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<strong>Inbal</strong> <strong>Jerusalem</strong> Magazine<br />

Spring-Summer 2011<br />

Ruth Waiman<br />

EDITOR IN CHIEF<br />

Moshe Alon<br />

MANAGING EDITOR<br />

David E. Kaplan<br />

EDITOR<br />

PUBLISHER<br />

Ad.Lib Unlimited<br />

1507 Avenue M<br />

Brooklyn, NY 11230<br />

tel: 718-382-4200 fax: 718-645-1985<br />

email: ruth@adlibunlimited.com<br />

ISRAEL OFFICE<br />

El-Or Ltd.<br />

34 Yitzhak Sadeh St. Tel Aviv 67212<br />

tel: 972-3-537-0771 fax: 972-3-537-3627<br />

email: israelor@netvision.net.il<br />

Kety Katav<br />

ART DIRECTOR<br />

Bat Chen Nachmany<br />

GRAPHICS<br />

Luda Stekol<br />

ILLUSTRATOR<br />

Daniel Wechsberg<br />

PRODUCTION DIRECTOR<br />

On The Cover<br />

The Dead Sea - a contender<br />

for the New Seven Wonders.<br />

(page 22)<br />

All rights reserved to Ad.Lib Unlimited.<br />

Reproduction in whole or in part of any<br />

material in this publication is expressly<br />

prohibited without the written permission of<br />

Ad. Lib Unlimited. The views, comments and<br />

opinions expressed in this publication are not<br />

necessarily those of Ad Lib Unlimited or its<br />

affiliates and/or the <strong>Inbal</strong> Jeruslem <strong>Hotel</strong> and<br />

shall not in any way be held liable for any<br />

errors, inaccuracies or omissions regarding<br />

any of the material contained herein. All<br />

advertisements published herein are the sole<br />

responsibility of the advertisers and the <strong>Hotel</strong><br />

and the publisher accepts no responsibility for<br />

their content. 2011. All rights reserved.<br />

www.inbalhotel.com<br />

Letter from the GM<br />

The <strong>Inbal</strong> <strong>Jerusalem</strong> <strong>Hotel</strong><br />

Dear Friends,<br />

While <strong>Jerusalem</strong> experienced a rather mild winter, we welcomed<br />

February and March’s rains which provided much needed ‘heavenly’<br />

nourishment for our city’s colorful plants and trees to once again bloom.<br />

There is nothing like a walk through Liberty Bell Park, adjacent to the<br />

<strong>Inbal</strong> where you can indulge your senses, feasting on and breathing in the<br />

intoxicating ‘sights and smells’ of a <strong>Jerusalem</strong> spring.<br />

During the past month, <strong>Jerusalem</strong> became a hotbed for a variety of "global<br />

tourism" activities. The <strong>Inbal</strong> played host to a number of internationally<br />

renowned experts in the fields of business, tourism and culture who<br />

participated in the International Tourism Conference at the <strong>Jerusalem</strong><br />

Convention Center. One of the key participants was the internationally<br />

renowned Director of the Israel Museum in <strong>Jerusalem</strong>, James Snyder. You<br />

can read an illuminating interview with him in this issue on the upgrade and<br />

reopening of Israel’s most prestigious museum.<br />

Other articles included in this issue, highlight the scrumptious scope<br />

of Israel’s pastry industry, with tantalizing offerings from our own<br />

Executive Head Chef, Moti Buchbut. Having recently joined the <strong>Inbal</strong>,<br />

Moti brings to your ‘table’, a wealth of culinary experience and talent.<br />

If you have a ‘sweet tooth’, you would be wise to submit to temptation and<br />

indulge in his creative pastries and cakes.<br />

Only an hour’s drive from your hotel is the lowest point on earth and with<br />

your on-line vote together with a billion others, it could be chosen later this<br />

year as one of the New Seven Wonders of the World. Yes, the Dead Sea is a<br />

strong contender and you can read all about it in this issue of our magazine<br />

on page 22.<br />

As the upcoming Pesach/Spring holiday season provides a sense of physical<br />

and spiritual renewal, I invite you to visit our friendly concierge about the<br />

various religious and cultural attractions in our area.<br />

I am looking forward to greeting you personally but for now, Chag Sameach.<br />

Sincerely,<br />

Bruno de Schuyter<br />

General Manager<br />

<strong>Inbal</strong> <strong>Jerusalem</strong> <strong>Hotel</strong><br />

Spring-Summer 2011

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