivery. It can thereby reduce<br />

operational risks, reduce inventories, and provide customers with on-time delivery<br />

of orders.<br />

(3) Development Prospects—Negative Factors<br />

A.Intense competition: After the entry of major vendors into the development and<br />

manufacturing of handheld computer products, it can be expected that products<br />

will become more diversified and product life cycles shortened, with industry<br />

competition even fiercer.<br />

Strategic Response<br />

(a)Stress R&D innovation, strengthen R&D capabilities, shorten product<br />

development cycles, maintain the ability to launch new models. Use product<br />

differentiation, manufacturing scale to maintain product compeititiveness and<br />

profits.<br />

(b)Increase levels of customer satisfaction in areas from upstream design, mass<br />

manufacturing, and followup support. Seek strategic alliances with<br />

world-leading vendors.<br />

(c)Take strong advantage of the global logistics and manufacturing sales approach<br />

to create comprehensive material planning, value chain, and followup support<br />

capabilities.<br />

B. Key Components Remain Under the Control of Foreign Vendors<br />

Strategic Response<br />

(a)Diversify key component supply channels: Seek additional suppliers to ensure<br />

adequate supply and competitive pricing. In addition, establish good working<br />

relationship with domestic vendors that have already or are planning to<br />

produce key components in order to increase flexibility.<br />

(b)Use scale to obtain support advantage: Deliver strong-selling products to obtain<br />

further orders from large OEM/ODM customers, and use the pricing leverage<br />

provided by large purchases to reduce overall costs.<br />

- 34 -

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!