Branding and Identity - Virginia Tech

Stationery
guidelines
University stationery is standard for
all offices, departments, units, and
university research centers, unless
otherwise prescribed in this manual.
These designs feature the reconfigured
vertical version of the official university
logo and are available for download at
www.branding.unirel.vt.edu.
Desktop printing
Two-color templates provide an
attractive alternative to one-color when
printing letterhead, envelopes, and
mailing labels on desktop color printers.
These templates print equally well in
one color. University faculty and staff
may download customized letterhead
and envelope files at
www.branding.unirel.vt.edu.
Commercial printing
Whenever possible, stationery
(letterhead, envelopes, and business
cards) should be produced with a
maroon shield and all other elements
should appear in black as shown. In the
case of one-color printing, stationery
should be printed using the 60-percent
black shield logo (see page 4) with
black ink on 20 lb., 25-percent rag
bond, white. The approved maroon,
PMS 208, can be substituted for
black.
University Printing Services keeps
stationery package formats on file.
To order preprinted stationery, please
contact University Printing Services at
printing@vt.edu or 540-231-6701.
Administrative units and
research centers
The official university logo appears at
the top left of the letterhead as shown.
Note that no additional unit logotype is
used in conjunction with the university
logo in these instances.
Letterhead:
administrative units
1 8 7 2
Specific areas (i.e., office, center, or
department names) should appear in
8.5 pt. Arial bold with 10 pt. leading
above the building address and other
contact information printed in 8 pt.
Arial regular with 10 pt. leading. When
space permits, keep the address
on one line. Virginia is spelled out.
Telephone and fax numbers, email
addresses, and Web URLs follow. The
university’s general URL—www.vt.edu—
or department-specific URLs may be
included if desired.
Virginia Tech Identity Standards 9
University Relations/University Publications
105 Media Building (0109), Blacksburg, Virginia 24061
540-231-9054 FAX 540-231-8032
www.unirel.vt.edu
Invent the Future
VirginiA Polytechnic i nstitute A nd s t A te u niV ersity
An equal opportunity, affirmative action institution
Invent the Future
Named professorships can appear
in place of the department name.
Personalized stationery, however, is not
permitted.
The official university tagline,
Invent the Future, always appears
in the footer at the bottom of the
letterhead along with the formal
name of the university and the equal
opportunity statement. No alterations
or additions to this information
are permitted unless specifically
prescribed elsewhere in this manual.