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down to two things: 1) Run the best<br />
practice that you possibly can, so<br />
your patients will have something<br />
positive to talk about; and 2) Take<br />
advantage of the “digital age” we’re<br />
in. Make it easy and compelling for<br />
your patients to refer their friends by<br />
giving them the means to do so using<br />
tools they like to use.<br />
Hey, I just got a text message from<br />
my best friend. I had mentioned to<br />
her that I wanted to see the new<br />
movie that just came out, that was<br />
based on a book we both just read.<br />
Funny, the ad I saw online said it’s<br />
“The must-see movie of the year!”<br />
My friend is telling me to save my<br />
money. Now, what do you think is<br />
going to have a greater influence<br />
over my decision to see it?<br />
76 <strong>LVI</strong> VISIONS • JANUARY • FEBRUARY • MARCH • APRIL 2008<br />
Cheryl Parrish is the President of<br />
CDs-2-GO, Inc., an 11-year-old interactive<br />
marketing firm serving dental<br />
practices throughout North America<br />
since 2004. Headquartered in Tampa,<br />
Florida, CDs-2-GO is the creator of the<br />
“A Reason to Smile” Word-of-Mouth<br />
Marketing Program (www.AReason-<br />
ToSmile.net), now available through<br />
Henry Schein Dental. Ms. Parrish can<br />
be reached via email: cparrish@cds-2go.com<br />
or by calling 1-877-258-3771.<br />
Interested in learning more about <strong>LVI</strong> and our amazing courses?<br />
Call us at (888) 584-3237,<br />
visit us on the web at www.lviglobal.com<br />
or e-mail us at info@lviglobal.com.<br />
We will send you a complete<br />
course catalog, schedule of upcoming<br />
events and much more.
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