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<strong>Inbal</strong> <strong>Jerusalem</strong> Magazine<br />
Spring-Summer 2011<br />
Ruth Waiman<br />
EDITOR IN CHIEF<br />
Moshe Alon<br />
MANAGING EDITOR<br />
David E. Kaplan<br />
EDITOR<br />
PUBLISHER<br />
Ad.Lib Unlimited<br />
1507 Avenue M<br />
Brooklyn, NY 11230<br />
tel: 718-382-4200 fax: 718-645-1985<br />
email: ruth@adlibunlimited.com<br />
ISRAEL OFFICE<br />
El-Or Ltd.<br />
34 Yitzhak Sadeh St. Tel Aviv 67212<br />
tel: 972-3-537-0771 fax: 972-3-537-3627<br />
email: israelor@netvision.net.il<br />
Kety Katav<br />
ART DIRECTOR<br />
Bat Chen Nachmany<br />
GRAPHICS<br />
Luda Stekol<br />
ILLUSTRATOR<br />
Daniel Wechsberg<br />
PRODUCTION DIRECTOR<br />
On The Cover<br />
The Dead Sea - a contender<br />
for the New Seven Wonders.<br />
(page 22)<br />
All rights reserved to Ad.Lib Unlimited.<br />
Reproduction in whole or in part of any<br />
material in this publication is expressly<br />
prohibited without the written permission of<br />
Ad. Lib Unlimited. The views, comments and<br />
opinions expressed in this publication are not<br />
necessarily those of Ad Lib Unlimited or its<br />
affiliates and/or the <strong>Inbal</strong> Jeruslem <strong>Hotel</strong> and<br />
shall not in any way be held liable for any<br />
errors, inaccuracies or omissions regarding<br />
any of the material contained herein. All<br />
advertisements published herein are the sole<br />
responsibility of the advertisers and the <strong>Hotel</strong><br />
and the publisher accepts no responsibility for<br />
their content. 2011. All rights reserved.<br />
www.inbalhotel.com<br />
Letter from the GM<br />
The <strong>Inbal</strong> <strong>Jerusalem</strong> <strong>Hotel</strong><br />
Dear Friends,<br />
While <strong>Jerusalem</strong> experienced a rather mild winter, we welcomed<br />
February and March’s rains which provided much needed ‘heavenly’<br />
nourishment for our city’s colorful plants and trees to once again bloom.<br />
There is nothing like a walk through Liberty Bell Park, adjacent to the<br />
<strong>Inbal</strong> where you can indulge your senses, feasting on and breathing in the<br />
intoxicating ‘sights and smells’ of a <strong>Jerusalem</strong> spring.<br />
During the past month, <strong>Jerusalem</strong> became a hotbed for a variety of "global<br />
tourism" activities. The <strong>Inbal</strong> played host to a number of internationally<br />
renowned experts in the fields of business, tourism and culture who<br />
participated in the International Tourism Conference at the <strong>Jerusalem</strong><br />
Convention Center. One of the key participants was the internationally<br />
renowned Director of the Israel Museum in <strong>Jerusalem</strong>, James Snyder. You<br />
can read an illuminating interview with him in this issue on the upgrade and<br />
reopening of Israel’s most prestigious museum.<br />
Other articles included in this issue, highlight the scrumptious scope<br />
of Israel’s pastry industry, with tantalizing offerings from our own<br />
Executive Head Chef, Moti Buchbut. Having recently joined the <strong>Inbal</strong>,<br />
Moti brings to your ‘table’, a wealth of culinary experience and talent.<br />
If you have a ‘sweet tooth’, you would be wise to submit to temptation and<br />
indulge in his creative pastries and cakes.<br />
Only an hour’s drive from your hotel is the lowest point on earth and with<br />
your on-line vote together with a billion others, it could be chosen later this<br />
year as one of the New Seven Wonders of the World. Yes, the Dead Sea is a<br />
strong contender and you can read all about it in this issue of our magazine<br />
on page 22.<br />
As the upcoming Pesach/Spring holiday season provides a sense of physical<br />
and spiritual renewal, I invite you to visit our friendly concierge about the<br />
various religious and cultural attractions in our area.<br />
I am looking forward to greeting you personally but for now, Chag Sameach.<br />
Sincerely,<br />
Bruno de Schuyter<br />
General Manager<br />
<strong>Inbal</strong> <strong>Jerusalem</strong> <strong>Hotel</strong><br />
Spring-Summer 2011