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<strong>the</strong> rear of <strong>the</strong> bus, usually under <strong>the</strong> windows.<br />

Copy is inserted in an aluminum frame<br />

attached <strong>to</strong> <strong>the</strong> rear of <strong>the</strong> bus, or printed on<br />

self-adhesive, pressure-sensitive vinyl which is<br />

affixed directly <strong>to</strong> <strong>the</strong> back of <strong>the</strong> bus.<br />

Specifications<br />

Typical sizes include:<br />

Overall Size: Copy Area:<br />

17 1/2” H x 50” W 16 1/2” H x 48” W<br />

21” H x 72” W 17” H x 69” W<br />

21” H x 70” W 17” H x 66” W<br />

21” H x 68” W 17” H x 64” W<br />

Production<br />

Printing<br />

Lithography or screen<br />

printed or digital.<br />

S<strong>to</strong>ck<br />

For buses requiring<br />

direct application vinyl,<br />

Fasson Transit Vinyl or<br />

Fasson Transit Vinyl II,<br />

FLEXcon BUSmark, or 3M Controltac film<br />

must be used. For framed buses, Styrene<br />

(0.040); corrugated plastic board (5mm);<br />

Meadboard, waterproofed both sides; vinyl,<br />

mounted on corrugated plastic board or<br />

Meadboard; or 70 lb wet strength paper<br />

mounted on corrugated plastic board or<br />

Meadboard. Upper corners must be diagonalcut<br />

2”.<br />

Inks<br />

Wea<strong>the</strong>rproof/waterproof vinyl inks, including<br />

UV inks.<br />

Mechanicals<br />

Mechanicals should be scaled 1/4” <strong>to</strong> 1”.<br />

Digital output resolution 300 dpi.<br />

Sections<br />

Printed in one section.<br />

Overage<br />

Copy printed on waterproofed board or mounted<br />

wet strength paper must be replaced every<br />

four weeks, so 15 percent over <strong>the</strong> number of<br />

posters indicated <strong>for</strong> <strong>the</strong> program is required<br />

<strong>for</strong> each four week period. For a posting period<br />

of 90 days or longer, vinyl must be used.<br />

Delivery<br />

Ten working days prior <strong>to</strong> posting date.<br />

O<strong>the</strong>r<br />

Conventional or UV clear <strong>to</strong>p-coating must be<br />

used. Apply <strong>to</strong>p-coat be<strong>for</strong>e mounting. Vinyl<br />

copy should be UV coated.<br />

High Impact Taillight Displays<br />

High impact taillight displays are exterior units<br />

appearing at <strong>the</strong> rear of <strong>the</strong> bus. Copy is printed<br />

on self-adhesive, pressure-sensitive vinyl<br />

which is affixed directly <strong>to</strong> <strong>the</strong> back of <strong>the</strong> bus.<br />

Specifications<br />

Common sizes:<br />

• 42” H x 66” W<br />

• 39.75” H x 67.875” W<br />

Production<br />

Printing<br />

Lithography or screen printed or digital.<br />

84

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