Branding and Identity - Virginia Tech

Official university
color usage (cont.)
Official university colors
Maroon PMS: 208
C=40%, M=100%,
y=50%, K=15%
R=102, G=0, B=0;
hex code=660000
To be used as a
prominent design
element
Color palette
The traditional university maroon and
orange remain a dominant design
element, enhanced by a fresh palette of
complementary and accent colors.
This expanded color palette may
be used to define a hierarchy of
information or may be screened back
and used for major headlines and
background color blocks.
The RGB values for secondary colors
below are provided for desktop
publishing use.
Secondary print media colors
PMS 118:
M=18%, y=100%,
K=27%;
R=170, G=142, B=10
PMS 577:
C=24%, y=46%,
K=10%;
R=181, G=204, B=142
Gray:
K=40%;
R=153, G=153, B=153;
Orange PMS: 158
R=255, G=102, B=0;
hex code=FF6600
To be used as
an accent
PMS 5493:
C=43%, y=14%,
K=21%;
R=140, G=175, B=173
PMS 5405:
C=58%, M=17%,
K=46%;
R=63, G=96, B=117
Web color palette
The following Web color palette has
been created to help university Web
developers design websites using the
same color families as the www.vt.edu
website. Web developers with questions
about the use of color on their websites
should contact webcomm@vt.edu.
Color usage and key
On the Web, as in print, the university
maroon should be used as a
prominent design element enhanced
by accents of the university orange
and the expanded palette of
complementary and secondary colors
listed here.
All Web colors are given in RGB
(255,255,255) and hexadecimal
(#ffffff) values.
Secondary Web colors (PMS)
Blues
R=147, G=167, B=179;
hex code=93A7B3
R=85, G=112, B=130;
hex code=557082
R=60, G=91, B=111;
hex code=3C5B6F
R=18, G=37, B=44;
hex code=12252C
Greens
R=152, G=182, B=143;
hex code=9BB68F
R=121, G=148, B=108;
hex code=79946C
R=81, G=111, B=67;
hex code=516F43
R=48, G=80, B=32;
hex code=305020
Creams and Browns
R=245, G=245, B=235;
hex code=F5F5EB
R=237, G=234, B=218;
hex code=EDEADA
R=219, G=216, B=188;
hex code=DBD8BC
R=157, G=152, B=121;
hex code=9D9879
Reds
R=152, G=0, B=0;
hex code=980000
R=122, G=0, B=0;
hex code=7A0000
R=92, G=0, B=0;
hex code=5C0000
R=76, G=0, B=0;
hex code=4C0000
Golds
R=180, G=122, B=31;
hex code=B47A1F
R=168, G=97, B=7;
hex code=A86107
R=140, G=82, B=6;
hex code=8C5206
R=153, G=51, B=0;
hex code=993300
Grays
R=194, G=193, B=186;
hex code=C2C1BA
R=100, G=100, B=100;
hex code=646464
R=64, G=64, B=57;
hex code=404039
R=51, G=51, B=51;
hex code=333333
Virginia Tech Identity Standards 6
Trademark usage
and licensing
Please refer to APPENDIX A on page 30
for comprehensive guidelines regarding
all Virginia Tech trademark and licensing
information.
See APPENDIX A on page 30